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While releasing Job Board theme, we thought we covered every important aspects of this niche but thanks to active feedback from members, we have now added some of the missing important features into the theme. The theme is now available for download in templatic member area.

Job Board WordPress Theme

What’s new

Advanced search
Site visitors can now do advanced search based on the criteria of their choice. They can search jobs based on location, job type, category and so on.

Company Logo
While posting a job, the user can submit company logo that will be displayed separately on the job details page.

Apply Online
Administrator can activate “Apply Online” feature from admin panel. The job publisher then can enable this feature while publishing a job. Once the job is published, the visitor can submit their resume directly from this page and it will be sent to the job publisher email

Registration process
Job publishing process has been refined completely. Users can simply login or register quickly while submitting a job. They don’t have to login first.

Fees structure
Administrator can specify more than one fees structure now. For example, $10 for 30 days, $15 for 60 days and so on.

Predefined, unlimited Locations
Administrator can specify different locations of his choice in the admin area. Job publishers will then be able to select one of them while posting a job.

Share, Print or Email
site visitors will now be able to share, print or email the job to their friends directly from the job details page.

One of our aim is to keep this theme simple with balanced features. Guess that made Job Board theme much better and perfect now.

Guess you now have more reasons to grab Job Board theme. If you are already a member, simply login to templatic member area and download latest version of the theme. Open changelog.txt file in order to know exactly what has been changed.

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If you think we are announcing some upcoming news, sorry to disappoint. The fact is, just this morning while starting the day, suddenly one of our team member mentioned that we haven’t released a freebie recently.

Quite true. The reason we haven’t released a freebie is because there are lots and lots of free themes available on the net and we wouldn’t release “Yet another WordPress theme” unless we do have something unique to offer. Earlier, we’ve released unique free themes such as Visiting Card, LiveTweet, GTD and Aggregator themes which are totally different than the simple blog themes. So if we want to release a theme, we needed to do something unique.

On the other hand, development schedule is a bit tight at templatic office considering the upcoming exciting projects we are working on. For us, completing this freebie as quick as possible was important too.

So we started working on “Coming Soon” wordpress theme – something that we can develop in a day, can be useful in lots of different ways and Can be customized as per the user’s choice. Just before few minutes we completed the development of this theme and here’s the theme for you to download.

Can be used in lots of different ways

  • Use as a Coming soon page for your website / Application / Software
  • Showcase your product in one single page with featured image and description on the right. Lots of iPhone App websites are built this way. You can use this theme to create a website just like that.
  • Showcase your digital product by creating a very quick website by previewing screen shots.
  • Use this theme as a list builder by enabling Feed burner Subscription Form from the design settings.
  • Any other way you want.

Customize per your imagination.

In the design settings, we have provided all the options to choose colors of your choice in every aspects of the theme. You may change fonts, background color or image, content color, product image and so on. So, your imagination is the limit. Be a little bit creative and create a unique design for yourself.  The color picker will help you choose any colors of your choice without having to know exact color codes. Check some of the quick customization we did with this theme.

Coming soon Demo

View live demo here.

How to use?

Once you upload and activate the theme, you should see “Coming Soon Theme Options” link in your wp-admin > Appearance section. You will find all the versatile design settings there. You can change content, images, colors and other aspects of the theme from here itself.

Note: This is just a single page theme for the unique purpose explained above. It does not support wordpress pages, posts or categories.

Your feedback please

We’d love to know what you think of this quick fun project we did on this Friday. Love this theme? Hate it? We’re all ears. Shoot your comments via comment form below.

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Few weeks back we showed you teasers of the upcoming themes at templatic and the theme being released today is one of the last of them. Introducing Store Front the finest e-commerce wordpress premium theme you can use to create your online e-commerce business easily in WordPress. This time the theme is introduced in a bit different structure that many businesses use.

The logo at the top along with wide banner is definitely a cool thing to have. After the menu part, the sidebar on the left starting from the top is nice to have – it feels a bit different than the current boring trend everywhere. Also this widget ready sidebar remains consistent throughout your site showcasing the mini shopping basket and other widgets such as shop categories, ad banner, archives, pages etc.

It transforms your WordPress install into a fully functional Ecommerce store complete with backend administration. Use wordpress to easily manage your store that sells Tangible or intangible/digital goods.

This theme utilizes all the standard features of our other e-commerce themes.

