If you’ve been waiting to buy that certain WordPress themes or plugins at templatic, now is the time to grab your favorite products.
Here’s a Black Friday & Cyber Monday Buy 1, Get 1 FREE offer. During the offer you’ll be able to grab a free product (theme or plugin) for every purchase you make at Templatic.com. The offer ends this week.
It’s a holiday season and who doesn’t like new offers. While everyone is announcing various deals you should not sit back. To Boost your sales on this Black Friday we are introducing Deals Plugin. This is to help you post various deals and offers on your directory site.
Do you need to add coupon deals on Directory or any of its child themes? If the answer to this is ‘Yes’, we’ve got news for you. We are very excited to be announcing the long-awaited Dealsplugin which will let you do just that.This powerful WordPress deals plugin has been designed to let your users submit deals on your site on free or paid packages. Simply install this plugin and you’re set to go.
Integrate coupon deals on your Directory powered site with this powerful plugin.
Deals by location and advanced search
The Deals plugin allows you to build a powerful deals directory with many advanced options. Allowing your users to easily find discount coupons near them is made simple. This add-on works with Directory’s location manager and its user location detection system. Your visitors can also use advanced search to refine their search. Finding a deal on your site is made super easy. Your users will love your site and keep coming back every time.
This powerful Deals plugin allows you as admin to keep track of all the sold deals on your site. Find out the details of every purchased deal straight from your dashboard. People who buy deals also get details on their purchased deals in the user dashboard . Each user simply needs to login to their account and detailed information is accessible about each of the user’s purchased deal.
Deals plugin feature highlight
Deal start and end date and time
Deal submission on free or paid packages
Single or subscription submission packages
Custom link, digital product, email coupon or printable deals
Affiliate link deals
Dynamic day, hour, minutes and seconds countdown timer
Show regular and reduced price
Maximum and minimum number of purchases
Customizable fields on submission form
Separate deal categories, packages
Deals advanced and simple search
Sell deals directly from your directory website
Create the best coupon deals directory
This WordPress Deals plugin has been designed to seamlessly integrate with any Directory powered website. This add-on will also work with all of the Directory child themes so what are you waiting for? Starting having coupon deals on your site today.
Today we spoke with Darren who is a designer, SEO professional & a blogger. He shared his story about a dream project that he wanted to create for sometime now of Travel directory. We asked him a few questions about his experience of creating a directory site using Templatic Travel Directory. He shared with some interesting insights about the project. Let’s take a look.
1. Tell Us More About Yourself & The Site Answer:
My name is Darren Hurley I am a Web Designer, SEO, Travel Blogger and owner of welovekohchang.com.
We Love Koh Chang is a comprehensive travel guide about the island of Koh Chang, located on the eastern side of Thailand.
2. What was contributing to the difficulty?
I required the website to be directory based and required to have Google Maps and Directions integration for each listing, a user friendly interface which would give the ability for the user to sign up by themselves and upload their own content, with easy upgrade options.
I also required Paypal payment system as a part of the sign up process. Easy addition of Agoda Partner Hotel Booking affiliate links were also required to be integrated into the listings. We wanted the new site to be mobile and desktop responsive, well coded and SEO friendly.
3. Why did you go with Travel Directory Theme? Answer:
After reviewing the Travel Directory Theme Demo, I immediately liked it. We wanted to work on the WordPress platform so this was perfect. It provided most of the aspects I was looking for in terms of functionality for my new site. Layout and functionality for the new website was especially important, with the rise of mobile and tablet use online the website we wanted the site to be SEO ready and responsive to all devices.
The layout for the site was another important feature, we wanted the site to be clean and contemporary with easy-to-read layouts and typography, again the Templatic Travel Theme was exactly what we were looking for.
It just happened today when one of our customers asked me in Helpdesk about this feature. I felt it is a life savior feature and probably every directory owner should know it. Hence thought to sharing it on a blog post.
