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How To Start A Successful Online Store & Optimize It?

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One of the things that the COVID-19 pandemic taught us is that eCommerce is an industry that can thrive in almost all situations. So if you are thinking of starting an online store, you can rest assured that it is a viable idea.

Although there are 7.1 million online stores globally, you can still have your own space online and thrive.

However, it’s one thing to have an online store, and it’s another thing to optimize it. Most online stores go out of business in the first year with little or no profit. The primary reason for this is poor optimization.

This article will discuss all you need to know before starting a successful online store and optimizing it.

Practical Steps to Start an Online Store in 2021

Starting a new online business comes with a lot of processes, challenges, and thrills. In addition to the passion for starting your business, you should have everything you need as well.

The same applies when you want to start an online store. Here are some practical steps you need to take to start an online store in 2021

#1. Set the Right Foundation

The first step to take when you want to start an online store and start selling online involves laying the right and lasting foundations. To begin with this step, you need to make a proper business plan to guide your future business online and offline.

You don’t necessarily have to be a business administration guru to build a comprehensive business plan. Here are some of the components and questions your business plan should have:

  • Before you start an online store, you need to figure out your online store or company’s description. Is it a sole proprietorship, who is responsible for running it, and if you have partners, what are their obligations to the business?
  • What products will your online store be selling online? Where will you source these products from? What are their prices? What are the main product lines? How long does your product last or take to expire?
  • In addition to your online store address and domain name, what physical locations will you operate from? Who are your management and staff? Who supplies your products? What are your storage spaces and shipping providers?
  • Conduct a thorough market analysis to know how often people buy your chosen products. The three main sub-analysis to conduct are competitive analysis on your rivals; audience segmentation to know their demographics; industry analysis to figure out its growth history and potential.
  • What are your marketing strategies before and right after you start your eCommerce website? This should cover public relations, SEO, social media, email marketing, customer loyalty, and promotions. All of this should be studied and enhanced on time to improve patronage.
  • What are your financial strategies for the business? And how do you intend to pay for web-hosting, warehouse rents, shipping fees, advertising costs, marketing services, employee wages, and every production cost?
  • What is your executive summary? It involves stating the objectives, mission statement, summary of growth, product information, and founding date of your online store.

When you’re done giving answers to these questions, you could always go back to your business plan for guidance as you build your online store!

#2. Find the platform to host your online store

Once you’ve set the right foundation for your online store, the next step is finding an e-commerce platform to host it on. Since this is a very critical step to take before you start selling online, you’ve got to review your choices and weigh all alternatives.

There are many great platforms to choose from when starting an online store; it all depends on your needs. While some are dedicated to fast-growing businesses, others are there if you need to keep things modest. Some online store builders offer paid plans and a free trial to assist you to build your site right. However, a good e-commerce platform should have the following:

  1. A comprehensive library of professional but aesthetically looking appearance
  2. Shopping cart add-ons to add products while shopping, and useful plugins
  3. Good mobile support for responsive design
  4. Technical Help and support that come on time.

In all, your choice should come down to the type of product you sell, and whatever platforms give you the most freedom in customization.

#3. Get a befitting hosting plan for your online store

Your online store will need a customer database, shopping cart software to add products to while shopping, and your product catalogue. For this reason, your hosting plan needs to have the right bandwidth and enough storage space. Also, make sure it supports whatever shopping cart software you use on your site.

As a good starting point, try to choose plans with at least 10 GB monthly bandwidth and 2 GB worth of disk space. This will give enough space to store all your data and make customers’ access to your products seamless. We recommend using Bluehost for hosting your websites. It has a reputation of being a reliable service provider over the years, and has some very affordable pricing packages to let you choose from.

#4. Buy a domain name

A domain name is whatever address people type on their browser to get to your online store. Every online store or an online business should have a unique, short, and catchy domain name. With around 366.8 million registered domain names in the world currently, you’d have to make yours pretty unique.

A domain name is gotten for a fee, and this fee varies with the extension. The best domain you should look out for is the “.coms.” Your customers will find them easy to recall. Some site-building platforms can also help you pick a unique domain name.

#5. Build Your eCommerce website

After buying your unique domain name, you should look to set up your eCommerce website. Some eCommerce store builder offers you the option of automatically designing your online store with artificial intelligence.

You could also begin with a pre-set template and customize it to your taste. Some templates may have almost everything you need to start your store. Whatever choice you go with, ensure you don’t go overboard by following these guidelines:

  • Simple and Neat: Do not make the mistake of cluttering your eCommerce website with all your products. From your homepage, theme down to your product pages, they all should be kept simple. Make the layouts in such a way that potential customers are first exposed to your more popular products.
  • Product Names and Description: Add a unique product name and product description for each of your products on your online store. Keep them simple, straight to the point, and unique with clear and bright images to match.
  • A Contact and About Us page: Your contact page is there for customers to reach you quickly when they have enquiries. Make sure it is simple and concise to start with. Add an email address, contact forms, phone number, and physical address. Your site’s bio should be brief and interesting enough that it resonates with your customers.

After that is done, you should connect your unique domain name to your eCommerce website site. Next, you need to start adding certain components that will allow you to sell products on the internet. Some of these components are:

  • Your products: In adding your product to your eCommerce platform, you will need to name them. If available, you can add them to a collection, write their product description, prices they sell for, and add images.
  • Payment methods: Here, you can decide the acceptable payment methods that your customers can use when buying products on your online store.
  • Shipping regions: This involves determining the regions you can ship your product to and their corresponding shipping fares.

#6. Add Secure Socket Layer (SSL) certificate to your website

Securing your eCommerce website is a crucial part of setting it up. Every day, an average of 30,000 new websites are hacked on the internet, with most of them belonging to small business owners. Your customers will trust you with their private details, like their credit card numbers. This is why you must protect them from internet hackers and eavesdroppers.

Adding an SSL certificate to your eCommerce website is a great way to restrict these internet bad guys from accessing customer’s information. SSL certificates are internet connections that secure your internet connections and protects sensitive data sent between two computers.

Data sent from your customer’s browser to your eCommerce website will be scramble by encrypted algorithms. This makes it impossible to read by hackers. Adding an SSL certificate attaches HTTPS to the URL of your online store. You will usually see a lock symbol on the browser bar, next to a protected website.

#7. Set up payment gateways

Setting up payment gateways will help make the customer experience smoother on your website. With covid-19 re-enforcing the need for more contactless purchases, your online store definitely needs a payment gateway.

A payment gateway is a technology that online stores use to accept debit or credit card payments from their customers. A POS can act as a payment gateway for a physical store when you sell your product online.

However, in eCommerce, they are checkout portals your customers can use to enter their credit or debit card details. When you integrate payment gateways into your eCommerce website, it also helps protect your customers during transactions. It encrypts sensitive and personal credit card details, keeping you far from the risk of fraud.

Asides from credit and debit card options, you should also make sure third-party payment methods are available. Most of your customers, especially those overseas, may prefer making payments with alternate paying methods like PayPal, Amazon Pay, and Stripe.

#8. Start selling

The next step involves you to start selling. If you’ve customized your website, set up security and payment gateways, uploaded your products, the next step should involve making sales. This is where you decide when to launch your online store and when you need to start taking orders.

But before your online business goes live, you need to go through your website one more time. Doing this helps you find out typographical errors, mistakes in your links, and any other error from uploading your product. It would generally help if you looked out for anything that may cause issues for your customer’s shopping experience in your store.

Subsequently, you may want to take out time to run some tests through the eyes of a customer. Navigate through your pages, place orders, try to use the payment gateways and shopping carts, and fix whatever faults you find on the site.

The final thing to do, to start making hitch-free sales is to open your eCommerce website to potential customers by going live. Changes made to your domain name system (DNS) settings will help set your online store to appear live. Once such changes have been made, depending on your hosting company, it may take up to twenty-four or even forty-eight hours for the changes to show.

#9. Promote your eCommerce website

The next step requires you to grow your business online. A great looking eCommerce website with lots of nice products will mean nothing if potential buyers don’t know it exists. This is why you need to promote your eCommerce website and grow your business with diverse online marketing campaigns. Some of the marketing tools you can use as you start selling include:

1.Promotions Like Group and Daily Deals:

You can use this marketing tool to offer your customers great deals. Group deals allow you to set specific purchase goals that must be achieved to open the deal for all customers. Interested customers will share your links to their friends and family, prompting more traffic and patronage for your business online.

3. Paid Adverts:

Search engine advertising is another great way to get your site up to the first page when people search for the product you sell. There are some great search engine ads like Google Ads that you can choose from. Some eCommerce platforms may also offer free ads that you could consider using to get started.

4. Search Engine Optimization (SEO):

SEO is one marketing tool that, if applied well, can give your site more visibility on search engines. Having more visibility on search engines will help your store grow and attract more visitors and potential customers. The way to do this is to optimize every page on your eCommerce website with an SEO tool. Include relevant keywords that people tend to search more so that your website ranks higher on search engines.

5. Blogs:

Another useful marketing tool for business that some online stores neglect is blogs. Having an online store blog can serve several useful marketing and PR purposes for your business. For one, you could use it to show your visitors and customers your level of expertise in your niche or line of business. Well written blog posts optimized for SEO can offer your online store more visibility on search engines. Blogs can also help educate your customers about the products you sell and how best they can handle them. You could also utilize your online store blog to keep customers updated on your products, industry, and business changes. In all, blogs are a unique way to maintain your online presence and keep customers. As a best practice, make sure you link your blog to your eCommerce website via links.

6. Social Media Campaigns:

Social media marketing is considered much cheaper and easier to use than most traditional marketing. With lots of following and great consistent content, you can use social networks to pull traffic and potential customers to your online store business. But first, you need to make sure you have a separate page for your online store and connect it via links to your eCommerce platform. You can then decide to run paid, targeted ads like Facebook ads, YouTube Advertising, or Instagram For Business. You can offer promotions as well. Remember that the purpose is to communicate with your existing and potential customers and increase interest in your products.

7. Email Marketing:

Emails are one of the most effective marketing tools in recent times. As a best practice, your emails need to be as conversational and well-written as possible. It should be frequent, useful, and creative enough to keep the customer interested. These are some of the tools you can utilize in email marketing:

8. Emails For Abandoned Carts:

Abandoned cart emails are used as simple reminders to customers who forget to purchase items they placed in their shopping carts. To stimulate more purchases, you could offer special one-time discounts for such items.

9. Autoresponders:

It sends out already prepared and customized emails, like a welcome note when a new customer buys from you or a thank you note for every purchase made.

10. Online Newsletters:

These are a great way to send entertaining and informative articles and facts about your products. Once you give customers a choice to subscribe to it, make sure to send informative newsletters on specific intervals to their email address.

Top 8 Platform to Choose for Your eCommerce Website

#1. Wix

A simple ranking search online will show that Wix is arguably the best eCommerce store builder. With over 110 million subscribers around the world, surely they must know how to satisfy their users. If you’re new to the whole eCommerce website building, starting with Wix is a great choice.

Their platform is user friendly, fully-customizable, and you’re guaranteed to own an SEO friendly site. You can choose from at least 500 free eCommerce themes optimized for mobile. Wix also offers multiple languages to users to create their store; as much as 90 languages are available. Let’s get down to some of their main features:

  • Adding to Cart from a gallery and abandoned cart recovery feature.
  • Instant purchase button
  • A customizable checkout page
  • Discount codes
  • Wishlist
  • Multichannel sales through eBay, Instagram, and Facebook
  • 100% commission-free
  • Global shipping, discounts and coupons
  • Outstanding SEO tools

In terms of pricing, Wix offers three plans that users can choose from.

#1. Business VIP Plan

Starting at $49 per month. The following added features come with this plan when you purchase it.

  • You get 50GB worth of storage space.
  • Automated sales tax (500 transactions/month)
  • Customized reports for your online store.
  • A loyalty program is available.
  • Priority support
  • It contains features of the Business Unlimited plan.

#2. Business Unlimited Plan

Is priced at $27 per month.

  • You get as much as 35GB worth of storage space
  • Automated sales tax (100 transactions/month)
  • Currency converter
  • Facebook, Instagram, and eBay integrations
  • More advanced shipping options
  • Subscription selling
  • It contains features of the Business Basic plan.

#3. Business Basic Plan

Priced at $23 every month

  • Users get as much as 20GB worth of storage space.
  • Free and available eCommerce templates
  • Integration with Google Analytics
  • Unlimited accounts and products
  • Wix has great customer help and support available 24/7
  • The site speed is good.
  • Great drag and drop interface
  • A large collection of different templates to choose from
  • Its basic analytics systems and inventory requires a paid plan.
  • The templates are not interchangeable.
  • Their premium plans are single-site only.

#2. Shopify

With 2 million active users, eCommerce giants Shopify are among the most popular platforms in the website building business. Also, they have a market share of 31% in the U.S for eCommerce websites, helping thousands build their online business.

In just a matter of minutes, online store owners can begin designing and customizing their sites. You can choose from custom templates or apply your creativity and feel to the Shopify designing process.

All Shopify plans come with unlimited email forwarding and bandwidth, web hosting, and a good content delivery network. Here are some of the different features you can find when you go with Shopify

  • Storage space and bandwidths are unlimited.
  • Good customer support.
  • Shopify POS
  • Gift cards and discount codes
  • There are different tools for marketing, like SEO and email marketing.
  • Multiple channels for making online sales
  • In-built fraud analysis
  • Staff accounts for members of your staff to complete vital tasks.


  • You can sell both physical and digital products on Shopify.
  • Their site boasts of excellent performance.
  • You can sell on diverse channels and platforms like Facebook, Amazon, and mobile applications you develop.
  • You can apply the recovery feature for your customer’s abandoned carts.
  • Shopify supports more than a hundred worldwide paying processors.
  • It has exceptional self-help tools, and everything you need as regards assistance.


  • Advanced features are a bit pricey.
  • You can only get nine free themes.
  • They don’t offer email hosting services; you’d have to set up email forwarding.
  • To customize, you will need to do so using their own PHP language – Liquid.

#3. Squarespace

If you’re looking for a site builder with drag-drop functionality, Squarespace is one of those. Squarespace is ideal for creatives who want to make their sites as visually effective as possible. Although some users claim it is harder to operate than most eCommerce website builders, Squarespace has great design flexibility and strong inventory to compensate.

Navigation on the software is easy with a reviewer and unique editing tools to make the process quick. Some of the main features of Squarespace include the following:

  • An Audio Collection
  • Built-in Mobile Websites
  • Content Downloading
  • Custom CSS
  • Direct Editing, Style Editor, and Custom WYSIWYG (What You See Is What You Get) Editor
  • Drag-and-Drop Management and Dropbox File Synchronization
  • Responsive Image Loader, Gallery Blocks, and Automatic Image Scaling
  • Mobile Information Bar
  • Modern Templates and Template Switching are available.
  • Site Annotations
  • Social Links

In terms of plans and pricing, Squarespace offers three plans you can choose from.

  • Online Stores: Advanced $40 per month, while Basic goes for $26 monthly.
  • Business Plan, at $26 monthly.
  • Personal Plan, with a price of $12 monthly.


  • They offer two weeks of a free trial.
  • As far as you are subscribed to any of their commerce plans, they do not charge transaction fees.
  • There are over a hundred themes and templates optimized for mobile phones and tablets.
  • Their live chat gives support to your user issues.
  • Squarespace will get you a good range of import tools with which you can import from other platforms.
  • A built-in email marketing tool.
  • Excellent user interface.


  • With just Stripe and PayPal, Squarespace has limited gateways for paying.
  • The only location where a point of sale is available in the US.
  • Absence of autosave for posts and pages.
  • No automatic calculation of taxes.
  • Cannot cater to a global audience with limited multi-currency features.
  • It’s SEO features can be a little complicated.
  • Absence of content versioning.
  • Inadequate compliance with General Data Protection Regulation (GDPR) as regards consent to cookies.

#4. Square Online

If you’re in the market for a site builder with offline payments functionality and POS systems, Square Online is your best pick. Square brings a lot of simplicity to the eCommerce game with straightforward digital plans.

You can start designing and building your online store with no design or coding experience! They’re ideal for small business websites and freelancers. Here are some of its best tools and features:

  • Lots of shipping options
  • Automatic Tax Calculator.
  • Pop-ups
  • Automatically configured emails for items cancelled, shipped, or refunded, and order confirmation.
  • SEO and marketing tools
  • Unrestricted product and inventory management.


  • It integrates easily with social platforms.
  • Perfect synchronization with Square’s POS features
  • Designs are easy to understand.
  • Fantastic and sound reporting tools.
  • Great tools for social platforms and email marketing.
  • Square Online has a large app store; you can use it to add features to your site.
  • No restrictions on support options to specific pricing ranges


  • The absence of an ‘undo’ button makes it hard to unpublish.
  • Its transaction fees are expensive.
  • Its SEO tools could be seriously improved.
  • The designs for online stores are largely generic.
  • Payment processing is limited to gateways, like PayPal and Square.

#5. BigCommerce

BigCommerce is another eCommerce hosting service for people with limited web designing skills who want to build the site themselves and sell online. It offers a comprehensive list of features that you can employ to customize your online store and build your business.

With their lowest plan priced at $29.95, they offer one of the cheapest rates for more features than most sites. In addition to a selection of 12 free templates available, BigCommerce has the following general features common with all its paid plans:

  • Suitable SEO features to help your eCommerce website rank higher on search engines.
  • Freedom to make changes to HTML and CSS as you please.
  • Akamai Image Manager for your automated image optimization needs.
  • A product review feature.
  • A Try Before You Buy feature via a free trial.
  • The choice to categorize and sell an unlimited number of goods and pick their shipping rates.
  • Drag and drop page builder functionality.
  • An unlimited number of staff accounts.
  • A full content management feature.
  • Integration with email marketing services.
  • Integration with multiple paying gateways like PayPal, Stripe, and Paymetric.
  • Gift vouchers and discount coupons are available.

In addition to these common features, BigCommerce has three plans with its unique features, according to your needs. If you decide to go with BigCommerce to host your domain to start an online store, here are some of the plans they offer that you can choose from:

  • BigCommerce Pro comes with all the features of the plus plans. Besides, you also get Google customer reviews, custom SSL, product filtering, and online sales per, up to $400,000.
  • Plus Plan starts at $79.95 a month. Plus plan has all the features of the standard plan. Also, it offers abandon cart saver, stored credit cards, and customer groups.
  • Standard Plan, at $29.95 a month. This plan is the cheapest of the BigCommerce plans and has the following features: responsive web design (RWD); POS features; gift cards, discounts and coupons; unlimited bandwidths, storage, and products; connection to Instagram and Facebook; Blog; Product review with rating; and a yearly online sales for up to $50,000.


  • BigCommerce offers great SEO.
  • Considering its plenty of available features, it is relatively easy to operate.
  • It is suitable for fast-growing businesses that will grow soon. BigCommerce gives the right environment for scalability.
  • There’s no limit to the product variants you can add when you sell online.
  • No transaction charges are attached to any of their plans.


  • Its editing interface can be a bit tricky. Newbies may find it a little challenging.
  • There is no built-in multilingual feature. You can only do so via code.
  • There’s a yearly sales level that if you exceed, your plan will automatically be upgraded. This may bring more unbudgeted costs.

#6. WooCommerce

Since it opened up in 2011, WooCommerce has helped thousands of online stores sell online with their powerful but simple hosting services. They’re considered the best online shop plugins by most online store owners.

WooCommerce is an eCommerce plugin that easily integrates with WordPress sites. It is open-source software, meaning anyone can enhance, inspect or modify it when you create.

Some parts of their services are free to users. However, creating your own online store may require more advanced, paid features. WooCommerce comes equipped with these features and functionalities you can apply to create your online store:

  • Round the clock customer support to help customers with user issues.
  • Free SSL certificates.
  • You get effective SEO tools.
  • Lots of built-in plugins to manage orders and shipping.
  • A cart calculator.
  • Geo-location support.
  • Sales report for your store, and a panel for product data.
  • WordPress themes and user interface.
  • Store management and Stock level tracking.
  • Alerts and Automatic Tax calculations.

Overall, WooCommerce is free to download and operate. However, to gain access to advanced features and more plugins, you may need to pay.


  • WooCommerce is committed to growing your store’s online presence, making sure you don’t encounter scaling issues.
  • Being open-source makes customization and creative input easy.
  • The core software is free of cost, and you will find it relatively cost-effective.
  • WooCommerce offers much flexibility in selling digital and physical goods and the number of themes you can apply to customization.
  • It is very organized, and the neat arrangement of tools makes it easy to utilize and create.
  • WooCommerce is secure to use when you sell online. Regular updates remove errors like bugs and other user issues.
  • The SEO needs of customers are handled with several WooCommerce plugins.


  • To use WooCommerce, you may need prior knowledge of WordPress.
  • WooCommerce annual subscription can be expensive for small and new stores.
  • Its many plugins slow the download speed and affect the overall performance.
  • Features like payment gateways and inventory management will require prompt pay to access them.

#7. Volusion

One of the oldest eCommerce builders founded in 1999, Volusion, currently offers its services to more than 30,000 online business. Volusion offers several responsive templates if you create an online store, and you can follow your online store on your mobile devices.

Equipped with the right smart systems, Volusion helps track your inventory as you sell online. Although ideal for users with eCommerce building experience, beginners will find it complex.

There are five plans available to you to choose from, depending on your online store’s need for them.

  • Volusion Business, priced at $299 per month, will get you access to 15 staff accounts. Also, you get unlimited bandwidth and product listing.
  • Volusion Professional can be gotten with a monthly fee of $79. Abandoned cart feature, email marketing newsletters, customer relationship management (CRM) system, import and export of data via CSV files are some of the available features.
  • Volusion Personal, which is the least costly, goes for a $29 fee every month, comes with access to up to 11 free responsive themes. Also, you get social network integration, built-in SEO tools, and inventory management tools.
  • Volusion Prime is charged based on annual sales. It is designed for stores raking in more than $500,000 annually in sales. It offers access to support agents and a dedicated account manager.


