Not to long ago we wrote a post that discussed the importance of creating engaging content for your directory website. This is a point that we can’t belabour enough. If you want to create a successful directory website, you’ll have to create content that provides value to your visitors. The directory is important but it’s the content that draws people in and keeps them coming back. Content is also what will help you rank for crucial keywords that attract traffic.
As you sit down to work on your content strategy, one of the first questions you’ll be asking is:
“What kind of content are my visitors searching for?”
Once you’ve installed WordPress, purchased a theme and spent some time getting things set up just the way you like, it’s time to start thinking about marketing. We both know that generating income from your website will require traffic. The question is: What is the easiest way to attract visitors to your website?
While there is no tried and true perfect answer, inbound marketing is a great place to start. The ideal inbound marketing tactics will be different for every website. If you understand the different options that are available, you can start putting together some specific ideas — experimenting until you figure out what works best for your business.
At Templatic, almost everything we do is centered around a single objective — helping you to build a business using WordPress.
Whether it’s a local business directory, a vacation rental website, a WooCommerce store or your own personal author website — Templatic themes are all about building your business.
As a child, did you ever build a sandcastle on the beach? Do you remember how great it felt to build something from scratch? The sense of accomplishment and pride that came with seeing a project through to completion? Chances are you feel the same way about the business you’re building, right?
But maybe you also had the experience of the tide coming in and destroying your castle. Or worse yet, maybe some kid, bigger and older that you, came along a stomped on your castle. Destroying an hour of hard work in just a few seconds.
The reality is, your WordPress website is facing a similar risk.
There are hackers out there who are interested in nothing more than destroying your hard work and wreaking havoc on your business. But how do you protect your website?
Traffic is so easy to get only when we know what is that people are looking for out there!
All you have to do is provide people with a solution to their problem and they will come and they will share it with their friends! To get maximum traffic to your directory site we recommend following top 6 methods adapt by thousands of other online directory site owners.
1. Content Marketing
Content marketing should be your ultimate goal in marketing. Meaningful content will help users find what they are looking for. But in the beginning this can be difficult because you probably won’t have many listings. So you have to get creative and make your own content. Here are some ideas:
Start a blog on your website and start blogging about the industry your WordPress directory will serve offer tips and resources, I.e., If your directory is about restaurants, you can write about food.
Share a story about a successful business who considers marketing online through social media and various directories. People these days like stories over facts.
Make slideshows and put them on social media with links back to your WordPress website
When you are going to create a global directory site, it requires a lot of planning in choosing the right tools and solutions for it!
The most important things that you should look for is not just the design or even maps but the things that you will require after building up your site to serve your business purpose.
While deciding and comparing themes to make up your mind, knowing the motive behind the theme creation and on what base it has been created helps a lot in reaching to your decision.
Templatic has pioneered the directory kind of theme in the market with the theme GeoPlaces. And taking this legacy further, Directory theme has been created on the base of the real suggestions and feedback of real users who have been using these kinds of sites and make money out of it. So, here are some points that you should look upon before buying any directory theme.
Global site requires lot of things which are not required by the normal sites.
We’ve published a few posts recently about the importance of creating content for your website. It doesn’t matter whether you’re running a directory, vacation rental or eCommerce website, content will play a key role in your ability to attract new visitors. The objective could be one of many things — boosting product sales, enticing advertisers or establishing yourself as an authoritative source in your niche.
Since you’re here reading this, let’s assume that you already understand all that. But unfortunately, creation is only one-half of the battle. The other half involves promotion. You need to make sure that your target audience actually sees what you’re publishing, or really, what’s the point?
In this post, we’re going to cover five ways to promote what you publish. Making sure that the time and effort you’re putting into creating valuable content does not go to waste.
Last week we talked about a few of the features of our most popular theme, Directory, that we believe make it the best WordPress directory theme on the market. The most important of which is our commitment to continual improvement and adding new functionality via plugins.
We receive a lot of questions about both the technical and practical aspects of launching a successful website using our Directory theme. This post will be the first in a series that center around that exact topic.
One of the things we mentioned last week was the importance of planning. Our Directory theme has a lot of functionality built into it. So much in fact, that if you try to build a site without having a clear direction of where you’re going, you might find yourself off course rather quickly.
To help you with the planning process we’re going to cover two important questions you need to answer before getting started. Let’s take a closer look: