Once you’ve installed WordPress, purchased a theme and spent some time getting things set up just the way you like, it’s time to start thinking about marketing. We both know that generating income from your website will require traffic. The question is: What is the easiest way to attract visitors to your website?
While there is no tried and true perfect answer, inbound marketing is a great place to start. The ideal inbound marketing tactics will be different for every website. If you understand the different options that are available, you can start putting together some specific ideas — experimenting until you figure out what works best for your business.
Are you ready to start an online directory website, but you don’t know where to begin?
Don’t worry because you’re not alone! These steps are designed to be simple to follow, but please note – building any business is not easy.
Starting a new business can be confusing or difficult to get off the ground, but not when you’ve got a direction to move! Again, these steps are simple – but not easy.
There are many ways to build an online directory business – and WordPress is by far the easiest platform to use to build your new directory website. We’re going to walk through the steps, one at a time, to ensure you can launch your directory website with WordPress. Depending on your site’s complexity, you may also be able to do this without consulting any programmers or designers. Of course, if you want that extra spark – a WordPress programmer / designer can help get your site off the ground.
This guide is here to give beginners and entrepreneurs a fast, foolproof guide to launch a Directory site. You can get started without wasting your time exploring a thousand possibilities.
We will also help you avoid all the expensive mistakes that most people do while creating an online directory website. After all, it’s not just a website but a business that you develop. And in business, you want to make a profit – which is what is left of your income after you pay all of your expenses.
P.S. This guide is several thousand words long – which means roughly 30 minutes of reading. So grab yourself a tea, coffee or juice (whichever you prefer) and start with STEP 1.
Step-by-step walk-through to start an Online Directory Site
We have divided the guide into 7 steps. To get the ball rolling you will need a few things to be set up.
At Templatic, almost everything we do is centered around a single objective — helping you to build a business using WordPress.
Whether it’s a local business directory, a vacation rental website, a WooCommerce store or your own personal author website — Templatic themes are all about building your business.
As a child, did you ever build a sandcastle on the beach? Do you remember how great it felt to build something from scratch? The sense of accomplishment and pride that came with seeing a project through to completion? Chances are you feel the same way about the business you’re building, right?
But maybe you also had the experience of the tide coming in and destroying your castle. Or worse yet, maybe some kid, bigger and older that you, came along a stomped on your castle. Destroying an hour of hard work in just a few seconds.
The reality is, your WordPress website is facing a similar risk.
There are hackers out there who are interested in nothing more than destroying your hard work and wreaking havoc on your business. But how do you protect your website?
Starting a successful directory website is a huge undertaking. You don’t have to spend more than a few minutes searching the web to find a long list of directory sites that were clearly started with a flash of motivation yet quickly died out just as quickly.
It’s sad but true. There are many directory websites out there that look like they had real potential if only someone had stuck with them long enough to generate results and ROI.
The problem is that too many people start looking for ROI before they’ve actually invested any serious time or effort into the project. If visitors sense that your site is about little more than making a quick buck, there’s a good chance they’ll disappear in a flash and never come back.
One of the great things about directory websites is that there are so many different ways to monetize them. That said, monetization isn’t something you want to jump into too quickly — especially when you’re content is still thin. Our last few posts have been about the importance of creating high-quality content before anything else and I’d recommend you read those posts first.
Last week we talked about a few of the features of our most popular theme, Directory, that we believe make it the best WordPress directory theme on the market. The most important of which is our commitment to continual improvement and adding new functionality via plugins.
We receive a lot of questions about both the technical and practical aspects of launching a successful website using our Directory theme. This post will be the first in a series that center around that exact topic.
One of the things we mentioned last week was the importance of planning. Our Directory theme has a lot of functionality built into it. So much in fact, that if you try to build a site without having a clear direction of where you’re going, you might find yourself off course rather quickly.
To help you with the planning process we’re going to cover two important questions you need to answer before getting started. Let’s take a closer look:
Do you want to get started with your online classifieds website, quick and easy?
You might think, “Is it even possible??”
It is possible!
Here, is the step by step procedure on how you can create, manage, and maintain a classified website on your own, without writing a line of code, in less than 45 minutes!
We’ll also see some money making tactics to earn through your online classifieds website, some tips for a perfect site and learn about the most common mistakes and misconceptions that may hinder the success of your classifieds website.
Wushu is the Chinese martial arts. The aim of the team that runs Wushusport.tv is to cover all major championships and events. As the tagline says, wushusport.tv broadcasts Wushu to the world. Let’s hear from the team, on what they have to share about their experience.
The team travels around the world to film documentaries and interview all the best athletes and coaches. They offer them the opportunity to become part of the Wushu Sports Team to anyone who loves Wushu, Kung Fu, Wing Chun and Shaolin. They built beautiful broadcasting Video Site using Templatic Video theme Template. We asked a few questions to the team to know how they got inspired to follow the idea of creating a website dedicated to Wushu and promote it online.
Introduction to Dedicated team
wushusport.tv was created by Sifu Alan Winner and Salie Lewi. Both are teachers of Chinese martial arts (wushu) in London, UK. As specified earlier, wushusport.tv is a video based website set up to introduce the sport of wushu to a wider audience. They do it by posting documentaries of the sport on their video website. They cover major events by the championships coverage and interviews with athletes and coaches from around the world.
Traffic is so easy to get only when we know what is that people are looking for out there!
All you have to do is provide people with a solution to their problem and they will come and they will share it with their friends! To get maximum traffic to your directory site we recommend following top 6 methods adapt by thousands of other online directory site owners.
1. Content Marketing
Content marketing should be your ultimate goal in marketing. Meaningful content will help users find what they are looking for. But in the beginning this can be difficult because you probably won’t have many listings. So you have to get creative and make your own content. Here are some ideas:
Start a blog on your website and start blogging about the industry your WordPress directory will serve offer tips and resources, I.e., If your directory is about restaurants, you can write about food.
Share a story about a successful business who considers marketing online through social media and various directories. People these days like stories over facts.
Make slideshows and put them on social media with links back to your WordPress website
Businesses are moving towards the internet to stay in touch with their clients. They use the business Property website as a way to attract the prospect customers and maintain touch with the existing ones.
Besides this, there are innumerable benefits of having business website, for your business. The website we are going to talk here is one of the best property site that allows user submission and display the listings that they want to let. We have this case study about one such business website – Marlou Property which is built from Directory theme and RealEstate Plugin.
Meet Mr. Simon
I am Simon from Edition1. It is a UK based website design and development company. The company offers clients simple websites. These websites may range from simple websites to promote services to complex commerce solutions selling product ranges online and application based websites.
About Marlou Property website
In 2014, we approached to Marlou Property with the view to update an existing website. A website that will now have the option to allow Landlords to upload properties. These properties can be searched by potential tenants.