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Are you thinking of starting an online directory website? Or have you recently launched a directory website and find yourself struggling to gain traction?

Let’s be honest here, purchasing hosting, setting up WordPress and Installing our Directory Theme is a relatively simple process. Sure, you could run into a few hiccups along the way, but we’ve got a support team and an extensive documentation that can resolve most questions or problems quickly.

Soon enough, you’ll be looking at a shiny new website that’s all ready for visitors. And this is where the real work begins because now it’s time to start creating content. That’s right, content — the stuff that will draw in visitors in and keep them coming back to your site again and again.

Last week, we talked about the importance of defining your market or niche for your directory website and then finding a way to serve their needs. Today, we’re going to discuss one way that you can approach that challenge, which is through the creation of interesting and helpful content.

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