In Directory when you have 100-300 listings it’s difficult to manage monthly subscription for all of them. Let’s say a dealer has 30 listings, once his package lapses, the listings will go to draft, and the moment the package is activated, all those listings goes live again. If 45 listings lapsed this month, directory backend will automatically move them to “draft (unpublished) and once the renewal is done, automatically it will move to “published” state. This will save you from enormous manual work.
To achieve this in the backend, you go to Tevolution >> Settings >> Submission Page >> Default Status for paid submissions.
The reason behind this is that some dealers will have up to, and even more than 300 listings. To expect from them to sit there every month and manually renew each listing is madness and not practical.
If you didn’t know about this feature then try it today. Do let me know if any suggestions or queries in the comment section.
San Juan Del Sur is result of hard-work and faith of Claudia and her team. They created a real estate directory site for Nicaragua properties using SpotFinder Directory theme. Claudia has shared her story of setting up this business with us that we’d like to share with you all.
The Challenge: Connecting Buyers with Sellers
A buyer looking for property in Nicaragua presses the big orange “Contact Seller” button on a property listing page and fills out the form. Whoosh… The Seller receives an email. A successful connection is made. The negotiations begin.
That, right there, is what our site is all about.
But a successful connection between a buyer looking for property and an owner with property to sell doesn’t happen automatically. It’s not enough to simply launch a real estate listing site and call it a day. This is especially true if you’re covering a real estate market that’s small, unfamiliar to most buyers and not centrally managed.
We knew at the outset, months before launching the site, that to enable successful connections in the Nicaragua real estate market we would need to do more than simply put up a listing site.
This is hard to write about, and hard for business owners to accept. It seems so negative. Still, it seems like we all need a fresh reminder.
Famous American stand-up comedian, actor, and author Bill Cosby said it well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.”
We need to know both who is our customer and who isn’t before positioning our marketing efforts. Marketing is vague and scary activity but that is only until we don’t have clarity on whom to market! Once you exactly know who is your customer on paper (yes, I said on paper – you gotta grab a pen and a paper) your marketing efforts becomes a fun activity & 1000% effective. By end of this blog you will have immense clarity in order to market your business. In this blog, I will help you walk you through define your target audience.
You need customers. The first thing you need to start a business, maybe even the only thing you really need, is customers. It all starts with at least one customer.
Who is your target customer. When asked who is your customer, the usual answer is often that they serve many customers. This includes internal and external customers, distributors, buyers, influencers, employees, and so on. Calling them all “customers” is common and even acceptable. But it perpetuates a myth that misleads. They are not all customers in the true sense of the word. Companies are making a mistake when they give all these constituents an equal or greater priority than they give their primary customer. This leads to focusing time and energy in the wrong places, inhibiting a company’s ability to create value and grow.
When deciding who is the customer, the focus should always be on the people using the product.
In detail. Not just generalities but who is this person, what drives her, what does she really want from you, what does she like to read, eat, watch?
Where does he live, and with whom? What does he drive?
3. Who isn’t your customer. Sometimes the secret to success is who isn’t your customer.
Let’s take an example of Facebook. How does Facebook earns? It’s a myth to some people.
Facebook recently announced they crossed a billion users. But these users are truly Facebook’s customers? yes? No, there is no shame. There was a time I also believed so. But in reality these users, that does not exclude us, are basically Facebook’s products! Yes, that’s correct. Facebook real customers are who chooses to market on Facebook for their product and services.
You started a Directory business or a dynamic website of your product/service, you probably would have read dozens of blogs that suggests to market through social media – running paid campaigns that will help you reach out to bigger audience. It’s a fact, we also did it in last week when we ran a buy 1, get 1 sale to gather more likes, reach out of bigger audience, so to do that you run a paid campaign on Facebook. Here, in this scenario, you decide to pay to Facebook to buy what? Facebook users’s attention! Hence Facebook basically used “us” it’s users as a product whom his real customers (businesses) can market to.
