A common question among new Templatic theme users is “How do you replace the logo?” There are two ways to do it and either way is fine. However, there is one tricky part you need to understand first.
Website images come in many different formats. The most common are GIF, JPG, and PNG. Templatic theme logos are PNG images. Not only that, they are transparent PNG images. It means besides the logo in the image, everything else is transparent and you can simply place this transparent PNG image on any part of your website. Regardless of the background color or pattern, the image and your website will fit seamlessly. That’s the magic of transparent PNG images.
Here’s an example using the eShop theme logo:
It looks weird. I know. That’s because I opened up the logo.png file of the eShop theme in Adobe Photoshop (a tool for editing images) and saved the screenshot of it while the image is active in Photoshop.
The checker-board pattern behind the logo is the default background pattern of Photoshop, not of the logo. This pattern is what you see in Photoshop when your image’s background is transparent instead of a white, blue or another background color. It goes back to my point above, whatever background color or pattern you place the transparent image on top of, it fits in seamlessly.
If you are using Adobe Photoshop, here’s how to create a transparent logo PNG image:
Create a new file to draw your logo, but make sure the background is transparent.
Draw the logo then go to File > Save for Web & Devices…
Select the file format Transparent PNG-24.
Save it as logo.png
Below are screenshots to help you follow the instructions above:
Now that you have a new transparent logo.png file, let’s focus on the two ways you can replace the logo in any Templatic theme.
Upload the new file to the correct folder to replace the default logo.png file that comes with the Templatic theme. Because you’ve saved the new logo file as logo.png, when you upload it to the correct folder, the server will ask you if it’s okay to overwrite the old logo file with the new one. Agree to it. From then on, whenever you try to go to the logo.png file on your website, you will see the new logo instead of the default logo.
In this eShop example, the logo.png file is located at wp-content > themes > eshop > images > logo.png.
If you don’t know how to upload to your web hosting server, ask your web host for your account’s FTP information first then download Firefox and install FireFTP. Here’s a simple tutorial on how to use FireFTP.
Upload the new logo to anywhere you want on the web.
Copy the online address or URL of the file
Log in to your site Administration area
Go to Design Settings
Click on the Header Logo Image tab
Paste the new logo URL in the logo address box
Make sure the Show Blog Title + Tagline checkbox is not checked
Click on Save Changes
Go back to the front page of your website and refresh it to see the new logo
Past this year, templatic has pushed & taken WordPress to highest level with innovative products every now and then. With Productz theme (earlier known as Multi Product), we are taking yet another leap in innovation.
Productz as the name suggests is a CMS theme that allows you to represent your products easily in WordPress. What’s different this time is it allows you to have as many products you want on your site. Each of the products have its own homepage, sub page and dedicated area for different important elements such as product screen shot, powerful punch line, price, Buy buttons, sub pages, icons and so on. Each product pages serves as homepage for that particular product. So you can use this theme even if you have only one product to sell. Have many products to sell? That can be done as well.
In other words, you can create a site like templatic using this innovative theme
Take a look at some of the unique benefits of this theme
Strategically built UI of home and inner page layouts
Dynamic, widget ready homepage
Lightweight banner slider on the homepage
Site wide featured products slider widget
Lots of custom widgets such as latest tweets, recent videos, client testimonials, affiliate, social media, custom services and so on
Featured product image or video. Showcase product on left or right
Highlight price, product punchline, intro, images, buttons and text
Product page subpages in sidebar with sub page icons, widget ready page sidebar
What you should check on the Live Demo:
Homepage: Check banner slider, featured products slider, different custom widgets like services, latest news, screencast, testimonials etc.
Product page: check the featured product, how the product title, punchline, intro text, call to action buttons and links can be showcased. Check sidebar on the same page showcases child pages of this particular page along with icons. You might want to check different possibilities like Product featured on the left or right or showcasing a video, a digital product, book, t-shirt, iconset, software package or any other product you may wish to showcase.