  • Revolutionary one click auto install of the theme. Activate and your test site is ready.
  • Different modes of your store: Shopping cart, Digital Goods or Catalog mode
  • Product management
  • Order management
  • Shipping options
  • Multiple payment gateways
  • Grid/List view
  • Bulk product upload
  • User registration
  • Guest checkout
  • Built in multiple product uploader, auto image resize.
  • Specify colors, sizes, tax, weight and other specifications per product.
  • Coupon codes
  • Affiliate module
  • WordPress Blog and pages
  • Fully customizable front page
  • Custom Control Panel
  • Great usability and user friendly structure
  • Auto-resizing product images

Take a look at the live demo of the theme and you can purchase from official Store Front theme sale page.

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Our impressive portfolio of various business themes lacked a theme with an elegant, feminine look. Not anymore.


Rejuvenate is yet another business wordpress theme from templatic that you can use to represent your business online. The theme is targeted towards spa, services and other similar businesses.


The theme comes with 4 elegant color schemes, light weight image slider, custom built widgets such as upcoming events, office hours etc. and many other features that you can see in detail here.

View live demo of this theme and purchase rejuvenate theme from it’s official sales page.

As usual, we’d love to know what do you think of this newly released theme :)

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It’s getting easier and easier to set up online stores. Maybe that’s why more and more people are failing at e-commerce. It’s easy to start, but not easy to sustain or turn a profit. Here’s the beginner guide to setting up an online store with WordPress to start you off on the right foot.

Pick What You’ll Be Selling

Unless you’re planning on competing with selling every product imaginable, which would be a bad idea, get specific. Offline, people go to malls for the convenience of having multiple shops within walking distance so they don’t have to drive around looking for stuff. Online, the convenience is search. People search for what they’re looking for.

For example, Snowboarders aren’t looking for green tea products when they’re shopping for snowboards. So unless you know for sure that people who snowboards are secretly green-tea addicts, don’t try to sell snowboards and green tea on the same website. Getting specific means increasing your chances of showing up for the first few search results on Google or Yahoo. And, being first counts for lots of sales.

Getting specific also weeds out unnecessary competition, which improves your store’s image and product line. Unnecessary competition is having to waste effort on competing with other green tea shops when 98% of your revenue are from snowboards, not green tea.

And how does weeding out unnecessary competition improves your image and product line? Relevance and quality. It allows you to focus on what’s important for the right buyer. For another offline example, anyone who doesn’t care about what they put on their feet can go to Walmart for shoes, for the rest that prefer to pay a little more for better looking shoes, they go to the mall and head for the nearest store with shoes as its main focus. For teens, that would be Foot Locker or Foot Action, where they can get their latest Michael Jordan shoes.

Get Domain Name

Hopefully, now you know what you’re going to sell. Before you can set up a website, you’ll need a domain name, which will cost you around $10. For that, go to and register/buy one. Buying a domain name is a simple process. If you get stuck, Godaddy has a 24/7 help line.

On the other hand, picking a domain name is tough because there are many choices and many mistakes you can make. Here’s a quick guide for picking domain names:

(Let’s pretend you’re going to sell snowboards.)

  • Use snowboards, snowboard, snow or something relevant/obvious within the domain name. For common names like, it’s more than likely you won’t be able to register it because it’s already taken. In fact, that’s the case for many common names. It’ll take you a while to find a good domain name that isn’t taken, but keep at it. One exception to this tip is if you already have a catchy name available for purchase and a big budget to promote the online store, then sure… register anything you want.
  • Don’t use cute misspellings like “snowbor”.
  • Buy a .com name. Don’t settle for a .net, .org, or whatever else is available. Imagine buying, spending all your time promoting it, then ends up losing some people who wanted to go to your website, but ended up at The .com suffix is most common so buy a .com. Otherwise, you might end up really successful with a .net, but still have to pony up a ransom for the .com version because the owner of the .com name sees how successful you’ve been with business under the .net name and because he knows you want the .com. Save yourself the trouble in the first place.
  • No dashes. Forget it.
  • Last but not least, double check to see that your available domain name isn’t misspelled before you register it.

Sign Up for Hosting

There are endless tips on hosting. Below will focus simply on what you need for now.