  • Volusion comes with no transaction fee when you sell a product. You don’t need to pay commissions to them after selling online.
  • With four plans to choose from, and the cheapest starting at $15, Volusion offers one of the most affordable plans.
  • There are more than 300 device responsive templates to choose from for your eCommerce website.
  • Extensive and helpful customer support via chat, email, and phone round the clock to keep your store running and selling.


  • Volusion has limited templates making creative designing harder.
  • There are sales limits to each of its plans.
  • There are no systems to integrate blogs.
  • It may be less intuitive and complex.

#8. Zyro

Zyro is a website building tool that also offers site hosting services to users who create an online store. They are one of the newest eCommerce builders, having been found in 2019.

It is more popular for the ease it gives newbies in eCommerce building. All of their templates are customizable. Although Zyro offers some free templates, some of the paid ones do not come with advanced features. Some of Zyro’s main features include the following:

  • A.I Heatmap
  • A.I Writer
  • Multiple payment methods to help you sell.
  • SEO management
  • A.I generator for business names.
  • Logo and slogan maker.
  • Content exporting and importing.
  • A free website builder.

In terms of pricing, Zyro is one of the cheapest website builders, with plans starting as low as $4.49 per month. Although Zyro is currently offering discounts, here are the plans that they offer:

  • Basic Plan for personal brands, with a price of $4.99, 1GB web storage and 3GB worth of bandwidth. However, it has no free domain name, basic, advanced eCommerce features. There are also no advanced marketing features.
  • Unleashed, right for businesses, is priced at $6.29 a month with a free domain name, unlimited web storage and bandwidth. Although you get some advanced marketing features, there are neither basic nor advanced eCommerce features.
  • The eCommerce Plan is priced at $19.99. It comes equipped with all of Unleashed’s features, except that it has basic eCommerce features.
  • eCommerce+ is priced at $28.99 and has all the features of the eCommerce plan and more advanced eCommerce features.


  • Zyro is quite intuitive and easy to use.
  • They offer free accounts you can begin with before committing to a paid plan.
  • By offering AI maker, AI heatmap and Logo builder, Zyro is your all-in-one solution.
  • It is beginner-friendly; you don’t need coding or designing skills.
  • Zyro is affordable to use, and it helps users with a free plan and a free trial.
  • Free SSL certificate to beef up your site’s security.


  • Difficulty in switching templates will require you to create a new website if you want a different design.
  • Its features could be a little more advanced compared to competitors.
  • From Q&A to emails, their technical help and support are quite limited and slow.
  • Relatively harder to connect domain names when using Zyro.
  • Ads are much on the free plans.

#9. Magneto Commerce

Magneto is an eCommerce platform that functions as open-source software that helps thousands of online stores sell online. Being an open-source platform means they have a huge community of developers and designers.

In fact, you will find that the Magneto Community has at least 360,000 active users and 1,500 members. This makes it really easy for members to get support and advice to help take their business to the next level. They list Ford, Nike, and Coca-Cola as some of their major users.

These are some of the unique features you can get when you use Magneto Commerce to create an online store:

  • Merchandising.
  • Customer personalization and
  • An instant purchase feature.
  • Page builder.
  • Option to make quick checkout.
  • It is optimized for SEO with built-in tools.
  • Content preview and content staging
  • Product recommendations
  • Amazon sales channel
  • Mobile commerce
  • Multilingual and multicurrency features are available.
  • Inventory management and shipping for your products.


  • You have the freedom to customize almost anything with Magneto Commerce.
  • Great scalability assistance.
  • It is easy to integrate some additional services like order tracking, shipping and logistics, and payment gateways.
  • It is quite SEO-friendly.
  • As an open-source, Magneto has support from thousands of designers and developers.
  • Magneto is innovative and flexible when it comes to the websites’ backend.


  • Magneto can be complex for beginners to use and difficult to navigate.
  • Technical help and support might be too slow in responding to complaints.
  • It runs slower on smaller servers, disrupting the sound user experience.

#10. PrestaShop

PrestaShop is another open-source online store builder that thousands of users and businesses depend on since it started in 2007. As open-source software, PrestaShop has 800,000 members globally who are dedicated to using and supporting the platform. They offer a free trial if you like to create an online store with them from time to time. PrestaShop is quite easy to use despite offering a wide range of features that include the following:

  • Customizable themes
  • An eCommerce SEO tool.
  • More than 50 reputable payment gateways.
  • Tax rules subject to configuration.
  • A great store builder to guide you to create with ease.
  • A solid set of integrations
  • configurable shipping.
  • An intuitive interface

PrestaShop is available in more than 60 languages globally. In terms of pricing, PrestaShop is totally free to use. However, it offers a support plan where users can get expert support and advice while building. Although most users consider this plan expensive, there are still several advantages to this platform.


  • PrestaShop is pocket friendly and largely free from cost.
  • It offers ease and simplicity in the customization of your online store.
  • There are convenient and reliable payment gateways available to curb fraudulent methods.
  • With about 700,000 active members, new users have a go-to when they face confusion.
  • Easy and free to download and install.


  • PrestaShop offers little in the area of scalability for an online store looking to expand.
  • Limited support from PrestaShop when users face issues using the platform.
  • PrestaShop designs are largely lacking in professional touch.

#11. OpenCart

If you’re looking to use a free, open-source platform to build your online store, you should consider OpenCart. OpenCart gives a modern approach when you create an online store with them. They have lots of flexibility and customizable features.

The platform has a pool of about 13,000 extensions to help you build your business online. OpenCart also provides users with a support plan that is priced at $99 every month. There’s a one-time-fix plan going for the same price as well. These are some of its main features:

  • Addition of price to each table and definition of a pricing cycle.
  • Free one theme compatibility.
  • Manage CSS from back-end
  • Managing language translations via back-end
  • Linking the pricing table with the product or any external link.
  • URLs that are SEO friendly.
  • Enabling or disabling pricing table and pricing page.
  • Using drag and drop to manage the order of features list.
  • Installation support to help customers understand and use the extension.


  • Numerous add-ons are available for free.
  • OpenCart’s store builder makes it easy to manage your online store with thousands of themes and social media integration.
  • With multilingual features, your online store can become an international brand, no matter how small.
  • Freedom to use your desired method of shipping


  • Customizing some features can be really difficult.
  • The cost of commercial features is high, especially for a smaller store.
  • Importing an inventory list for your products can be challenging because the SQL database isn’t easily amendable once you upload goods.
  • There’s the issue of canonization for SEO as OpenCart may create several duplicate pages during designing.
  • Checking out is really slow.

Best SEO Practices For Your eCommerce Site

Having a well-built eCommerce website may not be valuable if you don’t utilize the various pages’ SEO potential. However, should you choose to DIY, there are some useful tips and SEO best practices to follow:

  1. The first thing to know about SEO is that it uses important keywords that are frequently searched in your niche or line of business. There should be relevant keywords placed strategically from the URL of your pages down to every page on your online store. However, you may be writing for the search engine to optimize. It is equally important you write what your customers will understand. Avoid what is known as keyword stuffing; placing too many keywords on a page to increase SEO ranking.
  2. Make sure whatever content you put out on your website is of superior quality and free from fluff. You should also take out time to study and understand your audience and potential customer’s needs.
  3. Connecting your eCommerce platform’s different pages through internal links will keep your visitors engaged and longer on your online store. Doing this will make each page relevant to your users and visitors. You could also use links to direct users to your more important and priority pages.


If you’ve ever wanted to start an eCommerce business, now is the time. 2021 is a new beginning for everyone who survived the pandemic. And new beginnings come with new opportunities.

The market is fresh and all the tips provided in the article are viable to get you started. It’s time to choose a niche and launch your business online.

Further Reading:

WooCommerce: ECommerce Made Easy (How to Start & Top Business Ideas)

Updated on By

Worldwide, eCommerce is now pegged to be worth $3.914 trillion and is only expected to grow, led by Asia-Pacific, North America, Europe, Latin America, and the rest of the world according to eMarketer.

As far as business opportunities go, there’s nothing bigger than eCommerce. WooCommerce — the omnipresent free plugin for eCommerce — is your default choice. On top of that, there are several different options available depending on specifically what you’d like to achieve.

According to Kinsta, WooCommerce powers 22% of the top 1 million eCommerce sites in the world. It powers over 70 million WordPress e-Commerce shops, and 22% of the top 1 million sites using eCommerce technologies.

Like WordPress, WooCommerce is also free to use, but you’ll have to pay if you want to use any of the 300+ WooCommerce extensions that provide extra functionality, such as product variation swatches and the ability to sell subscriptions.

Would you like to Launch your own eCommerce store? Your Entrepreneurial journey is in for a treat if you consider WordPress for e-commerce. With nothing more than your basic WordPress website and WooCommerce, eCommerce is only a few clicks away from fruition.

WooCommerce For eCommerce

WooCommerce was first released in 2011 by two developers: Mike Jolley and James Koster. Later, WooCommerce and WooThemes (the company that created WooCommerce) were both purchased in 2015 by Automattic — the same company behind WordPress itself.

At the time, there was nothing like WooCommerce: it was easy to use, free, and it could literally power up your eCommerce with a few clicks. WordPress made for a compelling choice, and using WooCommerce for your online store was an easy no-brainer.

On top of the WooCommerce as a standard option for your online store, today, you have several other ways to create eCommerce stores with WordPress. You have dedicated eCommerce plugins (some free, some paid), completely stand-alone businesses that integrate with WordPress, or SaaS applications that help you run eCommerce stores without really getting involved with WooCommerce. ECommerce store building options today are far too many, to say the least.

Depending on what you want to do with eCommerce, WooCommerce also has several WooCommerce Extensions available such as WooCommerce Subscriptions, WooCommerce Bookings, Automate Woo, and several others. you also have the option of several options for specific business types, as follows:

Depending on WooCommerce for your site seems logical if you consider the fact that almost everyone else in the world defaults to it.

Why WooCommerce?

There are several other reasons why you might want to consider going with this eCommerce store set up as a default:

  • WooCommerce — as far as basic usage goes — is free to use and comes with several extensions and plugins (including third-party plugins) to ensure that you could possibly run any kind of business (from blogs and simple eCommerce to subscriptions, memberships, online directories, and more).
  • The huge popularity and the dramatic use of WooCommerce by around 42% of all other eCommerce sites in the world.
  • The easy availability of various Woo commerce extensions, plugins, and WooCommerce themes available for use for ecommerce.
  • One-click integrations with several other third-party ecommerce plugins, apps, and tools to cover the rest of your ecommerce business.
  • Easy and quick access to help and customer support for your online store (if and when you need it) thanks to the abundance of WooCommerce specialists, WordPress developers, and even agencies that specialize in WooCommerce. Makers of individual plugins and WooCommerce itself also provide customer support when you need it.
  • If you ever have a need to scale up and grow, WooCommerce easily allows you to do so without breaking a sweat.
  • With WordPress and WooCommerce, you get complete control of your online store’s design while not having to reinvent the wheel. You’ll also retain control on integrations and more.
  • Since you are using WordPress as the CMS, you’ll also have an easier time to power up your eCommerce store and prepare for Inbound marketing — which includes blogging, SEO, social media, email marketing, paid advertising, using sales funnels or landing pages, and even marketing automation.

WooCommerce: How to Start With eCommerce, The Easy Way?

Assuming you want to skip the trouble of having to choose between several thousand eCommerce plugins and other plugins built to integrate with WooCommerce (not to mention other apps and tools that help), we’ll stick to basic WooCommerce setup running for now.

We are also assuming you are taking the route of eCommerce to sell physical products or digital products. Your WooCommerce setup only pertains to one-time transactions (for physical and digital products).

At this juncture, it’s also assumed that you have necessary design assets such as your logo. We are also skipping the part where you’d have to choose from some of the best WooCommerce themes you could get your hands on.

Step 1: Setup WordPress, Choose Your Theme and Add The WooCommerce Plugin

Depending on where your website is hosted, you can set up WordPress on your domain in just a few clicks (even one-click installations are a possibility). Once you’ve set up your content management system, picked a theme for WooCommerce, eCommerce is as simple as adding the free WooCommerce WordPress plugin to get started.

Want help in getting started to start your small business? See our quick 5-step guide to help start a basic business website

You’ll also want to customize your WordPress installation a bit. Here’s a guide on basic customization for your WordPress website.

If you are a small business owner, and if your time is too valuable to be wasted on installation or if you are new to WooCommerce or the content management system itself, you can also choose to use our exclusive WordPress theme installation service.

WooCommerce Themes

When it comes to pre-designed themes and templates, WordPress has one of the vast collections. It is easy to find a niche theme for creating a WooCommerce store with WordPress.

There are themes with different designs, and different features. Moreover, if the WordPress theme is WooCommerce based, you can simply use the addons and to add new features to your online store without having to spend hundreds of dollars.

You can also choose the type of theme you want, since there are plenty of options. There are themes with page builder, to let you easily design pages with drag and drop options, while there are some simpler themes that will fulfil its purpose, but the options available are limited.

Therefore, based on your requirements you can choose an ideal WooCommerce based eCommerce theme. There are WordPress themes for selling downloadable products, for creating a business website with eCommerce features, or a blog with a small storefront, etc. All these themes are generally built around WooCommerce and you won’t even have to download and install WooCommerce separately or spend time with unnecessary setup process.

Due to the intense competition in the theme market, the themes are professionally designed and come with ample features at a very affordable price. They generally also include theme support that enables store owners to contact the theme developers through email and ask for help when required. Besides the premium themes, there are also a number of free themes available that you can use for trail basis to get familiar with WordPress and WooCommerce options.

Step 2: Enable eCommerce: WooCommerce-driven Physical & Digital Product Sales

After setting up WordPress, choosing an appropriate WooCommerce specific theme, and the preliminary WooComerce Set up, and your payment options activated (this only relates to one-time payments on your site) you have a decision to make: Are you selling physical products with one-time payments enabled or are you selling digital products?

Using WooCommerce to sell physical goods and digital products is as easy as sending an email.

For physical products, you’d have to set them up as such from WooCommerce plugin settings. Note that you’d have to also have to add additional details while you create products such as weight, size, variants (if any), shipping options, and more. If you are promoting your physical products, you’d also have to specify retail price and sale price separately

Would you like to sell Product Add-ons (such as gift wrapping, upselling, Shipping options or integrations, and more) while selling your physical products? Use the Product Add-ons WooCommerce Extension from WooCommerce.

As with most online stores, WooCommerce allows you to add shipping details, inventory details, link other products (to create bundles), and more.

Selling Digital Products with WooCommerce

For Selling Digital Products with WooCommerce, all you have to do is to specify that you are selling digital goods (such as downloads, for instance).

Go to WooCommerce > Settings > Products > Downloadable Products, select a download method, enable access restrictions for your products, and more.

Here are the detailed instructions on how to use WooCommerce to Sell Digital Products and a list of WordPress Themes for Digital Products.

Note: When we say digital products, we mean products that can be downloaded or your customers can get access to links (which in turn lead to the digital product they signed up for). You could sell eBooks, artwork, illustrations, reports, templates, plugins, software, music, videos, and so much more.

If you’d like to sell anything other than physical goods or digital products, enabled by one-time transactions built on top of standard WooCommerce, read on:

Sell Subscriptions With WooCommerce

Membership sites are an all-inclusive, community-based approach to selling products and services which require a monthly fee for membership access.

Meanwhile, if you’d just like to sell products (physical or digital) using WordPress with nothing more than an option for your customers to place recurring orders for your digital goods or physical goods, you’d want to consider selling subscriptions.

WordPress enables you to use specific WooCommerce extensions or plugins for Subscriptions too. The popular choice is the WooCommerce Subscription Plugin if you are using WordPress. However, there are several other options to enable subscriptions on WordPress.

Here are the Top alternatives to The WooCommerce Subscription Plugin.

Sell Memberships

Starting a membership site lends itself to an awesome eCommerce model. It particularly appeals to a type of business that promotes exclusivity to a community, continuously adds value to the membership itself, and provides ongoing resources, training or support.

Selling memberships calls for a little more than the straightforward eCommerce business models discussed above. To create a membership site on WordPress, Powered by WooCommerce, you’ll need a robust membership plugin.

You’ll also need a little more work when it comes to the design, the setup, and the functionality of your membership site.

While the actual set up and build for your WordPress membership site differs (according to your business itself, the front-end design or template used, and more), here are the usual steps you’d have to take to get your WordPress membership site ready:

  • Get your domain, your hosting, and the basic WordPress setup (with the WooCommerce WordPress plugin Installed)
  • Choose your preferred Membership Plugin. Pick your choice from any of these Membership plugins to get started.
  • Set up your membership levels (starting from free to paid membership accounts). Access to your membership plans is managed from inside any of the several membership plugins for WordPress. Except for your free membership tier (which needs a free sign up), all other membership access levels will be restricted to paid members on your WooCommerce store.
  • Choose your payment options and then add your payment method. From inside your membership plugin settings, choose the payment gateway option you’d want to use. Note that most WordPress membership plugins directly integrate with WooCommerce.
  • Design a pricing page on your site so that your potential customers can see what they get for each price level of your membership tiers.
  • Create and restrict members-only content whether it’s downloadable files, blog posts, videos, or other resources. You’ll have to specify which content is available to the various membership levels you created above.

The membership site business model usually translates itself into a recurring revenue-generating eCommerce option for you.

If you are looking to create a WordPress-based Membership Directory site, get a kickstart with 15+ hand-picked membership templates. Or, see our guide on How to Create a Membership Directory Website with WordPress.

Sell Tutorials Or Online Classes

Have skills? Love to teach? You should seriously consider selling online courses or tutorials online. According to Research & Markets Online courses Statistics 2020, the online education market is pegged to reach US$350 billion by 2025.

Making money off selling online courses is a lucrative business with the added benefit of fat profit margins (since you technically only need your skills, knowledge, and the ability to create courses online).

Selling online courses is one of the many ideas as a spin-off from the main category of selling digital goods but it’s not limited to individuals alone.

Small businesses can also launch courses as a great way to boost their lead generation efforts. Self-employed freelancers and professionals can use online courses as a way to establish authority, and mid-size to large businesses can use online courses as a direct pathway for training and continuous education.

To start selling tutorials on your WordPress website, you’d have to deviate from your usual WooCommerce set up, of course. To start with, you’ll need the basic WordPress setup, a relevant WordPress theme for education as far as the front end design goes, and a dependable LMS plugin.

Your choice of WordPress LMS plugin integrates directly with a relevant WordPress LMS theme for courses or education and integrates with WooCommerce (other integrations with payment gateways also exist, just in case).

Need help trying to find the best WordPress themes for education or for online courses? Here’s a gigantic list of 60+ Education Themes.

Sell & Monetize Directories

The days of all-purpose, general, anything-can-do portals like Yahoo, BOTW (Best of the Web), and Spoke portals. Classified sites and online directories are all but gone. While some of these directories still exist (and hold value), it’s a beaten path that you’d do better to stay clear of.

Creating directories with WordPress doesn’t just have to be what it sounds like, though; it doesn’t have to be limited to an online classified site, for instance.

You could get really creative with directory website if you start thinking of this as a collection of items (images, videos, text, and more) driven by a powerful and flexible CMS like WordPress.

For instance, you could rebuild and replicate the likes of Airbnb or ProductHunt. Or you could build niche directories in industries such as Real Estate like Romain Gelez did with Best Deals Punta Cana. Perhaps you could launch and grow a niche, well-defined Job board.

Creativity is the name of the game when it comes to building a business with WordPress directories (while all the good sense of launching businesses will apply).

WooCommerce Add ons & depenedent Plugins

Many add ons and plugins are developed based on the WooCommerce plugin. All these free and paid addons are developed to add a specific features to your eCommerce sites. For instance, there are plugins to help you with complex and vital functions like cart abandonment, while there are simpler WooCommerce add ons to let you add simpler features. For example: An Add on eCommerce plugin to add the feature of wishlist, or save as favorite, a payment gateway or a product page image zoom feature, or even to add new promotional strip to the top of your website to capture visitors’ attention.

All these addons are really useful and ensure flexibility when using WooCommerce as your eCommerce platform. Even the most popular, premium eCommerce platform like Shopify- follow the same model. You can easily add more features to your WooCommerce based eCommerce website, just find and add new add on.

In future, you can grow your eCommerce business with experience and therefore, flexibility is must. And use WooCommerce for your eCommerce store, add these free and paid add ons, try different things according to different situations and create a fully functional eCommerce website with the help of WooCommerce.

WooCommerce plugins and Add-ons

Payment processing through WooCommerce

WooCommerce is the handsdown one of the best options for integrating payment processing feature into your WordPress website. People use WooCommerce, not just for setting up an e commerce website, but also for facilitating the visitors to pay online through their website.

Since WooCommerce supports both, physical as well as digital products, the eCommerce platform for WordPress can be used to sell intangible products like tickets, pass, etc. For this, you can even allow different payment gateways for the users, so they can choose according to their convenience.

There are more than 60 add ons including most of the best and popular payment gateways to choose from. Depending on your location, and/or any other factors, you can choose the payment gateways that you want to integrate into your website.

Sell Productized Services

Taking the basic “service” business one level up, you could package your services in a way that you could sell services as products. Selling packaged, pre-defined services (sometimes also offered in different pricing tiers) is known as Productized services by taking the approach of selling products and services on WooCommerce without the need for shipping.

According to Brian Casel, absolutely anyone — individuals, agencies, startups, software companies, and even traditional businesses can provide productized services to their customers. As a “done for you” option, a productized service is an easy path to take if you ever wanted a way to add on top of your billable hours model that’s typical for service businesses.

To succeed with selling productized services, you’d have to start with the right strategy and a suitable product-market fit. It’s best if you can validate your productized service (experience with selling the exact service to your previous customers is validation enough). Once you are ready with your service packages, it’s just a matter of making sure that WooCommerce does all the heavy lifting for you.

Go to WooCommerce settings, add services as prepackaged products (create products as you normally do, and uncheck the box which says “requires shipping”) with clear instructions on what you need from clients to execute or deliver your services. You’ll also have to specify what your customers get in exchange for the price they pay (also depending on the specific packages, product variants, or tiers of service they choose).