Idea of WordPress Business Directory is the same. The real customers of a directory is not the business listings but the visitors. By defining your customer’s persona you will learn what your potential businesses truly need. The answer is, They seek attention – they want to be seen by many, observed by many so that when they actually need service / product they could be call upon their services.
Let’s take your example,
You run a local directory of New Jersey Real Estate. Once you are through the road of your first 10 business listings your primary attention should be at the potential property buyers / renters rather than the properties who will put listings on your directory. You gotta attract visitors that convert into business. To do obviously, it is important to know and believe in your product. If you don’t believe that New Jersey is a really a good place to move in you can’t sell the idea of moving to anyone. Then you gotta think deeper, imagine why would anybody be interested to buy a home in New Jersey? You gotta study moving to New Jersey would be a good idea for who exactly?
What benefits New Jersey has to offer? You gotta flesh out and refine the set of audience who is more likely to move to New Jersey,
What are the specific demographics of your ideal customer for moving to New Jersey? such as,
Age – 30- 45 age group
Social status – Married Couple mostly also bachelors as it has got good IT companies available for career
Education – Graduates mostly
Gender – Male & Female both
What are your customers’ lifestyles, activities, values, needs, interests or opinions?
Where are they located? What type of environment do they live in?
What are the key phrases or quotes that they would use to describe their problems problems (that your product or service will remedy)?
SO, THE SECRET FORMULA OF SUCCESSFUL DIRECTORY IS,
Imagine one particular customer and find answers to above questions and keep that in mind while producing content next time. I always keep Google Adword Keyword Planner handy while writing. New Jersey currently has 1900 people searching keyword, New Jersey Real Estate seem to have a great potential.
It’s also equally important to know “who isn’t my customer”. Focusing on the wrong primary customer leads to failure
It’s hard to conceive that the people you sell to, collect revenue from, and talk to every day of the week are not your primary customers. IBM thought ComputerLand was its primary customer, not the computer user. But then Dell and Apple created offerings that took the distributor out of the equation. The result? ComputerLand went the way of the dinosaur, and IBM eventually got out of the PC business. But computer users didn’t disappear. They were, and are still today, the primary customer.
A clear example of knowing who is and who isn’t your customer can be found in the restaurants industry. Some restaurants appeal to people in a hurry, or people on a budget, or people looking for a romantic rendezvous, or people who appreciate and seek out the taste treats presented by culinary masters. Every successful restaurant has carefully decided who their target customers are, and who they are not, and then manage their marketing efforts accordingly.
Ask yourself: Who is my customer? Who isn’t my customer? Then focus your marketing efforts to reach your target customers most effectively.
The first step in profiting from the customer is knowing who they are. We gone through the confusion and the resistance to make the right choices, so value can be created. This is part of our ultimate guide on How to Start an Online Directory in 45 Minutes – Step-by-Step Guide for Beginners. Learn more about our “What next once you blog post is published?” in our next post. Sign up for newsletter so you don’t miss a post.
Did you find this post helpful? Leave us a comment and let us know.
The process of creating either a customer profile or customer persona will help you to clearly define your customer’s needs by understanding their buying patterns (what, how and where they buy) and more importantly, their motivations for buying. Your customers should be the driver behind every marketing decision in your business.
What’s the difference between a customer profile and a customer persona?
a customer profile is a basic high-level description of your ideal customers
a customer persona is a fictional customer (with a photo, name, personality etc.) that represents the common traits of your ideal customers.
In regards to defining Buyers Persona, I personally like Tony Zambito’s case study. According to which,
Why to research Buyer Personas?
The purpose of researching and modeling buyer personas is to help us gain a deeper understanding of buyers and their buying behaviors. This helpful understanding aimed at informing decisions on marketing and sales strategies. Learning about the buyers of today involves learning about the new language of buyers. A deeper understanding also requires we develop a new robust vocabulary about buyers – expressed in everyday terms. This new vocabulary must be consistent as in any practice and discipline.