You can easily sell the products by adding third party buy now links from e-junkie, paypal or other selling method of your choice. We’re sure you’d love this innovative, different kind of product that helps you showcase more than one products on your site.
While releasing Job Board theme, we thought we covered every important aspects of this niche but thanks to active feedback from members, we have now added some of the missing important features into the theme. The theme is now available for download in templatic member area.
Site visitors can now do advanced search based on the criteria of their choice. They can search jobs based on location, job type, category and so on.
While posting a job, the user can submit company logo that will be displayed separately on the job details page.
Administrator can activate “Apply Online” feature from admin panel. The job publisher then can enable this feature while publishing a job. Once the job is published, the visitor can submit their resume directly from this page and it will be sent to the job publisher email
Job publishing process has been refined completely. Users can simply login or register quickly while submitting a job. They don’t have to login first.
Administrator can specify more than one fees structure now. For example, $10 for 30 days, $15 for 60 days and so on.
Predefined, unlimited Locations
Administrator can specify different locations of his choice in the admin area. Job publishers will then be able to select one of them while posting a job.
Share, Print or Email
site visitors will now be able to share, print or email the job to their friends directly from the job details page.
One of our aim is to keep this theme simple with balanced features. Guess that made Job Board theme much better and perfect now.
Guess you now have more reasons to grab Job Board theme. If you are already a member, simply login to templatic member area and download latest version of the theme. Open changelog.txt file in order to know exactly what has been changed.
If you think we are announcing some upcoming news, sorry to disappoint. The fact is, just this morning while starting the day, suddenly one of our team member mentioned that we haven’t released a freebie recently.
Quite true. The reason we haven’t released a freebie is because there are lots and lots of free themes available on the net and we wouldn’t release “Yet another WordPress theme” unless we do have something unique to offer. Earlier, we’ve released unique free themes such as Visiting Card, LiveTweet, GTD and Aggregator themes which are totally different than the simple blog themes. So if we want to release a theme, we needed to do something unique.
On the other hand, development schedule is a bit tight at templatic office considering the upcoming exciting projects we are working on. For us, completing this freebie as quick as possible was important too.
So we started working on “Coming Soon” wordpress theme – something that we can develop in a day, can be useful in lots of different ways and Can be customized as per the user’s choice. Just before few minutes we completed the development of this theme and here’s the theme for you to download.
Can be used in lots of different ways
Use as a Coming soon page for your website / Application / Software
Showcase your product in one single page with featured image and description on the right. Lots of iPhone App websites are built this way. You can use this theme to create a website just like that.
Showcase your digital product by creating a very quick website by previewing screen shots.
Use this theme as a list builder by enabling Feed burner Subscription Form from the design settings.
Any other way you want.
Customize per your imagination.
In the design settings, we have provided all the options to choose colors of your choice in every aspects of the theme. You may change fonts, background color or image, content color, product image and so on. So, your imagination is the limit. Be a little bit creative and create a unique design for yourself. The color picker will help you choose any colors of your choice without having to know exact color codes. Check some of the quick customization we did with this theme.
Once you upload and activate the theme, you should see “Coming Soon Theme Options” link in your wp-admin > Appearance section. You will find all the versatile design settings there. You can change content, images, colors and other aspects of the theme from here itself.
Note: This is just a single page theme for the unique purpose explained above. It does not support wordpress pages, posts or categories.
Your feedback please
We’d love to know what you think of this quick fun project we did on this Friday. Love this theme? Hate it? We’re all ears. Shoot your comments via comment form below.
I’ll save you the background lecture. Let’s get straight to it. With the 3.0 release, WordPress is now capable of creating and managing multiple blogs/sites with only one install. You don’t need separate databases or plugins to make it work. However, this multi-site feature is not enabled by default because it’s not for everyone. If you do need multisite capability or want to experiment with it, here’s how to enable it:
(Unfortunately, the additional steps for absolute beginners in this article are for Windows users only. Also, this tutorial assumes you have an existing installation of WordPress. Users installing WordPress for the first time, skip Step 1; do Step 2 before you install WordPress.)
