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Download WordPress Website templates Free

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WordPress is a platform that stands out from the crowd for several reasons. Besides being the most used at the moment, its customization capability without the user is an expert in web design or CSS code, establishes it as the best option to use when you start your own website or want a blog with specific content. Of course, if you already want to create your own design, it would be best to contact a professional before you dive into the template designs.

WordPress has more than 2,600 templates and 31,000 plugins at no cost that you can use to provide high-quality content to your audience. Furthermore, they work in the website owner’s favor to guarantee advertisement of content and purchasing of products. Most users of WordPress are neither web designers nor programmers. This fact already shows the true power of this platform offers starter sites.

  • WordPress Free Website Templates
  • Web Design With WordPress
  • Things to consider before you choose a theme
  • Additional Plugins

There are thousands of templates you can use to customize a website. Templates allow website owners to create the design they want for their website or blog without any major problems. This option is ideal as they can always change the appearance so that it is closer to a photography theme or a portfolio in which they desire to not be the main feature.

WordPress themes

One of the best websites to get a WordPress template is Themeforest, a space where they even collect the latest styles of WordPress so that a designer or website owner can scroll through and pick the template that best fits their content.

Some templates are focused on writing content, others on the presentation of images while some focus on the reproduction of videos without leaving the text. There is a bit of everything for everyone.

The appeal with templates is that a business or person can change the colors, upload a logo or change the background to create slides and other elements that can give the blog or website a special look. Customizer support can be contacted when problems arise during website designing, for example, if the image header fails to get set up.

Best free modern website templates

A multipurpose theme should provide many layout options and design options. The theme customizer allows websites to pick the grid layout, color options, landing page outlook, responsive design style, where images will be portrayed, post formats, and the header and footer location.

The header and footer should be designed with a unique style to show the professionalism of the blog.

Theme authors design modern web templates that pass the regulations of WordPress. This ensures any WordPress blog gets the best options.

Shapely Free Website Template

A highly versatile WordPress site with a page that has a very functional design. Shapely is a very advanced theme as it has various customization options. This theme comes with various homepage widgets that can be used to add a portfolio, testimonials, parallax sessions, product information, call to action, and many more customization options.
Theme Details Get Hosting Theme Store

Medzone WordPress Free Theme


MedZone offers styling for any WordPress widget; that means you can add a different design to your search areas, calendars, buttons, and much more. Each widget has a personalized style to ensure that the item is perfect for your site.
Theme Details Get Hosting Theme Store

Ocean wp Website Theme Free

A favorite of many to offer a large number of items for free. Another essential for online business and in a few years it has become one of the best themes for WordPress. It works perfectly with famous site builders like Elementor and with e-commerce plugins like Woocommerce.

Because of its free option and compatibility with Woocommerce, a website owner has the essentials to start an online shop and get sales in a short time.

It is e-commerce friendly, responsive for both desktop and mobile, enables fast loading of website, is designed with SEO in mind, and facilitates support for multiple languages ​​to finish your dream website.
Theme Details Get Hosting Theme Store

Hello theme Website builder

This theme has been created by the famous drag and drop page builder plugin Elementor so that it puts the least load on the server and website owners can reduce the time it takes to load our website. In other words, apart from the WordPress themes discussed above, Hello Theme is a dedicated theme exclusively for this builder.

Its reason for being created is to be a blank sheet for Elementor to assemble and create a site without creating the HTML code. Although it can not be compared with other themes like Astra or OceanWp, it is a perfect theme if a business has decided that all the pages of the website will be built with Elementor. That is, the blank sheet for some features is perfect for the Hello theme. If one uses Elementor to build a website without any custom requirements of WordPress pages and posts, this modern website template will allow you to create this website from scratch.

Although it logically takes more work, some businesses may prefer to make their own custom website.
Theme Details Get Hosting Theme Store

Hestia WordPress Site Template

It is another great multipurpose theme and despite not having the lightness (in operation and functionality) of some mentioned so far, it has its perks because of its great flexibility and because it is a responsive theme for any type of website.

This WordPress theme comes with a tutorial that will help a website designer in the first steps to build the website and get almost ready to start production after testing out the demo content. With the use of the tutorial, layout options can be sieved through to pick the perfect blog layout. It also has plugins that add highly requested options like services or testimonials which usually generate a lot of leads on the site.

It also comes in very handy with site builders like Divi (the paid Elementor colleague and what is also recommended but perhaps more burdening) and Elementor. Apart from offering the possibility to add sections with drag and drop, it also has compatibility with Woocommmerce, the fashionable plugin to set up an online store and which has everything you need for the cart, generation of orders (for the online business), invoices, mail delivery and much more.
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Bento WordPress Website Template


If website owners are looking for a free WordPress theme that focuses on company pages, then theme Bento is the one for you. It has gained enough popularity to be one of the most popular website templates, although it is far from being mentioned at the top with WordPress websites templates like Astra or OceanWP.

It is a multi-purpose theme, so one can use it for the online store or perhaps a curious landing page that serves as the website’s sales tunnel which gets leads after a good campaign on Facebook or Google ads.

It is a free theme that comes with customization options, so a website owner can create a well-configured website.

The free theme also has something for people who know how to code. There are CSS menus, sidebar back and CSS circular menus for professional website designers to test out every different code.
Theme Details Get Hosting Theme Store

Go WordPress blog website template

With Go, a website owner creates minimalism by focusing on the blog. A business or person that is looking to create a website to have a blog in which articles are periodically published will find this responsive WordPress theme ideal.

It has additional features; a welcome message for when readers visit the website and a call to action (which is as important as the buttons that get leads) in the header of the site.

It emphasizes the typography with a very clean outlook and that brings that touch of readability (very important in a blog). A variety of google fonts are availed to increase the appeal and attract more readers.

Furthermore, it handles images of publications or posts very well, so be aware of this detail when choosing a suitable free theme for WordPress.
Theme Details Get Hosting Theme Store

Magbook Web Templates WordPress

Magbook is precisely designed for news, newspaper, magazine, publishing, Blog, or review websites. It is a clean and super flexible WordPress theme. Moreover, it has fully responsive designs, amazing new features, complete website demos ( Magbook is equipped with demo content with one click demo import plugin), and endless free updates. Magbook design is compatible with any website.
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Elegant magazine Free Theme

A minimalist yet elegant WordPress theme, which is exclusively designed for website news portals and magazines with great research on everyday online newspapers. WordPress website owners can use customizer options and widgets to redesign layouts as a trending news journal, modern fashion magazine, travel blogging & magazine, clean and minimal news sites, blogging site, and even more.
Theme Details Get Hosting Theme Store

Hueman Website Template

The Hueman magazine theme has a versatile design. This causes it to be used in blogs, magazines, small businesses, schools, churches, or personal websites.

Hueman is usually recognized to provide an exceptional experience on mobile devices, to load fast, and to be very easy to use.
Theme Details Get Hosting Theme Store

Semicolon WordPress Magazine Theme

The semicolon is simple and clean. It is a WordPress magazine theme with a responsive layout, easy-to-read typography, a unique grid layout with featured posts support, a few widget areas, a special menu for your social profiles, and much more.

This theme is perfect for all newspapers, magazines, and blog websites.
Theme Details Get Hosting Theme Store

VMagazine Online Magazine Template

It is a responsive WordPress theme. VMagazine provides a multiple layout setting where a business can update viewers on news. Additionally, it is one of the quickest and simplest magazine WordPress website templates that allows users to create a news magazine website in no time.
Theme Details Get Hosting Theme Store

Web design

This is a design created for a website. It is displayed in search engines. It refers to the user’s experience rather than the software. It includes features such as blog layouts.

A web designer works on the appearance, blog layouts, and in some cases, content of a website. Appearance, for instance, relates to the color options, google fonts, and images used.

A good web design should be easy to use and cause no strain on the user. It should focus on suitability and allow the final user to be able to add features to it. It should also be a responsive design that will be accessible to both mobile phone and computer users. In responsive design, the content on the page moves depending on screen resolution while in adaptive design, the website is fixed in layout sizes that match common screen sizes. Having a layout that is as consistent as possible between devices is crucial to keeping the viewers engaged and building trust with them.

Flat design is not the same as material design, and although they share many common points, such as the commitment to the smallest minimalism, there are also huge differences between the two codes. However, they are not incompatible and can certainly be perfectly combined to get the best finishes.

For a material design to be considered perfect, it should portray

Clarity and readability

All these principles come naturally from the way in which the graphic component is managed and distributed, including the typography, which above all will be a clearly readable solution, the textual structure will be conventional and fluent, visual hierarchy motivated by the Use of more or less strong tones that generate contrasts that are also nuanced by size and order.

Lighting and realism

The logic is manifested primarily in the use of lighting effects and the management of both lights and shadows. Lighting is a great indicator of proximity, relevance, and situation, so it becomes a fundamental tool to influence the hierarchy we have been talking about. Now, buttons, images, and all the elements have shadows that indicate the degree of proximity and help us to position ourselves on the web stage.

Movement is the most effective tool for grabbing attention and guiding the viewer

Its language will be obvious, graphic, and enlightened in the eyes of the user. If you choose an option or a tool, then it comes to us, expands its dimensions, and vice-versa if we stop using it. Even an element changes color or shines when it necessarily attracts our attention.

Order

From the order, for example; first the images and then the floating button, to the speed at which they occur, and in what direction they are heading and in what end they are moving. All of this is important because not only does the user indicate where the information is coming from, but it also makes the journey easier, the elements are arranged to make the reading process intuitive, easy, and enjoyable.

Unlimited coding

All of these principles or standards that we review are designed and developed for implementation on any medium and platform, regardless of its nature and the screen size, it presents. From cell phones, tablets, or computers. All possible supporters and destinations support this visual language and in fact, its transversality and compatibility are one of its essential ingredients.

 

What to remember when creating an adaptive design.

  1. Make a simple template. Simple does not mean boring. The ‘simple’ refers to the HTML structure of your website: the clearer, the better. Remember that a computer screen can fit three vertical pillars; on the screen of a mobile phone, you only fit one. Think about how you reposition the elements.
  2. Eliminate all unnecessary features; avoid confusing effects, flash animations, and any other code that slows down the loading of your page. The less content of this type you have, the faster the web loads.
  3. Define a style CSS for each “size” Create a tiny.css, small.css, and big.css (for example) based on the device on which it is viewed.
  4. Make use of the most used resolutions 320px / 480px / 720px / 768px / 900px / 1024px.
  5. Make your template flexible. If you can, work with percentages instead of fixed amounts.
  6. Typography; Sometimes a viewer’s device screen may be so small that all he/she can see is text. Therefore, a website must choose the best google fonts carefully so that if they are reduced in size, they will not lose their readability. In addition, site owners need to know how to combine more neutral fonts with others that have personality in order to give the site the much-needed character. So the first tip is to spend time choosing the fonts you use.
  7. Use high-quality images. As space is reduced, images are accompanied. Choose the ones that do not lose quality when scaled-down, and those that work the same way when scaled. A poor-quality image makes your website look bad.
  8. Keeping your images in full view prevents your photos from being cropped by inserting the img (width: 100%;) code into your CSS. In this way, you tell the device to recalculate the height to give the image so that its width can be seen one hundred percent.
  9. All lower the same URL. Forget about subdomains because the same index.html file in the root folder works for all devices (if you do the adaptive design correctly). You already know the advantage: the fewer subdomains, the faster the page load will be.
  10. Benefit from every view: Accessing a website from a desktop computer is not the same as from an iPad or a mobile phone. With the first one, you navigate calmly and relaxed. With the latter, you will do it in empty hours and close the window as soon as you get bored. Take advantage of these terms and conditions to keep the user entertained and have fun during these few minutes they dedicate to you. Maybe the viewer will be satisfied and decide to click on your content again.
  11. Get inspired by digital publications: digital magazines know how to benefit from the support and their design is very intelligent. Get inspired by them and create a website that is hard to leave.

Translation-ready WordPress themes.

A WordPress site owner can find translation-ready themes that only come with a .pot file. In some cases, an English version of .mo and .po files can be located too. These files are used to translate the theme into other languages. It should be noted that these themes do not provide translations to other languages, but a site user has the tools needed to localize the free WordPress theme, for example, the Loco Translate plugin.

For example, the Jupiter X theme provides the jupiterx.pot file and a WordPress user can translate the theme to their language.

A WordPress user can also find translation-ready themes that come with the .pot file containing translations into other languages. These translations are usually done by professional translators, volunteers, and perhaps other users.

Design a Translation Ready Theme in three steps

  • Create then load the text domain for your WordPress theme.
  • Enclose the Translatable Text String with the WordPress get text function.
  • Create the .pot file to finish setting up the translation-ready theme.

The gettext framework function is used by WordPress to translate the text string into the desired language. Gettext has a set of functions in a core translation API file (located in the wp-includes directory). The designer has to enclose the text string with the appropriate function. The appropriate code shows how to use the gettext function to localize your theme.

__()

It takes two parameters: the text domain and the string to be translated. This is one of the most basic translation functions.

$name = __( ‘My Stats’, ‘textdomain’ );

This function is used when a designer wants to mark a simple string for translation and return the value to use somewhere else.

_e()

It is similar to the function above, the only difference being that it echoes the value. It is used when the designer is translating in the HTML content directory.

_n()

It is a function used for strings with plural conditions in them. It is not known beforehand whether it will be singular or plural because it relies on the momentary value of some parameter. A good example is a comment count.

The .pot file acts as the base that has the translatable strings.

Woocommerce support.

WooCommerce is an online platform where people can buy and sell their products. Woocommerce Support Service includes assistance with Product installations, configuration, and use. If WordPress site owners need help setting up or configuring their plugin, they should first check the documentation and FAQs of the extension. More times than not, they will find the question might have been answered already. If it hasn’t, they should submit a ticket.

Retired themes are supported until the WordPress online business owner’s subscription expires. If a fatal error in the code is spotted yet the site is using updated versions of all code, a ticket should be submitted at the helpdesk.

Woocommerce support fixes any defects in their products as quickly as possible after the bugs are brought to their attention. They also try to provide a solution via the helpdesk for smaller defects. This is considered a precursor to a more substantial update to the particular product as part of their scheduled product updates.

 

If a WordPress owner wants to speed up the process, he/she can make sure to follow the steps in their self-help guide first. If they don’t, the WooCommerce support might request that they do.

WooCommerce provides a product as it is. While the service can help you to configure its products (this is done within the capabilities of each plugin), it does not customize products or support any third-party customizations of its products. Customization is any changes to the products’ look or function in relation to how they are made available to users on WooCommerce.

 

If WordPress website owners need customization, Woocommerce does its best to offer advice and direct them to appropriate resources. However, it does not take responsibility or accommodate third-party solutions for customized products. Third-Party services that some customers have found helpful include WooExperts and Codeable.

In conclusion, many WordPress blogs benefit from using their free templates.

 

Before selecting which template to use, there are some factors to consider;

Whether it is updated

An outdated template will cause functionality issues. The drag and drop page features may be slow. The issues may also arise when viewers are checking your website and this will discourage them from returning.

Whether it is SEO friendly

Not all templates comply with the best practices of search engine optimization. A business should have a clean and optimizable theme to achieve the most important factor which is the search engine ranking. Having an SEO-friendly site is beneficial as it will generate leads to the website.

Availability of technical support

A business should make sure that the web template provider offers whatever kind of support in case technical issues occur or if a website owner has questions prior to downloading. If there are times that the instructions are not clear, having a support team to address all the concerns regarding the use of web templates is very important. The template provider should provide a prompt and accurate answer to any questions to achieve the best customer experience

Available Ad Space

WordPress website owners should verify if ads are allowed to be featured on their website. There are templates that reserve space for ads and some do not. This should be confirmed before starting because aspects like layout and design make a difference when there are ads you want to accommodate.

Ease of use

A business should choose a template easy that is easy to manage and use. Template management is important to make it stress-free in the event that modification of part of it is required. Selecting the ideal template that matches your content makes it easy for you to finish the website in a timely manner. Additionally, it can assist in achieving the perfect website a business aims to own. A good template will attract customers because of its presentable outlook.

Whether it is responsive

Most web templates are built to be responsive. Aside from WordPress templates being free, they are also designed to be responsive to mobile users. This is to make sure that customers received an ideal experience whatever type of device they used to view the site.

Whether the images can be optimized

A WordPress website owner should ensure that images uploaded are optimized. A template requires specific dimensions and one should check the exact size of the images and make sure it is not exceeded. Larger images can cause slow loading websites that will hinder the achievement of the best customer experience.

By adding the thousands of plugins that are available on WordPress, website owners can extend the operation or features of the blog in question to attract customers and readers.

The same plugins can add social platforms to your WordPress website with a simple drag and drop of custom widgets. Plugins allow website owners to create their site.

Some Useful WordPress Plugins

Featured below are a series of popular high-quality plugins.

Updraft plus

 

UpdraftPlus is one of the most complete page builder plugins one can find in the backup segment. With it, starter sites can not only make backup copies periodically but can also make them if needed urgently (for example, the moment just before a WordPress update).

Website owners can also restore a backup copy to leave the website at a previous point in case they incur problems. Furthermore, it enables the saving of copy security in more repositories. With this plugin, a business can store the backups they make in services like Amazon S3. A business can also make selective backups and choose what to back up (database, entire website, or plugins).

Wpforms

It is a built-in drag and drop plugin in WordPress that makes it easy to create a website. A business can drag and drop a grid layout from the many layout options, post formats, and content blocks. A website can also have a magazine theme or business theme where a publisher advertises content in appealing google fonts in order to boost sales.

To access your site’s widgets, navigate to Appearance » Widget in the WordPress admin area sidebar. Then, scroll down to find the WPForms widget. Next, drag and drop the WPForms widget to a widget location of your choice. Then, click on the WPForms widget to select your form.

To begin, you’ll need to be logged into the WordPress admin area. Once there, click on WPForms in the admin sidebar to go to the Forms Overview page.

Then, to create a new form, click on the Add New button to launch the WPForms form builder.

 

WordPress designers can enter a name for their form (such as “Email Us”) in the Form Name input section. If they would rather not enter a name, then the form name will, by default, be set up as the name of the template the designer chose.

 

Below the Form Name input, you’ll find form templates in the Select a Template section. These are pre-built templates of commonly used forms to help you quickly get started. Go ahead and click on the template you’d like to use.

 

Once you’ve finished building your form, you can use the Embed Wizard right from your form builder by clicking the Embed button.

From there, you’ll have the option to either add your form to a new page or to select an existing page to add your form to.

By selecting the Create New Page option, you’ll be asked to enter a name for the page. After adding a name, click the Let’s Go button to embed your form and publish your page.

If you choose the Select Existing Page option, you’ll be asked to select a page to embed your form to.

Go ahead and select the name of the page you’d like to embed your form on, and then click the Let’s Go button to be redirected to the block editor to embed your form.

Weglot

It is a paid plugin (on its website you can find its prices). It is a highly recommended plugin if you want to build a multilingual website. Not only does it allow you to translate pages and posts but it also allows you to do the same for features on the sidebar such as categories, menus. It also ranks highly as it is very easy to use and can help boost your blog when readers browse through search filters.

CSS Hero

CSS Hero is one of the paid page builder plugins but is considered worth it as it will make the whole website creation much easier. This is because it does not require one to have much CSS code experience.

With it, you can customize with the use of design options. The template can be worked on in FrontEnd mode without the need to have advanced CSS code knowledge. This WordPress plugin also has a panel (very easy to use) in which you can determine the values ​​of the attributes of the selected elements. On the internet, you have an example of how it works.

The disadvantage is that a business needs to find out if it works with the template it has chosen for its website as this plugin does not work with all existing templates in WordPress.

Visual Composer

Visual Composer is another highly recommended plugin if you have no coding knowledge. This plugin is a visual editor with which you can visually create BackEnd and FrontEnd. With it, you will be able to work on the structure and content that each page or entry of your website has. Website designers can preview the demo content as they choose the perfect blog layout for their business sites.

SumoMe

If a website will have a blog section, SumoMe is a plugin that contains many interesting features but stands out when it comes to sharing social networks. With this plugin, you can add buttons for social networks almost anywhere on the blog. It allows you to connect with 18 social networks and customize the shape and colors of the buttons. Additionally, it allows you to add counters to know how often an entry you have posted has been shared and how many social networks have shared it. It also has another feature that is very interesting, and that is that it allows you to add share buttons on top of images. This feature is essential if you are planning a blog in which images have a dominant role (a highly visual blog). Additionally, along with the image that is shared, a link to the blog post is also shared. This is perfect for generating leads for your content. SumoMe has maximized social media integration and customization options.