Dropshipping With WooCommerce

When you choose Dropshipping as your business, you’d sell physical products (as most eCommerce sites do) but you’d be selling products you don’t create and/or those that you don’t source.

Dropshippers are suppliers (could be retailers, online sellers, or wholesale companies) that’ll ship out products to your customers on your behalf when orders come through on your Dropshipping site.

For all technical purposes, your dropshipping is the same as the typical online store. You’ll still create a regular eCommerce store (complete with your own design, branding, and more).

Dropshipping is a business model that doesn’t require you to hold inventory, deal with shipping, or worry about transportation and logistics. While your dropshipping store on WooCommerce looks, runs and operates like a regular store selling physical goods, you’ll not be dealing with inventory and shipping.

Using WooCommerce for Dropshipping is easy thanks to the availability of plugins such as AliDropShip, WooDropship, and the official WooCommerce DropShipping extension that are much like add-ons to your dropshipping eCommerce store.

Print On Demand (POD) With WordPress

Print On Demand (POD) is a derivative of Dropshipping with several changes to the way it operates from traditional dropshipping.

To begin with, your Print On Demand business depends on only selling inventory that the Print On Demand supplier you’ll work with (such as t-shirts, hoodies, mugs, and more). Note that these products are plain and come without any design imprinted on them.

To run your Print On Demand business, you’d need to define a specific target audience (startup founders, women who work from home, etc.) and then create designs (that’ll match the products available) to help develop a set of products that are a great fit for the target market you select.

Once you add your design to a product (such as a t-shirt), you are ready with your products which could then be ported over to your WordPress Print On Demand site easily). From this point on, it runs and functions like a WooCommerce powered e commerce website.

How to create a Print on Demand website?

The Print On Demand with WordPress and WooCommerce is easy enough to get started thanks to several WordPress plugins, WooCommerce extensions, and third-party apps available.

Printify, for instance, is a Print On Demand supplier. To start with Printify, all you need to do is to create an account with Printify, connect your WooCommerce powered store, create your designs, and add your products. When a customer purchases your products, Printify takes care of printing the actual product and then shipping it to your customers.

Another popular Print On Demand supplier is Printful which also allows you to run your WooCommerce store with direct integration.

How do you intend to use the power of WooCommerce to get into the eCommerce game? Share your ideas with us.

Pre-requisites for WooCommerce based eCommerce sites

WooCommerce and WordPress are both free. But you will need a safe hosting environment as well as a good domain name to represent your website. Besides, for secure payments you will also need an SSL certificate and a secure payment processor.

So, considering the free eCommerce platform in form of WooCommerce, you may want to invest in following for your WooCommerce online store.

1) Hosting space & Domain name

Unlike other eCommerce options that are self hosted, WordPress requires you to acquire your own hosting space and domain name.

For example: Shopify is a self hosted eCommerce platform. But it isn’t technically free. The cost is included in the monthly fee. The difference with WordPress is, you are in fact free to choose the best service, or use the hosting space you already own.

There are so many affordable, secure and fast web hosting options available that choosing and procuring one is simple. We always recommend Bluehost to our users for their WordPress WooCommerce requirements since there are special packages for eCommerce WordPress websites.

2) A Good WordPress Theme

First of all, you will need a beautiful e Commerce theme for starting your WordPress based online store. A good eCommerce website template based on WooCommerce is not hard to find. Based on your requirements, you can browse through this list of WordPress eCommerce themes, and start with your website.

Or you can choose from Themeforest themes collection where there are a lot of affordable themes with different styles and features. There are so many options to choose from so we recommend you to sit down with a pen and notepad and make a list of all the features that you want in your eCommerce website.

Once you have a clear idea of what you want and how you want your website to be, you can do a little bit research about the tools/features to make it happen and choose a WordPress theme that supports all those features or at least support them.

3) WordPress plugins & Addons

Besides a WordPress theme, you may need some additional plugins for your WordPress based e commerce websites. For instance, a good contact form to start with, an SEO plugin, or a WooCommerce add-on, some addons for payment gateways, etc.

While most of these plugins and add-ons are free, you may also need to get some premium addons, to extend the existing features or to add a new feature to your website.

You can just install WooCommerce and start with your online shop right away. But over time you may need new features and that’s when you would want to add new WooCommerce plugin addons.

4) Security

Since an eCommerce website, you would like to ensure that your customers can interact with your site in a safe environment. Especially with the rising risk of online transaction fraud and information stealing, it is vital that you ensure total security of your registered users as well as casual visitors.

For this, you can use different security plugins, or rely on the best security services like Sucuri, Malcare, etc. Besides, it is now essential to make a site that is secure, and for that you will need an SSL security certificate.

There are different ways through which you can ensure the security of your online store and one of them is to make sure that the plugins and theme you are using are all safe and secure. Some plugins are very useful but they should only be downloaded and installed on your eCommerce platform if they are from reliable sources.

5) WooCommerce backup

Backups are life savers in times of crisis. Whether yours is a business website or an eCommerce one, there are chances of data loss on the internet.

The causes can be technical issues or security issues where your site data is compromised. In such circumstances, you can confidently remove the damaged copy of your website and restore the latest backup version to resume the services of your site without affecting your end users.

Especially when it comes to an eCommerce website, backups are essential because unlike business sites, there is a large number of data on an eCommerce website.There are different parts of website that should be protected.

  • The inventory data, the products, the quantity, etc.
  • The order details, order to be fulfilled, refunded, etc.
  • The transaction details for the corresponding orders
  • The user information, saved cards, phone numbers, address, and other preferences

Similarly, there can be a lot of information that you cannot afford to loose as an eCommerce website owners. On the other hand, it is also a waste to lose your visitors to an unavailable webpage. So the restoration & repair period can be minimized with the help of backups.

Many hosts come with a facility for backups, or you can rely on a specialized backup service for your website. Such a service will allow you to set a trigger for automatic backup at the defined duration. Therefore, you can rest assured, focus on your eCommerce strategies and other important aspects of your website.

WooCommerce: Ease of use

WordPress is a CMS that can be used even by the non-technical people to create websites on their own. The website can be simple sites for online presence or multifeatured directory websites, WordPress can do it all.

Similarly, you can use WooCommerce and create amazing eCommerce websites with WordPress with little to no technical expertise. WooCommerce comes with an easy to use interface and carefully organized sections and options to let you manage your eCommerce website.

It is a complete eCommerce plugin that lets you manage everything with very intuitive options. For example: There is a section to manage the inventory or view all of the products at one page. There is an inbuilt form to let you add products. Once added, you can easily edit it and update the description, add more images or update the quantity as and when required.

All these features are really easy to use and for further assistance with our website, you can use the plugin documentation.

WordPress WooCommerce: Installation & Use

WooCommerce comes with a setup wizard that allows you to set your eCommerce plugin up, step by step. Just go through the steps as they appear and fill the forms to get started.

Install & Activate WooCommerce

Step 1: Address of your store

The base address of your eCommerce store. This is necessary for the tax calculation according to the laws of the city, and calculating shipping, etc.

Step 2: Industry Type

As you can see in the image below, you will be allowed to choose the type of industry your eCommerce website will operate in.

Step 3: Choose the type of products you want to sell

Here, you will be allowed to choose the type of products you want to sell. They can be physical, downloadable, bookings, etc.

step 4: Store details

Here you will be required to provide some information about your store. First of all you can select the approximate number of products that you want to sell through your e commerce store, and then provide details about any other platform you are using and the annual revenue of your business.

Step 5: Choose a theme


This is the final stage of WooCommerce setup and you can choose a theme to use WooCommerce with. If you already have a theme installed, you can choose – “continue with my existing theme” or you can choose from the free and paid theme options.

Who should use WooCommerce?

WooCommerce is for everyone. Whether it is a small trader, or a big size business. It is one of those eCommerce platforms that can do well regardless of the number of products you sell on the site.

Because the speed of your website and its performance depends on the type of web hosting and the number & types of plugins you install in WordPress. Moreover, it is even good for the beginners to start with. Even those with absolutely zero website building skill, and eCommerce experience, can start using WooCommerce to start their small business website.

WooCommerce: What it includes?

The WooCommerce WordPress plugin is a complete package for managing an online store. All the basic eCommerce features are included in WooCommerce and they can be extended using a right addon.

Inventory Management

WordPress lets you manage the product inventory on your website. Much of the process is automated and you can easily check the quantities and categories of the inventory.

You can even download a CSV copy of all your inventory and import it to another site. There are also options to let you bulk manage your inventory.

Physical as well as downloadable goods

The multipurpose eCommerce plugin can be used to manage physical or shippable products, as well as intangible products too. Therefore, it can be used to create a website with downloadable as well as

Order Management

You can view all the orders placed on your website and manage them.

Transaction Management

Transactions on an eCommerce website are very important, not just for records, but also for

Product Page

You can just create multiple product categories ad sub categories and start adding products to your eCommerce website in minutes. Just go to the product menu, choose “add new” and start adding products to your WordPress website.

You can add product images, set a proper detailed title, add price, shipping price, etc. Once you create products for your website, you can revisit the page and edit them anytime.

Shipping Management

You will definitely need to outsource drop shipping and integrate tool into your website for it. But what WooCommerce will help you with – is by providing options for managing shipping costs.

You can divide locations into shipping zones and set different prices and rules for the shipping costs. Therefore, the shipping costs will be automatically calculated and applied based on the delivery address.

Variable Products

With the WordPress version, you can also create variable products – and set different prices for the two variants. For instance: A fur coat in different colors, grey as well as golden brown are available but the prices for different colors should be different.

Therefore, you can create variable products very easily using this e Commerce plugin.

Is WooCommerce ideal for eCommerce?

WordPress is a CMS built for blogging, so should you use WordPress + WooCommerce to create an eCommerce website?

Many of our clients have similar questions. A lot of people are unsure about choosing WooCommerce, considering there are so many dedicated platforms for creating store website.

However, depending in your requirements, you can choose a right platform for creating eCommerce websites.

When to use WooCommerce?

WooCommerce definitely a very efficient and useful plugin. Especially, if one of the below mentioned criterion matches your situation, you should definitely use WooCommerce:

You already own a WordPress website

If you already have a website of ownership, based on WP, and do not wish to switch the platform, you should go for WooCommerce to extend the features of your existing website. So you will already have a hosted live website, with audience and you can use it to generate leads on your eCommerce website too.

Moreover, you also have the experience and familiarity of knowing WordPress, so there’s no need of going elsewhere.

Your requirements are too low

Often when you are trying to create a small but fully functional eCommerce website, the dedicated eCommerce platforms will look a lot expensive. Under such condition, you can rely on the free WooCommerce and WordPress platform. Ofcourse there are some costs involved (the hosting, add-ons, etc), but it will still be much affordable than the platforms like BigCommerce or Shopify.

When not to use WordPress?

The paid, self hosted, ecommerce website building services are built for those who want an absolute ease of creating and maintaining eCommerce websites. Using them is quite straightforward. Just create an account, choose the type of service package you need, complete the payment. You can then login to your account, choose a theme and start editing it to create your own website.

There is absolutely no setup, no need of procuring different services, no need to look for different add-ons since all the available options are displayed right into the WordPress dashboard, and you can easily search and add.

So those who are not ready to spend a lot of their time and efforts to create & maintain their website, can rely on such eCommerce platforms rather than using WooCommerce.

However, the pricing is always the downside with such platforms. So if it is not an issue for you, you can try such a platform.

WooCommerce Support

WooCommerce is open source ecommerce plugin and it can be used to create a website of almost any kind. However, it is free and there is no direct, guaranteed support with it. However, it is popular so there are many forums and public discussion groups and you can surely find help from them.

Moreover, WooCommerce is well documented which removes almost all the requirements for technical support. There are the steps mentioned and features explained, so there’s not much you may need external help with.

If the problem you need support for is related to the theme, or an add-on, you can get in touch with the relevant theme/plugin developer.


WooCommerce is a feature packed and very useful plugin and it is only getting more popular with passing time. Moreover, the number of add-ons available is also an indication that WooCommerce is loved by the eCommerce website owners and used widely.

Moreover, WooCommerce is free. So you can download it now and try it for yourself before making up your mind.

Further reading:

40+ best eCommerce WordPress Themes 2021

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The evolving world of the e-commerce websites is surely going to inspire you to take your business to the next level and create an online shop. So, here’s the list for you to choose the best eCommerce WordPress theme for your eCommerce websites in 2021.

These eCommerce WordPress themes are power packed with all the necessary features for creating an e-shop. They are highly customizable, and you can make them work exactly the way you want. Even a person with no technical and coding knowledge can use WordPress and create an eCommerce website and start selling the products online. These eCommerce themes for WordPress come with ready-to-use designs for various types of shops like fashion and accessories store, furniture store, e-books and digital downloads store, Organic shop, electronics shop, etc.

The Modern Store WordPress Themes

Use the free Modern Store WordPress theme to build a simple and responsive eCommerce store. This fully responsive template adapts to all screen sizes and is easy to set up on a new website.Modern Store comes equipped with a simple set of customization tools that help you to build a great store. There’s a universal product search bar included in the header, so visitors can quickly find the products they’re looking for. They’ll also find links to their cart and member account page in the header of the site.

The primary color used throughout the design can be updated in a single click to instantly match your site to your brand. You can also upload a custom logo and enter your own tagline. Modern Store includes a simple homepage builder to help you sell your most popular and highest-rated products. This is much easier to use than a complex page builder, so you’ll have an awesome homepage up and running in no time. For anyone looking for more advanced functionality, Modern Store has an upgrade available called Modern Store Pro. The upgrade is packaged as a plugin, so you can simply install it to add all the new features instantly.

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Luxury – Best eCommerce WordPress Themes

An elegant WooCommerce theme with a beautiful color scheme and typography, ideal for building a premium online store.

The Luxury WordPress theme is both simple to use and offers you a powerful and easy to setup and manage online store. This stylish eCommerce theme is ideal for beginners as well as those looking to customize the design and structure of the theme. Luxury offers full compatibility with the free and WooCommerce plugin which will provide unparalleled control over your products store.

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Shopoholic Theme – Multipurpose eCommerce WordPress theme


Shopoholic is a sleek WordPress e-commerce theme powered by the awesome WooCommerce plugin. The theme lets you create a modern website to survive the competition in 2017.

Shopoholic is a WordPress e-commerce theme which is powered by tried and tested plugins that offer everything you need to set up an e-commerce site. With most e-commerce themes you’re stuck with one system, not in Shopoholic ! Shopoholic is one of the great WordPress Ecommerce themes from our collection and it’s ideal for your business online exposure.

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StoreBox – Multipurpose eCommerce theme


Start your eCommerce website building with this Seek and stylish WordPress theme. StoreBox is an elegant and stylish Multipurpose eCommerce theme. This theme is easy to use and comes with unlimited customization options to edit your website. You can choose from over 50 ready to use page templates or use the drag and drop page builder, Visual Composer, to create pages.

This theme is easy to use and flexible. This WordPress eCommerce theme is powered by WooCommerce. The theme is SEO and performance optimized for the best user experience and better results on search engine.

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Flatsome WordPress eCommerce Theme

Flatsome is a premium eCommerce WordPress theme. It is a combination of good looks and desirable features. The theme is very easy to customize and with the intuitive back-end options and settings, you can change the theme to make it look and perform the way you want.

The responsive Flatsome theme will make your online shop accessible to the customers on any device they want. All the basic features of an e-commerce website like quick view for a product, image zoom, wish list, live search, everything is present in this beautiful and lightweight best eCommerce WordPress theme. (read flatsome theme review)

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Kallyas Multipurpose Ecommerce Theme for WordPress

Even though it is a multipurpose theme, Kallyas is considered to be the best for e-commerce purpose. Just integrate WooCommerce and Kallyas is a wonderful ecommerce WordPress themes.

The theme is highly customizable and so you can change the sections of your online shop and format them according to your needs. With the Kallyas theme, managing the appearance and features of your shop becomes much easier with the drag and drop page builder named “Visual builder”. The theme is WPML ready, lightweight, RTL compatible and has a responsive design, and SEO optimized too.

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The Retailer – WooCommerce Theme


This Retailer is perfect if you want your e-shop to have more than just products to sell. This is because, though basically designed for e-commerce purpose this theme has it all to setup a corporate business website with blog posts and portfolios.

Compatible with the powerful WooCommerce plugin, it lets you sell and manage shippable as well as downloadable products. To accept the payments for your sales, you can use the inbuilt methods or can use extra plugins for integrating your desired payment gateway. The most popular Visual composer plugin comes with the theme and it will let you manage the website with drag and drop options.

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Maya – Shopping website WordPress Theme


Mayashop is a flexible, responsive WordPress theme that uses the powerful WooCommerce plugin to offer the e-commerce facilities. The theme has an advanced admin panel to let you make the changes on the website very easily. Moreover, there are various layout options to choose from.

Mayashop is SEO ready. To customize it, there are numerous skins, header styles, page layouts, fonts, backgrounds, and sliders available. Choose a combination that best suits your business and easily setup your website using the theme.Moreover, MayaShop is child theme ready, and lightweight.

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Neighborhood Best WordPress eCommerce Theme

Neighbourhood is a fast and reliable e-commerce theme from the swiftIdeas. The theme is very easy to setup, customize and use.The theme is highly responsible and customizable.To customize the themes, the swift page builder version 2 is available. The catalog feature allows you to display the products and disable the checkout and cart facilities for a while. Neighborhood is translation ready, letting you set up the shop in your local language. It is WPML compatible for offering multi-language translations and SEO friendly. It is also child theme compatible.

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Porto eCommerce ready WordPress Theme

The Porto comes with 25 unique homepage designs to choose from. It is designed to work fast and is performance optimized for providing a first class user experience.Besides the homepage designs, Porto offers to choose from the header designs, mega menu layouts, Color and font options. The theme has the inbuilt wishlist and Ajax search options. Porto has a catalog mode too. It has a number of widgets that can be placed at various widget areas to set up what options a page show.

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Legenda – Woocommerce Theme

Legenda---Premium-WordPress-Template-best ecommerce wordpress themes

Legenda, basically is a multi purpose and one of the best eCommerce WordPress themes, that allows innumerable customization options to create a website of almost any kind. But, its seamless integration with WooCommerce makes it featured on this list as an e-commerce website.

This theme too uses the popular and reliable WooCommerce platform to integrate the sales related feature in the website. The WooCommerce takes control of the sales, taxes, shipping, and inventory management features of the website. There are ample amount of features like Ajax search and filter options, menu layouts,

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Blaszok – Simple eCommerce WordPress theme


Blaszok is completely e-commerce theme with advanced options to set up your online shop. The theme has 25 demo sites to choose from and installs the demo data into the website to get started with.

Blaszok uses WooCommerce for turning it into an e-commerce theme, The theme has the wishlist, Quick view, image zoom facilities included into it already and you won’t have to bother looking for additional add-ons to integrate this functions into your site.

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Flashlight – Multipurpose eCommerce ready WP Theme

The flashlight is basically a multipurpose portfolio or photography theme probably the best ecommerce WordPress themes. But, its seamless integration with WooCommerce brings it on this list.Being basically designed for portfolio and photography, the theme has 6 options for the gallery. Meaning you can choose how you want to present your pictures to the viewers. By integrating WooCommerce in the theme, you can convert your portfolio website into a powerful ecommerce website. With WooCommerce activated, the pictures of your photography can be sold. Along with the pictures, you can sell any other products.

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Mr. Tailor – best ecommerce wordpress theme


Mr. Tailor is another brilliant e-commerce theme from Getting Bow-tied. You can choose from three available theme demos to create your starting point.

The e-commerce theme allows you to sell almost anything on the internet. Mr Tailor also lets you change your e-commerce site into catalog mode so you don’t have to put your shop offline during site maintenance. The theme is responsive and allows you full flexibility to decide how the website looks. Mr. Tailor provides guaranteed compatibility with WooCommerce, WPML and Visual Composer.

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Royal – WP store template


The royal theme is an ultimate theme that can be used for multiple purposes. WooCommerce compatibility of the theme makes it possible to create a full-fledged e-commerce website using the theme.

There are variants of the theme in four categories, one of which is e-commerce. Under e-commerce category, you can choose from among 16 available demos.The Royal theme is compatible with the popular Visual composer plugin for drag and drop page building options. With the easy to use the Royal theme, there are a lot of choices for header, footer, background, color, fonts, etc. to select from. Being a multipurpose theme, Royal enables your website to have image galleries, portfolios and blogs too along with the shop and product pages.

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Propulsion WordPress Theme for Ecommerce websites

Propulsion is a theme that comes with WooCommerce as well as bbPress Forum plugin inbuilt. The theme is highly responsive and SEO optimized.

With Propulsion, you can choose from slider styles, pre-defined skins, and post formats. This will give you freedom to re-format the theme according to your choice and select how you can present your post to the visitors. It also has a simple page builder that lets you build some simple pages. The page builder lets you build the page with easy drag and drop options and have a live preview of the changes.

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GoodStore – best WordPress Ecommerce Template

GoodStore is a WooCommerce theme with more than 22 pre-designed styles to choose from.

The theme has translation files of 14 languages already included and its compatibility with WPML makes it easier to further translate the theme into multiple languages. The good thing about the GoodStore is, that it supports various plugins to extend the functionality of your online shop.

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Marketify – eCommerce WordPress theme

The theme has everything you need for your digital business online. You can choose from abundant pre-designed page templates to get started with your website. The theme is specially designed for the digital marketplace that sells digital goods online.

This theme can be used to sell fonts, photographs, audio files and videos online. The theme has perfect design and code that makes it performance efficient and extreme secure so that your digital goods are not stolen from your site. The Marketify theme is best of its kind with gorgeous looks and flexibility.

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Venedor – Woocommerce ready WordPress Theme

Venedor is a WooCommerce dependent ecommerce WordPress theme that also lets you have amazing blogs and portfolios.

Venedor is responsive and touches optimized for a better experience in mobile phones and tabs. The theme has 14 variations of designs available, choose one of them and install the sample data. With inbuilt mega menu, image zoom, pop up and quick view functions, the theme has everything that is needed for a perfect online shop. Venedor is SEO friendly and WPML compatible.