Before you even start with Step 1, back up your site and database. For the beginners, it’s simply creating a backup of your site in case anything goes wrong. Your web host control panel should be able to guide you through creating a site backup.
Install WordPress 3.0 or upgrade to it.
Open up the wp-config.php file and add the following code:
How to get the wp-config.php file:
If you don’t have a copy of this file on your computer, download Firefox and FireFTP add-on. Search for a tutorial online on how to use FTP. Login through FTP to your server, find the wp-config.php file, and download it to your computer. Open up this file on your computer and add the line of code above to this file.
How to edit the wp-config.php file:
If there’s no default application indicated for opening this file, right click on it and select to open with the Notepad application.
Where to place the line of code:
Place the code above this line in the file:
//** MySQL settings - You can get this info from your webhost ** //
Save wp-config.php file and upload it to your server through FTP. If you upload it to the right location, FireFTP will ask you to overwrite the file on server. Agree to overwrite.
Login into WordPress administration dashboard. Check to see whether the Multisite (Network) feature is enabled.
Clicking on the Network link under Tools will give you a page similar to this:
(If you didn’t get something like that, but instead received a message telling you to deactivate your plugins before installing the network then go deactivate your plugins, but take notes of each plugin settings first because not all plugins will give you the old settings once they’re re-activated.)
On that page, if you’re getting this message:
Because your install is not new, the sites in your WordPress network must use sub-domains. The main site in a sub-directory install will need to use a modified permalink structure, potentially breaking existing links.
And, it means for all other sites on your server created through this one WordPress install must have a site.yoursite.com (sub domain) address. It cannot be yoursite.com/site (a sub directory address). WordPress Multisite feature is forcing you to use sub domains because you have an existing site older than 30 days. And because of that, it’s trying to avoid duplicate address problems.
For example, your existing blog or site already has a page at yoursite.com/fashion. If you enable the multisite feature and create a new site called fashion while using sub-directories instead of sub-domains (site.yoursite.com), you would have a new site and an existing page on the original blog pointing to yoursite.com/fashion. Two pages using the same address is definitely a problem.
So why not just agree to using sub-domains? Why worry in the first place right? Well, what makes this difficult for users with existing WordPress blogs/sites is that not all web hosts allow you to use Wildcard DNS, which is a web hosting feature allowing your site to create sub-domains on the fly through WordPress.
So in short, the Multisite feature forces WordPress blogs/sites older than 30 days to use sub-domains if they want the multisite feature, but if the web host doesn’t have Wildcard DNS on, then you can’t use sub-domains. For how to get WildCard DNS working, read the WordPress codex on creating a network.
Step 1 through 4 was for enabling the multisite feature. The next step is following WordPress’s instructions to enable the actual network. The previous page, on which WordPress asked you for email and name of network, if you’ve pressed the Install button, the next page should be something similar to this screenshot:
It doesn’t have to be exactly like the screenshot above. Instructions are different for each blog/site install conditions.
Follow the instructions on that page to finish enabling the network. Creating the blogs.dir directory is easy, right click in FireFTP and select to Create Directory. You already know how to edit and update the wp-config.php file. As for the .htaccess file, you might not be able to see it in the first place on the FireFTP screen. If you don’t see it, in FireFTP, go to Tools > Options and select Show Hidden Files.
Then proceed to download the .htaccess file, edit it, and upload it back onto the server to update it.
After you’ve followed all of the WordPress instructions, click on the login link to re-login.
Managing Multiple Sites
At this point, you’ve done everything needed to enabled the multisite feature and the actual site network. If done correctly, WordPress gives you a new group of links to manage your sites. Those links will sit under a new group labeled Super Admin.
Here’s an example of adding a new site to the network:
Go through the new Super Admin pages and try creating a new site to see what settings are configurable.