Another feature that it contains, and that has some plugins, is that of the SumoMe Highlighter, which allows the visitor to share the text he selects for an item. That is, if this feature is enabled and a visitor selects a sentence or paragraph of the post with the cursor, then a button appears to share that sentence or paragraph on their social networks along with a link to the blog.

WP Touch

 

If a website business does not have a responsive theme or wants to create different appearances depending on the medium in which its site is displayed, this plugin will be very useful. The plugin’s various features help anyone to create a global and unique vision for your site. The result is a page that is easily accessible and usable by any user, which never hurts and is a plus value for your project.

Jetpack

It is the WordPress Plugin portraying excellence. It is perfect for linking your blog to social networks and generating feedback on various platforms. It has a wide variety of features and configuration options. Furthermore, it includes statistics, an e-mail subscription system, an image gallery creation system, and a spell checker among many other things.

How to promote a classifieds directory website?

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With the tools available online, it is easier to create a classifieds website on your own, but the real deal is – “How to promote a classifieds website?”.

There are website builders, and several other tools like WordPress and WordPress themes to create a fully-functional and feature-packed classified website.

The premium classified website builders are easy to use. And they come with specialized support that can help you with the website setup. But once your website is live – you will find yourself on your own.

And that is exactly where you will need to make the most efforts. In this article, we will discuss some of the best ways to promote your classifieds website.

Advertise on other platforms

Paid advertisement is one of the best ways to gain traffic on your website at an initial stage. And it will be the most important investment for your website.

However, the choice of your advertising platform always plays an important role. It will always depend on the niche of your classified website, your area of operation, the target audience, the competition and a lot of other factors.

You can always choose a reliable platform based on your location. If people in your city prefer to watch TV, or listen to radio a lot, you can choose it. Or if your target audience is students using a lot of internet, than you should rely on that.

However, after a bit of experience – you will be able to figure out what works best for you. Pay attention to the results of different advertising campaigns to find out the ideal platform.

SEO optimize your Classified website

 

Why there are more chances for your classified directory website to attract organic traffic?

A directory style website is information rich, and therefore, keyword rich. And since there’s a lot more on the website, unlike a business website where there are just a few pages, a classified website ensures proper engagement, which will also help with better SEO ranks.

Moreover, with all the different keywords involved, the different categories and different listings ensures diversity of content. And therefore there is a better scope for covering and ranking for diverse keywords.

Also, the traffic is two way. Since the Classified website will be used by both: the advertisers as well as the casual visitors looking for products on your site. Therefore, a classified or any other type of directory website will surely have an SEO advantage.

Keyword optimization

Since it is a directory style website, you will heavily rely on user generated content. Therefore, it may look like you won’t have a strong control over the content of your site.

But you can always insist your users to stick to certain conventions when posting on your website. For example: The name(title) of the Classifieds listing should not be too short and include important keywords, model details of the item, etc.

You can also setup a tutorial on how to create a classified listing that is most SEO friendly wherein you can include tips and tricks to make enough use of the main as well as subsidiary keywords.

SEO friendly platform and theme

The first and foremost important part is choosing a website builder as well as template/theme that is SEO friendly. An SEO friendly platform will always prove to be more beneficial in the long run.

You can create feature packed classified website with WordPress using a Theme like the classifieds theme and use different SEO plugins to create a website that scores well.

Social Media Marketing

Social media platform is a powerful medium to reach people at large. It is a place where you can find different people with similar interest easily. The first thing you should do after creating a website is to create social media handles for different social networking site.

Use these social media accounts to share information about your classifieds website and to attract more people through social network. You can share different classifieds listings or blogs or just different posts telling people about the current offers, the advantages of sharing their listings on your website, etc.

Create useful content

Content is the king and it will always be.

Ofcourse other factors like the design of your website, the user experience, the performance, the website features, etc. play an important role. But what will attract the right target audience and keep them coming back is the content of your website.

With a Classified website, where different listing owners will post from the front end, volume of the content may not be problem after a certain duration. However, the quality should also be retained.

Always keep a check on the quality of content that is posted on your website. Moreover, you can add to the collection of useful content by using the blog section of your site.

The blogs on your website will give the visitors something interesting to stick to your site and spend time on. It will also help with the SEO of your website.

Moreover, by using the blog section, you can start with content marketing on your website to target the right keywords and generate content for better visibility and engagement.

Images & Multimedia

A directory website means a lot of content in form of text as well as multimedia. Actually, you should always encourage your users and listing owners to use high quality and abundant images in their listings. This will help the visitors to understand the listings better.

However, more images and multimedia files will also mean increased load on your site.

So you should always make sure the images are properly optimized and do not unnecessarily increase the load times of your page. We insist you use one of the image optimization plugins that will automatically optimize all the images that are loaded on your website.

Proper description

Description is the textual content on your classifieds listing. Insist your users to properly describe the classified item they are posting. This includes setting the right title, selecting the perfect category, writing the textual description and including of the right keywords when doing so.

Naturally written, useful and meaningful content will surely help the visitors understand your pages better, avoid the chances of misrepresentation and add to a satisfaction of the users. The result will be credibility and better user experience.

Proper Categorization

The point “proper categorization” looks like a misfit on a how to promote your website post. However, the structure of your website plays a very important role in helping you gain as well as retain your traffic.

Moreover, creating proper categories with relevant titles will also improve your site’s organic score. It will also add to the user experience when it comes to finding the listings easily. Therefore, take your time when creating categories for your Classifieds website. Be flexible, and add or merge categories whenever required.

Great Service

A good & honest service is always recognized. And by providing the best service, you can surely attract more customers than any advertisement campaign or SEO optimization ever can.

Increases the odds of people recommending your website through word-of-mouth. It also increases the chances of customers returning to your site.

Promoting your classifieds site, will surely get you more customers, but only good service can retain them and even help you attain more visitors in future through recommendations and good reviews.

You can also use the testimonials of your happy users on your website and it will surely help you build trust in your website.

Make sure to serve only authentic information

A good monitoring system to ensure that your Classified platform is not used by fraudulent and only useful, and only allows publishing the right listings. You can do so by personally checking all the information that is published on your website.

If you find even a slightly doubtful listing, or a complaint from one of your site users about misinformation or fraud, take strict actions and make sure that the repetition of the same is avoided in the future.

Strict policy on what advertisements can be posted

In order to retain the quality of content on your website, you will need to draft strict policy on what one can post on your site. A strict policy on what they can post will allow the visitors to know what they can advertise and what they cannot do on your website.

Besides that, constantly monitor your website to see that the visitors adhere to the policies. We recommend you use the option to let you save the submitted listings as drafts and not automatically publish it. This will enable you to ensure that all the content that goes live on your website passes through some kind of filter before it appears as published posts on your site.

Properly draft terms of use

When you run a classified website, you have some responsibility towards the users. You should do everything to protect the interest of your website’s users. Both, the sellers as well as buyers from your site should have a satisfactory experience.

However, your liability ends at one point, and therefore the extent of your responsibility should be clearly stated.

Take actions for grievance redressal

A classified website will have a lot of different exchanges among different people. And just like any other business, there are chances of people having an unpleasant or disappointing experience at your website.

Of course, as mentioned in the section above – the terms of use should clearly state the amount of responsibility of your website, and all the precautions the visitors should take in order to move forward. But still, if you receive a message from a disappointed user, you should always respond back.

First of all, make sure you are providing enough options for your users to lodge a complain or send you a mail regarding their bad experience with your website.

Be open to the complains and do your best to resolve it. This is how you can retain loyal customers. Take the complaints as a form of constructive criticism and try to improve the areas that might be causing problems.

Offer the visitors with bad experience some form of compensation and a good response on how you will ensure that the mistake is not repeated in the future.

Offer free service for a limited period

When you start a classified directory website, you will have to wait for a certain time for your website to garner the desired traffic. So before you can start charging people to post on your website, you should wait for them

Something like “First listing free” can always help. Let the visitors post one listing for free, to let them understand how things work on your site, how they can get offers from the relevant buyers, and how easy it makes for them to easily sell/promote their stuff.

Such an offer helps raise the user’s interest. It helps the visitors understand and know the advantages of using your platform and encourage them to try it again, even at price.

Run Offers and Discounts to attract customers

Discount offers and Saving deals always work for selling better. If you are providing the service on your classifieds websites for a fee, you should always run occasional discounts.

So instead of directly advertising your classified site, you can advertise your discount deal, or a giveaway, or an offer. For instance: “A super saver deal on the new year, to advertise 2 items on the classified directory website at the price of one, a limited period offer.”

You should wisely choose the places to advertise such a deal. If you use a service like Adwords, you will automatically get the traction as the advertisement will be shown to the right audience.

Also, make sure that the advertisement is shown right on the homepage of your website, or use a sticky header bar to tell your visitors about the offer.

Use AdWords or other similar services

One of the best ways to deliver your advertisement to the right audience is using a service like Google AdWords. It will use the user data like cookies stored in the browser, as well as the browsing history – to deliver the relevant advertisements to the customers.

It can be called one of the most relevant medium of advertising since your advertisement will reach the person who is most likely to take an action.

WordPress 5.6: What The New Update Is About?

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WordPress 5.6 was released on 8th December 2020, almost 4 months after WordPress 5.5, called Eckstine was released. The new version is called ‘Simone’ named after the performer Nina Simone. She was an American singer & songwriter who spanned a broad range of musical styles including classical, jazz, R&B, gospel, etc. civil rights activist

It comes with a brand new theme called WordPress Twenty Twenty One.

What’s new?

The new and improved version of WordPress comes with a lot of fixes and new features for a better user experience. Here is what’s new in WordPress 5.6:

  1. Automatic Updates
  2. New Default Theme
  3. Support PHP 8
  4. New Gutenberg features
  5. Application Passwords

Also learn how to update your site to WordPress’ new version easily.

We always recommend you to keep update your WordPress website updated to latest version as it comes with a lot of new and latest features, new compatibilities, enhanced features as well as bug fixes.

As for WordPress 5.6, it comes with some new improvements.

Automatic Updates

If you are using managed WordPress hosting, they will automatically update your site with the newest version of WordPress whenever it is available.

As the name suggests, the option for automatic updates allows you to opt for automatically updating your WordPress when a newer version is available.

Navigate to your WordPress dashboard and choose the Updates option. On this page choose the ‘Enable automatic updates for all new versions of WordPress’.

With that option enabled, your WordPress system software will be automatically updated whenever a newer version is released.

A new default theme – 2021

The new version of WordPress comes with a new version of WordPress default theme. The last theme was obviously, WordPress Twenty Twenty and now we have a brand new theme called WordPress Twenty Twenty one.

The new theme with fresh and pleasant colors can be used as a base for your WordPress websites. It provides you all the best opportunities to build with the block editor. Also included, are some pre-designed combinations and block patterns and all the options to customize your Twenty Twenty One WordPress Theme.

Since it is the default theme, it is very SEO friendly and optimized for the best performance with WordPress’ latest version. With this theme, you can either build your own pages and posts from the scratch using the Gutenberg editor (which is also updated with the new version) or use the inbuilt patterns.

PHP 8

PHP is the programming language in which WordPress is written. WordPress 5.6 supports the latest PHP version, PHP 8. The latest WordPress version was released on  26 November 2020 and the WordPress 5.6 supports it.

So the developers can use the latest version of PHP with the new updated WordPress. However, no changes have been made to the existing compatibilities. So even if you use the older/compatible versions of PHP, it should work just fine.

New Features in the Block Editor

With the new updated block editor, there are enhanced features and added facilities for your block editor.

The information panel: i

A very useful utility is that the i symbol on the top of your block editor will now show you some very useful data.

Along with the document outline, it will show the character count, the block count, paragraphs, words and headings count. It is very insightful since you can keep track of the different counts and structure of your website.

Focal point picker for videos

Positioning videos inside your block is now possible by using the focal point feature. This feature wasn’t available till now but with the updated block editor, you will be able to display videos with more precision.

Improved Block search

Even better experience with the block search feature with the new facility to add and save different keyword variations for a certain block type. This will make block search feature extremely easy to use for the users since they can use their own words to find the blocks.

Other Improvements

  • You can now add foreground and background colors to the list blocks.
  • The social block has a new style, and open in a new window option.
  • Manage your editor with what is called “preferences”

Application Password

While this feature doesn’t directly impact the WordPress website builders who use WordPress themes to create a website, it is definitely a good news for the WordPress developers.

Application password is different from your WordPress password that you use to login and access your WordPress dashboard. It only allows access to some applications to the required parts of your WordPress site. This is generally used by external sources like some plugins or applications to access to your website without having to share your password.

This was done using cookies and nonce to identify the authentic applications, which was not very reliable as well as a little inconvenient method. However, now with each user account on WordPress, an application password can be created.

For non technical people to understand, we can take the example of how Facebook allows apps the access to a part of our profile information for certain games. To generate the application password you can navigate to your profile page at Users >> Profile. Scroll down to find application password.

You can easily revoke the 24 characters long application password by choosing a name for the application password and clicking “Revoke”. The password is in an alpha-numeric format and in a familiar format. It is just a new and more reliable system to accept and process authenticated requests from apps outside WordPress installation.

How to update to WordPress 5.6

Whenever a newer version of WordPress is available, a message will appear in your WordPress admin area with a link to update. Just click update to automatically update your WordPress to newer version.

But before updating your WordPress website, make sure you back up your website, and even test the new version with your existing site data, by setting up a test site.

Backup your website before updating WordPress

Whether it is a update for a theme, plugin or WordPress, you should always secure a backup copy of your website and store it on a reliable medium before updating your site.

Generally, the updates run smooth, but sometimes – some technical conflicts with the existing code files of your theme/plugin or WordPress can cause problems. If this happens, a backup of your website can be quickly restored to revert back the changes and restore normal functioning of your website.

We recommend setting up a test site where you can update your site and test different functions to see that the updated version of your site works perfectly fine. If it doesn’t, you can make necessary changes and then replace the original site with the test version.

You can manually backup your website or use a special backup software to draw a backup of your website before updating WordPress.

How to Add Google Analytics To WordPress?

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They say that if you don’t know where you are going, you’ll never get anywhere. For all of the effort you take to host, design, create content, and do everything to make your website successful, you could be missing out on critical data and information if you don’t use the power of analytics to make data-driven decisions.

For most website owners, marketers, and entrepreneurs, Google Analytics is a powerful and free tool that can help you quickly track the results of your marketing efforts. To install it, is the first step towards data-driven goodness that you should take.

After you install Google Analytics, You’ll be in a better position to make decisions by determining various data layers such as time on site, bounce rate, the geographic locations of your users, the devices they use to access your site, the content they engage with, and more.

To connect your WordPress website with Google Analytics is a fairly simple process. However, there are several options while there’s no right or wrong way to do it. You’d have to pick what works best for you.

Google Analytics for WordPress: Free or Paid?

While the core Google Analytics tool is completely free to use, Google’s Marketing Suite isn’t free. Google Marketing Suite comes with several advanced features for businesses that want to take advantage of the complete & powerful feature set available. For instance, some of the features include

  • Advanced funnel reporting and attribution modeling
  • Roll-up reporting More views, dimensions, and metrics per property
  • Unlimited and unsampled data

It can also be connected seamlessly with other Google products such as the Google Marketing Platform, Google Ads, YouTube, and several other Google tools if you ever wanted to do more with your marketing, tracking, and analytics efforts.

Paying for 360 also gives you access to dedicated support, including your own account manager. This alone can mak0e the subscription fee worth it. And about that subscription fee? It’s not cheap.

Analytics 360 begins at around $150,000 per year (invoiced monthly) and increases after your site receives more than one billion monthly hits. 360’s cost will price out many businesses. However, if you have the budget for both the service and an agency or in-house analyst to manage your analytics operations, consider investing.

Here are ways to add Google Analytics to WordPress:

Connect Google Analytics With WordPress: Your Options

If you were wondering how to add Google Analytics to WordPress, there are several ways to do it. There’s no right way or the wrong way, but include the code and using GA is a must. There’s the raw way (without a plugin) to add Google Analytics to your website (where you’ll actually add the tracking code for Google Analytics in the header section of your website so that all the pages can be tracked). Your Google Analytics code in the header php file is theme-specific. It’s bound to disappear if you change your WordPress theme.

Alternatively, you can add and install its code and use it by using Google Analytics plugins for WordPress.

Drop Google Analytics Code Into WordPress

For whatever reason, if you choose to add the code to your WordPress site without using a plugin (see below) or by using the Google Tag Manager, you should also understand a few pitfalls this decision might have for you and it can change the approach you take when it comes to how to add Google Analytics to WordPress.

Easy or hard – depends on you:

There are varying levels of WordPress users — from absolute newbies and non-tech savvy to WordPress developers. Now, adding Google Analytics to your site without a plugin is not as easy as with a plugin. Yet, while WordPress super users and developers can easily manage without a plugin (ever), most other users (Including marketers and business owners) will struggle when it comes to how to add Google Analytics to WordPress and hence are better off with a plugin or at least by using the Google Tag Manager to add GA.

You may lose tracking code:

WordPress has several thousand themes for you to choose from — from paid themes to free themes. When you switch your themes, you may forget to add the tracking code again to your new theme. In the period of time before you add your Analytics tracking code again, your visitors won’t be tracked. Or you might just forget to add Google analytics to your new theme (if and when you change it). If you used a plugin instead, your Google Analytics code will always be active thereby tracking your site even when you change themes or use custom designs.

Missing powerful Analytics features:

On top of adding the tracking code, some Google Analytics WordPress Plugins come with powerful features like events tracking, custom dimensions, file download tracking, eCommerce integration, and more. Without a plugin, it’s very time consuming to set up these features on your WordPress site or to add Google analytics with specific snippets of code for a particular functionality. Needless to mention, you’d also have to learn how to track each of these specific events by using code after you add the code.

Just in case, if you do want to add Google Analytics To WordPress without a plugin, here’s how you do it.

Before you do anything, make sure to backup your WordPress theme before you add Google Analytics (or any other code really). Just in case something goes wrong, you’ll always have the previous version of your WordPress website intact if you want to revert to it.

You’ll be directly editing the code that outputs your site, so a mistake as small as a misplaced comma could bring down your whole site. Be sure to make a backup just in case.

Step 1: Get Your Tracking Code

To get your code and as a first step to connect Google Analytics to WordPress, log into your Google Analytics account and select the website (if you have multiple websites or properties being tracked) for which you need the tracking code. Click on Admin in the left taskbar (on the top nav). In the property column, click Tracking Info, and then Tracking Code.

 

After clicking on the tracking info, you’ll see a dropdown. Find the Tracking code and click on it. You’ll then get the actual tracking code for the property you selected (above). The property’s tracking code usually starts with <!– Global site tag (gtag.js) – Google Analytics -> as shown below.

Copy the code so that you can paste this code as it is into your WordPress site. This connects your Google Analytics to WordPress.

Step 2: Add the Google Analytics Tracking Code to the header.php file

Now, are you wondering where to place Google Analytics code on your website? You should add the code to your header php file in the header section of your WordPress site.

Log in to your WordPress dashboard and navigate to Appearance » Theme Editor. Now click the Theme Header php(header.php) file on the right-hand side, under Theme Files (you may have to scroll up or down, depending on your theme).

 

Paste the tracking code you just copied from your Analytics profile before the closing </head> tag. This adds the code to your header php file.

 

Then click Update File.

That’s all you have to do to install Google analytics and to ensure that all the pages of your website are tracked by your tag, without a plugin.

For making sure that your advanced features work — such as enhanced eCommerce tracking, file downloads tracking, eCommerce transactions, and more. You’d have to work with your code (add other scripts), add goals, etc., to make it work.

Once you manage to get it working, you’ll manage to make Google Analytics and WordPress work seamlessly.

More from us:

Use The Google Tag Manager

Google’s Tag Manager is a handy tool to add analytics to WordPress. It also helps you keep all your JavaScript tags on it (so that you don’t have to keep them on your site). You can access the Google Tag Manager after connecting it to your Google Analytics account,

Note: In addition to Google Analytics, You can add and track several other tracking scripts such as the Facebook Pixel, The Quora Pixel, The LinkedIn Advertising Pixel, retargeting scripts, and several other pieces of code using the same Google Tag Manager. This helps you keep all your JavaScripts in one place and relieve your WordPress site of the excess code (if you choose to add all tracking codes to the header or footer files of your WordPress site).

Of course, the Google Analytics code is usually the first JavaScript tag that you are likely to add to your Google Tag Manager.

Here’s how to add Google Analytics to WordPress using The Google Tag Manager. Note that you’ll need to set up your account properly and also your Analytics account).

Go to Google Tag Manager and sign in. If you’ve already created an account for the property or website you want to track, it’ll show up as shown below. If not, create your Google Analytics account and/or Google Tag Manager account (can be set up in a few minutes, for each property or website you want to track).