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Abundance – Business and eCommerce WordPress theme

The Abundance e-commerce theme performs smoothly with the WooCommerce plugin to provide an excellent shopping experience to the users. The theme is flexible and allows to make all the desired changes into its appearance with easy options.

The theme is coded with SEO in mind, so the search engines will not object the theme files and your site will completely search engine friendly. Being responsive, Abundance will not prevent your users from shopping on your site through any device and let them have a beautiful experience while accessing your site through the mobile devices. The template builder will allow you to create page templates of your own choice.

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North – Multipurpose WooCommerce ready WordPress template

best eCommerce WordPress themes

North is an extremely easy to use theme that runs on WooCommerce. You can now take your shop online in 2017 with this amazing theme.

For customizing the appearance of the theme, the color and background customizer allows you to set any color of the site.The WPML plugin compatibility allows multiple languages while WooCommerce Multilingual plugin offers a currency switcher. To create a website into RTL orientation using an RTL language is possible with North. The theme options available with North are intuitive and it also offers support to the popular Visual Composer plugin.

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Divi – eCommerce ready Multipurpose WordPress template


Divi is an elegant and flexible theme from the Elegant Themes. The theme is a multipurpose and responsive theme but being compatible with WooCommerce, the theme can be used a full-fledged e-commerce platform.

Divi has an inbuilt page builder called the Divi builder. Divi builder is a very powerful tool that will let you do everything with drag and drop. The theme also has a live customizer that will show the changes reflected real time. It is translation ready and WPML compatible for the multi-language translations. It also lets you create a website in RTL mode.

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Bronx – premium eCommerce theme for WordPress

The Bronx is an attractive and flexible theme for creating an online shop. It comes with a gracefully responsive design.

Impress your customers with the sliders. The Bronx used Slider Revolution and comes with 8 demo sliders. The Bronx is compatible with the drag and drop page builder – Visual composer. With the admin panel options, you can select the fonts, colors and other things for your website. With Bronx you can present your website in different languages and multiple currencies.

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Adot – Modern eCommerce WordPress theme

The e-commerce theme by ThimPress is a responsive theme that lets you create online sales. It has 9 pre-built templates to choose from. Install the demo you like. With this, you can start with a ready made website where you just need to replace sample data with your data.

You have options for blog styles, and header. With the admin panel, you can change the color, fonts and try unlimited combinations. The theme has revolution slider and WooCommerce sales countdown included. To create a landing page like a website, you can use the one-page site option.

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Uplift – Multipurpose Ecommerce Theme for WordPress

Uplift is a responsive as well as multi-purpose theme. It is flexible enough to let you create almost anything out of it. The WooCommerce compatible theme ensures that it can create an e-commerce website too. Uplift has 9 demos to get started with.

Uplift has a very flexible design. The theme back end makes sure that you can change everything with easy options. To let you create pages of your design, it has a drag and drop page builder with 54 elements. You can set the fonts, colors and select from the amazing icons. Select from the 3 shop styles and 3 product display types. It has pre-built pages, header and navigation styles, and portfolio styles to choose from.

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StoreX – WooCommerce Ready WordPress template


StoreX is a WooCommerce ready theme to let you create your online store.

The design is responsive with retina ready graphics. To add to the beauty of the theme, it has the parallax background support. This theme has WooCommerce for e-commerce facilities. So, it ensures a first class user experience. The product images have wonderful animation effects. You can choose the layout of any page from the available ones. Moreover to create a layout of your own, use the page builder.

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Velo – best eCommerce ready WordPress themes

ecommerce website with very low budget

Velo is exclusively designed to let you start an online bike shop for 2017. However, that’s not a limitation. You can sell almost anything using the theme.

Velo has a clean, responsive and flexible design. The design of the theme is customizable using the intuitive admin panel. To change how the theme works, make use of the theme options. It has more than 20 layouts with a different design to let you choose from. The theme has compatibility with WooCommerce. This way you can create a website of your choice. It also has the option for social logins in the site.

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Handy – Professional eCommerce WordPress Theme


StoreX is a WooCommerce ready theme to let you create your online store. The design is responsive with retina ready graphics. To add to the beauty of the theme, it has the parallax background support. The product images have wonderful animation effects. You can choose the layout of any page from the available ones. Moreover to create a layout of your own, use the page builder.

The theme has a simple yet elegant design. Animations are available to make the site looks attractive and interactive.

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Polaris – WordPress eCommerce online store website theme

multiple-vendor shopping carts

Polaris a responsive, attractive and feature rich theme to display your products online and sell them.

The advanced control panel of the Polaris theme will allow you to personify your website. Polaris has a full-screen header to elegantly display the latest product using the banner. With the Filers and live search option, you can enable the visitors to search the products. The quick shop option lets the visitors view all the products instantly. Polaris also has an option to request a product quote. There are functionalities through which you can display advertisements on the post.

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Hugo – Modern WordPress Ecommerce Theme

Hugo theme is a WordPress ecommerce theme with modern look and flexible design. It has everything you’ll need to create a perfect and eye pleasing e-commerce website in 2017.

Hugo is totally SEO friendly. It is flexible and lets you select the color schemes for various parts of the website. With the easy theme options, you can upload your own logo in the header, change various theme settings, and much more. It is speed optimized and translation ready too.

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Oxygen WooCommerce based eCommerce Theme


Oxygen is a minimal ecommerce WordPress theme. It is a WooCommerce compatible theme, specially designed to let you sell online. It has a simple and elegant design and a thoughtfully designed homepage that reflects the website’s overall content.Oxygen has a full-screen banner to present the latest or trending products.

The theme is responsive and retina ready. It can be translated into any desired language. Oxygen comes with an inbuilt facility to quick view your product. For a better experience on mobile phones, the theme is touch optimized. The powerful theme admin panel makes it easy to change how the theme looks and behaves.

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Shopoholic Theme – Multipurpose eCommerce WordPress theme


Shopoholic is a sleek WordPress e-commerce theme powered by the awesome WooCommerce plugin. The theme lets you create a modern website to survive the competition in 2017.

Shopoholic is a WordPress e-commerce theme which is powered by tried and tested plugins that offer everything you need to set up an e-commerce site. With most e-commerce themes you’re stuck with one system, not in Shopoholic ! Shopoholic is one of the great WordPress Ecommerce themes from our collection and it’s ideal for your business online exposure.

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Xtocky – WooCommerce Responsive Theme

Xtocky is a WooCommerce responsive theme designed for a beautiful online shopping experience. You can choose from the available header and footer variations, change typography, etc.

You can use the Woocommerce shop setting to create an online shopping website that works exactly how you want. This theme is compatible with the premium Visual Composer plugin, which is included free as a part of the theme. This WordPress Theme comes with more than 10 Homepage designs to get started with.

The theme is clean and SEO optimized and you can use the theme with no coding knowledge required. This theme supports multiple sidebars and product detail page designs that you can choose from.

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Merchandiser – Premium WooCommerce Theme


Merchandiser is a simple and fast e-commerce based WooCommerce WordPress theme. For easy website building, this WooCommerce theme is compatible with Visual Composer plugin. So you can create your own page layouts and customize your site as per your needs. The theme is fully widgetized with off-canvas shopping cart experience and responsive design to view the site on any device.

The theme is cleanly coded and can be easily customized using the Live Preview option which shows the changes in no real time.

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GreenMart – Organic & Food WooCommerce WordPress Theme

GreenMart is the ultimate and powerful Organic & Food WooCommerce WordPress Theme. The theme is beautifully designed and supports high-quality graphics and smart design. The GreenMart theme comes with 8+ different homepages. This multipurpose WooCommerce theme support one-click install and Visual composer page building.

The theme also has some beautiful features like mega menu, SEO optimized files, responsive, social icon links, cross-browser compatible and many more.

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Neto Multipurpose WordPress themes


Neto is an eCommerce theme based on WooCommerce. It is a creative theme to create an online store.The theme has powerful options such enabling /disabling widgets and customize the site with unlimited color options.

Neto has a clean and SEO optimized code. For easy page building and editing, the theme is compatible with Visual Composer and you can easily customize different page layouts and blog pages as per your needs. The theme can be easily installed with one click demo feature and comes with RTL support.

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Halena | Minimal & Modern eCommerce WordPress Theme


Halena is a simple and beautifully designed responsive WordPress Woocommerce theme for eCommerce websites. The theme is compatible with some of the best WordPress plugins like WooCommerce, Visual Composer, and WPML Plugin. It is clean and easy to use with one click demo install feature which you can change in no real time as per your needs.

The theme includes multiple header layouts, unlimited fonts, 30+ Blog and Portfolio Page Layouts that you can choose from. It supports RTL mode which means you can create an eCommerce site in Hebrew or Arabic language.

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Found your favorite eCommerce theme yet?

The e-commerce theme described above are the best of their kind and can be used to create an online shop that sells almost anything. An e-commerce website opens a new horizon of opportunities for you. So, get a best wordpress ecommerce theme that’s perfect for your needs and create an online shop now. Overcome the geographical boundaries and the limitations of a physical shop.

Hope, this lists helps you make a choice!! All the best.

20 Tips For Product Page Design Optimization On Your eCommerce Site

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Pay attention to your product page design and there are many small features and improvements that can help you optimize the sales of the products.

Today, if you want to start selling your products online, there are so many options available.

However, the competition is intense and instead of worrying how to create and maintain your eCommerce website, you should think about how to design your product page so as to maximize the sales.

An organized page, with minimal design and clear details about the product will help you build a page that converts better.

The following are the areas in a product page where you can work in order to optimize its performance and conversions:

1)Product Title

The title is ofcourse the most important part of the product page. An efficient title is the one that represents the product in just a few words.

If possible, the title should include the important keywords. For example: The title “Puma Sports Pink Women Shoes for Running” is a title that tells a lot about the product. Just by the title, you can tell that they are running shoes, in pink and for women.

2) Proper images

When you are selling online, the buyers don’t get to touch or see the products in front of them while buying. However, proper product images help visitors get an idea about what the product is.

Use high quality, original and attractive images on your eCommerce website are a must have. You should include images that helps the buyers to get a precise idea of what the product is, it’s dimensions, etc.

3) Insist on including multiple images

product page design - multiple images of products


Just one image per products won’t help. Include multiple images, from different dimensions, with different purpose into your website.

Nowadays, almost all the prominent eCommerce websites insist on providing multiple images for each and every product in their store. Along with an informative description, multiple images, helps the buyers get a better idea of what they are looking at.

4) Also include a video if possible

Videos can surely describe better than images or text. Nowadays, there are product page designs where you can easily include a video as well as images.

The video can demonstrate the use or features of a product. A video can deliver the message more efficiently than any other media. For example: A buyer will surely love to watch a video of a fitness band to know how easy it is to operate, how good it looks on the model’s hand and the other operations.

5) A detailed description

One of the most important parts of the product page is the text description. Images, videos and other graphics are undoubtedly eye catching and helps you capture the visitor’s attention, but text information is equally important.

With the description section, you can provide your visitors with all the details they need for the product. For example: For a Laptop, you can describe the RAM, ROM, Screen dimension, graphic card details, details about the USB type, battery information, and much more. For a kitchen appliance like a sauce pan, you can describe it’s weight, type of material, size, what you can use it for, what you can not use it for, etc.

6) Price

There are so many theories around how to display the price of a product on the product page to optimize the call to action, by creating an emergency.

You obviously don’t have to provide misleading or false information on your website. The most commonly found price format on eCommerce site is the actual price (cancelled with a strike through) followed by the discounted price. This surely helps you sell more.

7)Related products

If you have already got a visitor on a product page, you can make the best of this attention by directing him to other similar products.

This is one of the most common features found on the product pages of some of the most popular and successful eCommerce websites like Amazon, Alibaba, etc. This sections is generally titled “You might also like”, or “people who bought this also liked”, “Commonly bough along with **product name**”, etc.

8) User reviews and ratings

Built trust on your website with social proofs. The visitors will find your products more attractive with user reviews on it.

The visitors on your eCommerce website might find the products more reliable with ratings and reviews on it. They just make your product look more legit and reliable. Whenever possible, also allow image upload with user comments and star ratings.

Today, there are so many ways to make the reviews section way more interesting for the visitors. Shein.com uses a very efficient way for reviews on their apparels.

9) Optimized images for speed

For an eCommerce website having a lot of images, you should also use an image optimization plugin to make sure that all the high quality pictures do not slow down your website.

The speed is a very important factor for any kind of website. Especially when it comes to eCommerce website, a visitor would like to see as many options and as quickly as possible.

Therefore, all your product pages should be well optimized for speed. When the page speed of your product page is not good, the culprit is mainly the images. Especially when you are using multiple, high resolution images. So it is advisable to use optimized product images on your website.

10) Proper shipping details

When selling online, these three details are very important:

  1. Shipping charges : State the shipping charges or if you are offering free delivery
  2. Estimated shipping dates : Tell them the estimated time it might take to ship their product once the order is placed.
  3. Delivery dates: Also, make sure to state a reliable delivery date for the product, and then ensure timely delivery.

These are the basic details that a buyer would be curious about. If any of these details is missing, the buyer won’t be very sure of buying through your website.

11) Size Chart and extras

Give the visitors all the information they need to be ensured that the product they are choosing is the one they need. This can be done by providing proper information as per the requirement.

Make sure there is a proper size chart if it is an apparel website, height and weight information when needed. Therefore, the buyers get the complete information and a satisfactory experience when buying from your store.

12) Create an urgency

There are so many ways to create an urgency on your eCommerce product page. You can tell them about an offer that is about to get over or a deal that is about to reach it’s end.

There are many tools and techniques to create urgency for a particular product, or mass of products on your website. With urgency, your visitors will be inspired to make a quicker decision.

The Urgency can be regarding anything, a limited period sale,  a limited stock, etc. These will prompt quicker user actions but you have to be careful not to make your buyers feel cheated for demonstrating the sense of urgency.

13) Provide proper return information

Returns are an inextricable part of your eCommerce website. Your buyers always need the assurance that they can return the purchased goods if their conditions are not met.

However, there are certain conditions that needs to be mentioned regarding returns, for better clarity. The details like return window, that tells the visitors the number of days after delivery when they can choose to return the purchased product. There can be return conditions, for example, the product should be in unused conditions, the package should contain all the components, the tag shouldn’t be removed, etc.

Also, don’t forget to mention about refund. Make sure your product clearly states how the refund will be processed, once the products are returned by customers, and received back by you.

14) Make sure it is mobile friendly

Obviously, in this age, when the internet is available anywhere and everywhere, people tend to browse more through their mobile phones. For those visitors who want to browse for a product of their need through mobile phone, your website should have a perfect mobile view.

Try viewing your product pages on mobile phone to ensure that all the details are displayed and the order is well planned. Make sure that mobile page loading speed is good too. Also see that the Call to Action works fine and the checkout options are easily accessible when viewed on mobile phones.

15) Buy now & wish list options

Ofcourse your website will have a buy now option to let your visitor immediately buy the product, or the wishlist to let him save the product as a favorite for quick access.

But what matters is how they are displayed and how easy to access they are. There are different ways, according to the structure of your website and the design of your page, to place these options so that they are easily accessible. Also the text you use before such an option matters a lot.

You can use the following eCommerce add-ons to make your online store more interesting and feature packed.

16) Clear Call to Action

Highlight your Call to Action section to draw the user’s attention to the add to cart button, but also make sure not to overdo the design.

A minimal, distraction free design works when it comes to call to action.

17)  Link your images to the variants

A practical product based website will always have product variants. The variable products can have the variants in form of different sizes, colors, etc. You can have an image associated with different color, for example. If there’s a dress available in 4 different colors, you can have 4 different images available for each of those color variant.

This will not only improvise the user experience but also help them see exactly what they are about to buy.

18) Optimize the page for SEO

Each page of your website should be properly optimized for the search engines. Make sure you are targeting the proper keyword and optimizing the content of your eCommerce product page for the same.

You should also SEO optimize your images by managing it’s size, by using proper alt tag, etc. The title and the content of your product page should be built around the keyword, using LSI and other indicators to indicate the value of your page for the particular keyword/product.


19) Speed optimize your product page

Be it a simple blog, or an eCommerce website, a slow page load speed isn’t acceptable. A slow website is annoying for the visitors, and is bad for SEO too.

You can use a tool like Google Page speed Insights to find out flaws in your product page and correct them to make sure the required results are served without making the prospect buyers wait.

Also read: Tips and tricks to optimize the speed of your WordPress website

20) Content

The content on your product page includes everything you use, the description, the image, the format of the content, how persuasive it is, and its usefulness from the visitors’ point of view.

When a visitors lands on the product page of your online store, the content of the product page should keep him/her hooked to the page. This does not just include persuasive copy writing but also an efficient page structure that keeps the content of priority at the top.

Moreover, you can also rely on blogs and external content to draw your visitors to the product page.


The buyer today is aware and knows almost everything, and the competition is intense. If you fail to provide products, or product information, someone else will.

One technique that always works is being transparent and honest.  When the buyers find your website reliable, they will surely return and like to buy more from your website.

Over time, you can experiment with the site structure and the product page design to find out what actually works for you.

You might like this Theme

eCommerce is a minimal WordPress Theme for creating feature packed eCommerce websites to sell online. Designed with the drag and drop elementor page builder, you can easily change and manage how your eCommerce website looks. It is simple and user friendly.

Get eCommerce theme

WordPress For eCommerce: Is It A Good Choice?

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Wondering whether WordPress for eCommerce will work for you or not? Here is a complete explanation of what to expect when using WordPress for eCommerce website building.

WordPress emerged as one of the best website building tools to create feature-packed and SEO friendly websites. Be it a simple website to represent your business or a complex directory website to make money online. WordPress works for everything.

It is a CMS basically intended for the bloggers to make blogging easier. However, with the updates and all the features available with WordPress, it’s safe to say that it is one of the easiest forms of website building and maintenance.

For eCommerce, WordPress has so much to offer. There are eCommerce plugins as well as beautiful feature-rich online store themes to get you started quickly.

But the question is: Is it the right choice for you? Read on to find out.

  1. WordPress and eCommerce
  2. Why WordPress for eCommerce
  3. When to not use WordPress for eCommerce
  4. Building eCommerce website with WordPress

WordPress And eCommerce

WordPress can be used for eCommerce or any other niche of your choice. Especially for eCommerce, there are multiple plugins to enable eCommerce on your website.

There are different plugins but the most popular eCommerce plugin for WordPress is WooCommerce. It is a complete package that allows you to create an online store will all the required features.

The WooCommerce plugin makes eCommerce website building easier with the dashboard options. You can easily create and add product categories, and products, tax and shipping rules, etc. You can create product variations, booking, and even sells downloadable products.

There are many addon plugins built around WooCommerce to help you add advanced eCommerce features into your WordPress based eCommerce website.

However, if you are looking for an option to create a website just for the downloadable products, you can use a plugin like easy digital downloads. This plugin specially designed for WordPress website selling digital products like music, video, image or pdf files, ebooks in other formats, etc.

Why WordPress for eCommerce

WordPress is a user-friendly CMS. The setup and installation process is quite simple.

Especially for the beginners, who want to create or maintain their website without professional intervention. WordPress lets you create and manage websites without actually touching a line of code.

There are back end options and WordPress themes to make website building with WordPress a breeze. Websites created using WordPress are therefore manageable.

One of the best advantages of using WordPress is that it is SEO friendly. And there are enough options for your WordPress websites to make them more SEO friendly. You can use a plugin like Yoast SEO to optimize your content added through WordPress editor.

When to use WordPress for your eCommerce websites?

WooCommerce makes it really easy to create an eCommerce website with WordPress. We recommend using WordPress with WooCommerce when:

You already have a WordPress Website 

If you already have a WordPress business website ready and running. Especially when it’s been there for a while with enough traffic and you think its a good idea to monetize the traffic with.

This means that if you want to integrate eCommerce into an already existing website, you can easily do so using WooCommerce on your WordPress website.

So it is very useful for you when you already have a website and want to start using the traffic for eCommerce purposes. With WooCommerce, and a WordPress theme that supports WooCommerce, adding the eCommerce is as easy as installing a plugin.

You want a small manageable shop at affordable price

If you want to create a small simple eCommerce website on your own, you can use WordPress with WooCommerce and built it yourself.

Since the CMS is easy to use, and with the availability of the WordPress eCommerce themes, creating such a website is really simple and easy.

Moreover, when you find an affordable host and a WordPress eCommerce theme, you can create a website at a much lower cost since WordPress doesn’t come with monthly subscription fees like other eCommerce platforms as Shopify do.

WordPress is ideal for creating small eCommerce websites along with the blog. For creating small eCommerce stores. For creating bigger websites, with thousands of products, you can use platforms like Shopify.

When to not use WordPress for eCommerce?

Sure WordPress is one of the best platforms for creating websites, including eCommerce websites. It is an opensource CMS, and therefore with the help of right programming and code tweaking, you can create any kind of website.

Website building with WooCommerce and WordPress is simple. All you need is a theme like our eCommerce theme and the free WooCommerce plugin. This WooCommerce theme comes with the sample data and all you are reuqired to do after installing it is configured using the intuitive options.

Create product categories, set the shipping and tax rules, etc. and start adding products using a simple inbuilt form. So anyone, without even a bit of technical knowledge, can administrate the website and add products to the site.

On the other hand, there are plugins like Shopify that is specialized for creating eCommerce websites. All you need to do is to register and start creating your website with the available options. Here, you don’t even need to look for hosting to get started. Only register, pay and go.

However, this service comes with a fixed monthly subscription fee based on the type of package you choose. It helps you establish fully functional and manageable online stores very easily.

How to create an eCommerce website with WordPress?

Creating an eCommerce website with WordPress is really easy. Typically it consists of the following steps:

1. Acquiring the domain name and the host

WordPress is free to download and use. But to host a website built with WordPress, you will need to sign up for the domain name as well as hosting.

You can rely on an affordable and secure hosting company like BlueHost for your website hosting requirements.