Here’s a quick announcement on some of the updates we did in Answers Theme – Question Answer theme in WordPress.
The theme has under gone many tiny changes & improvements. Here’s some of them.
New tab Recently Answered: A new tab “Recently Answered” has been added where you can see the question that has been answered very recently. Also sorting tabs at the top has been revised with different labels (you may change the labels by editing label.php file).
Select category in Ask a Question page: While asking a question, now your site visitors can select under which category they wish to ask their question. As an admin, you may select a default category in case your user select no category.
Display of Answers : The display of answers in a particular question page has been changed to a different, better look. With gravatar focused on left, users can be distinguished differently.
Voting UI: Voting the answer is not revised to different, better look that takes less space and looks more in line with the overall layout.
We hope this upgrade will be useful to you and empower you using this Q/A theme even better.
Note: Please login to templatic member area and download the latest version of this theme. The theme zip file also contains a changelog.txt file that explains the files that has been changed in this upgrade.
Few weeks back we showed you teasers of the upcoming themes at templatic and the theme being released today is one of the last of them. Introducing Store Front the finest e-commerce wordpress premium theme you can use to create your online e-commerce business easily in WordPress. This time the theme is introduced in a bit different structure that many businesses use.
The logo at the top along with wide banner is definitely a cool thing to have. After the menu part, the sidebar on the left starting from the top is nice to have – it feels a bit different than the current boring trend everywhere. Also this widget ready sidebar remains consistent throughout your site showcasing the mini shopping basket and other widgets such as shop categories, ad banner, archives, pages etc.
It transforms your WordPress install into a fully functional Ecommerce store complete with backend administration. Use wordpress to easily manage your store that sells Tangible or intangible/digital goods.
This theme utilizes all the standard features of our other e-commerce themes.
Revolutionary one click auto install of the theme. Activate and your test site is ready.
Different modes of your store: Shopping cart, Digital Goods or Catalog mode
Multiple payment gateways
Bulk product upload
Built in multiple product uploader, auto image resize.
Specify colors, sizes, tax, weight and other specifications per product.
Before pretty permalinks were the norm, we used shortlinks, which are default links created by WordPress to link to your blog posts. For example, before customizing your permalinks structure, the link to the first post on your blog is:
The problem with that is blogs tend to have many entries you can’t keep track of. For example, pretend you wrote a post a long time ago titled, “Goodbye World.” What is the ID number or link for that post now? Is it 498 or 500? You don’t have time to remember all 500 posts and neither do I.
But, once you’ve customized your permalinks to use post titles instead of post ID numbers, the shortlinks get hidden and not everyone knows how to get them back or look for them. Even for people who knows how, it’s time consuming if more than one shortlink is needed, which is why WordPress 3.0 is making it easier to grab shorlinks by adding a Get Shorlink button.
While permalinks that use titles instead of ID numbers are easy to easy to remember and good for search engines, they’re long and some are temporary. For example, what if you needed to paste a link into a Twitter post (which is limited to 140 characters), would you use
The second disadvantage of the longer link is that it could change if you ever needed to change the title of that post. Lets pretend again that you’ve published the Twitter post with the longer link then decides to change the title and URL address of that post two days later to something like, “The Best Post I’ve Ever Written… Yet”. WordPress will update your blog for you, but will not update Twitter so everyone who clicks on the link you previously published on Twitter after the title and URL change will end up at a blank page.
On the flip side, if you had instead on Twitter linked to the shortlink, it doesn’t matter how many times you change the title or URL address, it stays the same. Anyone clicking on the link on Twitter before or after the URL change would be sent to the same page.
How to Enable Short Links
The good news is if you’ve never customized your permalinks structure then you ARE currently using shortlinks. Ta da! If you’ve never customized permalinks for your blog then your permalinks page should look like this:
And when you write or edit a post, the Get Shortlink button should not be present similar to this image:
If you have customized permalinks and the Get Shortlink button is not there when you write or edit a post then you’re not using WordPress 3.0 and should upgrade your blog to 3.0. Otherwise, click on Get Shortlink button to grab…the shortlink :).