 

Click through your account name in the Google Tag Manager dashboard and click on “Add a New Tag”.

Here’s the part where you’ll now assign the tag and the trigger — that which causes the tag to fire.

For the most basic Google Tag Manager setting for Google Analytics Universal Analytics tracking code, you can choose from one of the several pre-made tags already available inside The Google Tag Manager as shown below. For our purposes, let’s choose Google Analytics: Universal Analytics and proceed.

Click on your chosen tag (the Google Analytics: Universal Analytics tag, in our case) and choose page view for Track type.

Note: You can tag and track anything on your website (including page views, events, element clicks such as button clicks, and more).

 

Next, you’ll be asked to choose and configure a trigger. Choose Page view as your trigger and save your configuration.

 

That’s it. Your Google Analytics tracking code is now set up to make your Google Analytics and WordPress work together.

Deploy a Relevant WordPress Google Analytics Plugin

There are several dedicated WordPress plugins to make it easier for you to use Google Analytics and to add Google Analytics tracking code with WordPress (some more feature-rich than others). To add any of these plugins to your WordPress website, go to your WordPress backend, Plugins Add new and search for the plugin of your choice.

Here are a few main Analytics Plugins for WordPress:

Site Kit By Google

Site Kit by Google has been developed by Google’s own internal teams as a comprehensive, one-stop solution to deploy, manage, and get insights for your website. With Site Kit, you get an embedded search console to understand how Google displays your WordPress website in Google search and also track how many people see your website on Google along with other metrics that make sense to your business.

In the Google Analytics dashboard, You also get the complete analytics package, track Google Adsense, glean page speed insights (with tips on how to improve performance for page speed, specific to your site), integration with tag manager, and a way to optimize your site (no code needed) after adding Google Analytics.

Matomo

 

WP-Matomo is another popular Google Analytics plugin for WordPress which is an “ethical” choice in your hunt for the right analytics tool for your business. Matomo is open-source software and is secure and yet transparent.

While it’s also a Analytics alternative, you can certainly import your data to help track everything that happens on your site to bring the power of Google Analytics to your WordPress site.

To be able to use Matomo, you’ll need the Matomo web analytics application. To do that, you’d either need the Matomo On-Premise application or the self-hosted Matomo.

Another notable feature of Matomo is that it also supports WordPress multisite networks. This enables you to track several WordPress installs within your network and bring rich data and analytics to your WordPress multisite set up.

WP Google Analytics Events

 

Think of WP Google Analytics Events as an additional plugin on top of the usual Analytics plugins you’ll use for your WordPress site. Now, instead of breaking a sweat trying to code Google Analytics code for specific events on your website (such as to track clicks on buttons, sign-ups for your lead magnets, or form sign-ups), you can use this plugin to track specific events on your website as it makes sense for your business.

The WP Google Analytics events can help you track links and form submissions, compare the performance of two different CTAs on any page, set up custom events, and allow you to track YouTube and Vimeo videos if you use the premium version of the plugin.

MonsterInsights

MonsterInsights is a fantastic WordPress plugin to help you squeeze the most of what Google Analytics has to offer. With features such as enhanced eCommerce tracking, form tracking, Event Tracking, and EU Compliance (GDPR), the plugin boasts of a comprehensive feature set that can help you make the best use of data pertaining to your website.

You can also benefit from page-level analytics, custom dimensions, and also link tracking on your website on top of everything else that the plugin does automatically for you.

The setup and integration with MonsterInsights can be done in minutes and you can then wait for a while for the data to come through.

Analytify

 

The Analytify WordPress plugin for Google Analytics is a simple — yet powerful — WordPress plugin that can make you a data-driven entrepreneur, marketer, or blogger. It boasts of a super-easy installation (with one-click authentication). It offers a robust dashboard for analytics, real-time stats, enhanced eCommerce tracking, and more.

Analytify is also a premium partner making it a plugin that always operates with best practices, is updated regularly, and comes with support when you need it.

Google Analytics Plugin from ExactMetrics

As the name suggests this plugins helps you by fetching the Google Analytics reports right into your WordPress dashboard. It enables you to view custom reports from Analytics and draw data based decisions based on that for driving more leads.

It helps you do a lot more than just link Analytics with your WordPress website. There are event tracking features that lets you make productive changes to your website based on the user behavior.

There’s a free as well as paid version of this plugin available and you can choose one based on your requirements. Get accurate and real time reports about the performance of your eCommerce or business websites. You can even track the reports about your advertisement campaigns or affiliate program using this plugin.

This plugin also allows integration with different form plugins, WooCommerce for eCommerce performance tracking, and even some popular affiliate plugins. The plugin also supports translation so that you can localize your dashboard reports.

Looking for even more Google Analytics WordPress Plugin options? Here’s a comprehensive listing of Google Analytics Plugins for WordPress.

The advantages of using Google Analytics

Google Analytics is one of the best and most reliable tools to study the analytical data of your website. It gives you a behind the scenes view of the traffic and performance of your website.

If you own a website, and you are not using Analytics yet, you are missing out on some very important and actionable data about your website.

First of all, you should know how integrating Google Analytics into your WordPress website can actually help you. The following are some of the reasons why you should integrate Analytics into your website.

Its free & easy to use

The Google Analytics from Google itself is free and the interface is straightforward. There are clear titles and a little experiment with the options should help you get familiar with the options.

All you need for the access to Google Analytics is a Google Account. You can sign in and easily connect your website with Google Analytics and it will start showing you reports about the traffic on your website.

It helps you figure out where the users are coming from

The reports by Analytics will work on providing you with statistics from different areas of your website. Especially about the site traffic. There will be different reports to let you know the percentage of traffic using different devices.

It helps you know the keywords or pages that fetch you the maximum traffic, and the daily traffic data where you can see the graphical representation of how traffic status of a week or month, or a specified duration looks like. Moreover you can even compare different durations to see if a particular campaign has worked for you or not.

Understanding the type of traffic

The demographics data on your Google Analytics will show you exactly what kind of users are interested in your website. You may have started your website with a certain target audience in mind, but whom your content is actually attracting can be known through Google Analytics.

This lets you self-assess your goals by checking if the content of your website is reaching the relevant masses. If you find that the intended audience and that reported by demographics data is different, then you can take actions to fix it. You can either alter the type of content to make it more suitable for your audience or change your call to actions to make it more relevant to your audience.

Find out your strong and weak points

With the Analytics report you can easily find out the strengths and weaknesses of your website in terms of the most or least converting pages, your top performing pages, keywords, etc.

This helps you find the areas in your website that need improvements. You can even use the list of your best pages and keywords to optimize your content and design them for better conversions. On the other hand, you can even observe the pages to find out what works and what doesn’t for your website.

Helps you test the effectiveness of your SEO campaigns

Over time, you will need to reassess your website’s performance. This can be in terms of optimizing the overall performance, or to improve the conversions.

Google Analytics has easy options to let you compare two different periods. You can therefore compare the performance of your website before the campaign, and after the campaign. There are also features to let you compare the results of two different test pages.

Custom reports

With Google Analytics, it is not difficult to generate custom reports with just the fields that you need. There’s a simple process to create custom reports and with additional WordPress plugins, you can even display these custom reports right into your WordPress dashboard.

Therefore, you can keep a regular check on the important aspects of your website with the help of these custom reports.

Observe your positions on the search engine

Once you create your website and start updating it with content on regular basis, you would want to keep a track of its performance.

Google Analytics let you check the position of individual posts and pages on the internet.

Provides you data to take calculated decisions

Based on all the data that Google Analytics provides, you can make better decisions for the future. The reports will reflect the actual status of your site’s performance.

With that transparency, you can strategize and implement the modifications based on real data. From small decisions like content planning for the week/month, to big decisions to target more conversions, can be taken based on this data.

Keyword research and analysis

Keywords are very important when it comes to SEO. If you target relevant keywords, you can sure reach more people. You can capture the market with the right keywords and that is what Google Analytics helps you do.

Firstly, it lets you know the keywords that you are successfully targeting. Moreover, it will also provide insights on what keywords your visitors generally use to reach your page. You will also need Google Analytics to track the performance of your keywords.

Behavior and Conversions

With well integrated Google Analytics, you can easily track conversions as well as revenue. The free tool does not just let you track the effectiveness of your campaigns, but also provides you with exact reports about conversions of a certain page.

Therefore, it becomes easy to see what pages bring the most revenue and the pages that need more optimization as well as promotion in order to make them more profitable.

Real time data collection

With Google Analytics, it is possible to view the real time reports about the site’s traffic. You can just check how many people are currently visiting a page, their location, their type of device, etc.

Such a feature is actually helpful for real time performance monitoring. Google Analytics is frequently updated with new and improved features. Moreover, it can be easily connected to other services from Google like Google AdWords, etc.

As far as Analytics for WordPress is concerned, you can either choose to deploy the Google Analytics Universal Analytics code by yourself (as shown above) or use WordPress plugins for Google Analytics to make the job easier.

Either way, using Google Analytics for WordPress has never been easier and critical than ever before.

What’s your favorite way to use Google Analytics with WordPress? Please let us know in the comments below.

Further reading:

What is MLS and IDX Integration: IDX For WordPress Real Estate Websites

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Real estate directories are a flourishing business all around the world, but especially in the United States where the MLS rules all real estate transactions. Real estate websites utilize the MLS directly (in some cases) or through the use of IDX (where the property owners and real estate broker have provided permission).

Sites utilizing MLS and IDX have become very popular with the rise of AirBNB and Vacation Rental By Owner, as well as niche websites that help real estate professionals sell properties in their specific area (like ski resorts, coastal towns, mountain hideaways, etc…).

However, many sites take a large percentage / cut of profit from the seller and/or lister of the real estate property or charge large fees when the listing is created. One way you could take advantage of this would be to build your own real estate listings, targeting a particular niche, and taking advantage of the MLS and IDX.

If you are a broker or a real estate agent, you can also create a real estate directory website and start making money online by providing people a platform to advertise their properties on your website.

There are two terms that you’ll come across when heading for an online real estate business. They are MLS and IDX. These both terms are related to the online real estate listing and display of your real estate properties.

What is the MLS (Multi Listing Service)?

The first thing you should know is that MLS is a huge database of real estate listings. MLS stands for multi listings service or multiple listing service.

MLS is in fact a large collection of different regional databases. It is a great way to get your property listed so as to make it available for a large range of visitors. Agents (and realtors) can upload as well as download the documents on MLS.

The access of MLS is only limited to the registered agents who pay for their membership. They can collect the data about the property from their clients and submit a detailed listing for the property. The MLS(multiple listing service) listing for the property can have all kinds of specific information about it, including the square footage of the property, number of bedrooms, number of bathrooms, size of the land / acreage, and many other characteristics (school zones, for example).

What is IDX?

IDX stands for internet data exchange, but it can mean many different things to different users. It can be defined as a set of rules or policies as well as the system to display the MLS properties on your website. What IDX lets you do is to display the listings from MLS databases to be displayed publicly. This helps the real estate agent to find more exposure for their property listings and helps the users to find out their ideal home/property.

MLS is a closed system where only the registered agents and brokers, or any real estate professionals can update the listing information and access the IDX data. If you are a casual user trying to find homes, you cannot access these IDX listings from the MLS data. This limits the scope of the real estate data stored in an MLS to be found by a relevant user.

To solve this problem, the great people of the Internet have created IDX, ie. Internet Data Exchange. The IDX internet data system allows MLS agents to share part of the real estate listing that is available on the MLS database, and it can be shared on an agents website. This facilitates property search for the investors as well as buyers.

When the listings of MLS are shared on a real estate business website by an agent or realtor, it can get attention on a wider and broader scope – which means more viewers for the listings, and it becomes more likely that the broker can sell the property. Visitors and viewers of the property can access and find the listings of their choice and the agents can efficiently sell a wide range of properties.

As mentioned earlier – how you can interact with the IDX system an is guarded by some rules and policy. There are some rules that the brokers of IDX community should follow while uploading their listings and sharing the IDX properties on their website.

For example – A registered real estate agent cannot upload a property listing to IDX without the consent of the property owner. Only the properties of the users who don’t mind their properties to be a part of the IDX system for advertising it, can be listed.

The next thing not allowed by MLS is to share the listings you get through IDX with unauthorized persons, the third parties who aren’t a part of IDX.

Again, MLS is a closed-loop system, but IDX was layered on top of the MLS databases to allow real estate agents share some listings and use IDX data on their websites to facilitate their visitors search and generate leads.

What is the advantage of a website with IDX compatibility?

Basically, a website with IDX compatibility means more property listings. It increases the amount of usable content on your website. More listings increases the possibility for the visitors to find the best property for themselves. And that ultimately increases the usability and credibility of your website.

The advantages of integrating IDX listings in your website are quite clear. More listings. More deals. More happy users!!

Real estate directories with WordPress

what is mls

WordPress is a promising platform for creating online directories. If you want to start with your own real estate directory, WordPress can be your best option. How? Read on to find out.

IDX integration into your real estate website

Internet Data Exchange, also called Broker Reciprocity at times can be very helpful in importing and displaying the relevant MLS data into your website. The IDX is nothing but a software that lets you display the MLS listings on your real estate website.

It will initiate a data connection between your website and the MLS database and display real estate listings. It takes a lot of time to populate your website with real estate listings, but with IDX integration, you can do it in no time.

If you want to create a real estate website with WordPress, there are many IDX compatible real estate themes available. You can choose one as per your requirements and get started in no time.

Some of the best IDX compatible real estate themes are:

HomeQuest Theme by Templatic

This is a real estate listing theme that you can use to create feature packed online property directories with WordPress. The theme comes with inbuilt features to accept real estate listing submission and management features.

Besides, there are a lot of features to help you earn through your website. Moreover, this WordPress theme is easy to use and comes with just the right amount of options to let you create fully functional real estate websites without unnecessary options and features that might confuse you.

HomeQuest is ideal for create online commercial real estate websites where visitors can browse for properties as well as the real estate agents as well as the property owners can easily create and publish their own listings. With IDX integration, you can populate your real estate website with more properties.

Get HomeQuest Theme

Houzez WordPress theme

Houzez demo with map banner

Houzez theme is one of the most popular real estate themes that you can use to create online real estate directories. This theme comes with multiple demos and a page builder for the ease of creating new pages.

Houzez theme too, is feature packed and comes with a fully function front end listing submission and management system. It supports creating meaningful real estate listing by including virtual tour videos. Moreover, you can use this theme with IDX integration.

The Houzez WordPress theme comes with a mobile ready design and therefore the visitors can use your website for property search even when browsing through their phones.

Get Houzez Theme

WP Residence Theme

WP Residence is a WordPress real estate theme to create property portals with property submission features. You can easily edit it and modify the theme with the intuitive options to create great real estate websites.

This theme supports the WP Bakery page builder for easy drag and drop page building. It comes with inbuilt property submission form to let the visitors register and submit their properties. There are different options you can integrate to accept online payments. For instance, you can install PayPal, Stripe, etc. The WordPress real estate theme powered by Google Maps lets you create location based listings. There are other features to let you add floor plans, custom field management, geolocation features, etc. You can also attach pdf document with your property.

Get WP Residence Theme

Why WordPress for your real estate directory website?

WordPress is one of the best Content Management Systems available on the market. It lets you create amazing websites without writing a line of code. WordPress has enabled a lot of non-technical people to create and manage their own websites. Here are a few reasons why WordPress is the best option to create a feature packed real estate website.

  • Free and OpenSource
  • Flexible, with lots of intuitive options
  • User-friendly, perfect for beginners as well as pro
  • Availability of themes with different niches – Directory, Classifieds, events, business websites, blogs, eCommerce, Real Estate – you name it!
  • Abundant plugins(micro software modules) to add new capabilities to your website.

However, there are plenty of other options that you can use to create your Real Estate agency Websites With IDX Home Search. You can choose the one that looks perfect to you!

Also read: Checklist for a real estate website.

What is dsIDXpress plugin for WordPress?

If you go for WordPress for creating your property listing website, you can still integrate the idx listings into your site using this

dsIDXPress is a WordPress plugin to let you embed MLS listings on your blog posts or pages using the Internet Data Exchange. These real estate listings can be embedded into your WordPress for generating leads.

The plugin is extremely easy to use. You can use the shortcodes to embed the live MLS listings into your website.

The dsIDXPress plugin is available for free download from here. There’s a pro version with advanced features to create an enhanced website using the dsIDXPress plugin.

What Property Features Should You Mention In Your Real Estate Listing?

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Advertising your property on a property portal, or a local real estate directory website is a good investment. However, it can only be as effective as the details, the property features you include in your property listing.

It not just about getting your real estate property listed on an online directory, but it is more about the details that listing gives away to the potential buyers to be sure about their real estate investment. You can find so many property management portals where you can pay and list your properties. And you can consider one that seems most profitable and convenient to you based on your target investors.

The presentation is important when you are advertising your listing on a platform like realtor.com, or Zillow.com.

However, the content you upload for describing your property matters a lot regardless of the property portal you choose. Here are a few of the qualities of a good property listing to ensure a great response from potential buyers.

1) Good Images/Videos/Virtual Tours

Property images

Images express better than words, especially when it is a residence or a real estate property. Good images and using videos or virtual tours of the properties will always help gain the confidence of the prospective buyers.

The importance of proper, relevant images on a real estate website can be emphasized by the fact that the interested visitors will first scan through the images. Instead of reading the description of the property, it is easier to browse through graphics. Therefore, when listing your property on a real estate portal, you should make sure that different dimensions and parts of the property are visually represented through visual media like images or videos.

video showcase

First of all, instead of using only a few images, you should use only high-quality images. You can even create a gallery of images on real estate property.

These days virtual tours are more popular with real estate sellers and buyers. It’s almost equivalent to visiting the premises personally.

As the name suggests, it is a digital tour where you can watch the rooms. So the visitors can have a virtual experience of visiting the property while sitting at your desk at your home.

Moreover, you can even compile interesting videos of the property. For example A video of different areas of the home, a testimonial video, etc.

2) Location Details

It is very important that you include proper address and location details about your property in a real estate listing. This includes the exact location, a valid address, the nearby landmarks, and even guidelines on how to reach the place.

For instance: A line that says “The apartment is just 10 minutes south to the XYZ football stadium” or “It takes 10 minutes by car to reach the location from the railway station” will help the interested property searchers give a precise insight into the location of the property.

To create an impactful listing, you can include a map into your property listing. Most of the real estate directory websites these days come with the property listing on Google Maps. It makes your whole property listing even more convenient because of the navigation features.

address and location

Our real estate listing directory theme has a similar feature.  It is used by many of our clients who are real estate agents or online directory business owners to earn online. Based on the address keyed in by the property listing owner, the theme will automatically display the area and the exact location with the help of a map marker.

Google maps also come with navigation features and will help people calculate the accurate distance, time, and routes to reach the property from their own location.

Are you are a real estate website owner?

If so, here’s an interesting article about all the features that you should include in your real estate website to attract more buyers and sellers to advertise on your platform.

Must have real estate website features

3) Owner Information

author information for trust buildingIt is very important to ensure that the interested visitors are able to contact the property owner easily. This is exactly why most real estate listing websites come with a separate highlighted section for owner information.

Whether you are a private property owner or work for a real estate agency or a property broker, you should provide the correct contact information.

The basic information includes your name, phone number, and email address. This applies whether you are selling the property or trying to let it.

It should not be hard for interested visitors to find you how to contact you.

Even before making a decision regarding any kind of property investment, the buying party would like to know about the seller. And therefore, you should always make it easy for potential buyers to contact you.

4) Details about Neighborhood & Amenities

Whether it is a rental property or a new house on sale, people are always curious about the neighborhood. It is almost as important as mentioning the rent, or other quality of the home. And even other details about the neighborhood, the approximate area should be mention. Whether there’s a furnished kitchen with lots of installed appliances, should also be mentioned. Also mention the quality of life in the area, and the size of the family it is best to fit for.

real estate required features

You should always try to include all the property features for rental property or house on sale for the sake of clarity. More information about the properties helps the visitors decide better. Even a small feature, that might not look like a highlight of your property to you, may attract a tenant or make your property look attractive to potential buyers.

People are often very curious about the neighborhood and the properties surrounding it. Because the quality of the life depends on the surroundings and the availability of basic amenities and ease of access to basic transportation services.

Therefore, a few lines about neighborhood areas should be added to add more meaning to your property listing.

5) Highlight Unique features

This is one of the quite obvious points. If your real estate properties happen to have some unique features, you should sure mention them.

It may look attractive to some people and not very special to others, but you should definitely mention the extra benefits or unique quality of your house/rental properties.