  • Do not buy the domain name through your chosen web host. It almost always end up messy.
  • Don’t pick one web host over another simply because they offer a free domain name for the first year. You shouldn’t get a domain name through a web host anyway, even if it’s free for the first year or the entire lifetime.
  • Don’t pay annually or bi-annually for web hosting because of the discount offers for those payment plans. Pick a reliable host and pay monthly.
  • You don’t need a dedicated server or UNLIMITED resources. What your online store needs are basic features for it to function and offer up products until it’s profitable, which then would allow you to spend more on web hosting.
  • Basically, look for 1 GB of space, 5 GB of bandwidth, multiple email accounts capability, multiple MySQL database capability, and CPanel (your web hosting control panel). In reality, most websites don’t cross the 0.5 GB of space and 1 GB bandwidth mark.
  • Avoid Windows Hosting Packages, which are more difficult for beginners. Linux or Unix hosting plans might sound strange to you, but go with them instead of Windows Hosting.

From personal experience, I’d recommend They’re cheap and reliable, really all you need for a new online store that’s going to do moderate numbers. Search Google or Yahoo for Host Gator Coupons and all you’ll pay for the first month is $0.01.

Install WordPress

With CPanel (your web hosting control panel), installing WordPress is easy. You can do it through programs available via CPanel. For example, programs like Fantastico and Simple Scripts. Here are several tutorials on how to install WordPress:

  • One-Click Self-Installation – This is a video example of installing WordPress through the Simple Scripts program in CPanel. Note: Host Gator doesn’t offer Simple Scripts by default, but it does have Fantastico, which is another program that can install WordPress for you.
  • Installing WordPress by’s Codex – This is the installation instructions on the website. If you’re going this route, download WordPress first. And if you need it, here’s a tutorial on how to use FTP to upload files to your web host’s server.

Install An E-Commerce WordPress Theme has six for you to choose from. Emporium, e-Commerce, WP-Store, Kidz Store, eShop, Store. Templatic also makes theme installation easy with its One Click Intall feature:

You won’t have to set each and everything step by step (like you do with competetor theme). Simply activate the theme and this theme auto populates sample products, categories and does the basic settings (you can remove them with single click). It’s much easier now to understand how the theme works and all you need to do is, edit the sample products and place your own. You do not need technical knowledge.

Upload Products and Details

Shopping online and offline are certainly two different experiences. Obviously, offline, you get to see and feel the real thing. With online, you’ll need to get the customer as close to the product as possible, which means:

  • showing multiple shots of the product from different angles or zoom-in capability
  • providing product specs if technical information will affect customer’s decision
  • including actual feedback and/or reviews and ratings if your product requires a little help from testimonials

Promoting Your Store by Adding a Blog

While a big budget opens up many more possibilities or ways to experiment with bringing people to your online store, it doesn’t take a big budget to profit. You’re really limited by your creativity. For this tutorial, I’m going to borrow some concepts from blogging and assume you have little to zero budget for promotion.

First of all, getting specific with what you’ll sell is already like picking a niche for a blog. With niche-blogging, you pick a small to moderate size topic/niche and you stick to it so when someone searches for say… digital photography, you’d show up as one of the first few results for digital photography on Google or Yahoo.

If your blog fall off track because your writing interest changed to digital painting then your chance of ranking highly on search results for digital photography will be less than that of a competitor’s blog that is completely dedicated to digital photography.

There’s no rule barring you from adding a blog to your online store. Actually, you SHOULD add a blog to your store. It’s a way to chat with customers, promote, and get feedback. Gary Vaynerchuk’s brings in 8 figures per year and that’s largely due to his video blog series at

Once you’ve added a blog to your store, it might look lonely and dead with few posts here and there about what’s going on with the store because that’s probably what you’ll write about in the beginning during your adjustment phase. But soon, you’ll realize your blog is a pretty persuasive communication channel. Customers get to see and hear from you. They’d come back just for the blog even if they aren’t looking to buy new products, if you have good content and are passionate about the topic.

From the blog following you’ve developed, you can start a newsletter for blog readers who want more content or special content and announcements from you. With the newsletter, now you have permission to actually tell customers about new products that are coming. For regular blogging, keeping the reader’s trust while trying to plug your products for sales is a delicate balance. With the newsletter, even if you don’t have enough content for a high quality blog post, you can simply send out a newsletter with a few tips and a plug for a new product. But of course, the blog and newsletter will only work if it doesn’t seem like all you’re doing is pushing your readers to buy more stuff from you.

(Manage newsletters using Aweber.)

Besides newsletters, you can look into linkbaits and leveraging social media. A linkbait is simply an article or blog posting that other blogs of the same topic wants to link to. For example, you’ve managed to interview the top 10 snowboarders in the world through email for sharing on the blog, which is attached to your snowboard online store. The more blogs link to your interview article, the more people come to your blog to read it. The people who came to your blog for the original interview that keep coming back for more from you will eventually buy from your store because they are familiar with you.

