6 Mistakes to avoid in a Directory website

Are you thinking to create a Directory portal? That’s great! I would like to share with you some mistakes that can be avoided when running a Directory website by using Directory theme or its child themes.

So here I am going to put more lights on “Most common mistakes” that we can PREVENT by following this tutorial.

Mistakes that can be avoided in a Directory website are listed as follows:

1. Attentive business owners

  • Show benefits to Business owners of attending calls and emails that come through directory.
  • Teach the benefits of being attentive to customers to your business owners. It will be beneficial for both of you actually all three of the person: Directory owner, Business owner and the Customer.
  • I have seen and experienced some Business Directory websites where the business owners are not attentive. Clearly, there is place for paid ads in industrial directories. So, you should evaluate your common client, as well as competitors.

2. Images

  • Images can either make the site really attractive or ruin the charm of the awesome design.
  • Images should be relevant, clear and eye-catchy on the site.

For example : You can refer to the showcase of such live Directory sites from here : https://templatic.com/showcase/category/directory-theme

3. Communication

  • Whatever language you are using, try to avoid spelling mistakes and grammar mistakes.
  • You can also take a content writer’s help or a good language speaker friend’s help for this.
  • I also suggest using simpler language instead of smarter sentences that people need to read twice to understand.
  • Always take care about the words getting posted on your site. It should not that much simpler but easier and understandable by end user’s perspectives. Also, it should be beneficial for your site as well.

    Tip: If you are thinking to write this line on your site as “There are our products.  Do you want to buy some?” Instead, the websites should say “We are the experts in our industry, how can we solve your problem today?”

4. Avoid showing lots of advertisements

  • Affiliate marketing is a good way to earn money online. Some websites use the affiliate banners at extreme level, but it will be beneficial up to certain level.
  • Some times site’s actual content gets subsidized and is taken over by the unnecessary ads which would make your visitors annoyed.

5. Be quicker to launch the Directory

  • Do not wait for so many contents on the site. In today’s world competitors get created in a short period.
  • It’s better that you become initiator of something new in your country/town. It feels really good. No? Businesses can be added and changes can be always made later on to improvise the site.

success

6. Domain name & Logo

Don’t make them too large. Keep both the things simpler and decent. So that visitors can remember you easily and thus can come back again to you whenever needed.

That’s it!

I do hope these tips will help you to boost your business more successfully and win the clients you deserve 🙂