Someone interested in property investment would love to know all the unique and attractive qualities of the property before buying it. And there is no reason why you should not list all the small qualities and features of your property.

Include everything, if there is a sea view, if there is a good parking facility if there’s a closet for storage purposes if there is a market nearby, or any popular location, if it is closer to a park, school, railway station, etc. Be as detailed about your property as possible to attract people.

Bonus: Rental property features

If you are looking for prospective tenants by listing your rental property on a real estate directory website, you should make sure that you are providing all the necessary details that a tenant would like to know.

This includes an approximate rent, the appliances that are included, the amenities included & whether they are supposed to pay extra for certain facilitates, the exact area of space they can rent, and what isn’t. To make it more detailed, you can even mention the type of tenants that the homes are best suited for. For example, a rental property with multiple rooms is good for big families, while single rooms are great for students, etc.

Along with proper location details, you should also include other features of the home and a rental property that makes your offer look more attractive to the interested tenants.

Such property listings should also include images of the rental home to give an idea to the tenants of how their apartment/home looks like.

Last but not the least, a contact number or any other contact information about yourself so the interested people directly get in touch for further inquires.

Conclusion

When you pay for advertising your properties, it is important to make sure that your properties and their features are properly highlighted in the listings and they are properly represented. This will help the buyers get a satisfactory idea about whether they would want to proceed with further inquiries or not.

When using an online platform to advertise, try to make the best of all the options you have. Because it is not the quality or features of your property, but it is more about the presentation. A good real estate listing on a reputable property management portal can help you attract more investors and buyers, who rely on the web search instead of referring the offline platforms.

Also read: How to create a profitable real estate website to generate passive income through the internet?

14 Incredible Features of WordPress 5.5 for Improved Website Performance

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11th August 2020 marked the launch of WordPress 5.5. Nicknamed “Eckstine,” in honor of the American jazz singer Billy Eckstine, the release ushers in some significant improvements that were long-awaited.

wordPress 5.5 features

Source

The new WordPress 5.5 features focus heavily on speed, search, and security. Additionally, the users will notice a marked improvement in the block editor and its interface as well.

According to WordPress, version 5.5 has undergone over 1500 block editor interface changes, more than 150 enhancements and feature requests, and 300+ bug fixes!

This upgrade comes at the most opportune time to help site owners and contributors to maintain continuity despite the pandemic.

Table of Contents

Here is a quick lowdown of the various WordPress 5.5 features:

New and Improved WordPress 5.5 Features

1. Improved Block Editor Interface

Source

WordPress 5.0 was the first to introduce a block-based editing format, otherwise known as the Gutenberg Block Editor. Since then, every subsequent release has incorporated improvements in the same, and the new WordPress 5.5 features are no exception.

The 5.5 release modernizes the Block Editor to enhance the overall look and feel, while also improving its functionalities. One can see that the new version lays more emphasis on the visual appeal and legibility of the content. At the same time, you can now expect editing through blocks to be simpler, more convenient, and user-friendly.

Here are a few other block editor upgrades that you can expect with WordPress 5.5 features:

  • New icons for blocks
  • Revamped block inserter
  • New block movers
  • Easier copy + pasting of blocks
  • Improved drag and drop for blocks
  • Multi-block selection and editing
  • HTML anchors for blocks

2. Introduction of Block “Patterns”

Speaking of improvement in the Block Editor, WordPress 5.5 witnesses the introduction of “Block Patterns,” which allow you to build and set up predefined block layouts. What’s more, you can use it to insert or tweak blocks easily.

Press on the “+” icon in the upper-left corner of the editor screen to view the registered block patterns. You will now see three tabs: Blocks, Patterns, and Usable (optional).

Clicking on Block Patterns allows you to create simple to complex page designs and post layouts to enrich the viewer experience through block positioning. Use mix and match experimentation to identify the perfect balance that adds to your site’s visual appeal and makes it truly unique. While several built-in Block Patterns are already available, you may choose to create customized patterns or seek them out in plugins and themes.

The introduction of Block Patterns could hint at the maturation of block editing for increased usage. Thus, now would be an excellent time to master this skill before it becomes the foundation of page building.

3. Integrated Block Directory

In addition to the block-related improvements cited above, the integrated Block Directory is one of the latest WordPress 5.5 features that need a special mention.

As a subset of the main plugin directory, the new Block Directory contains single-block plugins. Through this plugin, you can add a variety of blocks without leaving the editor. Users will also receive automatic suggestions on the plugins that may be appropriate for the block.

4. In-Line Image Editing Capabilities

WordPress Eckstine new features

Source

While WordPress did allow you to edit your images, its scope was somewhat limited. Hence, you would mostly have to depend on other applications to carry out the editing task. With WordPress 5.5, you can now crop, rotate, and zoom your photos within the editor.

The crop icon present against the image block contains a vast menu for resizing, rotating, or changing the aspect ratio of the image. Resultantly, you can see the effect of these changes instantly.

5. New Content Preview Options

The visual nature of the Block Editor made it easier to envision the page before it is posted. However, you could use content preview for viewing the content before you publish or update your page.

The WordPress 5.5 features have given due consideration for users visiting the website on different devices and screens. You can now preview your content on desktop, tablet, and mobile versions of the page.

6. Automatic Updates for Themes and Plugins

Source

As stated previously, security is one of the major components in the WordPress 5.5 features. Thus, as a commitment to the same, WordPress 5.5 now allows auto-updates for themes and plugins to keep your e-commerce website safe and secure.

However, you may first have to enable it through your admin dashboard. Here’s how:

  • Visit the “Plugins” section in the dashboard and select “Enable auto-updates” for your preferred plugins.
  • For themes, navigate to “Appearance” then “Themes” and choose “Enable auto-updates” below your theme name.

WordPress carries out auto-updates twice per day. In this way, you can prevent security issues while also enjoying the latest features.

7. Default XML Sitemap

Considering that “Search” is yet another functionality that WordPress aims to improve, 5.5 contains built-in extensible core sitemaps. This XML feature will make it easier for search engines to discover and index your specific content types and pages, such as:

  • Homepage
  • Post page
  • Core post types (that is, pages and posts)
  • Core taxonomies (that is, tags and categories)
  • Custom post types
  • Custom taxonomies
  • Author archives

Users can view their sitemap index at /wp-sitemap.xml, to view the main XML file containing the sitemap pages available on WordPress 5.5. The robots.txt file generated by WordPress will refer to this sitemap index. You may even disable this setting by selecting “Discourage search engines from indexing this site” in your admin dashboard settings.

As a result, WordPress 5.5 websites will now have better SEO capabilities and improved chances of getting noticed.

8. Lazy Loading Images

Source

As search engines push for fast, highly responsive websites, site masters struggle with striking a perfect balance between adding multimedia content for engagement and optimizing load speeds.

Fortunately, WordPress 5.5 allows lazy loading of images, which means that the site will wait to load the image until the viewer scrolls them into the view. While lazy loading was previously possible through plugins, it has now become one of the core WordPress 5.5 features.

9. Keyboard and Accessibility Improvements

Previously, the rearrangement of WordPress elements heavily depended on cursor interactions. However, you can now enjoy improved ease of access through keyboard action. WordPress 5.5 now makes it easier to rearrange metaboxes using keyboards. You can now use your keyboard to:

  • Enable block movement between levels
  • Define keyboard shortcuts for moving blocks
  • Keyboard navigation on Gallery blocks
  • Set up keyboard shortcuts for fullscreen toggle
  • Arrow navigation in nested blocks

Other accessibility improvements include one-click link copying in modal dialogs and media screens, the ability of assistive devices to see image editor status messages, conversion of link-list widgets into HTML5 navigation blocks, and more.

10. HTML Anchors for Blocks

Each block settings panel now comes with a new HTML anchor setting that you can find under “Advanced” settings. Previously, users had to install third-party plugins to achieve this effect.

HTML Anchors for blocks allow you to set a dedicated anchor ID against your preferred block. This feature can be quite handy for linking to other sections of the content that is present on the same page. Thus, you can now enter a word (or two, but without spaces) to create a unique web address, which acts as the anchor for redirecting the user to these defined portions!

11. Additional Controls for Block Design

While you could have some amount of control over your block design and theme using the Gutenberg plugin, WordPress 5.5 dishes it as a core functionality. You can now:

  • Change block dimensions and background color to add gradients in several blocks.
  • Define custom units and line heights for headings or paragraph blocks.
  • Control the padding of the cover block.
  • Manipulate the link color in headings, paragraphs, columns, groups, and media and text blocks.

Most of these controls, at present, are experimental and off by default. However, users can unlock them by adding the “add_theme_support()” command in functions.php.

12. Quick and Easy External Image Upload

Content creators and publishers often rely on a set of external tools to write or collaborate on their posts. And when the content is ready and available, they copy and paste it directly into the block editor.

While it is naturally easy and convenient to do so, it has often resulted in the loss of external images that may have been used elsewhere. Additionally, this image could also be lost because it is no longer available at the source where it was initially hosted.

Fortunately, WordPress 5.5 overcomes this issue by offering a one-click solution. You can directly upload external images to your site’s library and create a local copy of the media. Thus, even when the image is no longer available at the source, it will be available on your website.

13. Updating Themes and Plugins From .Zip File

It may appear counterintuitive to have automatic theme and plugin updates paired with the ability to update the same through .zip files. However, there is a solid reason behind this move – to offer comfort and convenience to those who prefer to install updates manually.

Before the release of WordPress 5.5, site admins had to upload their custom plugin and theme updates through FTP/SFTP or file manager. Hence, to accommodate the needs of such users, WordPress 5.5 supports the functionality to upload the updates through a .zip package.

To update your theme, you need to navigate to Appearances > Themes and then select “Add New.” Choose “Upload Theme” and select your .zip file. If the latest version of the theme is already installed, WordPress will let you know of the same. Further, you can also see the current version and the status of the uploaded version.

The process for manually updating plugins from .zip files is the same. Head over to Plugins, then Add New, and choose the “Upload Plugin” button. You may even choose to rollback or overwrite different versions of the themes or plugins with the “Replace Current with Uploaded” option.

14. Exciting Improvements for Developers

WordPress 5.5 ushers in a whole new set of under-the-hood changes to capture developers’ interests. Some of these include:

  • Nearly 36 changes to the REST API with the introduction of new endpoints, parameters, JSON schema changes, functions, and other major enhancements.
  • Dashicons library received its final update with the inclusion of 39 block editor icons and 26 others. Even though it will continue to stay bundled with the future releases of WordPress, it will no longer have new icons.
  • Standardized site environment function, wp_get_environment_type(), fetches the latest environment type of the website and accordingly allowing the execution of only appropriate codes.
  • Passing data to template becomes easier using $args argument in template loading functions, such as, get_header(), get_template_part(), etc.
  • The PHPMailer library has received a major upgrade from v. 5.2.27 to 6.1.6. Additionally, other PHP-related improvements include automated PHP compatibility scanning, the introduction of PHP spread operator in the IXR library, build and test tool improvements, and more.
  • Removal of jQuery Migrate 1.x and addition of the latest jQuery Migrate for version 5.6 and removal thereof in WordPress 5.7.
  • New, consistent, and unified CSS-style primary and secondary buttons for all disabled button states.
  • Updation and improvement of the following external, bundled libraries: SimplePie, Twemoji, Masonry, imagesLoaded, getID3, Moment.js, and clipboard.js.

Update to WordPress 5.5 Now!

The WordPress 5.5 update has everyone thrilled to be a part of the revolution. And while the WordPress 5.5 features outlined above are just the tip of the iceberg, there is a lot going on in the background with major updates and features in the pipeline.

Thus, update your website to enjoy a wealth of goodness—however, backup your site before carrying out the update. Naturally, follow up the updates with extensive testing to locate and fix compatibility and performance issues. It may seem like a lot, but it is definitely worth the upgrade.

To make the process even more painless, get in touch with the professionals today!

About the Author:

Samuel Griffith

Samuel Griffith is an experienced web developer and founder of SamBuildsSites.com. He has gained his expertise in Web Hosting, Content Management, Website Design, and Development. His insights on the latest happenings in the tech industry have been featured in some of the popular blogs on the internet. He helps his clients build their dream website.

Further Reading:

Advantages Of Listing Your Business on Yellow Pages Directory

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Thinking of advertising on yellow pages directory? Here are the best reasons to find a local yellow pages online directory and list your business now!

When you start a business, there must be plenty of things in your list that you would like to do. One of the most important tasks after building your business, is to promote it.

Whether it is an online business, or a local business without any online connection, the internet serves as one of the best platforms to promote your business.

But internet is wide and unending source of information, how can you advertise on the internet without getting lost?

Well, you can do so by advertising your website on online Yellow pages like directory websites. The following are the reasons why advertising on yellow pages directory proves to be useful for you:

1) Build in audience

If you create a website for your business, it takes time, efforts and a lot of promotions for advertising your business website. However, we do recommend you to create a business website, but to promote both – your business as well as your business website, you can rely on your local Yellow pages directory website.

A local directory gives the users a collection of local resources/addresses/listings for their different requirements. So a local yellow pages website is meant to have a built in user base.

By listing your business or your business website on your such a website, you can get the advantage of the user base and advertise your business to them.

2) Keeping up with competitors

Competitive analysis is one of the most important factor that can help you make as well as sustain your position in your domain area. Not that you should blindly copy everything your competitors do, but observing the performance and outreach gap can help you.

If all your competitors, or the big players are already on the yellow pages directory, your absence on the local directory may not be very good for you. Especially if you are new to the business, with your listing on the yellow pages directory in the same category as your competition, informs the visitors about the newly available option.

3) Good platform for advertising

Advertising is necessary, for your business or a business website. The question always remains – where to advertise your business?

Well, for beginners – no better platform than a local directory website to promote their business. There’s a user base, there’s lot of content for SEO purpose, and more chances of getting noticed.  There are different categories and you can create a listing and add it under the relevant category.

4) Easy process to add and advertisement

The process to advertise on a local directory is generally very simple. Local directories may offer paid or free listing submission. The free listing submission may have some limitations, but you can choose according to your needs.

Once you choose the package – paid or free, you can proceed to register and then payment processing. After payment processing, you can choose the category and submit the listing by filling up an online form. You can upload images, set the location and all the other details you want to display on your listing.

Whereas, for banner advertising, you need to choose a site, approach them if they are ready to advertise your website, discuss and settle the pricing if it is not fixed, and than have a banner (image/video/graphic) created for your business. So, a paid listing on an online directory – clearly works better and easier.

5) An opportunity to display complete information

The banner advertisements lets you display a banner image, probably with a line or two of text. If the sponsored advertisement is a video – the challenge is to hold the user attention for the length of the video.

Compared to these limitations of sponsored advertisements on different ad spaces, yellow pages listings are much more effective. You can display multiple images, videos, provide proper location details, contact information, reviews, etc.

With comments and review features enabled – you can make your listings more interactive and informative. And so, advertising on yellow pages directory helps you deliver more information to the end users than a simple banner.

So hurry now!

Besides the one’s mentioned in this post – there are many advantages of listing your business on yellow pages websites. It a simple, easy and affordable way to promote your site, and reach out new levels for your business site.

I hope the reasons discussed above helps you decide if you should promote your business with Yellow Pages online directories.

 

The 10 useful tips for your Online booking websites. Do’s and dont’s

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Creating an online booking website like a travel booking or a hotel booking website is really easy now. With the platforms and tools available in the market, it is possible to create and manage online booking systems without knowing any technical details. You don’t have to be a programmer or a coder to develop a website that display listings online and allows the visitors to book. Therefore, creating and managing websites is now possible without ever dealing with the code files. Such systems make sure that you can create your website on your own, in minutes!

However, once the website is created, managing a website is a whole different challenge. You need to make sure that your website is found by it’s expected audience. That your website is always updated with fresh and accurate data, that the performance and service of your website successfully satisfies the anticipation of your users. There are innumerable small and big things that you, as a website owner, should take care of for a successfully running website.

Especially when you are running a website based on products (physical, downloadable, subscription based, or bookable) you have to be more careful. Even the tiniest mistake may adversely effect your business.

It’s very important that you research and find out all the do’s and don’t regarding your website before you get started.

So before you get started with your new online booking business, here are a few points that you should follow and some that you need to carefully avoid.

Things you should do

Let’s first talk about the advantageous practices that helps your business grow. All the clauses mentioned in this section directly or indirectly add to the user’s convenience and ultimately helps your website grow. For more information on the must have features on your website, read this article.

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High quality and multiple images

It is always advisable to use images to represent your bookable product. For instance – If your bookable product is a hotel room, you can provide a visitors with a view of the room. If your bookable product is an appointment at a hair rejuvenation treatment, you can display the before, after images of the treatment. So ultimately, there are always some appropriate images that you can use for your website.

Visual graphics tend to explain better than words do. Not saying that words aren’t important, but images are the first thing that can catch the attention of a visitor.

  • Images must be relevant
  • The size of images must be consistent and not too big or too small
  • Optimize the images you use
  • Use multiple and variable images

Using images followed by a written description of the amenities or the features of your website is a good practice. The written description, confirms what the users sees in the images. Therefore a good combination of images and words will surely fetch good results for your website.

Allow booking cancellation

Cancellation service after booking is one the most sought of service when it comes to online bookings and appointments. The users prefer a service that offers them full flexibility and the choice to change their mind. We don’t want to trap our customers, right?

You can for sure, determine the time before the starting of the booking period till when the users can cancel their booking. For instance – A tourist who books for a hotel room online can cancel his booking till 48 hours of the starting of booking date. So if he has booked the hotel room for 12th of April, he can cancel his booking till 9th of April and will not be allowed to cancel on 10th and 11th.

Furthermore, you can also charge a typically low cancellation charge where you will refund the booking amount after deducing a very small percentage of cancellation charge. But whatever your cancellation and refund policy is, you need to mention it clearly (Why?? Read the next section).

Clear refund policy

Whatever your refund policy is, you should state it clearly to avoid any conflicts in the future. State the refund policy clearly and let the users be informed about the rules you’ve set for cancellation at the time of booking or before that. What we want to avoid is the situation where the user is disappointed because he was unaware of the refund rule while booking.

Most of the users won’t bother to visit each and every page on your website and find out the cancellation and refund policy. So, if you are going to charge a cancellation fee, or if there’s a time limit within which the users must cancel their booking, you should clearly mention it.

Allow currency and language selection

If you are creating a website that can be accessed from different locations, you can include this feature to manage the currency and language. This gives the visitors the flexibility to choose the language they want and therefore

For instance – hotels.com automatically detects you location and adjusts the language and currency. Alternately, you can set the currency and adjust the language as and when required. The website is configured to show all the relevant results according the the location.

Therefore, this is a feature that helps your website to be more comfortable for your visitors. It adds to the usability and the user experience of your website.

Provide them with the best deals

This is one of the best marketing strategy to make the visitors book with your website. The competition is intense and there can be a number of websites that provides the users with some nice deals. To stay ahead, you should keep a watch on what the other businesses in your domain doing. Also strive to design deals and offers that are more beneficial to the users.

The following are some of the points to take care of when creating deals and offers on your website.

  • Create deals for different user-groups
  • The offers must be useful and beneficial to the users
  • Try to provide more options and choices
  • Promote the deals and offers running on your site
  • Avoid hidden charges and undisclosed terms and conditions

Things you shouldn’t

In the previous section, we talked about the important features that helps an online booking system, now lets talk about the things that you should avoid to ensure that your booking website runs effectively.

Displaying only positive reviews

It is obvious that everyone would want to show the brighter side of their product/s. But that shouldn’t be to the extent that you only approve the positive comments and ignore the negative ones. There isn’t any advantage of posting negative comments, obviously! But it adds to the legitimacy of your product.

However, it is always important to moderate the comments and to correct them as and when required. What you should avoid, is trashing the negative comments and not publishing it. But if you try to eliminate the negative comments and show only the pleasant comments, it starts looking unnatural. (Not to worry if your service is too good and there’s no negative comment owing the first class facilities, the visitors can sense the difference between genuine appreciation and sorted comments.)

Lack of navigation and search

If your website is not well organized, it becomes difficult for both, you and your users. For you, it gets difficult to manage the listings as the number increases, and for the users it gets difficult to find out the listing of their interest. The ultimate goal of your web-design should be that the visitors find their relevant product easily.

The features that ensures that the visitors find the listings of their interest

  • Filtered search on the homepage
  • Thoughtful categories and sub-categories
  • Intuitive navigation labels
  • Effective menu to accommodate all the links to the most important pages
  • A smooth flow from one page to another

With these features on your website, you can ensure that the visitors find whatever they want effortlessly. The easier the interface, the easier it is for the visitors to stroll through the website and find what they want.

