if you haven’t heard much about Google AdSense, no worries, in this article I will share with you how to start from scratch.
What is Google AdSense?
Google.com earns most of its revenue by accepting other website owners to advertise on their search results pages.
All of this is managed through a program that’s called AdWords (pay per click marketing).
In Google search engine you would have noticed these ads displayed above the free/organic results and along the right side of the page on Google.com.
These are called Sponsored Ads, and the advertisers are paying a certain amount of money per click to display these ads at this place.
It’s basically an auction-based system. It allows advertisers to compete for those spots. Whomever has the highest bid and most “quality” ad, gets the top spot and so forth.
Google shares an opportunity to earn a portion from this revenue that it makes from AdWords by displaying these same text or image ads on your site. When someone clicks, you earn a portion of the click and Google gets the rest.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount.
This program is called AdSense. AdSense is a nice way to monetize your traffic, and very easy to implement.
What are the benefits of using AdSense?
One of the direct benefits of AdSense is the fact that it is a legitimate advertisement program by Google.
When we talk about making money from a blog, the easiest method of doing so is to put AdSense on your blog and start writing content.
When people click on the AdSense ads posted on your blog, you will earn money. (Remember to avoid clicking on your own ads, as this is a violation of AdSense policies.)
AdSense is a contextual ad network, which means that ads will be displayed according to your content. For example, if you are writing a post on web hosting, you are more likely to see ads related to hosting or domains.
Another way AdSense shows ads is by using the cookie method. Based on user search history, they display targeted ads which convert better.
In short, AdSense makes sure that readers will see targeted ads, and thus you will get more clicks and higher payouts than you will with any other ad network.
Why Google AdSense over other ad networks?
It’s simple & easy! Once you have an approved AdSense account, all you need to do is add a code to your theme file, and advertisements will start running on your blog. It’s that’s simple!
There are many ad networks available such as AdSense, Chitika, VigLink, Infolinks and many others. Obviously, we can’t clutter our blogs with too many ads, so we need to choose the best and most effective program available for the purpose of making money from our blogs.
AdSense is Google’s product that allows us to show contextual ads on a blog. It’s one of the best monetization ad networks available in the market for any website, and people are making thousands of dollars every day using only Google AdSense.
One account for all sites :
Unlike other most ad networks on Google AdSense, you don’t have to add all of your websites manually and wait for individual site approval. With AdSense, once you have an approved AdSense account, you can put ads on any website which complies with the AdSense terms of service. There is no requirement to set up different accounts in case if you have multiple sites/blogs. You can also use your custom channel to see how your ad slots are performing.
Unlike other advertisement programs, AdSense has a wide range of advertisers and publishers. AdSense also has a support forum, and you will find lots of tutorials on how to increase your AdSense revenue.
How Much Can You Earn With AdSense?
It’s important to note that It’s not possible to estimate how much you will earn based on your traffic. People always seek the average amount that they can make per click.
No one knows except Google, so don’t let anyone try to tell you any different. It would be impossible for myself or any AdSense publisher to give this information because the ads all cost different prices and we have no clue what advertisers are paying. However, there are specific niches that obviously pay more.
You’ll notice in Google Adword Tool about the keyword competitiveness. The more competitive the keyword, the more the advertisers pay and the more you earn as a publisher.
It’s sad that you will experience payment problems with most ad network companies. Despite meeting the minimum payout limit, you may have difficulty to get your payment. Moreover, if you do some research, you will come to realize many companies are fraudulent. AdSense, on the other hand is a Google’s product and is very transparent in terms of payment, and you are unlikely to face any issues obtaining your payment from them.
If you have just started using AdSense, I suggest that you install the AdSense Chrome add-on. It will help you to quickly track your AdSense earnings. There is also Android and IOS apps available to download in your smartphones to track your payments on the move.
How to start your Google AdSense Account:
Also, be sure to read the terms and conditions mentioned on the signup page to learn more about AdSense.
AdSense has recently changed the account approval process. You may follow the below steps to create your account.
- Sign up for Google AdSense Account, and you will see an option to create a new Google account, or you can choose to use your existing Google account. If you have a domain-specific email address, I recommended to use that instead to sign up for your AdSense account. Otherwise, use your existing Gmail address. (It’s recommended use domain specific email address as it has proven success track record.)
- Add AdSense ads to your blog – Once you are accepted, you can simply copy and paste the provided HTML code into your blog’s any page that you’d like to show the ads. You can opt to display text ads, image ads, or a combination of both. It’s up to you. You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. Google also offers color customizer to design your ads so you can keep it more real and appropriate based on your website theme color.
- Wait while your account is reviewed and either accepted or rejected. In a typical scenario, it would take 48 hours to review your application. Here’s a peek in the dashboard of your Google AdSense account. It’s beautiful and quite informative to track how your ads are performing.
- Once everything is set up, in order to get paid from AdSense you must submit your tax information. You will also need to submit a tax form, depending on how you are entitled to do business.
Now without relevant enough traffic you won’t make anything out of AdSense. But in this scenario when you already working on building traffic for your directory the same traffic will be exposed to the Google AdSense. This will help you yield additional fruits over no additional amount of efforts to earn from Google AdSense.
Besides Google AdSense there is also a huge income in affiliate marketing too. I will cover that part in my next article sometime around end of this week.
While counting stars don’t forget the moon. To monetize your directory site refer Directory beginners guide & learn how does potential business decides to get listed with your directory?
I am hoping this article will help you make additional income through your directory site. If you have any queries, feel free to leave a comment.