2. Browse for a great WordPress eCommerce theme

There are so many beautiful and feature packed eCommerce theme. For a simpler eCommerce website, you can rely on a theme like eCommerce shop, or you can rely on multipurpose eCommerce themes like Flatsome.

Once you find a suitable theme for your website, you can easily install and get started. However, there the before purchasing a theme, make sure that it has all the features and flexibility to help you build a website just like you want it.

3. Installation Process

Here, you need to sign into your hosting account and install and setup WordPress. This is typically very easy, you just need to follow the steps based on the type of host you choose.

Once WordPress is ready and running, the next step is to install the WordPress theme. It takes just a few minutes to install the theme and your eCommerce website is almost done.

4. Customization

The next step obviously focuses on changing the theme options and customizing it to create a website of your choice.

Most of the premium WordPress theme comes with easy and very intuitive options to create and manage your WordPress based website. This step requires you to customize by adding relevant images, changing colors/fonts, personalizing by adding the

5. WooCommerce setup

The WooCommerce plugin for WordPress is a complete package of all the eCommerce features you need. But to start using it, you will need to add the products, different values, and set some rules according to your requirements.

However, the easy options and forms at the backend make this really simple. Moreover, you have the WooCommerce documentation to help you with the settings.

6. Start adding the products


With the WooCommerce setup ready to go, you can now start adding the products to your WordPress basedeCommerce website. One of the most important steps is to create product categories.

Create all the important categories you need in your website and start adding products under them. You can sell both, the downloadable as well as shippable products through WooCommerce.

7. Setting up the payment gateways

To be able to accept payments online, you will need payment gateways. WooCommerce supports a wide range of payment gateways for payment processing on your WordPress website.

You can choose the payment gateway of your choice, which is generally available as an additional plugin, configure it and start accepting payments for the sold goods.

8. Promotions and Maintenance

To make sure that you get the desired traffic, and that you can retain it, you will need to promote your website and keep your visitors interested in proper maintenance.

There are a number of ways to promote a website, and you can choose one based on your niche, after knowing your target audience. For instance, your eCommerce website sells organic products, so the target audience will be health-conscious people preferring organic foods. On the other hand, if you are selling medicines through your eCommerce websites, you can promote on the health-related platforms.

Further reading:

How To Sell Digital Products On Your WordPress Store?

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When it comes to selling digital products, there seem to be many options to make it possible. You can use an eCommerce platfrom like Shopify or Gumroad, or use WordPress to create your digital downloads store and sell digital products on your WordPress website.

A WordPress store to sell digital product can help you sell digital products like Photographs, artworks, comics, ebooks, software files, etc.

In this article, we will discuss:

  • WordPress for digital products
  • Payment processing for digital products
  • 10 WordPress themes for selling digital products

WordPress for digital products?

As mentioned earlier, there are so many platforms online through which you can sell digital products. However, if you are thinking of WordPress for creating an online digital products selling website, than it’s not a bad idea.

WordPress is a free, open source and very easy to use CMS. With the available tools and add-ons, you can easily sell digital products.

The following are the advantages of using WordPress to sell digital products:

  • WordPress allows you to create modern, responsive & mobile friendly websites
  • Availability of WP Themes and Optional plugins to choose from
  • An SEO friendly platform for better visibility
  • Abundant and easily available tools for promotions
  • Great for the beginners to start with

With WordPress you can easily start with your digital product selling website without any prior experience or technical expertise. Anyone, can use the available tutorials on the internet and setup their own WordPress website in just minutes.

Once your website is live, you can easily manage it with the intuitive options available in the WordPress dashboard.

Can I use my WooCommerce theme for digital products?

If you are familiar to WordPress, you must know that the easiest way to create an online store through it is by using WooCommerce.

WooCommerce is the free and excellent tool to help you create and manage your eCommerce website through WordPress. It is a plugin that supports selling physical as well as downloadable products.

When selling digital products, the rest of the process remains same, the only difference is the absence of shipping process, and the presence of a download page where the visitor can download the digital product from.

Therefore, there’s not much difference in terms of how the products are sold, whether they are physical or downloadable items.

10 Best Themes for Selling Digital Products through WordPress

There are so many eCommerce themes for WordPress to sell digital products. You can either use a WooCommerce theme or a theme that supports a plugin like Easy Digital Downloads.

To sell the digital products online, you can use one of the below listed themes. They are highly customizable and can be used by even the beginners to create a website on their own:

Wishlist on an eCommerce website is one of the most desirable features for the buyers. It helps the buyers to save the products they are interested in and buy them later.

This feature on your WooCommerce website will surely help improve the user experience on your wooCommerce based eCommerce website. The requirement of this feature depends on the type of theme you choose. While some themes have an inbuilt feature of the wishlist, some don’t. If your WordPress eCommerce theme doesn’t support the wishlist feature, you can use this lightweight plugin and add the feature to your website.

Google Analytics is a wonderful tool from Google to help you track and analyse the traffic on your website. Similarly, WooCommerce Google Analytics tool will help you track your visitors, and provide you with important statistics and reports about your WooCommerce based store.

This feature is important for you to keep track of your traffic and plan better for your website. You can track the inputs and reports of different sales policies, different periods and that can ultimately help you plan for the future offers on your eCommerce website. This plugin is really easy to use and integrate into your website.

Your buyers might insist on getting proper invoice and payment slips with their orders. This is what this WooCommerce addon helps you do. It will automatically create and add an invoice to the order confirmation email. Or you can allow your buyers to download their invoices through their account profile on your website.

And sure you can edit the invoice using the HTML code, to make it completely professional, add your store details and personalize it as much as you want. The plugin supports many languages to create the invoices, in case you are trying to localize your business.

A fully functional and effective WordPress eCommerce website is bound to have products with variation. The variation can be weight, color, or size. In this case, you can use this plugin to create attractive variation swatches on your product page.

The most popular eCommerce websites use the variation swatches to create attractive and user friendly product page interface. You can choose the shape, square or circle for the product swatches using this WooCommerce addon.

Customer reviews on your WordPress eCommerce websites leaves a positive impact on your buyers and add to the user experience. This plugin helps you set an automatic review reminder for customers who recently made a purchase from your store.

The review form is informative for enhanced customer review, trust badges, etc. This is a very useful tool for creating a positive impact and creating a product page.

This is a WooCommerce plugin is a package of several useful features into your WordPress eCommerce website. There’s a bulk price converter to increase or decrease the price of products at large. Currency change and exchange rates,

At an advanced level, this plugin supports price based on User Role, Wholesale Price, and setting price as per a given formula. There are a number of useful features that this addon comes with. It even includes PDF receipts, and shipping invoice. There are so many features for custom emails, enhanced shipping and order management features, cart and checkout features, etc.

Booster for WooCommerce has a group of all the useful features for creating an enhanced experience of shopping for buyers and even adds ease of management and more features for you as a store admin.

One of the first steps towards enhancing the user experience on your online shopping website, is to create better search feature for the buyers. This WooCommerce addon will enhance the simple WooCommerce product search by adding the Ajax Search feature. It will help buyers with an advanced search with live suggestions.

With the advanced algorithms, the results provided are as accurate as possible. Even the results are presented in an organized format. The first matching categories are displayed at the top and then matching products. It is a light weight plugin and you should sure include it into your website if you want better search features into your website.

When talking about the Global online stores, or an eCommerce website operating over different geographical locations, you will need multiple currency support. This plugin helps you show Price Based on Country for WooCommerce.

So you can sell the same product in multiple currencies based on the country of the buyer. It automatically detects the country of the buyer and shows the currency accordingly. You can choose to automatically calculate and set the price by applying the exchange rate or you can choose to set it manually. It will also let you add a country switcher to your website as you see on most popular eCommerce websites that ships to multiple countries.

Must Have WooCommerce Plugins & AddOns For WordPress Ecommerce

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Here are a few hand picked WooCommerce plugins and add ons that can help you create an Online store with advanced features for optimized performance and better conversion.

With the available platforms and options, you can easily create an Online store. But as the competition is intense, only an online store with the best user experience can keep you ahead.

WooCommerce sure has all the eCommerce features, but the plugins mentioned in this list will help you with a few additional facilities on your WordPress based eCommerce website.


How To Start A Successful Online Store & Optimize It?

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In this article, we will discuss the requirements, the essentials and the tips and tricks to start a successful online store.

Nowadays, you don’t have to be a technical skilled person, to create and manage your own online store. Even if you are a trader, or a store owner, you can quickly take your shop online with just a few resources.

Here, we have mentioned a few resources you will need to and other few points on how to create and maintain an online store and optimize it for the best results.

But before we start, you should know that having an online store has some special advantages.

Advantages of Online stores

  • 24×7, 365 days availability.
  • Your shop is open for you even when you are sleeping, or on a vacation
  • Online stores are preferred over the physical stores because they save time and efforts.
  • You can let the buyers buy at their convenience of Shopping time at home
  • Very easy to expand the store
  • Easier payment processing and report generations
  • Many ways in form of performance tracking tools to track the performance of your eCommerce website
  • Can easily run Good discounts/lower prices
  • No need to employ salespersons, rent good shop space and spend on the interiors of the store
  • Can easily explain products on your site through images, audios, videos, text, etc.
  • Easier to find new customers and new sales opportunities
  • Promoting products is easier using the online media

What will you need to Create an Online Store?

There are a few requirements for creating an online store.

Choosing the platform

Any kind of website building begins with the most important step. That is, choosing the platform. Today, we have so many options to start with website building and that might leave you confused on which one to choose.
Every website building platform has advantages as well as disadvantage of its own. However, we recommend using WordPress to create your eCommerce website because of the following reasons.

  • It is free, opensource and easy to use
  • Availability of many eCommerce stores to create your website
  • WooCommerce plus other eCommerce plugins to help you establish a feature packed website
  • WordPress is easy to customize and manage
  • It is an SEO friendly CMS

Read this article for a bit more clarity on when and why to use WordPress for eCommerce.

Choosing the domain name for your eCommerce website

  • Keep it short and easy to remember
  • Make sure it includes brand name and keyword
  • Be creative with your domain name
  • Don’t go for duplicates and name similar to someone elses’
  • Avoid using number, hyphens and symbols
  • Relates directly to your business and to the products that you sell

Hosting services of your eCommerce website

The efficiency of the host is one of the deciding factor of the efficiency of your website. For an eCommerce website, you cannot afford to rely on hosts that are not fully secure and has slow response rates.

There are so many hosting space providers that offer different plans and different features.

We recommend using Bluehost for your eCommerce websites using WordPress because of the following reasons:

  • It is affordable
  • It is fast and reliable
  • Awesome Security features
  • WordPress optimized hosting for better performance

However, based on your requirement and local market, you can choose from the available host and start creating website with it. Mostly, all the hosting service providers offer after sales support and documentation to guide you with how to setup your eCommerce website using their services.

WordPress Theme

When creating a website with WordPress you will need a WordPress theme to get started. If you want, you an hire a programmer that can create a custom design and features for your eCommerce website.

However, we recommend using one of the ready to use templates for your website. There are a number of pre-designed, fully functional eCommerce WordPress themes available on the internet.

You can choose from the available options and download the one the fits your requirements. These WordPress themes are mostly like ready made websites. They come with a professional design and enough options to let you easily manage how your website looks. You can change colors, add or remove sections/content, upload your own images, design and create your own pages and banners. There are themes that support page builders to let you manage the design of your website with easy drag and drop options. One such theme is eCommerce Theme and it allows you to start an online shopping website in just minutes.

WooCommerce Plugin

The WooCommerce plugin is the WordPress plugin for including eCommerce features into your website. There are other plugins too, but WooCommerce is the most commonly used and one of the best.

WooCommerce is free and it includes all the essential eCommerce features into your WordPress website. It generally works with all the WordPress themes, but might cause issues when the theme doesn’t support it. So when using WooCommerce to create online shopping website, must ensure that the theme you pick is a WooCommerce WordPress theme.

WooCommerce is a complete eCommerce package that makes creating and managing eCommerce websites with WordPress very easy. It includes tax, shipping, inventory management, product management, and much more.

Besides there are WooCommerce addons that can help you add more interesting features into your already functional eCommerce website for a better user experience.

It also helps you with insightful reports. These reports are very helpful for you if you don’t already have the experience of managing the inventory as well as the accounts of your store.

Get WooCommerce

Customizing Tips and Tricks

Depending upon your target audience and niche, you can easily redesign your website. How much you can customize your website also depends on the platform and the theme you choose.

A WordPress theme like eCommerce allows you to easily change how your website looks by restructuring it and easily redesign your entire website.

Clutterfree simple design works

eCommerce website or some business website, to get your visitors to focus on the content – you need a clean and modern design.

such a design will help you clearly deliver the message to the end users, without any distraction. Therefore, a clean and modern design like this, is highly recommended for your eCommerce website.

Use good images

When it comes to eCommerce websites, images can express a lot more than text, or words. An eCommerce website can be made more meaningful by using different banner images, as well as images in different sections of your website.

There can be images for categories, for discount/offers, or for announcements. It is easy to find beautiful stock images that you can use. Use optimized images, and a proper alt text for the images on your website.

Product images

Product images on your website mean are the most important because that is the only way the visitor can experience it. You can use real, high quality and multiple images of the product on your product page.

To make the product page more effective, you can use images that mention dimensions, and other such product features.

More about optimizing the product page of your eCommerce website

Maintenance Tips and Tricks

The smooth and efficient running of your website depends on how well you maintain it. Your eCommerce website requires regular updation and maintenance to make sure that the buyers are presented with the best options and fresh content.

1. Backups

You cannot go on with your eCommerce website without proper arrangement for regular backups. As an online store, your website will have a lot of user data (registration details and user profiles), transactions details, Order details, and product data on your website.

As an online store owner you simply cannot afford to lose this data, at any cost. Therefore, regular backups are must. So if due to some unavoidable circumstance, your website crashes, or you lose your site data, you can quickly restore the normal function of your site.

The unavailability of your website for even a few minutes can cause an irreversible loss of traffic and opportunities. You can use a professional backup service to take care of this for your Online store.

2. Security

An Online store website requires proper security services because there’s a lots of confidential data on an online store. The transactions, the user data, the customer payment processing details, and order details are all to be protected.

The internet is not the safest of place. There are so many things that can compromise the security of your website. A malware detection and removal service can help you keep your site secure from the threats on the internet.

How to promote your WordPress eCommerce websites:

There are different ways to promote your online stores, and what works for you the most depends on different aspects like the competitive factors,

Digital Marketing:

When it comes to your local store, the promotions are generally limited to the local resources. However, using the digital marketing platforms and

Social media marketing:

The social media is one of the easiest way to advertise your online store. Just create a social media profile and start telling people about your store and the products. Besides, you can rely on paid social media promotions like facebook or instagram advertisements to deliver your message to the targetted audience.

Using the local options

Besides using the internet to help you spread a word about your online store, you can even use the offline options. Depending upon the niche of your store, you can choose the local promotional platform based on the preference of your target audience.

More about promoting websites

How to optimize your eCommerce website:

A WooCommerce WordPress theme will allow you to create a basic eCommerce website in mere minutes. But it can be better with more features. You can optimize your eCommerce website and make it better using the steps mentioned below:

Optimize single product page for SEO

As much as the website level optimization works, the page level optimization can too help you a lot. If efforts are made to optimize every single product page you add, then it sure will have additional advantages in the local search.

You can use a plugin like Yoast SEO for product page optimization to make sure the images are perfect, proper keywords are used, and the description is useful. This is the best way you can optimize your eCommerce website.

Optimizing each and every product page increases your chances for ranking for several different keywords and sell better.

Create proper categories

Of Course you are going to create categories for your eCommerce website. There are several advantages of creating categories: It keeps your website organized, helps visitors find the products of their interest easily, and many more.

Categories help easy filtering, saves visitor’s time and help them view all the products they may be interested in at one place. Proper categories also help you increase the value of your Online store for a particular category.

For example, you have a lot of pages related to women’s sneakers. This will surely leave an impression on the search engine, and even the visitors.

Other tips on how to optimize your eCommerce website

Create an online shopping website with WordPress

Do you wish to create your own store with WordPress. It’s easy. All you need is a perfect, flexible theme. Try the new eCommerce theme powered by the drag and drop elementor page builder to let you fly with your imagination. So create a website, quick and easy, without any technical knowledge or even touching a single line of code, all with beautiful drag and drop options.

More about the eCommerce theme

Best eCommerce Websites Built With WordPress 2021

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Having second thoughts about starting your eCommerce website with WordPress. Well here are some WordPress eCommerce website examples for your inspiration.

Since there are so many eCommerce platforms online and each of them has something different to offer.

We recommend using WordPress for creating your eCommerce website because of many reasons: It is free, flexible, open source, etc.

Moreover, there are so many beautiful eCommerce WordPress themes to choose from.

However, before you start with your own website, it is good to have a look at the few best WordPress eCommerce website examples. 

Cape Brewing Company

This is a beautiful brewery business and eCommerce website. It uses the Salient WordPress Theme for selling their products and other details.

View this website

This website uses a custom theme with WordPress and WooCommerce. The Billtong Factory is a website that delivers biltong throughout the UK. There’s a subscription facility too, to get weekly biltong delivery through the website.

Visit this website

CBeaux Fashion Website

This is a Fashion & Beauty website designed using a custom theme for WordPress. Besides having a clean, modern and very attractive look, the eCommerce website has some very good features in the form of excellent pop-ups, infinite scroll, etc.

Visit this website

Root Science

Root Science is a website for the Organic skincare line, that promotes and explains their products, with a shop to sell them. This website uses the popular Shopkeeper theme, as the base theme. The website is a combination of a corporate website, paired with eCommerce. The clean and sleek look of the website is really attractive.

Visit this website

Dark Horse Furniture & Interiors

This website is a classic example of Online modern furniture stores built with WordPress. The website looks beautiful and promises a beautiful browsing and shopping experience to the buyers.

Here are some simple and quick tips and tricks for creating attractive eCommerce websites.

Visit the website

Henry J Socks

The bubbly looking eCommerce store that sells socks is beautiful and interesting. The website uses a custom theme and has a simple user interface. The most interesting part of this website is that it offers subscription, so that you can subscribe the comfort for yourself or a dear one.


This cute website sells pet accessories, especially for cats, as the name suggests. The website is built with the Divi WordPress Theme. It basically sells eco-friendly products.

Visit this website

Entrepreneur Press

This is a WordPress website for selling books. This website is a best example for those who want to create a simple and straightforward website that keeps products in the center. No fancy design or high animations. Just a website that focus on selling the books.

Visit this website

Cupcake Studio

The Cupcake studio has a multi-lingual and beautiful website with an online store. It uses a custom made theme for the website.

Visit the website

Get yourself an eCommerce theme

Creating WordPress Online store websites is really easy. All you need is a perfect theme, and WooCommerce. You can use a WordPress Theme like the eCommerce to create fully functional eCommerce websites with WordPress. This WordPress theme comes with easy option to build pages with the page elements. So you can play with the available options and create a design of your own.

Since eCommerce theme is flexible enough, you can use the theme to create a website of any niche. All you need is to download theme and start setting up your own eCommerce store to sell your products online.

Get eCommerce Theme

Flatsome Theme Review: Is It Good Or Bad?

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If you want to sell online, there are ample options for you to start your eCommerce website in minutes.

One of the best options to create an eCommerce website is with WooCommerce, based on WordPress to sell your products online.

If you are considering the Flatsome WordPress theme to create your eCommerce website with WordPress, here is an in-depth review of what the theme is about and whether it is ideal to create your website.

Flatsome multipurpose responsive theme

Flatsome is a multipurpose eCommerce theme that you can use to create online stores of almost any subject. You can use this theme to create an online fashion store, a furniture store, or an eCommerce portal that shares raw materials of different products.

Inbuilt drag and drop builder to let you redesign different parts of your site without any designing knowledge.

With all the intuitive options, and theme documentation, and how-to videos, it is easy to create and manage your eCommerce website on your own even if you have never created a website before.

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Who can use this theme?


It is a WordPress theme that can be used by anyone. If you are a WordPress expert, you will surely enjoy all the options and flexibility. If you are a new user without any technical knowledge, this theme is great for you too.’

So even if you haven’t created a website before, you can use this theme to create an online store of your choice.

Therefore, any trader or shop owner can create and manage their store on their own.

The theme comes with an inbuilt page builder and other customization options so managing how your website looks is just a matter of adjustments using the options.

On the other hand, for the shop management features, you have the easy WooCommerce backend options. This eCommerce plugin is one of the most popular WordPress eCommerce plugins because it makes managing inventory and eCommerce transactions a breeze.

Therefore, with the available options, creating and managing your WordPress eCommerce website built with Flatsome is easy.

However, if you are looking for simpler options to create your eCommerce website, this eCommerce theme comes with minimal & modern designs, a color scheme that’s sure to please your buyers, and elementor based page designs to let you have full control over your eCommerce website. It’s a simpler theme, designed to make eCommerce website building easier with WordPress.
Try the eCommerce Theme

Flatsome theme demos

The Flatsome theme comes with some beautifully designed website demos to help you create your website faster. These demos are nothing but ready-to-use website templates with example data.

You can choose one as per your need and then replace the sample data with original content to start your website in just minutes.

Flatsome comes with ready-to-use demos for eCommerce websites like sports stores, cute stores for kids’ clothing and accessories, lifestyle store demo, mega shops, and a demo with a beautiful parallax design.

Besides, there are shop demos with a discount sale, countdown timer, etc.

There are different variations of design you can choose from. This design flexibility allows you to create a website exactly the way you want.

Flatsome theme demos

Other Theme demos

Besides shop demos, there are some business demos that you can use to create a business or agency website with or without eCommerce features.

Flatsome theme for corporate websites

There are different demos like Corporate, Freelancer, Agency, Explore, etc to create professional-looking corporate websites in minutes.

Therefore the Flatsome theme makes it easy to create a business website along with an eCommerce store.

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Customization and page building with Flatsome

This is the age of page builders where you can build literally anything with an easy drag and drop option. The Flatsome multipurpose eCommerce theme comes with an inbuilt page builder (UX builder) to let you create beautiful pages in minutes.