Inconvenient booking processing

The worst time to lose a customer is while he’s trying to pay but couldn’t. Nothing is as disappointing as loosing a customer because of the inconvenient processing on your website.

Following are the few things that you should take care of while setting up the payment processing part of your website.

  • Avoid too much of distracting advertisements on the booking and payment pages
  • Make sure that the registration process is easy
  • Only collect the information that you actually need
  • Use an SSL secure processing and let the customers know it
  • Allow secure and user-friendly payment gateways
  • Make sure that the user gets a receipt for booking confirmation

Misleading images and information

It is important to use images for your bookable products, and its more important to ensure that the images are legit. Visitors expect true and reliable information about the product they see on your website. When booking online, the assume that the images you show with a listing represent how the venue or service actually is. So, you should always use real, and high quality images with any of your bookable product.

Remember : We don’t want to add images, just for the sake of adding images. The pictures that you use on your website should be valid, meaningful and represent the actual property or service.

Lack of appropriate call to action

A call-to-action section of a website is directly linked to the direct revenue generation. So it is undoubtedly the most important section of your website. So never under-estimate the capability of a call to action section in your website.

Plan a call-to-action on the most effective place of your website.

  • Select the placement location carefully
  • Choose effective text label
  • Make it creative and appealing
  • Use pleasant and attractive colors

Conclusion

This article was about the basic hacks for an effective online booking system. Taking care of a few things can become most helpful for your website.

Once your website is ready and you’re in the market, you’ll gradually learn new facts and tricks for the smooth running of your business. Online booking websites are now easy to create, but to have them running successfully, you will need skills and patience. However, with experience from the market and continual research and analysis, you can take your online business to the top!!

Basic Customization For Your WordPress Website

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Having setup a WordPress website, you might have some questions about how to start with WordPress website customization.

There are so many things you would like to change about your site, but it becomes confusing to decide the starting point.

The methods of customizations, the technical knowledge required and the options to use are all different depending on the type of theme you choose. All the steps to perform the below mentioned customizations may be different based on the the theme options.

With premium themes, you get access to the theme documentation, that will help you with technical description on how to make the customizations, but here is a list of the things you should change as a part of your site’s customization.

1) Updating the branding

You will start WordPress website building with a WordPress theme. WordPress themes come with pre-designed layouts and options to create amazing websites. You can pick one of these layouts and setup your site in just moments, but to create a unique design for your website, you will need to personalize it.

These are some of the basic changes you should start with:

Logo and favicon

This is the first step towards branding your website. You can easily upload your own logo and even the favicon with the inbuilt dashboard option. Every theme mostly has the same method to let you upload your own logo.

For this you will need your own logo image. But if you don’t have it, you can use the Site Title Option instead. Mostly all themes have this option, to let you set a site title that will be displayed instead of logo. The site title/logo

Footer text

You will set the logo in the header, but you should also update the footer credits. Because just like the header, the footer will also appear with every page of your website.

So it’s a good idea to update the header as well as the footer of your website to indicate your identity as soon as you put your website live.

2) Changing the fonts and colors of your WordPress website

If you need different colors depending upon the niche you have chosen, you can change colors easily with the theme options. WordPress themes mostly come with all the options to let you easily change the appearance of your website.

We highly recommend customizing your website with the colors as per your website’s objective. You can set different colors for different sections, as well as screen elements. For instance: If your website is a gaming blog, you can set the colors accordingly. Or if it is a yoga or wellness center website, you can go for calming, warm colors to make your website look more appealing to your visitors.

You can even use different fonts, just ensure that the fonts are not too decorative and are easy to readable.

3) Adding your own images

While the text headers as well as the content is important on your website, the role of images is vital too. Images makes your website more interesting. Can you imagine a website without images, especially the homepage?

The homepage of your website should be intuitive and reflect the aim of your content. When visiting a website, the images are the first thing that catches the visitor’s eyes. Therefore, meaningful and high quality images can actually help you retain visitors and engaging them, and add more meaning to the content on your website.

You can use the stock images related to your niche and upload them at different areas of your website. Make sure you are optimizing the images on your website so that uploading high quality pictures doesn’t slow down your website.

Besides stock images, you can even use infographics, custom designed images and videos to make it clearer for your visitors. These are small practices that can prove to be very beneficial for your website.

4)Creating and managing menus

Menus help the visitors to navigate through your website and easiest way to find the pages/content of their interest. So take your time when designing the menus for your website.

Generally, most theme use the inbuilt options to let you create menus. You can refer the WordPress guide on how to create menus. Or if the WordPress theme has different settings for menus, you can refer the theme guide to create your menus.

However, the technical steps to create menus can be found in these guides. But the vital part is to decide the links you want to add to the menus and deciding the hierarchy of the links. You can just jot down all the important pages that you want to add to the menus, and then arrange them in a hierarchy to add them to menu.

A well-designed menu will therefore improve the user experience and satisfaction on your website.

5) Adding plugins to your WordPress Themes

Not all features that you need for your website will come inbuilt with the theme. You will need to install different WordPress plugins to enhance the performance of your website. Some of the highly recommended plugins are:

1) Yoast SEO

An SEO plugin that helps with on-page SEO. It lets you define a unique keyword for each page and make sure that your content is optimized

2) Image optimizers

If you are using many high quality images on your website, you will need one of the image optimization plugin.

3) Contact form plugin

Your prospect customers and other visitors might want to reach you out and ask questions. You can let that happen with a contact form.

4) Backup plugin

If you have no other way to ensure that regular backups of your website are drawn, you must install one of the backup plugins. You can use a plugin like BlogVault to backup your site.

5) Other Utilities

Besides, you can rely on different WordPress plugins for different features. For instance, there are plugins for database management, performance optimization, caching, security, social media enabling, or for simpler tasks like adding a calendar, or creating and adding tables, or a slider plugin, etc.

WordPress plugins provide you a very easy way to include new and innovative features easily into your website. But there are a certain things you have to be careful about when adding such plugins into your website. Be careful while selecting plugins, only add plugins that are from reliable sources.

Besides, most of the plugins with simple features have a free version. But you have to be careful about not adding too many plugins into your website. Just add the plugins that are absolutely necessary and that you intend to use frequently. Too many plugins might slow down your website, or cause other performance issues.

6) Creating a new page with WordPress

Your website should have a few meaningful pages to start with. Depending upon the niche and the intent of your website, you can decide on the basic pages that you should start building right away.

For example: For an eCommerce website, you would like to design a homepage, with some category pages, and some product pages, along with other informative pages to describe return policy, an about us page, etc.

What should you include in your homepage:

First of all, the homepage of your website should be beautiful and have a good design. Secondly, it should be a reflection of all the content you have on your website.

If possible, try to strategically place all the links to important pages on your website in different sections. For instance: You can place the most important links in the menus, the secondary links can be in form of buttons, textual links, links through widgets, etc.

You can also place important widgets in the sidebar or the above footer area, to make sure they gain enough traction.

How to create/design a new page with WordPress?

Just log in to your WordPress admin area and click on pages. This will open the list of the pre-designed pages that you have on your website. You can choose to edit the pages from here.

If you want to add a new page, just click “Add New” page. This will open the WordPress editor, that will let you choose a page template, and start creating your page by adding content.

However, most of the modern themes support page builders, which makes it a lot easier to create and manage page. You can use a plugin like Elementor to create your own unique designs and even design a landing page from the scratch. These page builders make it even easier to build pages with their front end editing options. They come with easy drag and drop options that make it easy for you to manage each and every section of your page’s design.

7) Setting up blogs

The difference between pages and blog, is that pages are relatively static. They are created once and then retained without much change. However, blogs are added regularly. Blogs are how you can release useful content on a regular basis.

Blogs are a great way to keep the visitors interested and even help your SEO by adding new content. You can start by adding the blog categories. And then start adding new blogs.

With blogs you can share your expert knowledge, allow comments and interact with your visitors, help the visibility of your website by covering different keywords, share important business updates with your visitors, etc. There are innumerable applications of blogs.

Keeping your website updated with interesting, fresh and unique content useful for your target audience has many advantages and it is highly recommended to maintain active blogs on your site.

8) Building a contact form on your website

Whether your website is a small scale business site, or a large interactive website, a contact form is a must have feature. A contact form will simply span the communication gap between your website users and your website.

With the help of a carefully crafted and easy to use contact form on your website, your visitors will be able to get in touch with you. Ideally a contact form should be short and easy to fill up. The most simple form of a contact form is the one with two fields, a text area for typing the message, and a field for letting the visitors enters their email address so that you can respond back.

You can install a contact form plugin to let you create beautiful contact forms with easy drag and drop form builder options.

9) User management with WordPress

With the inbuilt WordPress feature, you can add and manage users on your website. If you are hiring different people to help you with website management, or writers to add new content to your website, you can add users with different permissions on your website.

The user management section will help you create new user accounts through the backend. You can create users and add roles to them. For instance, if you want to add writers to manage the blogs for your website, you can assign them the role of authors. This will provide them with the required access to add new blogs, manage them, etc. But will restrict other options, like managing plugins, access to other settings, etc.

10) Making your website social media friendly

There is no reason why you should  not connect your social accounts with your WordPress website so that your visitors can find you on social platforms too.

On the other hand, if there are blogs on your site, you should also include an option to let the visitors share your content on social media.

There are plenty of social media plugins that you can easily download and use for your website.

Conclusion

Creating a website has become very easy with the availability of CMS like WordPress, which can be used even by business owners and other professionals with little to no technical expertise.

You can simply follow the instruction provided with the technical guide available with premium WP Themes to build your own website, without any technical assistance.

Whether it is a small or big, simple or complex websites, your site customization will include all the steps mentioned above. You can follow them and get a quick start with your website.

We hope this list helps you setup your WordPress website.

 

7 Steps To Tighten The Security Of Your WordPress Websites

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Security of WordPress websites is something that you can’t overlook, regardless of the type of website, it’s size or age.

Whether it is a simple business website or complex eCommerce or directory websites, security of your WordPress website needs to be taken care of.

There are number of different ways to secure your website from vulnerabilities. Even a small weakness in your website, can cause you a lot of trouble and compromise all the hardwork you have put in to create and maintain in.

Before we start talking about the basic security measures to protect your website, below listed are some of the consequences that a website with loose security may face.

What do you need security for?

Internet is not a totally safe place. New vulnerabilities are discovered everyday and there are lots of hackers with malicious intent that can harm your website.

Disturbance of service

The business website owners, or bloggers may think of security as not one of their main concerns because all their sites have is content and there’s nothing worth stealing.

But such websites still have a lot to lose. Security breach may slow down your website, or in worst case, completely stop your website from loading.

Or what if the hacked website is used for advertisements, redirecting your readers to some other site, or generates an annoying popup that ticks off your loyal website visitors.

Therefore, if your website is not properly secured, you may risk losing your credibility and traffic. And such problems may lead you to fall from your SEO ranks if not timely recognized and solved.

Stealing of data

One of the most dangerous threats on the internet is the chances of your data being stole. Especially when it is an eCommerce website, or any other kind of membership based website where the user details are stored.

When such data are stolen, they are misused and can cause a threat to both, you and your website users. Moreover, when online transactions are involved, a breach in security can directly cause financial loss. This can further destroy your brand reputation and SEO scores.

Hacking and misusing your resources

Sometimes, the intention of hackers is not to steal something, or to disturb the services on your website. Some hackers want to promote their own product/services. They can therefore attack your website and use it for their own purpose.

Therefore, the security breach on your website can cause a lot of damage to the performance and your brand reputation. Ensuring the security of your website should always be one of the top priority tasks for your website.

There are plenty of different measures that you can take to secure your WordPress website. Some of the basic, and unmissable tips are listed further in this post.

Security Measures

The following are some basic tips for tightening the security of your WordPress websites:

1) Choose services that are secure

A WordPress website requires you to subscribe to a hosting service, get a theme from a theme provider, use plugins from different authors, etc. All these components help you create a fully functional WordPress website.

Therefore, the first step in securing your website will be choosing the services that are reliable and safe.

A safe hosting environment

These days, we have a lot of hosting companies competing with each other. And as a result, the quality of service has significantly improved compared to the earlier days.

However, a hosting company will come with different pricing packages that you can choose according to your requirements. There are different types of hosting types: Shared, dedicated or VPN based services. Moreover, there are different pricing packages – One that includes SSL, one that doesn’t, or one with extra security for eCommerce.

You can choose one after properly evaluating all the prospects and streamlining what extent of security should be enough for keeping your data, and visitors’ data on your website safe.

We recommend using Bluehost for cheap and efficient hosting.

WordPress Themes

When it comes to WordPress themes, there are tens of hundreds of different theme companies providing you with professionally designed, niche themes. These themes can be downloaded and used to create websites in minutes.

However, we recommend you to choose a WordPress theme carefully. There are a few checks to make while choosing a WordPress theme: A design that fits the niche, if it comes with all the required features, if it is SEO friendly or not, etc. Along with all of those checks, you should also check if the WordPress theme is secure, especially if it is for a website that stores user data, or has some value of critical importance.

WordPress plugins

Be very very careful about the sources of your WordPress plugins. Plugins are an easier way to include scripts to extend the functionalities of your WordPress websites. Therefore, they are easy medium for the hackers with malicious impact to exploit vulnerability in your website.

We recommend you only rely on plugins available at the WordPress plugin repository or the premium ones available with the trustworthy WordPress companies.

2) Your WordPress Setup

The security of your website should start right at the initial stage. Firstly, choose the right, secure services. And secondly, setting up these services in a such a way that your website automatically becomes more secure.

Choosing strong username and password

You should choose a strong password, and username for logging into your WordPress dashboard. The credentials are the gateway to get access to the dashboard controls and therefore they are extremely important.

We shall see more about this in the next point.

Best database practices

First of all, make sure the password for your database is strong enough. This will ensure that an unauthenticated connection is not made by guessing a password that is too obvious.

Moreover, resist using the default prefix that is wp_ and use some unique prefix that can help you recognize your database easily. If you keep using the default prefix, it becomes easy for anyone to guess the database name and getting access to your tables.

Prohibit the editing of files on your WordPress

One of the ways to secure your WordPress website is to disallow file editing, and it can be done by just adding a new line to wp-config file.

Use your FTP or access your WordPress files through control panel and choose to edit the wp-config.php file. Add the line at the end of your file.

define(‘DISALLOW_FILE_EDIT’, true);

With this, all the logged in users will be unable to edit the WordPress files through their dashboard access. This means that even if someone cracks the password and gets the access to your WordPress dashboard, changes to the files will not be allowed.

3) Protect Admin access

You sure can control your website’s features and look through admin access. But if these controls fall into wrong hands, it may prove to be fatal for your website. There are certain things you can do to protect your WordPress admin dashboard.

Strong password

Let’s start with the basics. The very first step to secure your WordPress admin area is to choose a strong username and password, and to keep it secure.

Generally, while we work with WordPress in our local environment, we don’t bother to change the login credentials. However, we should be very careful about not repeating the same when our website is live. So, you should carefully choose the admin user name, and password.

It is recommended to not share your username and password with many users, and keep them safe. Moreover, if you are adding multiple users, you should add the access carefully. It is also a common practice, to change your password every once in a while.

Limit number of logins

Setting user login limits is also a good idea when you have multiple users on your website. Here, you can set the number of time a user attempts to login to your website.

By default, a WordPress user does not have any limit on the number of login attempts. So a hacker can take advantage of this by trying different possible combinations by guessing, and get his way into your website’s admin area.

However, setting the limit of login attempts can protect you from this. You can even set the duration for which the user will have to wait before he gets the chance to try again. For example: You have set the limit to 3 attempts, so a user will only get 3 chances to enter the correct password and login to access the admin area. Once the 3 attempts are done, the user will be blocked for the specified duration.

Whitelist IPs

It is becoming a common practice to whitelist IPs these days, as we have more and more employees working remotely. The idea is to allow only the whitelisted IPs to access the admin area. Someone with an IP other than the ones that are whitelisted IPs will not be allowed even to attempt login.

So, you can create a list of IPs that can access your login page. Only those IPs will be allowed to use their credentials and login to the WordPress dashboard.

4) Keep your website updated

The software you use generally release updates with a lot of improvements. Such updates may come with bug fixes, security patches, or more security features that you should not miss.

Latest version of WordPress

A new version of WordPress may come with very useful security features, or a security patch. Also, if you are using the latest version of WordPress, it enables you to download the updated version of  your WordPress themes and plugins that can help make your WordPress website more secure.

Theme and plugin updates

Themes and plugins too come with updates that may prove to be very beneficial for the security of your website. Sometimes, by updating the plugins or themes on your website, you are in fact automatically tightening the security of your website.

5) Use security services

Today we have a lot of security services and tools that can help protect your website on the internet so that you can confidently focus on the other areas of your website.

These services are either offered by companies that will look after your website’s security for you, or are in the form of WordPress plugins that will perform certain tasks to protect your websites against the possible threats.

We highly recommend using these services/tools to ensure the security of your websites.

Security services

There are many services online that can help you secure your WordPress website. Security services like Malcare or sucuri help you protect your website against online attacks.

They provide all the services to regularly monitor your website for security loopholes, fixing them, constantly notifying you about the security status of your site. They even provide your site an additional layer of security wherever possible. These services can also be contacted for website recovery when your site is compromised or hacked.

Security plugins

Like any other plugins, the security plugins are add-ons to your website’s features to improve it’s security. There are so many free and premium WordPress security plugins that you can insert into your website.

You can try security plugins from reliable sources and install and uninstall them as per your requirement. There are different security plugins for WordPress that serve different purposes. For example: there are plugins for different purposes like two factor authentication on WordPress, as well as multipurpose WordPress security plugins that work on different security aspects.

6) Backup regularly

Backing up your website regularly is a good habit that can be a lifesaver in the times of crisis. And since we have so many tools to do so, you don’t have to worry about backing up your website manually.

Just install a backup plugin, and set a duration for automatic backups. The backups will be automatically drawn and saved at a secure location, from where you can download or easily restore them.

Therefore, with backups at your hand, you can quickly restore your service whenever it is disrupted. You can get rid of the corrupt or compromised copy of your website, install the latest backup and get your website working normally within minutes.

7) Clean up your website regularly

Over time, your website is prone to have accumulated certain plugins and tools that you no longer use. Constantly monitoring for unused pages, plugins and other files from your WordPress website has a lot of advantages.

Firstly, they will help with performance optimization, and help you free space on the server. On the security front, removing such plugins means getting rid of any vulnerability they may possess.

Conclusion

There is no foolproof method, or a 100% secure technique to ensure the security of your WordPress website. But these simple measures will secure your website against different types of threats on the internet,

When it comes to security of websites, it is not about what you can do at once, or in one day regarding security of your website. Just like SEO optimization, and other tasks of website management, the security of your website should be consider as a necessary routines.

Frequent security audits and keeping your website updated with the latest security tools will do the best to protect your website.

Further reading

 

5 Best Events websites and what they are doing right

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Starting an events website and looking for some inspiration? Here are 5 beautiful event websites and what they are doing to keep themselves on top.

Creating an event website can be a lot of work – deciding the platform, planning on the type of event website you need, starting with the research, and gradually moving towards website building.

Before you start, here are the top 5 event websites you should have a look at. So, spend a few minutes on each of these websites and observe the way they work, their design, and the content.

Each of the below-listed websites is built on a different concept. And regardless of what the intention of your event website is, they all have something or the other for you to learn from them.

Eventbrite

Eventbrite Event listing and tickets

If you have been searching for an events website or even an events theme, you must have come across the name “Eventbrite” as it is one of the best in the niche.

Eventbrite is an events portal to manage events, or what you can call an events directory – Where the owner of the event can promote their events, and the event-goers can look for the upcoming events.

What they are doing right: The accessibility of the website is great. Registration and ticket selling feature too. Their website features a lot of events under different categories. The home page is very intuitive and the placement of the homepage elements is really effective.

Do you want to create your own version of the event portal? Learn how to create a website like Eventbrite with WordPress.

Park West Chicago 

parkwestchicago events portal

There are different types of event websites and this one is for a venue for events. The website provides information about the Park West Event concerts and special event facilities.

What they are doing right: Very unique page design with smooth navigation and intuitive screen elements. The dark-themed website displays the event lists and ticket prices right on the home page.

This is Beyond

thisisbeyond event website

This is an event company’s website with a great design and all the information you need. It has a menu that is short and direct – “Who we are” & “What we do”. And that is all you need to know before you consult them for further information.

It is a small website and they’ve carefully not stuffed their website with a lot of information that might confuse the visitors. Not to mention, the video/text banner is brilliant.

