Traffic is so easy to get only when we know what is that people are looking for out there!
All you have to do is provide people with a solution to their problem and they will come and they will share it with their friends! To get maximum traffic to your directory site we recommend following top 6 methods adapt by thousands of other online directory site owners.
1. Content Marketing
Content marketing should be your ultimate goal in marketing. Meaningful content will help users find what they are looking for. But in the beginning this can be difficult because you probably won’t have many listings. So you have to get creative and make your own content. Here are some ideas:
- Start a blog on your website and start blogging about the industry your WordPress directory will serve offer tips and resources, I.e., If your directory is about restaurants, you can write about food.
- Share a story about a successful business who considers marketing online through social media and various directories. People these days like stories over facts.
- Make slideshows and put them on social media with links back to your WordPress website
One of our prominent customer created a Travel Directory using Travel Theme. If you love traveling you should surely check this out for your next vacation. They have plenty of great options. Darren believes how important it is to have relevant and quality content. To learn more about his blog click here.
2. Paid Campaigns
This form of marketing would be some of the traditional types of marketing and can be expensive.
- Paid Google Ad-words, Paid Campaigns on Facebook
- Paid banners on other websites
- Mailing letters and postcards
- Posting fliers
Google paid Ad-words would look like this when researched targeted keyword in Google search engine.
3. Creating value through listings
Quality listings are going to be one of your most powerful forms of marketing. Think deeper about who your website visitors will be and what they are going to be looking for and make sure that your listings provide valuable & actionable information. Include things like reviews, better business bureau links, and WordPress website and social media links.
Market for helping rather than selling and you are in game.
I personally adore how Paul has created a wedding journal directory out of Templatic City Guide theme. He has done some good customization on the theme to create this directory. His choice of advertise and blog keeps him favorite among his users and drive him heavy traffic. Click here to explore more
4. Social Media
Keeping a Google high ranking is the goal to get maximum traffic. You should immediately reserve your social profile names on all major social media platforms as soon you have finalized your business name including:
Paul is very active on all of his social media platforms that helps him getting loads of traffic from all of these different social media sites: Be it Facebook page, Pinterest, Youtube, Twitter he is there.
Once you have your profiles setup on these platforms link them to your website, and produce relevant and consistent posts. Be it daily or weekly but consistent. Once you have any content you publish on all social media platforms including your site.
As a local business, it’s important to rank in both organic and local search packs. Top 3 is critical. Outside of that and you’re going to miss out on most of the traffic.
a. Add Schema markup
b. Optimize the Google My Business account
c. Optimize the Google My Business account
d. Ensure on-page factors are in check (keyword and location within titles, headings, alt, body copy, internal linking and URL…where possible)
e. Make sure its mobile-friendly
Once you have corrected your perspective about the marketing, meeting a few businesses once in a while could help build reputation in the local market.
6. Mobile Phones
Don’t forget mobile, nearly every human being walking on earth got a mobile phone and they do check it rigorously. It’s vital to make sure your website is responsive so that you aren’t missing out of mobile leads.
Paul didn’t miss the importance here again and made sure his visitors also don’t miss that by mentioning in the homepage header image.
Extra tip: Use Google Analytics reports to optimize your website’s content
Google Analytics can be your greatest aid in finding out poor as well as best performing pages on your website.
For example: With the Analytics reports, you will be able to find out the list of pages that has the highest bounce rates. Therefore now you have a list of content on your website that needs to be optimized. Also, the list of best pages can help you plan monetization or marketing strategies for your business.
This was just a simple example of how you can use Google Analytics reports can really help you. It is a free tool that can help you know and strategize about your website.
Here’s a complete guide on how you can use Google Analytics for WordPress website.
BIG QUESTION HERE: How do you sell it?
ANSWER: How does everyone else sell it?
Get started today with all of these tips. It’s working out for others so it will work out for you too. If you have explored more ways, please share below in comments and so it can help others too.
Subscribe to our newsletter and we will send you top researched tips to improve overall quality of your directory business and run it as a successful business.