Do You Need Blogs On Your Business Website?

Updated on By

When I say a business website, you might not think about a blog section.

Of course, a complete business website doesn’t necessarily include a blog. An ideal business website just needs to tell the prospect clients what the business is about and include a way to contact the owners.

However, including a blog on business(or any other kind of) website has many advantages. But here are the top 6 reasons how including blogs can help your business website

Good for SEO

A blog is good for SEO and there are many ways it can help the visibility of your business website. Blog means more content and the content on your website is what can help you conquer the search engines.

More page to crawl/browse through

With interesting and relevant blogs on your website, you are providing the visitors a reason to spend more time on your website. And the increased session time is good for the reputation of your business website.

Properly interlinked pages helps you build and informative and interesting business website and can even help your ranks.

Covering more keywords

With blogs, it is easier to target the right keywords. For example, you have an Digital Marketing agency in Texas and you want a website for the same. Than, you can make a list of all the keywords related to your main keyword, and start making efforts to target them through blogging about the topics.

More pages=More relevance=More visibility

It’s a simple math – more pages/blogs on your website equals more chances to rank for a keyword. Especially when you strategically plan and craft pages targeting relevant keywords.

Your Online Message board

What better way to keep your visitors in loop than blogs? With new blogs, you can keep your visitors updated with the latest news and it can act as your message board to the visitors.

Blogs can help you share the details of your upcoming projects, completed projects, work process, etc. You can use it to announce new services, or retirement of an old services.

Blogs can also be about announcing exciting discount offers, or explaining a new deal active on your website, or festive offers, etc.

Moreover, with blogs you can do success stories too. Let the visitors know about the clients that have benefited from your business.

Makes your website interactive

Through blogs you can tell your visitors about the latest news and events about your business, and moreover – you can deliver content that helps your visitor.

For example: Your visitory might not directly look for a “Digital marketing agency in Texas”, but he might be interested in “Digital Marketing tips for beginners”, “10 techniques to make your content viral”, “Promoting your new website with Social media”, etc.

This won’t directly help your business and you might not acquire a client, but atleast you get a visitor, and relevance for a keyword that matters to your website!

Such blogs help you build your brand – spread a word and make your existence known to a prospect client.

Content Marketing

This is the digital age and nothing works better than digital marketing.

Content marketing is a subtle way to get visitors interested in your business by generating useful, pertinent content and sharing them.

The content can be in any form: Video, text, graphics, social media content, etc. Even though such content may not directly promote your agency/business/service, it help people associate with what you do, help build an audience and has major SEO benefits too.

User opinions/review

A blog is also a great tool to know what the readers are thinking. Allowing comments and reviews on blogs can help you increase the engagement on your website.

Not only will the comment section of a popular blog generate more content, but it will also help you make the blog more interesting for your visitors as they can voice their opinions, post their reviews and even read what other vi

A reason for the visitor to keep coming back

When your visitors find your website interesting, there are more chances for them to come back for more. Blogs on current topics are a source of information for your visitors.

Therefore, with blogs on your website, you have more chances to retain the visitors as well as for the visitors to return.

Wrap Up

A business website represents your work online. Therefore, you should make the best of it.

Take your time and think about all the important information that you would like to display on your website. Create custom pages and take care of the user experience and the navigational flow.

And if possible, you can even include blogs on your website for the above mentioned advantages!

Also Read: 7 Tips for Designing the Service Pages for your Business or Agency

Disclosure: This page contains external affiliate links that may result in us receiving a commission if you choose to purchase mentioned product. The opinions on this page are our own and we don't receive additional bonus for positive reviews.