How to Display Shortlinks on Your Blog
Maybe your readers have a habit of linking to your blog posts on their Twitter accounts and you’d like to make it easier to for them to do so by giving easy access to the shortlinks instead of forcing them to use URL shortening services like TinyURL and Bit.ly. Well, here’s how:
- Open up your theme’s folder and find the index.php and single.php template files.
- Find The Loop in both files and paste the following line within the loop:
<?php the_shortlink('Shortlink', '', '', ''); ?>
- Save both files and upload it to your web hosting server to see the change made to your blog.
Explanation for the line of code above:
- I’m starting a set of PHP codes.
- Let’s use the_shortlink() function of WordPress to display shortlinks on my blog.
- Within the_shortlink(), there are four options for me to customize the actual display of shortlinks represented by four sets of single quotes.
- First of all, in the first option I want all shortlink display titles, regardless of the actual title of the post or ID number, to be Shortlink. Although it could be anything like say… Peanut, in which all posts would have a Peanut title link, linking to the actual shortlink URL.
- The second, third, and fourth options for customizing the shortlink display are empty because I don’t need them. But if I did:
Second option is for link title, which is different display title. The link title is hidden until you hover over the link you want to click on, then it pops up for you to read. For example, if I use Something Random in the second set of single quotes, when you hover over Shortlink, it would pop up “Something Random,” instead of the actual title of the blog post.
Third option is for placing anything before the actual link display title.
Fourth option or set of single quotes is for placing anything after the link display title.
Here’s an example of all customizable options filled out:
As you can see from the screenshot above, anything you place in in the third and fourth sets of single quotes will be placed directly before and after the actual display title, without any additional spacing if you don’t include the spacing. However, the third and fourth customizable options are often used for adding codes for styling, which would not need additional spacing for it to look like it makes sense.
Going back to the first and second options, see how my display title is Peanut and link title is Something Random? It’d be weird if you use that combination for all posts because they wouldn’t make sense. Especially Something Random, different shortlinks to different posts have different titles, they don’t all have Something Random as the title so leave the second option empty. When you leave it empty, WordPress defaults to using the post titles in the place of link titles.
It’s getting easier and easier to set up online stores. Maybe that’s why more and more people are failing at e-commerce. It’s easy to start, but not easy to sustain or turn a profit. Here’s the beginner guide to setting up an online store with WordPress to start you off on the right foot.
Pick What You’ll Be Selling
Unless you’re planning on competing with Amazon.com selling every product imaginable, which would be a bad idea, get specific. Offline, people go to malls for the convenience of having multiple shops within walking distance so they don’t have to drive around looking for stuff. Online, the convenience is search. People search for what they’re looking for.
For example, Snowboarders aren’t looking for green tea products when they’re shopping for snowboards. So unless you know for sure that people who snowboards are secretly green-tea addicts, don’t try to sell snowboards and green tea on the same website. Getting specific means increasing your chances of showing up for the first few search results on Google or Yahoo. And, being first counts for lots of sales.
Getting specific also weeds out unnecessary competition, which improves your store’s image and product line. Unnecessary competition is having to waste effort on competing with other green tea shops when 98% of your revenue are from snowboards, not green tea.
And how does weeding out unnecessary competition improves your image and product line? Relevance and quality. It allows you to focus on what’s important for the right buyer. For another offline example, anyone who doesn’t care about what they put on their feet can go to Walmart for shoes, for the rest that prefer to pay a little more for better looking shoes, they go to the mall and head for the nearest store with shoes as its main focus. For teens, that would be Foot Locker or Foot Action, where they can get their latest Michael Jordan shoes.
Get Domain Name
Hopefully, now you know what you’re going to sell. Before you can set up a website, you’ll need a domain name, which will cost you around $10. For that, go to Godaddy.com and register/buy one. Buying a domain name is a simple process. If you get stuck, Godaddy has a 24/7 help line.
