This is a full width content area that you can use to display information above the contain of the blog on the post detail page. This area can be used to present a message or advertisement. You can use this region to place a full width image or slider or map. The before description area is best used for featuring advertisement or some important links and messages

The content of this widgets is shown even before the main content area. So, use the widget area to place only that content which is important to display to the users. If the widget area is kept blank, directly the main content area will be shown.