What they are doing right: What is worth learning from thisisbeyond.com is the subtle way to deliver the message, without overloading the visitors with the information they don’t care about. Besides, the design is brilliant, and so is the content.

EventZilla

one of the best events website

EventZilla is an all-in-one event website. It helps people with event registration and ticketing tools. This website provides a cloud-based service that helps event organizers to get in touch with a larger number of event-goers.

Eventzilla helps with event registration and online ticket selling. It is a very economical solution for event organizers to promote their events. For the free events the platform offers free services, and for the paid events, it’s $1 for every registration.

What they are doing best: A central platform for the event organizers, a beautiful concept of an”online event management software”. Simple design.

Meaning Conference

Meaning events website

This is a website for business conferences and community meetups. There’s a full-screen overlay menu for navigation to the details and a dark themes design.

The website has used different content forms to deliver different messages. Besides, there are videos, counters, and meaningful images to make sure the visitor understands their concepts easily.

What makes this website eye-candy are the soft colors, the smooth animations, and the video header. It also features a subtle but effective (and sticky) call-to-action “Meaning 2019 Tickets” right on the banner.

What are the best features for a successful event listing website?

All the above-listed Event websites come with a common set of features:

Attractive homepage

First and foremost, a good design, especially that of the homepage, is very important. This also means that your events portal should not just be good-looking but also be very intuitive.

Flawless navigation

The navigation on your website should be smooth allowing the visitors to easily flow through different pages, effortlessly. All the important links should be highlighted.

Paid front end listing submission

The visitors wanting to list their events on your website should be provided with an easy way to do so. The options should be clear and easy to use.

Easy submissions

This includes easy payment processing, an intuitive and easy-to-use submission form, a preview feature, etc.

Filters and search options

For the event-goers, the search features should allow the visitors to quickly find the listings of their choice. This also includes proper categorization.

Clear content

Content on your website, whether in form of pages or posts, or events should be optimized with good images, and make sense to your visitors. Interesting content is what keeps the visitors coming back to your event portal.

What will you need to create such an event website for yourself(With WordPress)?

There are not many things that you need for a perfect events website. Let’s start with a list of what you need for your event’s website:

1)Domain name and Hosting: You will need a unique domain name to represent your website and a hosting service to host your website on the internet. You can use a domain registrar and hosting service provider like Bluehost to create your website.

2)WordPress Event Directory theme: To build with WordPress, you will need an event directory theme that will come with a pre-designed page designed and programmed features to let you easily and quickly start your events directory.

Have a look at the Eventum Directory theme to create amazing and fully functional event websites with WordPress.

Extra: Plugins: If you want additional features in your website, like a custom contact form, a caching or backup plugin, a translation, or an eCommerce plugin, you can add them as WordPress plugins.

What you don’t need when creating an events website with WordPress

Monthly fees: WordPress is free and open-source. There is absolutely no platform fee. Whenever a new WordPress version is released, you can even download it for free. The only fee you will need to pay is the theme’s price and that is a one-time expense.

Technical expertise:: You don’t have to be a programmer or graphic designer with a lot of programming knowledge to use the WordPress themes. So you can Do It Yourself with the recommended references and documentation available with the theme.

Hired programmers: The WordPress Themes are pre-programmed to perform different functions. So the requirement of hiring technicians to develop features for your website is completely eliminated. But at the same time, if you want to have a feature available with your existing theme to be altered, you can hire programmers to do so.

How an event website help you earn online?

An event directory website, like any other online directory, can be set up as an online business. Even though such websites need time and effort in the beginning stages, they can help you earn massive profits in the future without further investments.

The main features to let you monetize your city events portal

Paid Event submission

This is obviously the main feature and one of the most common ways these events websites make money. You can create different pricing packages and allow the visitors to submit their event listings by filling up a simple form.

The pricing packages can have different prices and a number of allowed submissions. For example, there can be a “Single Delight” package, that allows submission of a single listing, at $100, with a validity of 2 months. This is ideal for someone who just wants to submit one event listing on your website. On the other hand, there can be a package called “SuperGold” where one can submit 6 listings for $500 with a validity of 2 months. This kind of package is good for event organizers looking to promote more than one event on your website.

After selecting a package, the visitors can pay and proceed to make the submission through a pre-designed event listing submission form. Our Eventum theme supports paid listing submissions through the front end with a pre-designed form. To retain the flexibility, you can easily add or remove the fields from this form using the custom field settings.

There can also be a category-based event submission where the event submission can be free or paid depending upon the category of the event. For instance, if you want to charge the most for entertainment-based events like music festivals and concerts, and allow free hosting for charity-based events, you can easily do so.

You can set a different prices for different categories. Therefore allow cheaper submissions for a few event categories that can help you populate your website by attracting more submissions.

Event ticket selling

Another feature that can help you earn through your events portal is by allowing the event organizers to sell tickets or passes for events on your website. This is also a very common feature for the events portal.

By allowing the sale of tickets, there are two ways to make money. You can either charge the event owners a fixed price for an added feature to sell the tickets or your website, or you can charge commission on ticket sales.

You can either install a plugin that allows this feature, or you can simply use an eCommerce plugin like WooCommerce to allow ticket sales.

Sponsored advertisement banners

Displaying advertisement banners on your WordPress website is one of the easiest ways to earn online, not just through an events portal, but also through any other kind of website. You can simply use different areas of your website, like the sidebars, or the area just above the footer, or in between the content, to display targeted advertisements.

These advertisements can simply be posters in form of images, video,s or graphics. Or you can subscribe to some service like Google AdSense to display advertisement banners and get paid on per click or per-impression basis.

Featured events

If there are event owners who want their events to be highlighted on your website, you feature the events on the homepage and the event category page and charge them extra for the same. These events definitely get more traction than ordinary event listings. The price of such featured images can be as high as double the normal event listing.

Online store with an eCommerce website

Another way to make money through your events website is by starting an eCommerce website along with it. There can be a separate website in association with your event website or it can be just a sub-section of the same website.

When using WordPress, you can simply start an events website by integrating the free eCommerce plugin called WooCommerce. With this plugin, you can start selling digital as well as physical products such as party props, event goods, merchandise, etc.

Affiliate Income

If you are also maintaining blogs with your events website, you can easily make money by adding affiliate links to your website. First of all, we highly recommend maintain blogs and keeping your events website enriched with unique, relevant, and useful content.

Then, you can start affiliate marketing whenever you wish by reviewing products, or by creating content that redirects users towards the affiliate link.

Conclusion

So in this list were some of the best event websites and some tips and techniques for you to achieve a similar website to start your online event portal.

Thankfully, today with the available options and tools on the internet, it is so easy to create and manage an events website with professional features.

Also read:

6 Web Design Tips to Improve Your Bounce Rate

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Digital marketing is as important as ever. The competition online is fierce and so each website must be able to stand out. The most direct method to address this has been through web design.

This is where bounce rate comes in. Bounce rate, for those unaware of the term, describes the percentage of site visits where users chose not to explore your site after visiting a page.

Whether they clicked on your home page or your landing page, this rate gives you an idea of how interested people are in your content after seeing just one of your pages.

So why does web design matter when we talk about bounce rate? That’s because web design serves as the face of your business for the internet community.

Their first impressions will be based on their initial site visit. Established websites have tackled this through different methods.

For those with the capital, outsourcing has remained a popular option. Outsourcing gives site owners a little peace of mind in knowing they’re working with professionals.

It’s best when you choose a web design firm that understands your brand. Let’s say you’re part of a non-profit organization. The best option for you would be to make use of a firm that’s experienced with website design for nonprofits.

Alternatively, you could address this by working with a team or handling it yourself. Despite the long hours involved, certain individuals appreciate having hands-on experience with their website’s design.

6 Web Design Tips To Reduce Bounce Rates

For those designing their website themselves, there will be a lot to manage. Attention to the many details involved in this process will be important. Remember, this is about how your website attracts your audience.

Luckily, there are various platforms that make things easier for your site development and design. WordPress, for one, allows users to develop e-commerce websites easily.

To help you out, we’ve compiled a list of 10 tips for you. These will help you cover those little details you might miss out on. And, this might even be of benefit for those who choose to outsource:

Tip 1: Push for social engagements

Social media platforms are goldmines for digital marketers. The sheer amount of people available online is a great source of potential customers. Have you considered how much this audience can help you promote your content?

The trick is reaching all those that fit your target audience. To help yourself out, allow your site visitors to engage with your posts through social media.


Templatic has a social media toolbar at the bottom of each blog post

This helps encourage site visitors to actively engage with your page. “Likes” and “Shares” can go a long way. Additionally, those that share your posts on their social media will know other people with similar interests.

Tip 2: Don’t forget about accessibility

Don’t let your design limit your audience. A big tip is to ensure that your site is accessible by many different people. For example, this could mean taking into account people with visual impairments.

Color blindness is just one example to consider. Other people might have difficulty reading really thin fonts or discerning certain patterns.


Despite using many colors, Parramatta Park’s web design provides enough contrast for reading

It’s not that you have to cater to each and every person’s needs. But keep this point in mind. Make sure your design is easily understood under most circumstances and that you’re not wasting time and money on a design that will limit your potential customers’ accessibility.

Tip 3: Strategize information flow

Too often, people place so much priority on the design that the flow of information suffers. You don’t want to be counter-productive; make sure your design complements your content.

This is why a lot of professionals advise the creation of a user flow chart. The user flow will describe how you want your site visitors to accomplish different “levels” of engagement. This is accomplished by leading them to it.

Advertisement > Landing/Home page > Call-to-action button > Subscribe to email newsletter

It doesn’t have to be complicated. Just remember that the goal is to create a system that encourages participation.

Tip 4: Keep your page loading speed in check

Your site’s design should consider the fact that users might be using 4G or slower to access your site. With that in mind, don’t fill your page with aesthetic but unrelated knickknacks.

There’s a fine line between a beautiful page and an unusable page. That’s because it can be fun incorporating design elements that set you apart.

BlueReceipt uses 3D elements but keeps loading times slow with a plain background

Remember that your users’ experience is your priority. It won’t matter if you’ve found a way to include a 3D whale on your page. If it takes too long to load, people will just leave the site.

Tip 5: Ensure your design is responsive

A responsive web page and design ensures that your site will yield similar results and experience for your visitors, regardless of the device they’re using. .

So importantly, with a responsive design, you improve reach by ensuring that your site is accessible by mobile users.

Using a mobile device shouldn’t have any negative effect on your conversion. It should even increase that rate since more people will be able to access your site.

Tip 6: Make it easy to navigate your site

This one shouldn’t be hard to understand. Your site’s navigation has a direct effect on how people traverse your website.

Do this by making the navigation toolbar easy to understand. You’d be surprised by how many people mess this up!


Amazon uses a very clean and informative layout for its navigation

The best example of this would be e-commerce sites like Amazon. This is understandable since their goal is to get you to go through many pages in their catalog.

Making it easy for people to navigate ensures you improve your bounce rate. Remember, your users and their convenience should be your priority.

Conclusion

The point is you should always consider your target audience. Your site should be able to cater to their needs and preferences. Otherwise, you’ll find that your bounce rate will suffer.

Always remember that your site is for your audience. It would be such a waste of time and money if your site’s design is the reason people are not visiting your other pages. Maximize your business’ potential and keep your guests interested.

There’s no need to overcomplicate things. The important thing is to understand your target audience. Once you do, you can strategize your web design efficiently.

Have you been experiencing problems with bounce rate? Let us know what you think is affecting your page.

Stock photo from Pexels.com

Taxonomies: WordPress Tags VS WordPress Categories

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WordPress Tags and Categories are the simplest elements that you use on a WordPress website to organize your content.

Both of the facilities allow you to organize the different type of content (in form of blog posts, listings, or any other post type) by applying a classification criterion.

WordPress taxonomies

The taxonomies in WordPress allow you to group your WordPress content (posts) in a way that it becomes easier for the readers to find the relevant content, and the search engine to crawl.

By default, WordPress supports two taxonomies, Tags and Categories.

Even though you can create custom taxonomies, you can use the inbuilt WordPress taxonomies, i.e. categories and tags and create a perfectly organized website that promises the best user experience and browsing experience on your WordPress website.

Understanding WordPress Categories

Categories, as the name suggests, is a way to group or organize the content on your WordPress website.

Categories help organize the content on your WordPress website. While its main purpose is to help the search engines as well as the visitors on your website to find relevant content.

With properly maintained content and categories, your visitors won’t have to browse through hundreds of items that are irrelevant to them. They can directly jump to the required category to find all the posts/pages that might interest them.

If the visitor has already found something of his interest on your website, categories can help you provide him with similar results to increase the engagement on your website.

With WordPress you can create categories in hierarchical format. So a category can have a parent category or a child category.

Moreover, a post can fall under more than one category. For instance: We have a blog categories on a news magazine website as follows: Latest News, 2 minute updates, Entertainment, Finance & Economics, Science & Medicines, History, Animals & planet, etc.

So the post “Expert Opinion: The Overall Impact of Covid19 on World’s economy” can go under different categories like “Science & Medicines” as well as  “Finance & Economics”.

Categories on your WordPress website are easy to create and mange. It is beneficial in two main ways: For the website admin, it is an easy way to keep all the content organized.

And secondly, the visitors can easily find the content of their preference on the website by only looking into the relevant categories, without wasting their time with content under the categories they are not interested in.

Understanding WordPress Tags

Tags are a way to describe your post in more detail. WordPress tags let you use certain tags or keywords to represent the content of your post.

Taking the similar example we used for explaining categories, we can tag the post “Expert Opinion: The Overall Impact of Covid19 on World’s economy” with the tags: Covid19, World Economy, Investments, etc.

A post like “Chocolate chip cookies with oatmeal” can be tagged with words such as diet recipes, Oatmeal, cookies, Chocolate, chocolate chips, keto recipes, etc.

You can consider tags as the main keywords for your post/page that represents the crux of the content and might be used by the readers to find the post.

So each post can have unlimited number of tags, but you should be careful to only put the relevant tags that precisely represent what your content is about.

Difference between categories and Tags

The most important difference between categories and tags is the level at what they are applied. We can say, a post is assigned to the categories, while the tags are assigned to an individual posts.

Purpose of Tags & Categories

The purpose of Tags and categories is almost the same, but the they work in a different way. Tags too help group similar content, as well as provide related results. However, tags work at a post level – they allow you to describe your posts using a few keywords, so that the tagged content is easier to find, when a particular keyword is searched for.

Number of tags & categories

With WordPress you can create unlimited categories, and as we discussed earlier, each post can belong to multiple categories. But less is more, and you should try avoiding adding a post to a large number of categories. Only try to assign the post to one or two relevant categories.

Tags aren’t compulsory!

You can create posts without adding tags but you cannot do the same with categories. In WordPress, you have to select atleast one category. If you don’t select a category, the post will go to the default one called – Uncategorized.

However, even though it is recommended to add the tags, you can do without them. Adding tags will be beneficial for your content and to enhance the accessibility of your website.

Related categories

Categories can be related to each other, while tags work independently. Categories are in hierarchical form and a category can have a subcategory, and that’s how they can be linked. But its not the same with tags. Tags are just different ‘tags’ applied to the post that precisely describe the post/page.

So are you ready to build amazing content with WordPress?

WordPress is a content management system developed specifically for creating websites where the users will not have to worry about the content or databases used to manage the content.

It will all be created and managed with the inbuilt mechanism. But to make your content more accessible for our website visitors, you can use the WordPress taxonomies to make sure that all the related content is grouped properly and is easily found by the visitors interested in that area.

You can use the different WordPress tutorials and WordPress themes to create professional looking websites without any technical knowledge, using the easy dashboard options.

The following are some important links to help you build beautiful websites with WordPress.

Black Friday and Cyber Monday deals for WordPress and hosting

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Black Friday is the Friday following the Thanksgiving and it marks the start of the shopping season. During this period, the sellers offer special discount schemes on their products. This is followed by the WordPress industry too! There are great discounts on themes, plugins, membership plans, hosting packages, and even support. Here is the list of the best Black Friday Cyber Monday deals.

Black Friday is on 29th November 2019 and so the Cyber Monday is 2nd December.

Along with the grand celebrations, this is the time for grabbing great deals. If you’ve been thinking of buying some theme or hosting for a while, this is the best time. Find the greatest deals of all time and buy your favorite products at a significantly reduced price.

We aim to help you save money and get the best products. So this is a list of the deals that you shouldn’t miss this season. While these sellers are ready with their incredible discounts and offers, are you ready to shop? Check out the list of companies and the discount they are offering.

Our Themes Are Also Listed At Just Free Themes

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At Templatic themes we strive to build WordPress themes that can be used by people with different business requirements. From Directory themes for business owners to create complex money making websites, to simple business websites for small to big businesses, and even free themes for bloggers and students, or WordPress beginners to try their hand at website building with WordPress.

You can find all of our WordPress themes listed at our WordPress theme shop, but recently, we got our theme listed at JustFreeThemes.

JustFreeThemes

If you are not already familiar with the name, JustFreeThemes is a directory of free WordPress themes. There are different themes under different categories and you can easily find a good theme for your niche with an in-depth search.

We decided to list two of our recently updated WordPress themes as Templatic is generally a place where people come to find paid and premium themes. We choose the two multipurpose as well as free WordPress themes.

Our newly updated themes at JustFreeThemes

We recently updated two of our free themes to give them a more modernized look and make it compatible with the latest WordPress versions. Out of our free WordPress themes, we decided on the ones that are truly multipurpose.

Both the themes, the Live Magazine as well as Authority marketer can be used for any purpose of your choice. Moreover, they are comparatively simpler and can be used by anyone to build a WordPress website easily.

They can be used for a variety of purpose including personal, or professional blogging, online news portal, information based websites, niche blogs like a fashion blog, travel blog, cooking & recipe blog, etc. While most themes today come with an inbuilt page builder, for simplicity, we have limited the options and not included such a feature for now.

Both the WordPress themes are equipped with just the right amount of customization options to let you use them for your desired niche, while eliminating the unnecessary complications that may confuse you.

Therefore, while it is possible to change the look and feel of your website, you aren’t bombarded with an overwhelmingly complicated back-end panel. So even if you are totally new to the WordPress world, you will have a complete control over your website, with the intuitive setting options.

The Live Magazine WordPress Theme

The live magazine theme, as the name suggests is ideal for online news and magazine theme.  It can be used for general purpose news website where there are different news blogs under a variety of categories or you can use it for creating a niche news or online magazine websites.

This theme comes with a clean design that lets your visitor focus on the content of your website. It comes with all the required features already integrated in it’s design. For instance, the social media icons. All you need to do is to connect your social media profiles with your website and you are good to go. Moreover, there is a banner area that lets you feature posts as banners to promise maximum exposure to important content on your website.

The theme has a fully widgetized design so you can re-adjust the screen elements as per your requirements. There are widgets specially designed for content based websites like news magazine websites and therefore offers you even more options to make the best of your reader’s attention.

The options to edit your theme, and update it with your posts is simple. You also get the sample data, which will immediately make your website look like the theme demo with the widgets arranged at specific spots and some sample posts/categories already created. This will give you an even better idea of how to make the best use of the theme sections.

It supports Gutenberg editor, and comes with enough monetization features to let you earn through it. Moreover, if you want to make money by writing reviews as well as selling affiliate products, you can create a small eCommerce store through WooCommerce.

Get this theme at justfreethemes

Authority Marketer Theme

The Authority marketer theme is specifically for bloggers and writers to create their website. It has a simple interface so that the readers get distraction free reading experience.

It is a theme designed for simplicity, and comes with custom designed sections as well as widgets to fit a blog’s purpose. For example: there are widgets for newsletter subscription, a widget to show author information, advertisement widgets, category widgets, and several widgets for displaying posts: like popular posts, recent posts, etc.

The Authority theme comes with all the customization options like color options, and settings to make your website look and work the way you want. So if it’s a feminine blog, you can change the colors and create a sweet and bubbly layout. If it’s a blog for gamer, you can use different color contrasts to fit the concept.

This WordPress theme is great for beginners, as they can create a website without any technical know how. The widget based homepage design is simple and easy to re-design. It is an SEO friendly theme, that lets you

There are also opportunities for you to make money through your news magazine website once it starts gaining enough traction with the advertisement banners. This magazine theme works well with the Gutenberg editor which gives you the freedom of creating content with the intuitive block editor.

Get this theme at justfreethemes

Get our premium themes at Templatic.com

Authority Marketer and the Live Magazine themes are from our collection of free themes, but at Templatic.com, you can find premium themes of different purposes.

Directory Themes

Create different types of complex online directories with WordPress using the Directory or one of its child themes. The theme is designed with the online business model in mind to let you earn through your website.

Job directory: Online directory theme where the employers can post job vacancies and the job seekers can upload their resume.