On the other hand, picking a domain name is tough because there are many choices and many mistakes you can make. Here’s a quick guide for picking domain names:
(Let’s pretend you’re going to sell snowboards.)
Use snowboards, snowboard, snow or something relevant/obvious within the domain name. For common names like snowboardstore.com, it’s more than likely you won’t be able to register it because it’s already taken. In fact, that’s the case for many common names. It’ll take you a while to find a good domain name that isn’t taken, but keep at it. One exception to this tip is if you already have a catchy name available for purchase and a big budget to promote the online store, then sure… register anything you want.
Don’t use cute misspellings like “snowbor”.
Buy a .com name. Don’t settle for a .net, .org, or whatever else is available. Imagine buying fun.net, spending all your time promoting it, then ends up losing some people who wanted to go to your website, but ended up at fun.com. The .com suffix is most common so buy a .com. Otherwise, you might end up really successful with a .net, but still have to pony up a ransom for the .com version because the owner of the .com name sees how successful you’ve been with business under the .net name and because he knows you want the .com. Save yourself the trouble in the first place.
No dashes. snowboard-store.com? Forget it.
Last but not least, double check to see that your available domain name isn’t misspelled before you register it.
Sign Up for Hosting
There are endless tips on hosting. Below will focus simply on what you need for now.
Do not buy the domain name through your chosen web host. It almost always end up messy.
Don’t pick one web host over another simply because they offer a free domain name for the first year. You shouldn’t get a domain name through a web host anyway, even if it’s free for the first year or the entire lifetime.
Don’t pay annually or bi-annually for web hosting because of the discount offers for those payment plans. Pick a reliable host and pay monthly.
You don’t need a dedicated server or UNLIMITED resources. What your online store needs are basic features for it to function and offer up products until it’s profitable, which then would allow you to spend more on web hosting.
Basically, look for 1 GB of space, 5 GB of bandwidth, multiple email accounts capability, multiple MySQL database capability, and CPanel (your web hosting control panel). In reality, most websites don’t cross the 0.5 GB of space and 1 GB bandwidth mark.
Avoid Windows Hosting Packages, which are more difficult for beginners. Linux or Unix hosting plans might sound strange to you, but go with them instead of Windows Hosting.
From personal experience, I’d recommend HostGator.com. They’re cheap and reliable, really all you need for a new online store that’s going to do moderate numbers. Search Google or Yahoo for Host Gator Coupons and all you’ll pay for the first month is $0.01.
With CPanel (your web hosting control panel), installing WordPress is easy. You can do it through programs available via CPanel. For example, programs like Fantastico and Simple Scripts. Here are several tutorials on how to install WordPress:
One-Click Self-Installation – This is a video example of installing WordPress through the Simple Scripts program in CPanel. Note: Host Gator doesn’t offer Simple Scripts by default, but it does have Fantastico, which is another program that can install WordPress for you.
You won’t have to set each and everything step by step (like you do with competetor theme). Simply activate the theme and this theme auto populates sample products, categories and does the basic settings (you can remove them with single click). It’s much easier now to understand how the theme works and all you need to do is, edit the sample products and place your own. You do not need technical knowledge.
Upload Products and Details
Shopping online and offline are certainly two different experiences. Obviously, offline, you get to see and feel the real thing. With online, you’ll need to get the customer as close to the product as possible, which means:
showing multiple shots of the product from different angles or zoom-in capability
providing product specs if technical information will affect customer’s decision
including actual feedback and/or reviews and ratings if your product requires a little help from testimonials
Promoting Your Store by Adding a Blog
While a big budget opens up many more possibilities or ways to experiment with bringing people to your online store, it doesn’t take a big budget to profit. You’re really limited by your creativity. For this tutorial, I’m going to borrow some concepts from blogging and assume you have little to zero budget for promotion.