For those with a little money spend, depending on the topic of your store and blog, you can create blog posts tailored specifically for social media sites like StumbleUpon, Digg, or Facebook. Take StumbleUpon for example, it’s advertisement program allows you to test advertisement campaigns for as little as $5.

You simply create a linkbait tailored for StumbleUpon audience, usually blog posts with more visuals because Stumble Upon users are impatient people that like to look at cool and pretty stuff. Sign up with Stumble Upon to advertise that linkbait. Configure your settings for when your campaign will start and who should see it.

Who should see it is important, you want potential buyers, not random nobodies whose going to waste your money advertising to them and not buy anything. Most people fail with StumbleUpon campaigns because they forget to select who to advertise to.

Important, with StumbleUpon, you’re advertising blog content you’ve created, not products or services from your store. To people viewing your advertised page, it’s like any other page, but you’re actually advertising a linkbait by paying StumbleUpon to to show your page to its users. While StumbleUpon users aren’t there to buy from you, they will come back to your site if you have great content, which eventually leads to purchasing a product from the store.

More Free Ways to Promote Your Online Store

  • Guest blog on someone else’s site and link back to your store.
  • Go on relevant forums or message boards. Post information people are looking for and link back to the store in your profile’s forum signature area.
  • Write for content hubs like and and link back.

Tracking Results and Adjusting

Constantly promoting the blog and store aren’t enough. You need to track everything you can track, see what you’ve come up with, and make necessary adjustments. That means using tools like Google Analytics and CrazyEgg. For testing what version of which pages will perform better, use Google Website Optimizer.

For an example of tracking and adjusting, you can look at the statistics to determine which product page on your site people are coming to from Google and what search term they’re using to get from Google to your top ranking product page. If they’re looking for chinese chairs and your product page is selling a Japanese-inspired chair, you have a problem and that is a whole bunch of people are coming to your product page, but not even one chair is sold.

For another example, you need to track what people are searching for within your store by using Search Meter. That way, you’d know what product you’re missing or what should be the new product in the coming days or weeks.

E-Commerce Resource Links

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NewsFlash magazine theme

News Flash is the latest blog/magazine style theme and the special thing  about it is that the structure of this theme has been requested by existing club members. This structure has become widely famous and many blog / magazine sites use this theme structure for the convenience and the accurate usability for website users and web masters. You will love attention of detail, colors and this old but popular structure of a theme. Check Live Demo of the theme and see the theme live in action.

NewsFlash magazine theme

The header of the site can accommodate full width banner of any height – really useful when you wish to show a big suggestive header graphic. The main banner area contains an elegant, lightweight image slider for featured news. The archive, single and gallery – all inner pages of the theme has also been designed with care.  Plus, the theme comes with 7 elegant color schemes to choose from. We’re sure, one of them will suit your target niche users for sure.

Enough talking. Head over to  official sales page of News Flash WordPress Premium Magazine Theme to view all the available features and purchase details or view Live Demo here.

Oh by the way, if you don’t already know, we have buy 1, get 3 theme offer going on which ends on June 3o. Think News Flash is something you’ve been looking for? Grab it now.

So, what do you think about this latest theme from templatic? Let us know via comments below.

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We’ve been excited about these new themes. While you’ve seen preview to our earlier themes – some of them are not yet released. You’ll be pleased to know what’s coming in between. Here’s preview to two of new themes.

News Flash

This is a blog/magazine style theme and the structure of this theme has been requested by existing club members. You will love attention of detail, colors and this old but popular structure of a theme.

The News Flash theme is releasing some time next week. We’re sure you will love building magazine sites in different niche using this.


(click on screen shots below to view actual size images)

Here’s Productz. A different kind of theme, that has been never introduced in WordPress community ever before. This theme is targeted for those who wish to showcase more than one product on a website. You might be an iPhone app seller or maybe you are selling some ebooks. Or you might want to showcase 10+ softwares you have created at your company. You can also showcase fonts, music CDs, handi craft items or literally any product on your wordpress site using this theme.

You’d say whats so new about that? There are themes available in market that I can use to represent a product. Right you are. But what if you want to showcase 5 products in same way, on same site? :) Productz theme is your solution.

Following is a screenshot of an Inner page of this theme.