Real estate directories: The WordPress directory theme for real estate agents, brokers, realtors to create a property listing directory where they can advertise the different types of property and the buyers can search for property listings.

Event directory websites: With this WordPress Events theme, you can create an online event directory website to post events under different categories.

General directory: A business directory website where there are different post types for places (locations), events, jobs, businesses, real estate, etc.

Business directory website: A directory to list all the business in the location so that the visitors can find the businesses of their interest.

Agency/Business themes

WordPress Themes for creating small or big business website to list the features, values and services provided by your business. Such websites essentially serve as an online identity to represent your business.

WordPress eCommerce Themes

You can start an online shop using one of these online eCommerce website templates. These WordPress themes powered by WooCommerce are simple yet come with all the features to let you sell online as well as manage the inventory and keep track of all the transactions.

Others

Besides the niche themes, there are different themes like the video themes, where you can create a video directory or a YouTube like website to host videos. You can upload videos and create a multi-media channel using such a theme. Moreover, there are themes for authors and publishers, to either sell ebooks or create a book launch website with WordPress. There are also themes for creating a deals website with WordPress.

For more, browse our WordPress Theme store

Further Reading

How to Clear WordPress Cache – And what is a Cache, Anyway?

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Cache is the temporary memory where data is stored, for quicker access in future, whenever the data is required as per the request at hand.

Therefore, caching results in faster load times with lesser processing and easy access. However, at times clearing cache becomes vital for several reasons. Sometimes it’s just for improving the overall performance by emptying the cache memory, or for reloading the web page with fresh new changes.

Anyways, managing cache is always an important part of managing your website and performance optimization. In this article, we will discuss different types of cache, how they work and what you can do to clear them?

What is a browser cache and how it works?

A browser cache is a temporary storage that your computer uses to store downloaded files from browsers. These files may include JavaScript scripts, HTML files, and CSS style sheets. It may also include graphics that your browsing websites come with and do not require downloading every time.

The already downloaded files are then locally available from the cache for use by the computer. The browser will check for them in the memory, display them then download what is not available locally.
That then reduces the time the browser will take to load pages.

As mentioned earlier, the most effective way of improving your browser’s speed is clearing cache. However, there is a trick that can work well before you opt for clearing your browser. A force refresh is one of the popular ways to improve performance without clearing your browser cache.

The best thing about this method is that it also saves data and time. Once you force refresh a page, the browser will serve you with the cached version. Therefore, you do not need to start again, spending time and data to download a new page.

Here’s how you can do it with different browsers;

  1. Use CTRL + F5 for Linux or Windows.
  2. Use SHIFT + Reload toolbar button for Apple Safari
  3. CMD + SHIFT + R works well for Chrome or Firefox

How does a browser cache work?

The browser cache works in a straightforward way to improve efficiency. Once there is a request to the browser, it goes ahead to request for the desired result from the web server. Here, two things can happen to determine whether the browser will reach the web server.

The browser will first check on its cache. If the result has previously loaded and saved in the cache, then it will retrieve it and send. However, if the answer is not available, it sends afresh request to the web server to get served with fresh information.

The browser always attempts to send new information. Therefore, it will also determine whether the cached data is valid or expired before sending it. If the information is stale, it will send a request for a fresh copy from the server.

The request may go through validation or invalidation. These are the processes that determine whether the results are appropriate for the request and whether they’re timely. Validation involves checking on the content to determine whether is the most recent version that is available in the server.

Invalidation, on the other hand, is when the server prompts the removal of unexpired data from the browser. That can result from a recent update of the content that makes the content that is cached irrelevant. As mentioned earlier, the browser and server coordinate to give the most recent information as stale content can be misleading to clients.

Why clear browser cache?

As mentioned earlier, the browser cache stores some static files from every website you visit. That means it will get full after a few days of using it and slow the system down. That makes it necessary to remove files from browsers that you no longer need to create space for new data and increase the speeds.

Also, some problems may arise with a browser that contains too many files that are no longer useful. For instance, you may find websites that do not load fully and contain poorly formatted pages. Or, there may be situations where the browser does not download a fresh copy.

That makes it necessary that you clear the browser to refresh it. Other than correcting such issues, you may also do it for privacy reasons. Cached information makes it easy for someone to know the websites that you have visited in the past.
Clearing cached data is a simple trick that will make it easy for you to secure all your login passwords for social media pages. That is a security concern that you can mitigate using this method.

Clearing cache in different browsers

Now you understand why it is necessary to clear the cache on your browser, you must follow the essential steps. Here are steps you can use to clear cache in different browsers:

1. Google Chrome

The first step is opening the google chrome page. You will see three horizontal lines on the top of the page at the far right. Clicking on these three lines will bring up a drop-down menu. Check on the last option on this menu and click on settings.

On the settings menu, you should click on privacy and security. Next, click on clear cache then check all the relevant boxes that you’d like to clear in this case the cache box. Finish by confirming the process.

2. Microsoft Edge

You should begin by opening the Microsoft Edge browser. There are three buttons, usually at the top on the left side of the page. Click on the mentioned buttons, and then you will see a drop-down menu. Then click on settings on this menu, followed by privacy and security.

There is a list of items that you can clear on this page. Select the specific details, for example, cached data and files in this case and uncheck what you do not want to remove. Proceed to confirm the process, and Microsoft will clear the cached data.

3. Internet Explorer

Open internet explorer on your computer and check for a gear-shaped icon on the home page. You can find it on the top of either end of the page. It will open another tab known as a general options tab. Go ahead and select internet options on the page.

You will see a browsing history page that pops up next. Choose temporary internet files on this page and choose what you’d like to clear from the many options available. In this case, check the clear cache box.

4. Safari

On the main menu of this browser, check for a button indicated as safari. Click on it to bring up a drop-down menu that has several options to choose from depending on what you’d like to do. In this case, you can click on preferences which are the first option on the drop-down menu.

This action will add a new menu to the browser, which comes with several options. Click on the option that allows you to empty caches to clear the cache.

5. Mozilla Firefox

Start by opening the Mozilla Firefox browser. There are three bars on the right top corner that you need to click on next. A drop-down menu will appear with several options. Choose the button indicated as options on this page.

Next, click on the button indicated as privacy and security. Check on the clear cookies and cache button on this page. Next, click on clear cache and check on the clear all website cache button. Lastly, confirm the process by clicking clear.

6. Opera

Launch the browser and click on the menu on the far top corner of the page. That will create a drop-down menu that allows you to select the settings option.

On the left side of the screen, you will see a section written advanced. Click on it and select the privacy and security option that also appears on the left side. You will then see a clear browser data option on top of that page and confirm.

7. Microsoft Edge

Open the browser, and on the right, click the three horizontal bars that will appear. You will see a resulting drop-down menu and click on the Settings option on it.

On the screen’s left hand, you will see an option that allows you to choose privacy and services. Next, click on the Clear browsing data button, and an option that will enable you to choose what you want top clear will appear.

Choose all the files you would want to clear. You can also select in terms of the time range or decide to remove all the data. Click on clear after confirming that you’ve checked every file you want to remove.

What a CDN cache is, and how those can get cleared?

A CDN cache or content delivery network works like other cache storages to keep files that users would like to find quickly. It is a separate storage space that is closer to users than the original storage. Its primary purpose is storing things like images, photos, and other files and delivering them to the end-user quickly.

To have a better view, think about how a grocery business works. The consumers find it a daunting task to pick produce from the farms. That makes it necessary for an intermediary to bring it closer to them. A grocery store owner does the work of going to the farm and stocking the supplies locally at their shop. Consumers now find it convenient to find the product.

The CDN cache works in this same way. It stores all the files you need then makes them available to make browsing quick. Therefore, the content delivery network services entirely depend on caching to make sure website content is available on proxy servers. The proxy servers are optimized, and they accelerate the speed at which you can access the files.

How important is CDN caching?

Various ways caching can be beneficial, especially for businesses. Here are three significant benefits of caching:

It cuts down bandwidth costs

Bandwidth costs affect both the user and the server owner financially. There is a need to reduce this cost to make it easy for users to pay for data charges. Also, it helps in reducing the expenses that you need to run your company’s website.

CDN caching does this by removing the burden from the original server. That makes it easy to send similar information to several users at a low cost. CDN caching reduces these costs by between 40 – 80 % depending on the amount of data.

It ensures reliable content delivery

Sometimes, regular enterprise networks get overwhelmed by the traffic that flows during peak hours. However, that is different from what modern CDNs experience. These CDNs can handle a lot of traffic, making it easy to deliver content.

Users do not experience denial attacks or disruptions by traffic peaks when there is a CDN in place. The resilience of these servers makes them unique reliable. Also, they possess security features that make them far much better than regular networks.

It improves user experiences

Nowadays, users are becoming more aware of the importance of using fast services. The best way to deliver quick services and please your customers is having a CDN server installed. That way, users do not spend a lot of time waiting for websites to load.

By bringing content closer to your visitors, you begin to increase traffic to your website. Also, users become freer to use your services because the site gives them a seamless browsing experience. Therefore, you need to consider a CDN service for your business.

How does it work?

There are several CDN data servers around the globe with each serving a specific region. Proxy cache servers are what make a CDN data server to ensure the files that should be available in the servers are present and quickly availed to users on request.

The distribution of CDN servers primarily depends on the population of people in a specified geographical location. If several users are in a particular place, the number of CDN servers will be high to ensure that the system does not lag when several users want to access it.

Also, the speed at which these servers work depends on how close they are to the end-users. The purpose of CDN servers is mainly to bring data close to the users. Therefore, the servers ought to be as close as possible. That is essential to increase the speed at which this data gets transferred.

One cache server has both RAM and SSD storage resources. A CDN server contains several of these resources because many cache servers come together to make a CDN server work. These hardware features of the servers help in different ways. The RAM ensures stores data that is of high priority while the SSD stores low priority data.

CDN cache options

a) Purge cache

This option allows you to refresh the entire system and provide your clients with what they require. Depending on the CDN provider, this option might or might not be available. Also, the CDN provider can limit you to a certain number of refreshes for a given period. However, there are CDN providers that allow you to purge as many times as you want.

b) Cache for period

It is the perfect option for businesses with many cached files and would like to refresh them at their appropriate time. For this option, you can set a specific period that you would like to allow users to access items before purging. Therefore, you can easily control the entire process or even manage how specific files can get refreshed automatically.

c) Always/never cache

It is also best for managing both specific files or even bulk files. It is a useful tool that allows users to select the particular data that they would like to cache and when they would like to. You can also choose when the cached files can get served and how many times that can happen. You can do this manually, making it easy to manage all the data available on the server.

What server caches exist, and how those can get cleared

1. Attribute cache

The attribute cache is one of the server caches that you can find in the market. The best thing about it is that it resolves filters in memory. Many other servers resolve attributes in the database making this an excellent choice for server caches.

There are things that you should look out for when choosing the attributes that you would like to store in the memory. They include:

  • The server capacity in terms of memory
  • The size of the directory
  • The search filters that the server works well with

It also resolves from simple to hard filters, as you require. In the simple filters’ category, you can use it for exact match filters or presence filters. Conjunctive and disjunctive filters are the primary complex filters for which you can use the attribute server cache.

However, when it comes to the attribute cache, there are two main ways you can determine what and what not to add. That is because not all attributes can get added to this cache. Here are the formulae to use when deciding what to add.

  •  Use ldapexop -op getattributes -attrType attribute_cache -matches true to determine the attributes that you can add to this attribute cache.
  • Use ldapexop -op getattributes -attrType attribute_cache -matches false to determine what you cannot add to this attribute cache.

2. Filter cache

The filter cache is responsible for finding results for queries that could not match any entry in the attribute cache.

A query transferred to this cache could be having a result that matches its ID. The filter cache will respond with the result to the question.

However, sometimes the search for a matching result may be unfruitful and therefore the filter cache will forward the query to the DB2.

Setting the filter cache to different values while running your workload helps to identify the best size for this cache.

Also, it is necessary to know that you can set limits on this cache. It will help it to select the entries to add. An entry will not get added to the filter cache if its ID lies above the limit.

3. Entry cache

A client’s query can get solved in this entry cache f there is a matching result that can satisfy the query

The cache will check for a result that matches the query ID. It checks all the results in the system and sends the result if there is.

However, it will forward the query to the next stage that is the DB2 if there is no matching result on the system. The entry cache contains several entries with registered IDs that make it easy to find a matching result.

Like the filter cache, there is a simple procedure for finding the appropriate size for this cache. You also need to set it with different values, then test it with your preferred workloads. You will then record the seconds it takes to execute the operation while constantly changing these values. You then record the findings and determine the most appropriate size.

4. ACL cache

It is an essential tool for anyone that would like to check for information about server entries. There is so much you can find out using this tool, including who is the query owner and what other queries they have submitted. Again, you can view more entries or search a specific one and click on permissions to check them out.

Besides, there is more you can do to the entries such as modifying a specific entry. Also, you can altogether remove an entry or add a new one. The best thing about it is the search feature that allows you to access a listing that you would like to check quickly.

When a query gets sent to this cache, it will attempt to look for a result that matches the query and send it to the client. But it will forward the entry to the database if there is no result. The procedure for finding the appropriate size of this cache is similar to the rest.

How to clear server cache

There is a link that allows you to clear the server cache for the server hosting a particular website. The process of doing this has some similarities with the procedures of clearing browser history. You delete some information that relates to the specific web page then reload it.

The best thing about clearing the server cache is that you do not lose any attached files to the website. Essential files like images, texts, actual pages, and content that relates to that site will remain in the memory.

The server cache link is essential for fixing errors that relate to specific websites. For example, you may find pages that load slowly, an error usually referred to as the liquid error. Also, other pages may display out of date information and data.

What are popular WordPress caches, and how they can get cleared

WordPress clear cache is in two main types. It can either be client-side caching or server-side caching. In this section, we will have an in-depth look at these two types of WordPress clear cache and how to clear WordPress cache. Read on:

Client-side caching

It is a way that you can re-use data non-textual from the client’s side without having to reload the website. It works effortlessly to save time and reduce costs incurred in reloading a site several times. As you know, there are various files that a website contains including images, JavaScript files, and CSS, which are non-textual.

There is a need to browse through websites quickly because no one needs a website that loads slowly. Therefore, once the site has loaded, the browser saves these necessary files in a local cache. There is no need to reload these files again when you visit the same website.

Most modern websites get built to support this phenomenon. That makes it possible to avoid the redundancy familiar with old sites before cache data became a reality. Also, it saves a lot of time that you would otherwise be waiting for a website to load.

However, it can get slower as you keep browsing, more websites, and the browser stores more files. That’s why you should WordPress clear cache and also clear your browser every time to increase the speeds.

Server-side caching

There are four different protocols that you can use to clear cache WordPress for a server.
Here are the six essential protocols in server-side caching.

a) User caching

It is a perfect type of WordPress clear cache process for websites that have many users, and each user gets access to specific content. A good example is a website that allows signed-up members and non-members to access the content. But then, limits every type of member to what they can see.

Such websites allow signed-up members to access special features which non-members cannot access. Also, every signed-up member has access to personal things. Therefore, there has to be a separate cache for every user.

b) Database query caching

The database is the heart of every organization or company. Generally, it is where a company stores all the essential information that clients may query. However, WordPress is a slower type because of the amount of data that it saves.

Therefore, clients have to wait for some time before getting results to their queries. WordPress is heavily reliant on its database for results to questions. Consequently, it can take some time to get a result if the information is unavailable locally.

However, WordPress can also become slower. Therefore, it becomes necessary to declutter your website’s database and clear cache WordPress and any stored files in the browser to increase the speed and make it more efficient.

c) OP code caching

This extension is perfect for business websites since it enhances the user experiences by improving efficiency in getting results for PHP codes. It compiles results between requests in a secure way.
When a user executes the PHP scripts, it will attempt to check whether the server has the result in its cache. If there is, it will send that result quickly.

However, if the desired result isn’t there, it will go ahead to save it from the scrip to make it available in the server cache for the next user. That means, the result will load quickly next time there is such an attempt.

d) Mobile caching

Mobile caching is different from the rest primarily because it works for mobile applications and devices. It works like regular caching following a simple procedure. When you ask a question through a mobile device, it will attempt to seek answers from a server.

Here, it will either find the answer, deliver the results and store this result in the cache just in case it may require to send it again. That means it will not request another answer from the server the next time a similar question pops up. It will address the issue directly to the user from the cache.

However, there is a maximum time that it can keep this answer. When this time expires, the application or device will attempt again to find answers from the server.

e) Object caching

It works best for sites that have several users and holds a vast database that contains information that users query frequently. Such sites can slow down when there is too much traffic than they can handle. Therefore, this cache stores the most asked information.

That means, when a user requests the results, the site will first attempt to find the answer in the cache and not the database. Object caching, therefore, is best for easing the traffic that could have otherwise slowed down the database response. That means it will deliver queries fast and run efficiently.

f) Micro caching

It is a perfect caching for sites that update their information in seconds. These may include websites in the stock market industries, live scores in the sporting industry and many more. The content on such sites can change every second or up to 10 seconds.

That means, it slightly differs from full page caching as it caches only the content that changes dynamically. It makes the website run efficiently since there is vast traffic clicking every second for new results. Therefore, it is not suitable for a website that does not have such dynamic content.

How to clear cache on WordPress

you can clear WordPress cache using a WordPress clear Cache Plugin

You must have a plugin tool that you will use to clear WordPress cache. There are various plugin tools, but we will delve into four trusted tools that you can choose from when you want to clear WordPress cache.

However, you need to confirm that your WordPress hosting has not already set up a tool for you before you decide to use any of these.

WP Rocket

It is one of the most user-friendly plugins that you can consider for your website. It works perfectly to reduce the loading times and thus to enhance user experience. It increases loading speeds by compressing static files and caching pages.

It preloads caches, therefore, making your website more accessible to index. That also impacts on how good your website ranks in the search engines.

WP Rocket does not require a lot of technical skills and can fit you if you are just starting on WordPress clear cache. Besides, they have a customer support team should you get stuck with this plugin.

WP Super Cache

It is a free plugin that works fine both for beginners and experienced website owners. With this plugin, you can customize every feature the way you want it. There are different levels of expertise from simple, Export and WP-cache. As a beginner, the simple level will help you grow your website.
The best thing about it is the ability to customize it according to your needs.

Customizing also depends on the specific website’s requirements. This cache saves static HTML pages that it sends to users, therefore, reducing the time and cost of downloading the data unlike when using a standard page.

Varnish HTTP purge

This HTTP purge will help improve efficiency for your business. Varnish works uniquely to purge already cached static pages.

It becomes helpful when your site is receiving too many requests than it can handle. That may cause it to run slowly or even to shut down completely. The HTTP purge will step up and continue displaying the content to the users until your site is up again.

Also, you can set it up to automatically purge when you add new content to the website.

WP fastest cache

This plugin comes in both the free and premium version. With this tool, you can improve your website speed by reducing the number of requests that it receives. It makes creating of static HTML pages easier, which makes loading of pages quick and more efficient compared to the speed of standard pages.

There are several options that it comes with, including the optional customization features. For instance, combining Java Scripts and CSS files makes it easy to reduce traffic. Also, you can upgrade to the premium version to access features such as image customization that are key to improving speed.

Conclusion

As mentioned earlier, browsers can sometimes become slower. That is especially when using WordPress, but that should be the least of your worries if you know how to clear cache on WordPress. The clear cache WordPress procedure is easy, as outlined in the article. There is so much you can do if you know how to clear cache on WordPress.

Further reading:

Map Based WordPress Theme Features to Create Location Aware Websites

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Map based WordPress themes can help you create intuitive and user-friendly websites. These websites let the users find the places of their interest through maps instead of textual content.

Because using maps in websites makes it more interactive for the users. Especially when the website is an Online Directory website, maps play a significant role in enhancing the usability of a website.

Below listed are the location-based features of the WordPress Directory script and how it can help your potential users:

Choosing a map-based WordPress theme for your online directories:

Whenever creating online directories, you must always choose map based WordPress themes. Or if you are using a Directory building software, always go for a map-based directory software.

Maps graphically represent the physical address of a location. Maps can automatically detect the searcher’s current location and help with the routes, neighborhood, and distance of a location from their current location.

When maps are integrated into a directory website, it is possible for the users to find the location within the app or website to reach the destination.

People can use the maps to find entertainment, foods, places, shopping destinations, etc within locations in a map integrated directory.

Therefore, our popular Directory software for WordPress is crafted with the resourcefulness of maps in mind. Besides the main directory platform, there are these niche directory templates that you can use to create different websites like events directory, hotels directory, deals and coupons directory, etc.