So you don’t have to look for an external page builder. This eliminates the requirement of testing and buying a page builder.

When you use an external page builder, proper integration and support of the plugin by the theme is also a question. But with the page builder included in the theme, you have to worry about neither of them.

The inbuilt builder comprises almost all different elements starting from the basic text to sections, countdown, banners, etc.

Flatsome page builder

So you can create any kind of design by using these elements and customizing them as per your requirements.

Here is the list of all the page-building elements you get with the Flatsome theme.

Drag and drop header builder

The header of your website is undoubtedly the most important part of a website. However, websites that come with a pre-designed header.

Mostly all of the WordPress themes come with a static header with some options to customize it. However, the Flatsome theme takes it to a new level.

First of all, with the Flatsome eCommerce theme, you get different header styles to choose from.

Flatsome header design


Besides, this theme comes with an inbuilt and efficient drag and drop header builder to create a beautiful header for your website.

So you can create a header of your choice easily by simple drag and drop options.

Know more about the Header Builder

Slider and banner builder

Generally, with your WordPress themes, you are supposed to use the inbuilt banner system & sliders by replacing the images and text on it.

If you want fancy sliders and banners, you can use different slider plugins like revolution slider, etc.

But the Flatsome theme comes with an inbuilt feature to let you create sliders and banners of your choice without having to buy a separate slider plugin.

This feature is supported by the UX Builder that has a unique element to let you create an amazing slider with simple drag and drop options.

Drag and drop image gallery

When you want to show a catalog on your eCommerce website, you might want to create an image gallery.

For this, you have the gallery element of UX builder to create attractive galleries in minutes.

This means you won’t need to go and find a suitable gallery plugin. Everything possible right with the drag and drop option.

Live Customization options

The problem with backend editing is that you cannot see the effects instantly. However, this live customization editing experience with the Flatsome theme is what makes it ideal for non-designers.

When you want to try different options and combinations for your WordPress eCommerce website, you might want to see the live preview of the changes you make on your website.

For this, the Flatsome theme comes with easy live customization options so that you can easily preview the changes you make in your site before actually publishing them.

The Flatsome theme is SEO and speed optimized.

Flatsome theme parallax demo

The Flatsome eCommerce theme is based on WooCommerce and is one of the best selling eCommerce themes on Themeforest with almost 90,000 sales as of writing this.

This theme is ideal for eCommerce as well as a business website because it also comes with a few businesses/corporate demo designs. It is perfect if you want to create a business site with an attached eCommerce store.

Flatsome is a feature-packed theme with a flat and modern design. It is beautifully responsive and mobile-friendly with many exciting features like a touch slider, sticky headers, page-building tools, easy eCommerce management facilities, etc.

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Flatsome theme: Documentation & Support

If you are a trader or retailer trying to build a website for yourself, the Flatsome eCommerce theme is ideal.

On buying the Flatsome theme, you get access to the theme documentation & videos. The documentation includes a theme user guide and other documents to help you create your website on your own.

Flatsome theme documentation and help

It typically contains all the theme options explained and a briefing on how you can change how your website looks and works. Even if you are a WordPress expert, you might want some help regarding the theme while it’s still new. Also, it is consistently updated with new theme updates and features to help you create your site easily.

Moreover, you also get access to theme support. So if you ever need professional help setting up your site with your website, you can reach out to the UX theme support to seek your answer.

Other Features

Flatsome is a multi-featured theme and comes packed with good looks and the customizability to manage it. The inbuilt Slider/banner lets you make sure that you can express yourself clearly and advertise your ideas well with the sliders and banners.

You can manage one of the most effective parts of your website with the header builder. Moreover, this theme is speed optimized and built as per SEO standards. If you wish to create a website with single-page navigation, you can do that too.

The Flatsome theme is also ideal for creating online portfolios. There are inbuilt styles that you can use to do so. There are multiple page layouts and pre-designed templates. For example – You have a ready-to-use maintenance page template.

For turning off the eCommerce features to create an online catalog, the Flatsome theme supports catalog mode too.

Flatsome Pricing

Flatsome is a feature-packed yet affordable theme with lots of flexibility. It is priced at a nominal value of just $59.

For $59, you get the Flatsome theme, its awesome demos, and the website building options like the page builder, header builder, etc.

You get different design templates to choose from and also 6 months’ support from UX Themes. You can download the Flatsome eCommerce theme from the ThemeForest marketplace.

If you feel you will need more support, you can get an additional 6 months of support for 12 months by paying $18.

How to create a website with the Flatsome theme?

Once you have decided to create an eCommerce website with a Flatsome theme, you can easily get started. On buying the theme you get all the necessary details to set up your website with the Flatsome eCommerce theme.

Now to get started with your eCommerce website building, the very first step is to buy the theme.

Buy the Flatsome Theme

Flatsome by UX theme is available for download at the ThemeForest marketplace. You can download it from here.

You can fill in the required details, provide a valid email address, make the payment and download the Flatsome theme.

Once you make payment, you will be able to download the theme’s zip file which is the setup/or the installation files.

Prepare the host & domain name

Next, the most important things while creating a website: Hosting & Domain name.

Think about the domain name and register it using one of the most popular domain name providers like Godaddy or Bluehost. Or if you already have a domain name, you can use it for your site by linking it with your hosting space.

Hosting with Bluehost

Now for hosting your website built with Flatsome, we suggest you rely on a reputable host. Since this eCommerce theme is feature-rich, at times, it may require more resources. You also need a reliable and secure host because an eCommerce website has to process lots of transactions and may also including saving user’s data.

Your site made with a Flatsome theme will be different from an ordinary blog or simple business website. And this is the reason you must go for a host that can handle your feature-packed and dynamic website well.

We recommend Bluehost for your hosting your website built with Flatsome. It is reliable, has maximum uptime, and has a WordPress optimized hosting environment.

Also, Bluehost will automatically install WordPress for you on the host. So you can directly move on to the next step to install your theme.

They also have a special hosting optimized for WooCommerce and it is best for your website built with Flatsome.

Flatsome Theme Installation

Once you have your WordPress installed, you can proceed with the next step that is Installing the Flatsome theme.

This theme can be installed just like any other WordPress theme. Moreover, the Flatsome Theme documentation & how-to videos can help you install and modify your theme to create the site you want.

Install the Sample data

When using the Flatsome theme, you need not worry about installing the sample data. You can import the Flatsome demos with just a single click. All you need is to choose the Flatsome demo that you want.

Once the demo data is imported, you can start editing your site to make it look and work the way you want using the customization options.

Flatsome theme for website building

Update your site with original content

Now that your Flatsome theme is installed with the required demo, you can proceed with your site customizations.

Use the ample customization options, or the inbuilt builder, header builder, etc to create your site and web pages. With the available options, you can easily convert your imagination to reality, simply through the click of your mouse.

Configure your payment processor

When you run an eCommerce website, you need a proper payment processor to support the electronic transactions. So once your eCommerce website is designed and ready to run, you need to prepare your payment processing by configuring it.

Flatsome theme supports different methods for accepting payment using your eCommerce website. Using the theme guide, you can quickly set up this part. If you have issues with configuring the payment gateways on the Flatsome theme, you can contact its support and get help.

Start adding products

Now that you have your website ready, you can focus on starting online sales.

Flatsome relies on WooCommerce for eCommerce features. The WooCommerce plugin is one of the best eCommerce plugins and also the most popular.

This plugin makes managing an online store easier with the intuitive product submission form, easy options for inventory management, and other features like shipping and tax management.

The WooCommerce documentation is very insightful at this stage. It has step-by-step instructions on how you can add products to your website using the plugin.

The process to add products with WooCommerce remains the same regardless of the theme you use. Therefore, even with the Flatsome theme – these guides will completely help you manage the various aspects of your online store like shipping, product management, taxes, etc.

Create product categories

Flatsome eCommerce theme categories

Categories are necessary for your eCommerce website because it helps you keep your products organized. It also makes it easy for your buyers to search for the required products.

Before we add products on our eCommerce website built with the Flatsome theme, you can easily create product categories and sub-categories. To do so, you can make a list of all the categories you need on your website and then arrange them into sub-categories.

Adding products

With the categories ready, you are ready to sell online by uploading products.

As mentioned earlier, with WooCommerce you get a product post type and you can use the form to upload a new product to your website.

Flatsome shop page

WooCommerce allows you to sell both – physical products as well as downloadable products. So, fill up the product information, make sure you use attractive and clear product images and set a proper price.

The fields to be submitted with the product upload form are self-explanatory and you can take help of the WooCommerce documentation on how to upload products with WooCommerce.

Therefore, just a few simple steps, and you can start selling online with the Flatsome theme. The main advantage of using such WooCommerce themes to create your online store is the flexibility and ease of management.

Because a WordPress eCommerce website is much more than a business website or a blog. Where a business site, a blog, or an online portfolio are simple websites with static data, the eCommerce websites deal with real transactions.

There are different things to be managed with an eCommerce website like inventory control, shipping and delivery management, processing return requests, etc.

Some of these tasks are offline, while the part of the eCommerce processing that will be handled by your website is completely pre-configured with WooCommerce.

Other steps

Other steps in creating and maintaining your website with the Flatsome theme include promotions and maintenance. Any website, whether eCommerce or not, requires efforts for advertising to gather audience and maintenance routines for efficient performance.

Promoting your eCommerce website

There are a number of ways through which you can promote your website built with the Flatsome eCommerce theme.

You can rely on paid advertising/PPC campaigns to gain organic traffic initially.

Moreover, to improve your odds of ranking for a specific product, try to use keywords, and implement some SEO techniques to make your product page SEO friendly.

Maintenance of your eCommerce website

An eCommerce website requires a lot of maintenance in terms of product management and eCommerce processing and transaction management.

However, those are redundant tasks on your eCommerce website that you will get used to once you start maintaining your website.

Other maintenance routines are:

Backups: What if your website crashes. Recovery may take time but if you have the latest backup, you can quickly restore it and revoke your website before you lose customers to a down website.

Security: Since an eCommerce website involves a lot of transactions, the security of your site is very important. For this, you have to run security audits to make sure that the user data and your transactions are fully secure.

Other: There are several other maintenance routines that you should follow to ensure the smooth functioning of your website. This article on WordPress website maintenance should help you maintain your site better.

When to buy and when not to buy Flatsome theme

Flatsome is a complete eCommerce package and can be used for creating sophisticated eCommerce websites. So you can create multipurpose eCommerce websites along with some other great features like an included blog, you can opt for Flatsome.

What most people find confusing is whether to choose WordPress themes such as Flatsome or Avada or go for some other eCommerce platform like BigCommerce or Shopify. The competition is tough and therefore every platform, every theme tries its best to provide the best services and features.

However, there are different factors you can consider while choosing a platform for your eCommerce website:

1) Ease of use:

Whether it is a WordPress theme or an eCommerce platform like Shopify, they are all developed for the non-programmers to create their website on their own and therefore are very easy to use. These platforms come with simple, self-explanatory options to let you create amazing online stores. However, eCommerce platforms typically let you start creating your website just by creating an account and logging in. While with WordPress you will have an initial process to install & set up WordPress. However, these processes are really easy and you can easily tackle them without any prior experience.

2) Hosting requirements:

For WordPress-based eCommerce websites, you will need to acquire the hosting and domain name for your website. On the other hand, eCommerce platforms are self-hosted.

3) Payment model:

A WordPress theme is a one-time investment. You can buy and theme and use it forever without paying a renewal fee. There can be extra charges for new updates and support services, but generally, they are annual and very nominal. Whereas, when it comes to eCommerce platforms, the platform fees are charged monthly (and you can surely choose to pay for a longer duration. Extra features are charged separately. Ultimately, Shopify and BigCommerce can be a little bit more expensive than WordPress.

4) Extra features:

One of the best things about WordPress is the availability of abundant WordPress plugins. There are so many different plugins for different features. Some of the best plugins are free and you can easily download them from the WordPress plugin repository. However, eCommerce programs too come with these extra add-ons. They can be free or paid, but the number of options available is not even close to the number of WordPress plugins.

5) Support

WordPress themes generally offer free support for at least 6 months or up to 1 year after purchase. This duration is enough for you to go through the initial setups and get familiar with all the options. In most cases, you will not even need support after that duration. On the other hand, the Shopify fee includes support charges and you can get in touch anytime during the course of your subscription.

So are you ready to create your website using Flatsome?

To create an eCommerce website means to open up your website to a whole new world of opportunities.

Your website will sell 24*7, 365, and there will be no geographical limitation to your online store. Moreover, creating eCommerce websites and maintaining them with all the techniques and tools WordPress offers makes everything so easy.

If you are trying to create an elegant eCommerce website with lots of design options and flexibility, the Flatsome theme is ideal for you.

Whereas, if you are looking for a very simple theme with basic options that just allow you to sell a limited number of products through your website, then you should look for a simpler theme.

Get Flatsome or check this list of best eCommerce themes

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15+ Tips To Optimize Ecommerce Website Design

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eCommerce website design and building is easy with the tools and techniques available today.

However, there’s much more to eCommerce website building than just creating an online store and uploading the products.

With so much competition on the internet, only the best stand a chance.

Therefore, here are some of best eCommerce website design tips and tricks to make sure your website is never less than the best.

1. Mobile optimize your eCommerce website

The best thing about eCommerce is that you get access to all the products online, right at your finger tips. However, a mobile friendly website makes shopping fun for your visitors.

Mobile friendly websites facilitate the visitors using mobile devices to find the products or pages of their choice easily. When your website is specially optimized for mobile devices, it will load faster and will reduce the exit rates.

Mobile optimized eCommerce websites also result into better user experience for those using mobile devices for browsing your website.

2. Design your website with users in mind

Ultimately, what matters the most for your website is how the visitors/buyers feel about their experience on your website. Therefore, you must take their choice into consideration.

But how can you know what the visitors like:

  • Try testing your website as a buyer with a product in your mind
  • Conduct A/B testing to know what works best
  • Monitor the exit rates and analytics to find the problematic pages/areas & improvise it
  • Ask your clients and visitors to leave the feedback
  • You can even hire people to check the usability and accessibility of your website
  • CMS like WordPress is ideal for creating small eCommerce websites

Think like a visitor looking for a certain product on your website. This will help you evaluate how easy to use your website is. Or you can use any other option to find out the pros and cons of your website.

When it comes to website building and user experience, only experience can help. Over time, you will naturally have more idea on what works for you and what doesn’t.

3. Keep it simple

On your eCommerce website, avoid complications wherever you can!

A complex website will only confuse your buyers, or cause them to feel indecisive. So it is advisable to avoid unnecessary complications in term of design, functions, navigation, etc.

However, simple doesn’t mean you have to create a boring old fashioned and plain website. Your eCommerce website can have a simple and modern design that pleases the visitors and make them want to explore more.

4. Good product images

When selling online, the visitors rely on the product images a lot. This is why you should insist on uploading multiple high quality images on your product pages.
The images make your website more interesting. They leave the first impression on a buyer’s mind when buying the products through your website.

If you are avoiding too many images on your website to save the space or avoid slow down of website, you can use one of the image optimizers. They will automatically optimize the images as per the requirements of your website as soon as they are uploaded.

5. Reviews help

A large number of buyers will spend a considerable amount of time researching the product they want to buy. To come to a conclusion, reviews can help.

Reviews also help you improve the SEO value of your page by including more keywords and relevant content. Review helps your buyers connect with the opinion of other buyers.

On the other hand, you can even list testimonials of the happy buyers on the homepage or other prominent area of your website. It helps build trust!

6. Clear pricing

Again, confusion of any kind should be totally avoided on your eCommerce website. Especially with the pricing because it is one of the most important information on your page.

You can use smart pricing and other psychological pricing practices to attract more buyers. There’s also a trend to mention both: the actual price and the sale price to indicate the advantage to the buyers.

Whenever you use such techniques on your eCommerce website, make sure that the visitors are not confused or misled. Mention if the price is inclusive of taxes or if you are going to calculate the taxes separately. If you are going to charge shipping or any other cost, then mention that too. Mention anything about the price that you think the buyer should be aware of.

Surprising the buyers on the checkout page will leave them confused for the further processing.

7.Easy Navigation

One of the best qualities of successful website is it’s accessibility and ease of use. And navigation plays a very big role in how easy your website is to browse through and find the right page.

For an eCommerce website, ease of navigation means how quick and easy is it for the visitors to find the product they came looking for.

Therefore, to make your website easy to navigate, you need proper menus. Choose an eCommerce website design that has great menu design. A mega menu is great to show a variety of categories into the menu.

Whether it is a mega menu, or a simple drop down menu, you should make sure that they cover all the important links. Other than that, you can create beautiful sections on your website that connect to the prominent categories as shown in the image. Have a look at the best eCommerce website examples that can help you.

8. Search bars & Filters

Again, these features add up to the ease of use and the overall user experience. With a search bar, and proper filters, the buyers are facilitated to find the product of their interest easily.

Filters are infact essentials for eCommerce websites. They make it easy for the visitors to get the results that match their preference. It saves their time and makes their experience a pleasant one, and also effortless!

If you are using social media like Instagram, etc. to promote your products, then the search bar can help the visitors directly find the product of their interest by using the search id no.

9.Simple checkout

eCommerce website design

One of the worst place to lose the buyers is at the checkout page. The payment processing part of your eCommerce website should be simple and easy.

You must keep in mind that not all the people coming to your website are technically skilled people. Most of the buyers are going to be general buyers who just want to make the payment and know that their product will be delivered soon.

Thankfully, most of the payment processing today is effortless, and improvements are being introduced day in day out.

On your part, you just have to make sure that the checkout page is distraction free, and the process is simple.

10. Fully Utilize the description section

Apart from images on your product page, you have a chance to explain the product using textual description. So just make the best of it.

When mentioning the products through your eCommerce website, you don’t actually have to brag about the product. But just include the basic information a visitor would like to know.

If the product dimensions are something that a buyer would like to know, mention it. This will be different for different type of products.

For example: If we’re talking about a mobile phone, you should mention the dimensions, battery life, Network abilities, sim card support, weight, etc. If we are talking about a dress, you can mention the fabric type, the size, the wash instructions, etc. If it’s a food article, there should be a mention about the use, weight, some basic ingredients, expiry date, etc.

11. Optimize sales

There are a lot of different ways you can optimize the sales of your eCommerce website. For that, you can run different offers and seasonal discounts.

Try A/B testing, different offers, page designs, product page tactics. Keep experimenting to find out what helps you with more traffic and more conversions.

Take a small survey of your visitors to improve their experience and know their opinion about various aspects of your online store.

Moreover, there are different tools available as plugins or services, specially designed to help you optimize the sales of your eCommerce website.

To attract more buyers, you can use the Thank you page offers, purchase points, email outreach, etc.

12. Categorize properly

Categorize eCommerce website design

This is one of the most important step in website building, when it comes to eCommerce. Generally, an eCommerce website will have variety of products under different categories.

The key is, to properly categorize the products and organize them as parent as well as child categories. This helps the visitors to easily find the products of their choice. Whereas, for the website admin, it helps with easy inventory management.

Not just proper categorization, but you should also pay attention that the important categories are put in the front and highlighted properly.

13. Make it easy for visitors to contact you

A contact form on your eCommerce website enables the buyers to get in touch with you should they have any questions.

Contact forms are infact one of the most essential elements for any kind of website. They make you reachable for your end users. Through these forms, the visitors can voice their opinions, suggestions, concerns, queries, as well as complaints.

Today, there are a lot of contact form software options that you can use to create and connect fully functional contact forms on your website.

With the contact forms active on your website, also make sure that the queries received by the contact forms are regularly & properly addressed.

14. Interesting design

Design does play an important role. After all, why create a boring or unorganized website when you can create a beautiful and organized one.

Today, the eCommerce platform provide you ample design options. There is no ideal design style, but you can choose one depending on your niche. You must have a look at these product page design optimization to design pages with more conversion.

Ultimately, you should keep in mind that not just the features but even the design plays a vital role. A good, clutter free, clear and pleasant design with relevant images will leave a lasting impression on a visitors mind.

With a great design, the visitors would like to stay and browse more. Use attractive, click-worthy images to direct visitors to attractive spots on your website.

15. Include delivery, returns and refund information

When it comes to an eCommerce website, where transaction are involved, trust plays a major role. You must totally avoid the chances where a buyer feels tricked or cheated.

Whatever you display on your website, make sure it is portrayed with complete clarity. If you are charging for product delivery, mention it clearly. Mention the warranties, guarantees, etc.

Moreover, the return or replacement policy about all the products should be clearly stated so as to avoid any conflicts at a later stage. Even the refund policies, from complete refund, return window, partial refund, etc. should all be clearly mentioned.

What we should strive for is a descriptive and detailed product page, that leaves no chances of confusion for the customers.

Bonus Tips:

There can be a million tips on how to improve your website. But it’s only experience and experimentation that can help you find the flaws and pros of your website.

For better sales on your eCommerce websites there are many other things you can do. First of all, people expect sale and discount. So run offers as well as seasonal discounted sale for your products and promote them properly.

One of the most effective things to do, is show a series of related products below the product page. Mostly all the eCommerce platforms will let you do this very easily. Moreover, there are smart services as well as plugins that can detect the user behavior and find out the relevant products to be displayed in this part.

A healthy competition analysis can help you find a lot about the market and current trends. A careful watch on the analytics can help you find the problem areas as well as the pages that are already performing well and can be improvised.

On the other hand, you can even use other analytics tools to get the reports and analyse them to get an idea of what is happening behind the scenes and derive important decisions.

Also, make sure you use the social media to reach more people. How effectively you promote and market your website also makes a big difference.

Further reading: How to create an eCommerce website and start selling online quickly?

32+ Best WooCommerce Themes for WordPress [2021]

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If you are looking for Best WooCommerce themes of 2018 for your eCommerce website, this list is worth your time. Check out the amazing WordPress eCommerce theme based on WooCommerce.