Take a careful look again at above screenshot (click above image to zoom). Its not a homepage. It’s inner page. At top, you can show screenshot / video of your product along with content description and call to action button / links. You can specify different screenshots / different content for each of your products. There’s no limit how many products you can showcase.

below the first fold, you will have a widget ready sidebar where you can add widgets of your choice after the sub navigation. The sub navigation in product sidebar is a treat. It’s something no one have ever introduced in premium theme ever before. The sub pages will be shown for a particular product if you want to add more than one pages for a particular product. For example, if you are selling a software script, you might want to add different sub pages like – Features, FAQ, Product Tour, Technical specifications etc. You can do that easily using this theme. Not only that, you can also choose to different icons of your choice to show along with the menu item.

In short, you will be able to start a website like templatic using this theme.

Note: You will be able to showcase any number of your products using this theme. However, it does not have product selling feature built in. We suggest using e-junkie to handle your selling & product delivery. We also have several e-commerce themes on sell just in case you wish to use them.

The theme is ready to release as well. But before we launch, we’d like to take your opinion / critics on this one so we can make it even better.

Feedback please

While we’ve taken care to include every important section in the themes, you are the actual user and who knows your requirement better than you? Though the themes are in final stage, we’d love to consider any important changes you suggest  which are beneficial to rest of the users as well.

We’ve modified our products before, we’ll modify these themes as well if need be. Just let us know your opinion / suggestions via comments here.

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Emporium Ecommerce Theme

You’ve been waiting for this one. Emporium is yet another e-commerce theme in our collection with clean, crisp and elegant look which is perfect for any kind of e-commerce outlet. This latest WordPress ecommerce theme shares the same features of our earlier themes in the same niche but with totally different look & feel.

Head over to official sales page of Emporium ecommerce theme and take a detailed look at complete features. Here’s list of some of the features

  • One click auto install of the theme. Activate and your test site is ready!
  • Different modes of your store: Shopping cart, Digital Goods or Catalog mode
  • Product management
  • Order management
  • Shipping options
  • Multiple payment gateways
  • Grid/List view
  • Bulk product upload
  • User registration
  • Guest checkout
  • Built in multiple product uploader, auto image resize.
  • Specify colors, sizes, tax, weight and other specifications per product.
  • Coupon codes
  • Affiliate module
  • WordPress Blog and pages
  • Fully customizable front page
  • Custom Control Panel
  • Great usability and user friendly structure
  • Auto-resizing product images

Take a look at the live demo of the theme and check the theme in action. Also you may check the different colorschemes available with the theme.

If you’ve been looking for a clean, strategically built e-commerce store, this is the right theme for you. Grab this theme for your next online store.

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Hospitality is our yet another niche specific CMS theme that you can use to represent your hotel or hospitality business.

WordPress Hospitality Theme

Its really important to highlight pictures of the hotel exterior and interior at the same time and the homepage structure of this them is built just the same way. Beginning with huge image slider, there’s some important custom widgets shown down the line such as recent news, Reservation, Special offers etc.

hospitality wordpress theme

The theme comes with few elegant color schemes. With this theme, we went some extra mile and also included some awesome features as auto generated photo gallery, specially designed blog section, contact page, some nice page templates and so on..

If you take another glance, the theme can be used not only for hospitality business, but it is useful for various other business to showcase product, their business, work portfolio and other small business sites. The theme is easily customizable via widgets so changing titles is no big deal.

Check live demo of this theme here and once ready, purchase and take a look at complete features of hospitality theme from its official sales page.

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With the upcoming 3.0 release, WordPress is introducing a new user interface to help manage navigation menus, which simply means you’ll get a new page with some tools on it to help you add, delete, and arrange links.

To utilize this feature, you must first activate it. Without activation, your menu management page will display nothing, but an error.

If it’s currently inactive, in your WordPress administration panel, go to Appearance > Menus to see the error.

How to Activate WordPress 3.0 Menu Management

Add the following code to the functions.php file of your theme.
[php]if (function_exists(‘add_theme_support’)) {
[/php] While add_theme_support(‘menus’); is enough to activate the Menu Management page, the additional code around this necessary line makes sure if later or earlier versions of WordPress doesn’t have this feature then it will simply do nothing and cause no error.

What the code above means:

The code above simply means if the Add Theme Support function exists, use that function to add Menus feature. If it doesn’t exist, do nothing.