Where They Buy
The explosion of multiple channels in the new digital age makes this more important to understand than a dozen years ago. Understanding how buyers wish to travel seamlessly through channels is emerging as a competitive difference maker. We want to know how this affects buying behavior.
When They Buy
Nurturing is beginning to mature as a concept. Potential buyers can be in the “not in the market” and “not ready to buy” category. Greater understanding of how buyers and influencers behave during these periods can make the difference between having a pipeline next year – or not.
Why This Definition Still Matters
This definition is central to the fundamentals of buyer persona development. Designed to help us make informed decisions on marketing and sales strategies. It still matters, even more so today, due to this one important reason: B2B buying behaviors continue to change at a rapid pace never before seen.
Your customer’s Persona is vita to ensure your marketing efforts generates optimum sales. The better your understand your customers the effective the result gets. If any one of you have any questions, feel free to shoot in the comment section and I’ll be happy to answer them.
Today, we are releasing a series of WordPress tutorials. These tutorials covers some of the basic topics With these free WordPress tutorials and videos we are willing to provide you WordPress help to build your website. This will basically help you to understand How to use WordPress to create website.
Here is the index of the tutorials we have written for you guys:
Are you aware of the steps it takes for a business to really consider to get listed on your directory site? What’s involved on their end, and on your end?
You might be spending a lot of time explaining the same things, over and over again to each prospect business – Why they should get listed on your directory site. I know I was. And I’ve been working with wordpress directory business owners consistently for 100+ days. So I decided to change things up a few months back, and automated more than half of the process to get business from interested to listed with directory site for monthly defined charge. Call me an experimenter. I’m never satisfied with how anything works, and am always trying to change things up to see if something else works better. Since I started working with Templatic I hadn’t done anything with how I on-board clients.
Here’s what it typically looked like:
Client finds Templatic directory products through google or an affiliate marketing site linked to Templatic.com.
They click directory child themes and see directory demos.
If they’re impressed, they make a purchase.
Support team email them back and provide them answers to the queries related to marketing or installation / configuration.
They launch the directory and put advertises even before they have generated any noticeable business listings.
Now most users would get stuck in the trap of making the website look really really perfect instead they should apply a MVP formula here and focus on planning and marketing.
Some figure it out and while others leave the boat.
That’s the flow of directory themes execution. When I wrote it out, it became obvious that I could improve and automatize a few things for betterment & to improve success ratio of Directory as a Business. This would increase the efficiency and process of the directory product launch and paid business listings.
Want to start an Online Directory, but don’t know where to begin? Here I wrote this step-by-step guide for you.
I created this guide to give beginners a fast, foolproof guide to start a Directory site, without much hassle or wasting your time exploring a thousand possibilities.
I also wanted to help you avoid all the expensive mistakes that most people do while creating a directory site. It’s not just a website but a business that you develop.
P.S. This guide is 3,109 words long which means roughly 45 minutes of reading. So grab yourself a tea, coffee or juice (whichever you prefer) and start with STEP 1. If you get stuck, send me an email and I’ll do my best to help you out.
Step-by-step walk-through to start a Directory Site
I have divided the guide into 7 steps. To get the ball rolling its going to require a few things to set up.
Decide the Niche or Domain
Get Domain and Hosting
Get a WordPress Directory theme
Content, Traffic & Get Paid For Listings
Get Paid For Advertises
Defend and Expand
…and once you’ve set up your directory, I’ve also put together couple of additional guides for SEO marketing.
Since you were searching for how to start a directory site – I think you might want to get started ASAP.
What is an Online Directory?
Let’s say you own a local site called New York Real-Estate.com and you got it to the top of the search engines for all the local New York city real estate key phrases. Then every real estate agent/individual would pay you a monthly fee to put up a webpage on your site, so that he could benefit from your traffic and your great search engine positioning.
In fact you might call every real estate agencies in town and say “Would you like us to put up a page in our local real estate directory to represent your business”?
If 20 real estate brokers / agencies take you up on it and you charge them each $100 per month, then you have a $2k per month residual income from your real-estate directory.