E-commerce websites are gaining popularity because of their 24×7 availability, lower maintenance cost, automated management, a variety of products, doorstep delivery, and much more. The themes can be used to sell anything online. As WooCommerce is ready to sell anything – physical goods as well as downloadable goods. So, create an online shop and overcome the physical limitations of a shop.

So, Let’s have a look at these wonderful woo commerce shopping cart themes. Also, have a look at this amazing list of multi purpose eCommerce themes for WordPress.

Storebox WordPress theme

Here’s an eCommerce theme for all your needs


Here’s the highly flexible eCommerce Website template that lets you create your eCommerce website of any kind.

The theme lets you create and tweak all the pages that you want. Also, the power of WooCommerce to make eCommerce management a breeze. What more, it takes only a few minutes to get started

Check out all the features now.

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WooCommerce bookings – Frequently asked Questions

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If you are creating an online booking website and confused about where to start and what to do, here are some of the frequently asked questions, answered! So, read on to gain some confidence to start on with your online booking system.

Q – How can you use WooCommerce Bookings for appointments and reservations?

WooCommerce bookings is an eCommerce add-on for WordPress that runs with WooCommerce. It is one of the best alternatives for creating website with booking and appointments.

When you want to create websites with WordPress and WooCommerce, there are multiple plugins and add-ons that you can use to enhance the functionalities of your website.

For instance, if you want to create a photography portfolio, you can use the Envira photo gallery, if you wish to create eCommerce website, you can use WooCommerce and for events management, you can use the Events calendar plugin.

For including booking facility in your website, you can use the WooCommerce bookings plugin. It comes with all the features that you need to create websites enabled with bookings, appointment, and reservations. With the options and settings, you can create different offers and booking packages and let the visitors buy them online. Just install this plugin and create a bookable product. It is intuitive and easy to use.

Q – What is the best platform for creating an Online booking system

WooCOmmerce bookings FAQs

There are many free and premium platforms with tools and plugins that let you create online booking system. Each and every platform come with unique features and different level of ease of use. So while creating an online booking system, you have to be very careful.

However, one of the best option to do so is by using WooCommerce – The best and free eCommerce plugin with WordPress. With the premium plugin WooCommerce Bookings, you can create wonderful online booking systems.

Q – Is WordPress capable of handling and managing booking systems? Is it safe?

WordPress is one of the most comprehensive systems that you can use to create any type of website. Though initially it was developed as a blogging platform, it evolved as one of the most user-friendly platforms to create feature rich websites. WordPress is

The best thing about WordPress is that due to its popularity and large user-community. There is a number of independent community forums where you can find answers and discussions regarding various topics. Moreover, there are these premium plugins and tools that you can use to enhance the functionality of your website.

One of them is WooCommerce that is a powerful eCommerce plugin to turn your basic WordPress website into a full-fledged online shop. The best thing about WooCommerce is that it is highly flexible. With WooCommerce there are various other add-ons designed to work with it. For example – To sell subscriptions, you can use WooCommerce Subscriptions. For bookings, you can use the WooCommerce bookings.

All such plugins are premium plugins crafted with care to ensure the security of your transactions. Just like WooCommerce bookings, they too are efficient and flexible. You can change the settings and use the available options creatively to sell bookings online.

So WordPress, with WooCommerce bookings(or any other plugin for booking) can obviously handle bookings very efficiently. It lets you create websites of your choice and provide the services you desire in an easier way.

Q – Will WooCommerce bookings allow direct/automated booking management?

Yes, WooCommerce bookings is a premium and efficient plugin that allows direct booking, without admin intervention. All the visitors need to do is choose the available dates for their booking and complete the payment process. The booking for unavailable dates won’t be processed by the system itself.

Q – Where can I find the Best booking WordPress themes?

WordPress has emerged as one of the best website builders and so there are lots of people around the world contributing and helping it to grow. A number of theme providers craft free as well as premium WordPress theme providers. These providers create themes with a different purpose and that can be used to create a website with different subjects.

With WordPress being people’s favorite platform to create e-commerce websites, there are abundant themes available in the market that you can download and use to create your online booking systems.

Here is a list of the best online booking WordPress themes.


Here are some of the questions that users mostly have regarding WooCommerce bookings. This plugin makes it so smooth to create an online booking system. However, if you ever feel more confused about the subject, you can refer the WooCommerce bookings documentation for more information.

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Wix vs WordPress – Top 6 Differences

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When it comes down to choosing the website builder that’s best for you, you need to consider a few categories.

First is whether to use, WordPress or a Website Builder, then we can look at WordPress vs Wix

What is the difference?

WordPress is a software that enables you to design your website. It is an open-sourced Content Management System, which means anyone can make their own and contribute to it.

(WordPress.org not WordPress.com)

This is a direct reflection of the over 50,000 plug-ins and 11,000 themes.

WordPress is technically not a website builder, but is commonly referred to as one because you can build a website using it’s platform. 

It is the fastest growing CMS, with over 500 new sites being built daily in the top 10 million websites on the web.

Wix is a site builder which hosts its own websites, and is said to be one of the largest in the game right now.

Wix are the only ones that distribute the templates and apps available,  and this includes 100’s of options and plenty of customizing features.

Since it is a website builder, the editor is much different than WordPress, which we will get to in more detail later.

So which one is right for you and is Wix better than WordPress or the other way round?

We have narrowed down the categories to look for when comparing these two giants, Wix and WordPress.

Either way you will find something specifically for your needs.

In short, to remember:

Wix = Less Learning Curve, Less Flexibility

WordPress = More Learning Curve, More Flexibility

You can think of building a website like a house:

WordPress allows you to customize the structure, and placement of walls, if you so choose. You can even have it built by someone and just change the aesthetics like the layout of furniture, and paint color.

With Wix, you can’t change the structure of the house, but you can customize the furniture and paint color to what you want. This can ultimately change each website to be completely different.

But let’s take a look at the major categories for deciding between the two:


The interface is what you use to edit your website. Pick the one that suits your needs and helps you achieve your goals.


The editor for Wix is easy to use, because they pride their business on having a user-friendly system. This is why they are considered one of the best.

Wix achieves this through the simple drag n’ drop editor. This is an instant What You See Is What You Get (WYSIWYG) perfect for beginners and life-changeably easy.

The interface is also clean and less cluttered than WordPress, with a sleek design and easy set-up.

Other companies have tried to replicate, but Wix is one of the best at it.

Wix Interface


WordPress has an easy interface, when it comes to not dealing with code, and prides themselves on usability with flexibility and complete customization.

With this comes a back and front end system

The editor is set-up to see the dashboard where you manage the settings, plug-ins and features.

So if you would like to see what the viewer will see, you have to switch from dashboard to demo.

Plug-ins do exist for WordPress that gives it a drag and drop interface such as Elementor,

(WordPress has also recently updated with Gutenberg, which has a block system for more user-friendliness.)

The expand-ability is the main difference between WordPress and everyone else. It simply cannot be matched with the endless possibilities.

WordPress Dashboard



Since many third party companies sell themes and plug-ins for WordPress, you can find any type for you specific industry, level, or category.

There’s themes for

Themes include any type of website you can think like business, education, eCommerce, design studios, videos, restaurants; you name it.

My point is, there are a lot of options but Platforms like Themeforest, and EnvatoMarket can make browsing through extremely easy. You can also find great blogs that narrow down themes, review, and list the top themes.

Most themes have the ability to stand large capacity websites with a lot of pages, so it’s idea for large businesses or for those who want to expand for the future.

If you are a beginner it is always a good idea to look at tutorials and tips on the best way to go about installing your theme, and once you know, it’s a breeze to perfect it.

Many themes also come mobile-responsive which saves the trouble of manually adjusting or encountering issues in the future.

WordPress Themes on Templatic


Wix has many templates to choose from, that can also be specifically designed for a certain industry. Each have custom features that can be included and altered the way you prefer.

You can always customize the design and use apps to get the template where you want, and they make it easy to make it unique and up to date

But once you choose a template you cannot change to a totally new one

Most of the templates are mobile-friendly but not responsive. You can always rearrange and customize the layout for mobile devices. 

Wix Templates

Features: Apps/Plugins

For features we suggest doing research to find out if your website builder has the features you are looking for. These can include many categories such as SEO, security, or online store options.


There is an entire App Market for Wix that provides great features, with over 300 apps. This includes specific conventional features such as galleries, events, and online stores.

Wix does not have the same amount of selection with their apps as WordPress plug-ins, which makes it easier to narrow down.

You can have complete confidence in the reliability of the apps and don’t have to worry about compatibility. 

If you are looking for non-conventional type features this may not be the best option.

Basically the difference will be whether conventional is  enough for you.


WordPress plug-ins, as you know, have endless possibilities.

Some are already provided to you depending on your hosting site.

Plug-ins can turn your ‘house’ into a ‘mansion’ with top of the line features, and many your probably didn’t even think you needed like:

BlogVault: For backing up your website and migration

Weglot: For translating your website

Malcare: For securing your website

Smush Image: For optimizing your images

Bottom line, the amount and type of plug-ins can get overwhelming so we suggest doing research on the best ones.

It’s a good idea to find a trusted website that will give detailed explanations for the best plug-ins, since many users have issues with compatibility.

Find recommendations so that you don’t end up with plug-ins that are not compatible or not updated.


WordPress Plug-Ins

eCommerce Websites

eCommerce websites have been up and coming for many years and will continue to be a trend in 2019.

If you are one looking into an eCommerce here are a few things to think about.


WordPress has the advantage with the Woo-Commerce plug-in, which is perfect if you are looking to expand your store in the future, and is stacked with features most people didn’t even know existed.

It has multilingual options, full control, and ultimate additional features.

With all WordPress themes and plug-ins there will always be a learning curve and can have some additional charges


Wix has an entire section dedicated for online stores, and is a great option for a small store, or an up and coming.

They have one of the best website builders for integrating products, and even engaging your products on social media. 

Wix is one of the most affordable when it comes to online stores, but a few key features keep it from being reliable with larger stores, so keep that in mind.


Search engine optimization is key to gain traffic for your site. How well will your website show up on Search Engines?


Wix has many built in SEO features that allow for great optimizing features.  

There have been many negative opinions about the capabilities of the Wix SEO in the past, but they have made many improvements.

Unless you are looking to rank with an extremely difficult keyword, then the SEO for Wix works just fine.

One attribute that does not benefit SEO is with the free plan you cannot customize your domain and it will automatically name your photos. 


The beauty of WordPress is that the SEO is as good as the plug-ins that you choose to use.

Plug-ins like Yoast SEO, which has high rankings and unsurpassed features, makes SEO easy for you. 

Like everything else with WordPress the options are endless when it comes to SEO and the features that allow for you to show up on search engines are the ultimate against other sites. 


Of course your budget is the most important, so it’s crucial to look at all the factors when deciding between builders and CMS.


Wix has multiple options starting from-

  • Free: Includes Website with Wix Ads; Doesn’t include Domain Name
  • $5: Connect Domain ; With Wix ads
  • $13: Start with no Wix Ads; plenty of storage
  • $23:  For Business and eCommerce; Online store and premium apps

(There are more options, go to Wix.com for more information)


  • WordPress is Free
  • Hosting can range from: $2 and Up with Bluehost it is $2.95/month and highly suggested for WordPress websites.
  • Themes can range from $0 – $90

In conclusion:

We suggest looking at all factors when deciding which way to go.

Both Wix and WordPress provide great options to build your website.

Wix is easy to use, and has great customization features.

WordPress provides complete flexibility and customization for you.

Which will you choose?

WooCommerce bookings review – How good it is to create WordPress booking systems?

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When it comes to eCommerce, WooCommerce is the best WordPress plugin. There are many add-ons that you can use to include various features into your website. For instance, you can create an online booking website by including “WooCommerce bookings” add-on into your website.

If you try to create an online booking website by coding it, it would take days, if not weeks or months. Because, along with booking, there are many other co-related features that you need to take care of. To create an automated and full-proof booking system, you’ll have to spend more time on curating your code and testing the system for different scenarios.

However, thanks to CMS’ like WordPress and the efficient plugins like WooCommerce and WooCommerce Bookings. Creating feature rich WordPress sites is now NOT a domain limited to the programmers and web technicians.

To create an automated and full-proof booking system, you’ll have to spend more time on curating your code and testing the system for different scenarios. However, thanks to CMSs’ like WordPress and the efficient plugins like WooCommerce and WooCommerce Bookings.

Or.. you may use this affordable alternative

Alternatively, you may also use a very good, affordable Woocommerce Booking plugin aleternative. We recommend Bookly – Appointment Booking plugin or Booking & Appointment Plugin for WooCommerce from Tyche software for your Ecommerce site.

With WordPress and WooCommerce you can create full-fledged, self-managing and feature rich online booking systems, all by yourselves. Check out the must-have features for your online booking system.

Generally, you can use WooCommerce bookings for

  • Online Bookings
  • Appointment booking
  • Table reservations

But, with your creativity and ideas, you can use the options provided by WooCommerce bookings for almost anything. The plugin allows you all the flexibility to create and manage online bookings. Further in this article, we are going to discuss the features that make us recommend WooCommerce Bookings for your online booking engine.

Perks of using WooCommerce Bookings

WooCommerce bookings is one of the most efficient plugins for creating Online WordPress booking systems. The plugin comes loaded with features and flexibility that lets you have full control on how you want to sell bookings. You can also create custom booking and pricing range (More on this in the later sections) when you want to manage availability and pricing for a certain time period during the year.

The following are the best features of WooCommerce bookings that make it the best alternative for creating your online booking systems.

Works with WooCommerce

WooCommerce being the best, free and eCommerce plugin, is everyone’s favorite. If you want to have the features and advantages of WooCommerce with your booking website, the best option you have is using WooCommerce Bookings.

WooCommerce is simple, feature-rich, flexible and very easy to use. All these features are inherited by WooCommerce bookings too.

When you have this plugin installed in your website, you can still add products just like you do with WooCommerce (simply, Products ⇒ Add new). While you set the product details, you will see an additional option that appears after you activate WooCommerce bookings. Select “Bookable product” and then just create the bookable blocks, set the availability and the costs.

So, creating and adding products with WooCommerce Bookings is really easy.

Set the price per block, tax, discount for date ranges

WooCommerce bookings let you create completely automated online booking engines. You simply need to create the bookable block by specifying its time limit and the per block cost. The price on the front end will be calculated automatically based on the selection of the users.

For instance – If the bookable block is of one day each, with a price of $200, and the user chooses to book 12 such blocks, then the price will be automatically calculated as $24oo. You can even set tax rates to be calculated on each sales or discounts.

Unlike the old systems where you had to spend most of the time managing the bookings that you receive online, WooCommerce bookings lets you create a self-manged online booking system. You can just key in the price, taxes, discounts, etc and it will all be applied to the related dates and the payable price will be calculated accordingly.

Here’s a complete guide on how to create bookable products with WooCommerce bookings. 

Flexibility for creating bookable blocks

WooCommerce means flexibility. With WooCommerce bookings, you can define if you want the visitors to determine the duration of a bookable block, or you can set a fixed bookable block that the customer can book. For instance – you can create a fixed bookable block of 2 hours for a spa treatment appointment. Or you can let the customer decide how many blocks of 1 day he wants to book for your hotel room.

You can also specify the length of each bookable block in terms of hours, days, weeks or years. This is how WooCommerce bookings ensure that you can create bookable blocks for appointments (in hours) or bookable block for hotels (days and weeks) or for villa rentals (months), etc.

This helps you to create booking website of almost any subject. For instance, by creating bookable block of an hour or two, you can easily create an appointment booking system with WooCommerce bookings.

Choose the maximum number of bookings for a specific time slot

You can define what number of bookings are possible for a fixed time block. For example, you have 10 deluxe rooms in your hotel. So you can allow 10 bookings for that hotel room. When the 11th customer tries to book a deluxe room, he won’t be allowed unless he chooses a vacant time slot.

This feature is very beneficial because it avoids overbooking. If you don’t want to allow multiple bookings for a bookable block, you can simply set 1 as the maximum number of bookings.

Custom range for bookings

If you want to have a number of days in a year where you don’t want to allow booking, you can use the range settings. You can just add range and then select the start date and the end date and then set the criteria for that date range. This is very useful if you want the bookings to be disallowed for a specific time period.

For instance, You want to disallow bookings for your hotel from Jan 15 to Feb 10 this year for renovation and maintenance work. So all you need to do is create a range with start date Jan 15, 2018 and Feb 10, 2018 and set “allow bookings” as “No”. This will make the dates unavailable for booking.

Also read – WooCommerce bookings questions. 

Fully automated bookings

There is a variety of WordPress hotel booking themes you can choose from, that allow the visitors to book online . Some of the booking websites need admin intervention for booking confirmation. This kind of system may prove to be inefficient when there are a large number of rooms and booking processing. When the user specifies his requirements, dates, number of persons, etc., a booking request is sent. It important to note that the users can just send a booking request and then wait for the response from the admin.

WooCommerce Bookings is different. You don’t necessarily require a WordPress hotel booking theme for it. You can just grab a WooCommerce compatible theme, and create your booking website.  The user can directly check if there is a bookable slot for his dates. If it is available, he can pay online and get the booking confirmation in real-time. Such systems are more efficient, not only for the visitors to make a booking, but also for the admin. If you are an admin to such website, there’s no need to check on for requests. WooCommerce bookings allow you to create a self-managing online booking system.

Custom price range

Just like WooCommerce bookings allows you to set custom availability, you can also set custom pricing. What if you want to hike the price during a specific time of the year, or what if you want to sell bookings at a discounted price for a week or so?

WooCommerce lets you manage this very gracefully. You just have to select the date range, and then set the price for those dates. For instance – You want to allow the visitors to book rooms at your hotel for 20% off during Christmas. So you can create a range with the start date and end date, and then set the special price for that duration.

The following example shows how you can sell bookings at half the base price within a pre-determined period of time.

The price

WooCommerce bookings is a premium plugin that is available at a $249 with a year of free support and updates. The plugin is short and sweet. A year of free support is enough to understand this plugin and get familiar with its aspects. WooCommerce bookings is a simple plugin that allows you to create booking features with utmost ease. The plugin, is in fact, worth the price you pay. It’s a price that you pay for a fully automated and manageable online booking system, so totally worth it!!

Also, read – Helpful tips for your online booking websites.

Passes the test?

Yes and with the best grades. It does exactly what it is designed to do. The ease of use is the cherry on the cake. It is flexible and gracefully lets you create almost any kind of online booking engine. Even if you are a non-techie and not very experienced WordPress user, WooCommerce and WooCommerce bookings are easy to learn. Moreover, WooCommerce bookings is a premium WooCommerce add-on – safe, efficient and supported. If, while using WooCommerce bookings, you are confused or feel like asking for help, you can contact the support team and get the expert’s advice for your query.

So yes, we highly recommend WooCommerce bookings for your online booking systems.

Get WooCommerce Bookings.

Or.. you may use this affordable alternative

Alternatively, you may also use a very good, affordable Woocommerce Booking plugin aleternative. We recommend Bookly – Appointment Booking plugin or Booking & Appointment Plugin for WooCommerce from Tyche software for your Ecommerce site.

WooCommerce Subscriptions Review : What you can do with it??

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WooCommerce and the plugins designed to work around it has made it possible to create a fully functional website with distinguished features in minutes. No spending days on design and coding! Just download WooCommerce for free and install it and start selling online. For further enhancements, there are a number of plugins and add-ons that you can install and use to add specific features to your online shop.

The time when creating subscriptions based websites took weeks or months is now gone. This amazing WooCommerce plugin is crafted to let you sell your products and services for subscriptions. It is a way to allow your visitors to make recurring payments effortlessly. Check out this list of the best Hotel booking websites and find what they’re doing right.

Or.. you may use this affordable, alternative plugin

Alternatively, you may also use an equally good, affordable Woocommerce subscriptions aleternative plugin. We recommend Subscriptio – WooCommerce Subscriptions for your Ecommerce site.

Here are the best reasons to use WooCommerce Subscriptions

To add the subscription feature into your WooCommerce website, WooCommerce is the best alternative. There are many reasons to support this. The plugin is a premium, tested and used widely. Let’s discuss some of the best features that this plugin comes with:

Reliability and Power of WooCommerce

WooCommerce is hands down, the best and most powerful eCommerce plugin for WordPress. For me, it is the first name that comes to my mind when I hear WordPress eCommerce.

It is popular because it is FREE, easy to use, and very flexible. What makes it more proficient is the fact that there are many products (plugin, addons and themes) that are designed around it.

WooCommerce subscriptions is one such extension that integrates with WooCommerce to enable your eCommerce website with the subscription features. So, you get the power and flexibility of WooCommerce and the subscription features of WooCommerce subscriptions. It is designed to sell simple as well as variable products on subscription. Just like WooCommerce, it is feature rich too!! Read on, to find out why it is best for collecting recurring payments.

Good for simple as well as variable subscriptions

Subscription based products can be simple or variable. You can sell simple products or services through WooCommerce subscriptions, similarly, with a little more configuration you can sell variable products as efficiently.

When selling online through WooCommerce, you can add product variations. For instance, you are viewing a shirt that you want to buy online. So the website offers you to choose the color of the shirt from the options available on the product page. You can even select the size variations right on the product’s sales page.

This plugin helps you sell services, downloadable as well as physical goods on subscriptions.

Sign up and free trial

If you are about to provide some service on subscription, WooCommerce subscriptions is the best choice. It lets you define the one time sign up fee when that is to be charged when a user starts using your service. If you don’t want to charge the sign-up fee, that too is possible. You can also provide free trial period to your prospect customers. It is always nice to let your customers try out your service before they sign up for it. Here are a few tips and tricks to create successful subscription websites.

Automatic as well as manual renewal support by WooCommerce subscriptions

The whole concept of subscription is about renewal, that the service/product is sold on a recurring basis. WooCommerce subscription lets you choose if you want to system to automatically charge the subscriber for each renewal till the subscription cycle ends. Or if you just want to inform subscriber and wait for him to take action and pay manually to renew his/her subscription.