Step by Step

  1. Open theme folder and find functions.php.
  2. Open functions.php using Notepad or text editor of your choice.
  3. Copy and paste the code above.
  4. File > Save functions.php

Where to place the code

If the functions.php file of your theme is messy or you don’t really know where to place the code, go to the end of functions.php and paste the code before:
[php]?>[/php] A question mark immediately next to a right arrow marks the end of a set of codes. The last combination of question mark and right arrow in the file marks the end of the file. Normally, if you add any code right before the file ends, you’d have no problem.

In the rare case that your theme has a functions.php file, but it’s empty, copy and paste the following code:
if (function_exists(‘add_theme_support’)) {
?>[/php] This set of codes is only slightly different from what you were first given. The additional
[php]<?php[/php] and
[php]?>[/php] at the beginning and ending of this set of codes means start PHP and end PHP.

You may close functions.php. For the rest of this tutorial, you don’t need it. Now you’ve activated the Menu Management feature or user interface, here’s what it looks like:

Using Menu Management User Interface

If you use wp_nav_menu() in theme template files to display the menu, by default, it will list only links with a Page attached to it. But, what if you wanted to add custom external links without creating a new page just to point to it? For example, adding a Twitter link to your site’s main menu. Here’s how.

First, create a custom menu because WordPress will not allow you to add, delete, or re-arrange links without at least having one custom menu. Name your menu then save it. For this tutorial, my first custom menu is named, “first.”

After creating the custom menu, you have several options on Menu Management page to add links. For example, you can simply check the boxes next to the Pages and Categories you want to add then click the Add to Menu button. You can also add custom links and here’s what it looks like:

Don’t forget to click the Save Menu button after adding new links.

How to Display Custom Menu

Like I mentioned before, wp_nav_menu() by default displays your list of links based on what Pages you have. It doesn’t display custom menu links. To display the custom menu wherever you want it to show up, copy and paste the following:
[php]<?php wp_nav_menu(‘menu=first’); ?>[/php] Replace “first” with the name of your menu.

What the code above means:

  • Start PHP
  • Use wp_nav_menu() to display menu
  • The custom menu I want to use is “first.”
  • End PHP

In whichever file you’re pasting it in, save the file. Upload this file to the theme folder on your server if you’re not directly editing it through the WordPress administration panel.

I created a blank theme just for this tutorial. Here’s what it looks like for me after putting the code above in the index.php file of my blank theme.

If you right click on the page currently displaying your menu and go to View Source, you get to see what this menu looks like under the hood. Here’s what it looks like for me:
[php]<div class="menu-first-container">
<ul id="menu-first" class="menu">
<li id="menu-item-4" class="menu-item menu-item-type-custom"><a href="//son">son</a>
<ul class="sub-menu">
<li id="menu-item-6" class="menu-item menu-item-type-custom"><a href="//grandchild">grand child</a></li>
<li id="menu-item-5" class="menu-item menu-item-type-custom"><a href="//daughter">daughter</a></li>
[/php] Wherever you see “first” in the set of codes above, you know it’s there only because I named the custom menu “first.”

Display Multiple Custom Menus

To do that, you have to first create the second menu. Here’s my second menu, which is conveniently named, “second.” And, I’ve added two links under the second menu.

To display the second menu, duplicate code for the first menu and change menu=first to menu=second. If you named your second menu, “submenu,” then change menu=first to menu=submenu. Here’s the entire code:
[php]<?php wp_nav_menu(‘menu=second’); ?>[/php]

Differentiating Custom Menus and Customizing Them

There are several ways to differentiate and customize custom menus. The most obvious one is using different names for first and second menus. The less obvious ways are customizing container_class, container_id, and menu_class. For example:
[php]wp_nav_menu(‘menu=first&amp;menu_class=my-main-menu’);[/php] Under the hood, by adding menu_class=my-main-menu using the ampersand sign (&), my menu list changes from:
[php]<ul id="menu-first" class="menu">[/php] to:
[php]<ul id="menu-first" class="my-main-menu">[/php] If you want to customize the container_class along with menu_class, here’s how:
[php]wp_nav_menu(‘menu=first&amp;menu_class=my-main-menu&amp;container_class=container-name-goes-here’);[/php] As you can see, to add another customizable option to the menu, you simply use the ampersand sign, the option you’re customizing, and the value of that option, which can be any string of texts of your choosing. After you’ve added the code, save the file, refresh the web page, and check under the hood by choosing View Source to see the changes made.

For a list of options you can customize or assign values to, go to wp_nav_menu at the WordPress Codex.

New Theme! Check Out Our Newly Released Theme WP Deal And Create Your Own Deal Website.   
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