First of all, getting specific with what you’ll sell is already like picking a niche for a blog. With niche-blogging, you pick a small to moderate size topic/niche and you stick to it so when someone searches for say… digital photography, you’d show up as one of the first few results for digital photography on Google or Yahoo.
If your blog fall off track because your writing interest changed to digital painting then your chance of ranking highly on search results for digital photography will be less than that of a competitor’s blog that is completely dedicated to digital photography.
There’s no rule barring you from adding a blog to your online store. Actually, you SHOULD add a blog to your store. It’s a way to chat with customers, promote, and get feedback. Gary Vaynerchuk’s winelibrary.com brings in 8 figures per year and that’s largely due to his video blog series at tv.winelibrary.com.
Once you’ve added a blog to your store, it might look lonely and dead with few posts here and there about what’s going on with the store because that’s probably what you’ll write about in the beginning during your adjustment phase. But soon, you’ll realize your blog is a pretty persuasive communication channel. Customers get to see and hear from you. They’d come back just for the blog even if they aren’t looking to buy new products, if you have good content and are passionate about the topic.
From the blog following you’ve developed, you can start a newsletter for blog readers who want more content or special content and announcements from you. With the newsletter, now you have permission to actually tell customers about new products that are coming. For regular blogging, keeping the reader’s trust while trying to plug your products for sales is a delicate balance. With the newsletter, even if you don’t have enough content for a high quality blog post, you can simply send out a newsletter with a few tips and a plug for a new product. But of course, the blog and newsletter will only work if it doesn’t seem like all you’re doing is pushing your readers to buy more stuff from you.
Besides newsletters, you can look into linkbaits and leveraging social media. A linkbait is simply an article or blog posting that other blogs of the same topic wants to link to. For example, you’ve managed to interview the top 10 snowboarders in the world through email for sharing on the blog, which is attached to your snowboard online store. The more blogs link to your interview article, the more people come to your blog to read it. The people who came to your blog for the original interview that keep coming back for more from you will eventually buy from your store because they are familiar with you.
For those with a little money spend, depending on the topic of your store and blog, you can create blog posts tailored specifically for social media sites like StumbleUpon, Digg, or Facebook. Take StumbleUpon for example, it’s advertisement program allows you to test advertisement campaigns for as little as $5.
You simply create a linkbait tailored for StumbleUpon audience, usually blog posts with more visuals because Stumble Upon users are impatient people that like to look at cool and pretty stuff. Sign up with Stumble Upon to advertise that linkbait. Configure your settings for when your campaign will start and who should see it.
Who should see it is important, you want potential buyers, not random nobodies whose going to waste your money advertising to them and not buy anything. Most people fail with StumbleUpon campaigns because they forget to select who to advertise to.
Important, with StumbleUpon, you’re advertising blog content you’ve created, not products or services from your store. To people viewing your advertised page, it’s like any other page, but you’re actually advertising a linkbait by paying StumbleUpon to to show your page to its users. While StumbleUpon users aren’t there to buy from you, they will come back to your site if you have great content, which eventually leads to purchasing a product from the store.
More Free Ways to Promote Your Store
Guest blog on someone else’s site and link back to your store.
Go on relevant forums or message boards. Post information people are looking for and link back to the store in your profile’s forum signature area.
Constantly promoting the blog and store aren’t enough. You need to track everything you can track, see what you’ve come up with, and make necessary adjustments. That means using tools like Google Analytics and CrazyEgg. For testing what version of which pages will perform better, use Google Website Optimizer.
For an example of tracking and adjusting, you can look at the statistics to determine which product page on your site people are coming to from Google and what search term they’re using to get from Google to your top ranking product page. If they’re looking for chinese chairs and your product page is selling a Japanese-inspired chair, you have a problem and that is a whole bunch of people are coming to your product page, but not even one chair is sold.
For another example, you need to track what people are searching for within your store by using Search Meter. That way, you’d know what product you’re missing or what should be the new product in the coming days or weeks.