Maps on the homepage of your WordPress Directory website

The idea of a Directory website with a map as the front page banner is as useful as it is interesting. The directory WordPress theme is designed with a map on the homepage banner.

This map obviously makes your website more intuitive and easy to understand. If the visitors are sure about the location they want to browse, they can directly use the maps to find the listings in the area.

Also, the homepage banner map also helps the visitors have an idea about the population of the listings in a particular area.

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Navigate directly to the listing detail page through the map marker

The location based listings on your website are represented by the map markers on the map. When a visitor clicks this map marker, the primary information about the listing is displayed.

These details include the name of the listing, address, website URL, ratings, etc. Clicking on the listing’s name will directly take the visitor to the listing detail page.

Hence, using the map marker’s details are an easier way for the visitors to reach a google maps directory listing
map directory theme.

Choosing the categories for filtered results on map directory website

Now there can be hundreds of categories on your website, and a potential visitor might be only interested in few of them.

So a simple solution for this is to be able to select the categories on the maps. So the visitors can select the categories that they want and hence get filtered results on maps.

Homepage map full-screen mode on your WordPress Directory website

If your visitors are more interested in maps than textual content than they can switch to the full-screen mode.

The full-screen map page will eliminate the text content and show all the listings (of the chosen categories) on the maps.

Using the link attached to the map marker to represent a listing, the visitors can directly navigate to the listing detail page of the listing

Ultimately, there can be a number of ways through which the maps on the home screen of your online directory can help the usability of your map directory website. It enhances the overall accessibility of a listing.

Detail page map on your online web Directory

Detail page maps are more focused maps. They have dedicated maps that will show location and details about just on a particular location.

With the detail page map, your user will be able to find out the exact location of that business on the same page, through the map. The only marker on the detail page map denotes the exact location of the listing. With the help of a map, the visitor can know about the neighborhood locations. Moreover, they can even find the route and distance from the user’s current location.

Here, the user doesn’t need to search for other apps like google maps. Instead, the maps are available right into the detail page of the listing. The visitor can find it on the same page with the accuracy and without wasting time to find and locate the same place anywhere else.

Get directions on the map directory theme

The detail page maps on your WordPress Directory software represent the listing address on the map.

The Google map’s get direction feature provides you with the ability to get navigational direction to find the destination. All you have to do is to key in the starting point of your journey.

Category page maps on your Directory website

Category page maps, as the name suggests are filtered maps. They show the listings of the selected category on the maps.

Assume the user is looking for the gyms in your listing directory. If the user navigates to the category page, he’ll find all the gym listings listed on the website. Using the category page map, the visitor can find the nearest gym listing.

If a visitor is confused about the address of a listing, he/she can check the maps and know about the neighborhood locality to get a better idea.

Proximity search/Filtered results on map based WordPress theme

Proximity search feature shows filtered results on your online Directory website. With the proximity search feature on your directory website, you can show your visitors the listings that are in close proximity to them.

For an example, you are looking for a listing in NewYork you just need to enter zip-code. All the listings of the NewYork will appear so that way you can efficiently find a relevant listing of that area you which were looking for.

Provide better Directory experience with this map-based Directory theme

Online Directory websites have secured their place as one of the most profitable forms of online business. And with maps on your online directories, you enhance user experience and make your visitors stay on your website, longer.

The map directory theme makes it easier for your potential users to find the listings based on locations or categories. Because of the available technologies, creating and managing your directory websites is easier. But what demands more efforts is getting and retaining traffic.

People tend to stay longer on a website when they can easily find what they are looking for. And a WordPress map directory theme helps you with that.

Therefore, using WordPress map directory theme to create a location-aware website is not just easy and profitable. So are you ready to create your own map based directory theme with WordPress?

Map-Based Themes

Here are few of our map based directory themes that you can use to create map based websites of different types. Such sites mostly are online directory, city portals, or niche portals like a website to list all the designer boutiques, an online directory to list best coaching institutes for Charted accountants, an online directory for listing different type of cleaning service providers, etc.

Directory WordPress Theme

User generated content on a directory website

The Directory WordPress theme comes with a beautiful and organized design to showcase your location-based listings. These listings can be a listing for a place, event, a classified item, etc.

Directory theme is designed with monetization in mind and therefore it comes with many distinct features to help you earn through your website. The most common way to make money through such websites is by allowing paid listing submissions so that local businesses can advertise themselves on your portal. Therefore, powered by the “Tevolution” plugin, the directory theme includes a fully front end submission system.

All you need to do is to create price packages, configure the submission form by removing and adding the fields you need and start accepting front end submissions from your users. Each individual listing on your WordPress directory theme comes equipped with a map to let you show the exact location graphically.

The directory WordPress theme also comes with many child themes that are also map-based. You can choose one as per your requirements!

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The Spot Finder Theme

Spot Finder is a directory theme with a lively looking design. It is for you if you want to create fancier directory websites. It certainly comes equipped with all the directory theme features that we talked about previously.

It can be used to create a travel directory, a directory for all the salons or spa in your city, or a directory with different categories to list different facilities in your city. Along with the multi-city feature, the Spot Finder theme can also be used to create a directory with listings for different countries.

It has all the map-based features you need. The geo-location feature, maps on category page as well as listing page. The biggest difference between spot finder and the directory theme is the way listings are presented. Spot Finder lets you display listings AirBnb style. It is very simple to use. With the available features, you can easily add and manage the listings. There is an easy to manage front end submission system that will work with little to no customization required.

SpotFinder is mobile friendly and built with SEO in mind. It is ideal for all your directory requirements. The post type called “listings” to let you submit the place listings is already available, but you can opt for other addons like real estate, jobs, classifieds, etc.

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The Business Directory Theme

If you are looking for a directory template to create directory that lists local business without requiring advanced customizations, the business directory theme is for you.

The main difference again is the look and feel of this theme. If you like simpler designs to create your city portal, you can opt for the Directory parent theme, but if you want a fancy looking map based business listing directory than you can choose this one.

As mentioned earlier, only design is different, all the features remain the same. You can use this directory theme to create a map-based website with WordPress, that acts as an information portal. The maps will definitely make the search more interesting since they are responsive and interactive.

The map on the listing page will not just provide the visitors with the location information but will also help them with directions & navigation. Also, the category page map will help the visitors to find the relevant businesses based on their location. More features like geo-location tracking and proximity search will help your website serve the best results to a viewer based on his location.

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HomeQuest

Unlike other directories listed here, the HomeQuest theme has different features and can be used to create professional-looking property portals. It still comes with all the directory features, some of them are modified to fit the requirements of a real estate based website.

Using this WordPress real estate directory theme, you can easily become the owner of a property portal of your city with just a little investment. You can create a real estate website, an online directory actually, and create different property categories like apartments, row houses, mansions, condos, villas, beach houses, etc. Another factor to categorize the listings will be the location of the listings, so it becomes very easy to find the preferred property.

For example: It is easy to find a list of all the row houses in Georgia, and choose the one that interests you.  Such a property listing website can be used by agents as well as property owners as a platform to advertise the property they want to rent or sell. The theme comes with an advanced form to help people search for the relevant type of property.

Even brokers can register themselves on your website and list all their properties. And you, as an admin of the website, can set a price for allowing submission on your website.

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ListingPlus Directory Theme

This is the latest Directory theme released last year. It is a simple, modern, and feature-packed directory theme that you can use for a niche directory or a city portal with different types of listing.

It is totally customizable and therefore you can use it to create almost any kind of online directory website. You can use the Listing Plus directory theme to create a local or global directory website with WordPress. Truly multipurpose, this theme is SEO friendly and beautifully responsive.

It has all the basic directory features including the front end submission system, along with custom fields support. This gives you the ability to change the type of listings that you want to be displayed on your website. For example: If your directory lists different cars than you can create a custom post type “Cars” add the categories and include custom fields to create the perfect car listing.

The Listing Plus Theme comes with Google Maps for each business listing. Maps are also on category pages, to display all the available listings for the category. And there is also an all-in-one map page where all the listings added to the website are shown.

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Also read – How to create a city directory website with WordPress? 

Top Tips For Promoting Your Small Business Website

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Creating a website with WordPress is easy, but promoting small business website is what requires real efforts.

Even though today, we have a lot of easy and reliable options to promote our business websites, it is difficult to tell which one will work best for your business.

With WordPress, creating business website is very easy. But there is a lot more to website building than just designing web pages.

Actually, that seems the easiest part. You have the page builders, templates, etc that makes it very easy to achieve professional looking designs for your website.

But what good are those pages are for, until the targeted audience don’t find them. Therefore, promotions should be considered a very important part of website building.

Local media

The easiest way to promote your website in the local market is through local media. Since your small business serves mostly the local people, using the most convenient local option always work.

For example: you can advertise about your business as well as business website on a local TV channel, or a radio station that people of your locality listen to. Besides, you can go ahead and even try local newspapers.

On other hand, you can rely on banner advertising at different locations in your business area. All these methods are paid advertisements but they can bring you the best results when practiced perfectly.

 Advertising on relevant website

If you are a local flower supplier and have a website for your business, you should think about your potential customers, and where you can find them.

Your potential customer will likely be found on a wedding planner’s website, or a party/event planner’s website. For any business, you can find out the related and relevant business that can help you promote your website.

For new business website owners, it is hard in the beginning to conquer the search engines. But you can always use the advertisement networks to help you promoting small business website.

You can use the services like Google AdSense to promote small business website through advertisement networks.

Creating a Google MyBusiness listing

Google has this free and useful tool for organizations and businesses to manage their online presence. Below is an example of MyBusiness Listing of Templatic Themes, you too can have such useful information about your business presented when a visitor searches for your business.

With the Google MyBusiness Listing, you can list up your business address, website url, contact details, working hours, and many other useful information. You can even display the exact location of your business through Google Maps.

Moreover, you can even allow your happy clients/customers to leave you pleasant ratings & review for your Google MyBusiness Listing. This is infact a good way to be recognized by the customers provided by Google itself. It will definitely help bring more traffic to your website.

Social Media Marketing

Whether you are a beginner, or a website that has been there for a while, social media is useful for anyone. Social media is a wonderful way to reach a large group of people with similar interests.

Social media marketing is a constantly flourishing stream of online marketing that can bring best results without a lot efforts. You can either rely on paid social media marketing or use the conventional social media accounts to promote your business.

To start with, you can sign up and create business accounts on the social media. The best practice is to keep your social profile interesting with frequent and useful posts.

However, you can use the many resources on the internet to get started with social media marketing like this one.

Direct mail marketing campaigns, press releases

For any website, email marketing can play a major role. So first of all, what you can do is make sure you have a email campaign running on your site. Ask your visitors to subscribe to your newsletter. You can rely on an SMTP service to relay emails to your subscribers.

You can even provide some freebies, discount or additional advantages to those who subscribe to your email letters. With a substantial number of subscribers, you can easily deliver important news, campaigns and other promotional offers to them.

You can either opt to use the inbuilt newsletter integration, if your theme comes with one, or rely on an external plugin.

Other than that, if you want to simply let people know that you have a business, and more importantly, a business website that can help people know more about your business. It is the simplest way to get noticed by the target audience, and get more coverage.

Final words

For different businesses, different promotional strategies may bring different results. Therefore the success of your promoting strategy depending upon the domain area of your business, the target audience, the competition, etc.

So the only way to determine the best promotional method for your website is to try and experiment. You can try all of the above mentioned methods or combination of a few. Ultimately, you will find your best bet for promoting small business website.

It is also worth keeping in mind that a promotional strategy seldom brings instant results. It might take you some time to find a technique that works for you, and it might even take some time for your technique to bring the required results.

Website building and promoting takes a lot of patience and persistence. And promoting your website is a very important part, that will need careful considerations and persistent efforts.

Further reading:

10 Simple Tips For Small Business Website With WordPress

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Creating a small business website is easier with the available tools and techniques. But there’s more to a website than just designing and publishing.

It takes time for a website to become successful and attract the right amount of audience to it. Also, a small website can only run successfully if it is properly maintained and optimized from time to time.

In this article, we will discuss some simple but essential small business website optimization and maintenance steps that can ensure the smooth and successful online presence.

  1. Know the audience of your website
  2. Check mobile-friendliness on your small business website
  3. Optimize your website’s DataBase
  4. Remove unnecessary plugins/Data
  5. Image optimization for your website optimization
  6. Google page speed
  7. Regular Themes and Plugins Updates and Backups
  8. Promoting and Marketing
  9. Set Up Web Analytics and monitor your search engine ranks
  10. Set Up Google Search Console to optimize visibility of your website
  11. Other Routine tasks

Know your audience to serve them well

You must know the audience, benefactors of your website properly to be able to serve them with the kind of information they need.

So before you even start advertising or updating your website with listings, you must be well aware of your target audience.

Let’s say, your small website is an educational website, so your target audience would be students. While for a general purpose website, the target audience can include people of different age group and different fields.

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Knowing your audience and their requirements are important so that you can plan your promotional tactics based on that.

Also, keep a track of the user reviews and feedback for your website to judge the performance of your website. Knowing the interest and reviews of your users can also help you plan future integrations and enhancements in your website.

Even when your website is online and running successfully, you must keep in touch with your users. You could just find out something that causes inconvenience to your users.

Check mobile-friendliness of your WordPress small business website

First of all, always remember to choose a mobile-friendly WordPress business theme, or a responsive platform to create your online presence in form of a website.

Now, even though you choose a mobile-friendly website template, you must check all of the main pages of your website for mobile friendliness. Check that all the important information appears clearly on your site, check the menus and the important links.

Responsiveness of your business website directly affects its usability. Therefore, ensuring that your website renders well in all devices is a must. If you find problems in the mobile view of your website, then you should immediately take steps to correct it.

Optimize the database of your WordPress website

WordPress is an awesome CMS that takes control of your database management. But still, database optimization is important.

However, it can be a once in a new moon task. Once optimized, you can go on for a year or two without repeating the process. But when your business website has been around for a while, you must start optimizing your database.

If it’s a WordPress based small biz website than you can use the plugins like Simple optimizer or RGV optimize. These WordPress add-ons will help to remove the unnecessary junk from the website such as post revisions, spam comments etc.

It will make website’s database more efficient and perform better.

Remove unnecessary plugins/data from your website

With routine maintenance tasks in your website, you may end up stacking a few more plugins and add-ons than required.

Generally, the add-ons and plugins in software systems are designed to seamlessly integrate and work with your website. However, there are exceptions, plus they do reserve some space.

Therefore, it is always recommended to keep only required plugins active and installed for your small business website. You can consider it as regular cleanup routine. So over time, you must revisit the plugins and add-ons management section of your software and check for unused and unnecessary plugins.

Also, it’s always good to get rid of unnecessary pages or listings that no longer add value to your website. So after a few days, you can log in to your dashboard and find out all the expired drafts and delete them.

You can even look for the pages or any other kind of content that you no longer use on your website.

Delete spam comments and deprecated content

WordPress 2.6 and all above version has new feature it creates the revision of your post and pages. So whenever you make any changes to your post or update it. It will create a backup of the older version of that page/post. Rapid changes on your site will increase the size of your database.

Consequently, your database burden will increase with the unnecessary revision of the same post. You can Delete, Disable and Restrict the post revision. in many cases, the post revisions don’t require. Here’s a good article on how to disable or limit it

Just like page and post revisions, the spam comments can take up a huge amount of database space. We can delete it easily from the WordPress admin area. If your small business website gets a lot of spam comments you must delete it at regular intervals of time. You can do this from wp-admin >> Comments >> Spam >> Empty spam button.

Image Optimization for small business websites

A small business website may, or may not have so many images. But regardless of the number of images you are using on your website, having them optimized is the best idea.

Image optimization is a very crucial task for any site. Which should be performed prior to uploading an image to your website.

Make sure you are uploading the perfect sized image as per the predefined theme structure with the specific image formats like png, jpg, etc. Also, Image optimization has an important role in site SEO if your image is properly optimized and it has proper title and alt name as per the post.

There are more chances to rank higher in image search. Properly optimized images on the website help to improve the user experience, Usability and create good chance to gain the best position in image search results.

Check Google page speed for the pages of your business site

For more detail on page speed optimization go thoroughly from Google Page Speed  It is a very good site analysis tool which will help you on exactly how you can improve your small business website’s speed.

Add your website’s link to this tool and click analyze to generate the analysis report. It will provide the recommendations for possible optimization to improve the site speed it also displays the well-optimized parts of your site.

Hence it helps to identify the flaws on site where optimization is necessary to improve the page speed. You can either perform these DIY speed optimization routines on your own.

Regular Themes and Plugins Updates and Backups

It is always recommended keeping WordPress based small business website updated to the latest version of themes and plugin available. It often increases the security by strengthening against attacks and patching vulnerabilities. To overcome the risk of the website being compromised or hacked.

When WordPress expert suggests anything about WordPress security, the first suggestion of them is to install the update because the Malicious parties and Hackers start to study the release notes and then they start to learn of a possible vulnerability and start exploiting them after they get the way. That is the reason you should update your site immediately after you get the notification of updated themes and plugins available.

I should mention that all WordPress updates don’t include the security patches. Hence it’s not always important to update your themes and plugins on urgent basis. Prior to updating your site, you may refer the changelog of the particular theme/plugins. Based on change log you may schedule your site updates.

Prior to updating themes and plugin take a backup of your website and database on your hard drive. It will help you in case you need to rollback to the previous version for any possible reasons.

Promoting and Marketing your small business website

The best way to gain popularity in the digital world is to make your impression with branding your products it creates the impact on users mind and increases the value. Because of branding impression the users consider it more superior than other. another means to grow popularity is through promoting your business website with various means of advertising platform available in today’s world.

Digital Marketing for your small business website

With the knowledge and understanding of various online marketing platform, tools, and processes we can increase the visibility, Brand value, Engagement, and ideas. As the world is going digital the success of your site is depends on the marketing and imparting that your marketing through the digital too.

Promoting your website through social media marketing is the best way to advertise your site. Through the social media, we can promote the site effectively and more efficiently.

Integrate SSL on your site when security is a concern

Integrating SSL certificate it the best way to assure security, It provides end to end data protection. it is important for the sites where the online transaction is performed.

Small business website optimization for SEO

SEO is directly responsible for the visibility of your small biz website. SEO is actually, not a process that you perform on your website is after it is created.

To start with, you must choose an SEO friendly WordPress business theme. Next, while you create your pages, you must follow simple SEO rules to ensure that the page is noticed by the search engine and listed for the relevant keyword.

However, at a later stage, you can perform SEO audits to find out the status of your website and take necessary actions to optimize it. It includes various processes like rank checking, competitive analysis, keyword research etc.

Moreover, you can use various SEO plugins for your platform. For WordPress, there are several plugins that can let you track and manage the SEO friendliness of your page.

Set Up Web Analytics and monitor your search engine ranks

Analytics on your website is important because you cannot always rely on guesswork. Especially when it comes to business websites & conversions, you might want to track the web statistics to have useful insights about your website

Such insights matter because they help you decide the future strategies for your website. You can find out where your major traffic is coming from.

You can track the best-performing pages and update its content to the best use. Also, you can track the poor performing pages and optimize their content.

You can even use the demographics results to find out about the region that contributes most to your traffic and the age group of the people.

Ultimately, the Google analytics helps you in many ways to measure the performance of your website and take necessary steps.

Set Up Google Search Console to optimize visibility of your website

Google’s webmaster tools are specialized tools to help you with visibility of your small business website. One needs to put the best efforts toward organic traffic generation. This is where you can use the Google Search Console to optimize your website for Google.

Previously known as Google Webmaster’s tool, it lets you manage your sitemap, robots.txt, and provides you with some valuable reports regarding the performance of your website.

You can either spend a few hours researching about Google Search Console and use it for your website or hire an SEO expert to boost the visibility of your website.

It’s time for your small business website optimization

Whatever your business niche maybe, the maintenance steps stay the same.

Proper promotions and advertisements can help you attract visitors to your website. But only maintenance and promotions can make them stay on your website.

You might spend a fortune on promotions and get the desired number of visitors on your small business website, but the only thing that can ensure that your casual visitors become regular visitors is the properly managed content.

If you have any thoughts about website maintenance and optimization, feel free to express yourself through the comments.

Want to start a new Small Business Website on your own

All the points mentioned here will help you create a website that leaves lasting impression. All you need to get started now is a good and flexible theme.

We have a theme store where you can find highly customizable and feature packed WordPress Themes to create professional looking websites on your own.

To create your own small business website, we recommend using the Ombrello multipurpose theme that can be used to create almost any kind of business website. Be it a creative studio, a photographer, a trader’s website, a service based website, etc.

Know more about The Ombrello WordPress Theme and start creating your own website today.