Automatic renewals

WooCommerce supports automatic renewals. When automatic renewals are enabled, the subscriptions of your customers will be auto-renewed at the end of the previous subscription period. This kind of renewals don’t require and user action and deduces the subscription amount from the user account to renew the cycle. So the service/product will continue. However, at any point, the user can cancel the subscription and automatic renewals to avoid getting charged in the future.

Manual renewals

This plugin not just lets you accept recurring payments automatically, it also lets you collect payments manually through manual renewals. This feature is useful for the people who want to manually pay for their subscriptions. So, instead of already accepting the payment and automatically renewing the subscription, the user will be sent an email reminder to renew his subscription. The user can then manually pay for the subscription and renew it.

In case, the subscriber fails to pay before the subscription period expires, their subscriptions will be kept on hold. On paying the renewal fee again, they can access their product/service again. So for the manual renewal of subscriptions, the subscriber’s action and manual payment is

Supports a wide range of payment processors

Selecting the payment gateway is one of the most important decisions you will make about your website. When selecting a payment processor, there are many factors you must consider. For instance, here are the things that you should consider while choosing the payment gateway for your subscriptions.

  • Whether the payment gateway supports your currency
  • If it suits the size of your business?
  • Pricing and processing fees?
  • Whether it allows automatic renewals

There are many such things you should consider before choosing a payment gateway. Make this decision wisely because a payment processor directly deals with the financial transactions taking place on your website. Refer this WooCommerce document to find out your ideal Payment gateway.

Easy to use

WooCommerce subscriptions is very easy to integrate into your website. You can install and start using it just like you do with any other WordPress plugins. Once installed and active, an additional tab for subscriptions will be created under the WooCommerce menu.

The only prerequisite that you need to satisfy to using WooCommerce subscriptions is that you should have WooCommerce installed and active. Adding subscription-based products is as easy as adding simple products. For simple subscriptions, you just need to add the subscription price, duration and the cycle time and you’re ready to go. Here is a help article to add simple products for subscriptions.

The process of adding variable products is just a little different. This is because, for such products, you’ll need to specify different subscription prices and other particulars like the tax, duration etc. But that too is simple, with the intuitive options and this guide on how to create variable subscriptions using WooCommerce subscriptions.

Flexible and extensible

WooCommerce subscriptions is not just powerful but flexible too. Basically, it lets you sell simple products as well as variable products using WooCommerce subscriptions, but there’s a lot more to it.

With your ecommerce website, integrated with this plugin, you can get creative. It opens up new opportunities to sell your products and services the way you want. You can sell services, downloadable and physical products using it.

For instance, while selling downloadable products you can decide if you want to allow download only when the payment for the renewal is made. So you can sell pretty much anything. A service, online tutorials, online magazines, or some physical products that are delivered to your customer’s doorsteps at a fixed interval.

For the payment processing too, you can choose from a wide range of supported payment gateways, manual or automatic renewals, set the sales period and the discounted price, etc.

Help is just around the corner

WooCommerce subscriptions is a premium WordPress plugin to enhance the functionalities of your basic eCommerce website created with WooCommerce. Being a premium product, you are provided support for one year.

WooCommerce subscriptions is rather a simple plugin with simpler options. It’s easy to use and learn! One year worth of support is enough to grasp the concepts of this plugin. After that, you probably won’t even need to reach the support and ask questions.

One of the best things about WooCommerce subscriptions is it’s in-depth documentation that you can refer while setting up your products. You’ll find everything well documented at WooCommerce subscription documentation. Explanation about any feature or option that you are confused about, can be found here.

Expensive?? No, I’d say it’s worth it!

Being a premium product, WooCommerce subscription costs $199 with a year of support and updates.  It seems expensive at first but that is a price you pay for the excellent features. Once you start using WooCommerce subscriptions, you’ll realize that the product is worth it.

The thing that makes WooCommerce subscriptions better than any other subscription plugin is that it allows unprecedented product customization. You can create the product of your choice and offer subscription plan as per your requirements. The possibilities of what kind of subscription you create with WooCommerce subscriptions is unlimited. There are a few Subscriptions alternatives that you can go for, but I highly recommend WooCommerce subscriptions.

Also, read – Types of subscription websites you can create WooCommerce subscriptions.

WooCommerce subscriptions is a total subscription management system that allows you to accept recurring payments. For more information, you can refer our WooCommerce Subscriptions FAQs.

Product setup

When you look at the setup guides and WooCommerce subscriptions help documentation, in fact, the setup process for products based on WooCommerce looks very difficult. However, when you try to implement it practically, it wouldn’t be the same. You’ll find that it, in fact, easy.

Using WooCommerce subscriptions is as easy as using mobile applications. You won’t need any technical knowledge to do so. Any non-technical person can use the plugin and run a subscription business online using WooCommerce Subscriptions.


Creating and managing websites that accept recurring payments is not a piece of pie. But with WooCommerce subscriptions, you just have to configure the options. And all the options are intuitive and easy to understand. While you setup your website, you can seek the assistance of the support and even get your queries solved with the documentation. If you are looking for a solution for creating a subscription based website, WooCommerce subscription is highly recommended.

Get WooCommerce Subscriptions

Or.. you may use this affordable, alternative plugin

Alternatively, you may also use an equally good, affordable Woocommerce subscriptions aleternative plugin. We recommend Subscriptio – WooCommerce Subscriptions for your Ecommerce site.

How to Setup WooCommerce subscriptions?

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WooCommerce subscriptions is the best premium WooCommerce add-on to enhance your WordPress website to sell subscriptions. With the steps mentioned below, you can setup WooCommerce subscription and sell the products and services and accept recurring payments for them.

The plugin supports a large range of addition payment gateways and supports automatic renewals with payment processing with user intervention. It has some most flexible and intuitive options for setting up your website. Once you’ve adjusted the settings for your subscriptions using WooCommerce subscriptions, and setup the payment options, you can start selling subscriptions online.

Or you may use this affordable, alternative plugin

Alternatively, you may also use a very good, affordable Woocommerce subscriptions aleternative plugin. We recommend Subscriptio – WooCommerce Subscriptions for your Ecommerce site.

Download and setup WooCommerce Subscriptions

WooCommerce subscription is one of the most popular WordPress subscription plugins. It works with the WooCommerce plugin to allow subscription features in your website.

Whether you want to sell products on your website or just memberships and subscriptions, you need to use this plugin. The WooCommerce plugin is a package of all eCommerce features, it is free and you can download it. To install WooCommerce, follow the simple steps-

1) Login to your WordPress Dashboard

2) Navigate to Appearance ⇒ Plugins ⇒ Add new

3) Upload the WooCommerce installation file (.zip) here

4) Install and activate WooCommerce

WooCommerce acts as a base eCommerce platform upon which WooCommerce subscriptions work. So, once WooCommerce is active you can start using WooCommerce subscriptions anytime to allow subscriptions. The installation and activation process for WooCommerce subscription is same as WooCommerce. Navigate to Appearance Appearance ⇒ Plugins ⇒ Add new and upload the WooCommerce subscriptions zip file.

To create a subscription based website, you must use the WooCommerce subscription plugin. (Read WooCommerce subscription review)

Adding a subscription based product

Once WooCommerce subscriptions is installed and activated, you can start adding products/services that you want to offer on subscription.

We shall learn this with an example. We want to add a product called “Health magazine”. It is a magazine related to health and food that will be delivered to the customers once a week.

Adding new product

Login to your dashboard and find Products menu under the WooCommerce menu. Choose to “Add Product”.

Add the product title, product description

Just like you add the product title/name for any WooCommerce product, you can add the product name and short explanatory text to describe your product.

Tip – Make the best use of the description field to explain your product/service to your customers.

Choose Simple/Variable subscriptions

Below the product description box, you can choose if you want to create a simple subscription product or a product with variable subscriptions. We will start with “Simple subscription”.  Our product is a weekly magazine, so we will classify it as a Virtual product.

Setting up the subscription price, Sign up fee and Free trail period

The next step is for specifying the price, for your subscription. Setting up the subscription package’s price is very simple. All you need to do is to key in the amount you want to price and choose the duration for the validity of the subscription for that amount.

This means that once a visitor subscribes, he will be charged $60, twice a month (every second week) for 6 months. If you want the subscription cycle to repeat until voluntary termination is requested by the subscriber, you can choose “all time” option.


Setting up the free trial period

This is applicable when you are providing software or a service for free. It is always good to let your visitors have a free trial. You can set the days for which the trial period will be valid using the field “Trial period”.


Because our example is for a magazine, there’s no trial period, so we’ve left the field empty.

WooCommerce subscriptions: Sales dates

If you want the visitors to have a discounted rate as a part of your promotional sale session for a particular period, you can schedule the dates here.

Product images

You can set an intuitive product image to represent your product. It is advisable to use high quality product image.

How it appears on the front end?

This is how your product based on subscription will appear on the front end.

Your Subscription website is ready to go with this. Here are a few things you should avoid while maintaining a subscription based website.

Managing your subscriptions

You can manage the subscriptions by navigating to WooCommerce ⇒ Subscriptions. When a subscriber subscribes to products/services, they will appear here. You can even edit the subscriptions from here when the subscribers request changes.

Adding new subscription manually

To add a new subscription, you can navigate to your dashboard, and click WooCommerce to expand the sub-options. An additional sub-menu item “subscriptions” will be added with the successful installation of WooCommerce Subscriptions. Click “Subscriptions”.

When you’ve added subscriptions, the list of all those existing subscriptions will be shown here.

Basic settings (Payment gateway setup)

You need to decide whether you want to allow automatic renewals or manual payment processing at the end of each subscription period. Check the list of the payment gateways that you can use for manual or automatic recurring subscriptions. So you can choose and get the payment gateway that you want to use for recurring payments on your website.

Other plugins for accepting recurring payments

Setup WooCommerce Subscriptions

You can use different types of subscription based website using WooCommerce subscriptions.

To change the settings for WooCommerce subscriptions, navigate to settings under WooCommerce. On installing WooCommerce subscriptions, a new tab will appear at the end. Click that tab to access the options for WooCommerce Subscriptions.


Button text and user roles

1) The first two options will let you change the text on the buttons that appear on the sales page. You can go with the default text or change it as per your requirements.

2) The next option will let you change the default role of a new subscriber. You can choose a suitable role from those available in the drop-down. Similarly, you can also set the role of a subscriber whose subscription is not yet renewed and is inactive.

The roles of the subscribers can be later on managed at Users >> All users.


3) You can choose the type of renewal you want from here. Checking the box with the “Allow manual renewals” will let the subscribers manually pay for their renewals. And it will present you with another option, “Turn off automatic payments”. This will permanently disable the automatic payments for the subscriptions on your website.

4) If you want to allow the users to switch the packages to update or downgrade, you can use the switching feature.

5) You can allow the user to suspend their subscription with this setting. By default, no suspension is allowed. However, you can set the number of times a user will be allowed to suspend his account during a subscription period.

With the Mixed checkout option enabled, the subscriber will able to pay for subscription-based as well as normal products concurrently.

Drip downloadable content enabled will allow the subscriber to download a newly added downloadable file only after the payment for the next renewal is processed.


These were the simple steps through which you can add products/services and start subscriptions using WooCommerce subscriptions. This was about selling simple WooCommerce products that you can let your customers buy on subscriptions. However, with a little more configuration, you can even provide variable products on subscriptions.

Also Read: Tips and Tricks for Subscription based websites.

Or you may use this affordable, alternative plugin

Alternatively, you may also use a very good, affordable Woocommerce subscriptions aleternative plugin. We recommend Subscriptio – WooCommerce Subscriptions for your Ecommerce site.

Start an Events Portal with Eventum WordPress Theme

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Want to start events portal and start earning online? Here are the seven simple steps from the setup to maintenance for you to get started. 

The modern technologies have certainly made our lives easier. Whether it is booking an airline ticket, or creating a website, you have the power at your finger tips.

If you are looking forward to creating an online events directory, you can use the WordPress Eventum theme by templatic and setup your events portal in minutes.

In this tutorial, I will explain the seven simple steps to successfully run your events website.

We will be using WordPress for building your events portal. It is ideal for beginners, affordable and every easy to use and manage. Here is Why we recommend using WordPress for Events website?

  1. Acquisition
  2. Installation
  3. Setup
  4. Customization
  5. Promotion
  6. Monetization
  7. Maintenance

Step 1: Acquisition: Get the Domain, Hosting and Theme

When you start a new business, you have to start with a little research as well as resource acquisition. It is the same with website building.

Since you are reading this guide, you must have already begun with the research. And then comes the resource acquisition part which is the first practical step towards website building.

The ‘resources’ needed to start an events directory are:

Domain name and hosting for your events website is very important. The domain name of your website is the name is a very important decision for your events website because it represents your website on the internet, serves as it’s identity through which the visitors can find you.

Also, you need an efficient host to publish your website. The server space is renting the server where the web files and other data is stored. So whenever a visitor accesses your website, the server will fetch the required resources stored on it and present the visitor with the results.

For a successful website, you need to have an efficient host and a domain name that represents you correctly. Read this to find the best tips on finding domain name and a host for your WordPress events directory website.

Once we have the domain name and the hosting space, you can log in and start creating your website. Your host will most probably support WordPress to create your site. It will allow you to install the latest version of WordPress on your site and get started in minutes.

Eventum WordPress theme

Now, to start your website, you will also need a WordPress theme. Eventum is the theme we will be using to create a WordPress website.

The WordPress Eventum theme is an event directory website with design and features crafted to create an online events portal. It supports user registration & front end event submission to create a two way events portal – where the visitors can look for the events, and the event organizers can advertise their events.

So before you start – You should subscribe to the domain, host and download a theme to get started.

Besides that, you can add plugins to your website as and when required. Here are the basic plugins you should add to your Eventum based Event directory.

Step 2: Installation

At step 1, we talked about the pre-requisites to create your website. Your step 2 will be putting everything togather and start installing the components to create your site.

This step is a technical one, but don’t worry. With the efficient host and WordPress, you don’t actually require any technical expertise to perform it.

  1. Connect the domain name and hosting
  2. Install WordPress
  3. Install WordPress Theme (Eventum)

1. Setup Domain name for the host

There isn’t a fixed procedure to connect the domain name with the hosting account. But it’s always easy.

You can refer to a guide that your hosting service provider should provide you with – to help you allocate a domain name to the hosting account.

It will take just a minute or two to find the option within your control panel and associate the domain name with the host.

2. Install WordPress

If you have not subscribed to WordPress optimized hosting, you will have to start by installing WordPress. Mostly, all the hosts support one-click WordPress installation.

If by chance your host does not support WordPress auto-installation, you can download the latest version of WordPress from here, unzip it and upload using an FTP client.

Next, you can use PHPMyAdmin on your control panel to create a new database for your website. Note down the exact name of your database as you will be needing it again soon.

With WordPress uploaded/installed, you can access your website with the URL – www.yourdomainname.com/wp-admin, and setup your website with the help of instructions on your screen.

This will help you setup the Title for your website, connect with the database (where you need to enter the name of your database), set a username and password for WordPress admin access, etc.

The next step is to install the WordPress theme, which is really simple. All the advanced WordPress theme come with easy installation, that needs just a single click.

The installation steps for your WordPress theme will be mentioned in the theme guide.

Step 3: Customize your website

Creating a professional, attractive Event directory website is not a big deal. Thanks to Eventum Directory WP software, It helps to complete our 75% task in just a 30 minutes. Now what we need to do is to give it a touch of our imagination.

Change the Logo, Site title and footer Copyright Notice

Starting with primary customization like changing the logo, website color, and background. The logo reflects your brand and the color of your site reflect the personality of their Online Branding. The research said that the 60% of visitors attracts because of the website color. So use your wisdom to select the colors.

Events directory script

Restructure your Eventum site according to your requirements

The Eventum theme is created with widgets, So you can customize it rapidly.  You may change the front end look according to festive season or feature the important evens.

If you have created the events listing website for specific niche you may give it a look as follow.

Step 4: Initial Setup

You can use the different options available with the theme to make your website work and look just the way you want. What you can do with your website actually depends on the theme you choose.

Eventum comes with customization options enough to make certain

Offer Events submission on your Events Directory Portal

The directory provides a way to end users to advertise their own events. The directory owner can make money as they facilitate the event organizers to advertise their events or sell their tickets through your website.

First of all, define your criteria. Add the categories for the events on your website. Display them on the menu so that it helps visitors find the events of their interest easily.

The Eventum event directory template displays these categories on the event submission page as well. So when an event organizer tries to submit his listing through your website, he can choose the category for his listing.

Additionally, The Eventum directory software lets you set a category price for submitting the events under different categories.

Add different required category according to the domain

Add Events listing in your Events directory script.

There are two ways of adding a listing on Evemtum portal.

  1. Adding Events listing by admin from the dashboard.
    On the starting phase of your website, You need to add useful data to get into the market of advertising an event and reach to your audience. You can add the event listing from the backend of the site with all the required information. There is another way to importing a bulk event from Facebook with the help of addon.
  2. Event listing submitted by visitors from the front end.
    As discussed previously, The visitors can advertise their events on your site. Before submission events, it will display various price packages. Users can choose and list their event of your site for a specific period of time.

You can even import the relevant events from Facebook using a plugin to populate your event directory website with Event listings.

Create Pricing Options

Create packages with different facility according to price like how many listings are allowed, Categories allowed under the price package, Listing duration on the website. These packages will be displayed to the users when they try to submit the event so that they can choose the price package according to their need.

Allow paid/free event listing submission

At the beginning, to get more relevant data on your site I recommend to allow free event listing submission. As the time passes, the site will start generating traffic and there will be an enormous amount of event listings on your site. So over time, you can limit the event submission features for the free listing package.

Payment Gateways

There are 15+ paid payment gateway add-ons for Directory are available. The payment gateways lets you smoothly accept payments for the events submitted on your site.

Also if you are planning to make global directory, you can accept payment for listing submissions through the popular payment gateways in different countries.

Events directory script

Step 5: Promotions

Once you get your website ready and running, it’s time to make sure that the site reaches the targeted audience.

With promotions you can make sure that your website is of use and earns you profit through it. There are different ways to promote your events website.

For different type of website, there are different promotional methods that work. Since an events portal is a directory website, generally any kind of promotional method will work.

The most common type of promotional method are:

  • Advertising on different channels
  • SEO optimization for organic ranking
  • Social media marketing

Read: Best Way to Promote your Events website 

Step 6: Monetization

There are several ways to make money with the Events directory script. Let’s check some useful ways for making money from external sources.

Ads Banner

Once you create the events advertising site,  you will try to find the way to get make more money using alternatives like displaying banner advertisements. The Eventum Directory template comes with widgets that can easily let you insert static advertisement code or the Google AdSense code on your website.

So if you have sponsors ready to advertise on your website, the events directory script lets you earn in no time

Events Ticket Booking

We have very impressive addon. With the help of the Events, Ticket add-on users can sell tickets online for their events. If member wants to sell ticket for their event they can enable this option

The addon helps to sell your Event tickets online and earn money, furthermore, it allows your users to submit a ticket to your site. You can get a commission on selling the tickets for individual events.
The Ticket Transaction Report will show you all the transaction log of the purchased ticket through the website. through this section, Admin has the option to see the transaction logs of tickets.

The visitors can see the following button on events detail page from where they can buy the event’s ticket for particular events.

Membership Subscription

Membership plugin lets you restrict the visibility of the content on your site. That access you can allow only the paid members. That way upi can make money.

Field Monetization

Using this addon, you can get control over fields your users allowed to submit as per the price package. Check here for more information on Field Monetization.

Read: How to monetize your events website?

Step 7: Maintenance

The following routines that you must follow for regular maintenance of your WordPress events directory script are as follow.

  • Managing the comments  (marking spam, replying, deleting)
  • Regular Backup of site
  • Website Uptime Monitoring

These basic maintenance routines ensure that your website operates smoothly and efficiently.

Check the submitted Events

The Event Directory Software has the functionality to set the default submission as a Draft/Published, As we have set the default status for Free submissions as a Draft. The newly added events by end users will be in drafts. You need to verify each video and only publish it if you think it is appropriate.

Furthermore, It has the option to set the paid events submission default status, which we have set as a Published. because there are less to no chances for the paid users to add false or irrelevant data.

This way you can restrict the vulnerable content on your site and provide the end user with the useful and relevant content they are looking for.

Remove outdated events data from your website

If there are lots of events on your site, but that are outdated. Which are neither recurring no longer available, you can remove from your site.

Don’t worry you don’t need to find each and individual events by checking its occurrence. You can do it with a single click. by setting the default status for expired event listing as a draft or you can directly trash the expired events.

You can also send the reminder to event owner. It will send an email to the user whos events listing expires. So if they wish to renew or change the date the follow up may helpful.

Maintain Blog posts

The Events directory script has blogging functionality.

Blogs on your website give you the opportunity to create and publish the relevant content for site visitors. Furthermore, you can use this as a marketing tactic to drive more traffic to your website.

It improves the Website’s SEO Increase Traffic via inbound links. This way your an give your social followers a reason to click through to your website.


Creating Events Directory website using Eventum WordPress Directory Software which makes your site stand out from the crowd. Which providing an event listing facility to end-users and useful updates about events along with required information to visitors.

Further reading:

Types of subscription websites you can create using WooCommerce subscriptions (With examples)

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WordPress, even though developed as an ecommerce platform, has evolved as one of the best ecommerce platforms. WooCommerce is the free and best tool to create online shopping website. With this plugin, your entire website can be enabled to sell physical as well as downloadable goods. With additional plugins, you even sell subscriptions on your web site. One of the best and most convenient ways to sell products on the recurring basis is by using the WooCommerce subscriptions plugin. However, there are many types of subscriptions service that you can offer your users through your WordPress website.

WooCommerce subscriptions

WooCommerce subscriptions is one of the best plugins that integrate with WooCommerce for accepting recurring payments. It allows you to choose from a wide range of payment gateways as well. So, you can choose the payment method that is most convenient to you. It easy to use and configure. Here are a few main features of WooCommerce subscriptions that let you create different types of subscription features on your website.

Or.. you may use this affordable, alternative plugin

Alternatively, you may also use a very good, affordable Woocommerce subscriptions aleternative plugin. We recommend Subscriptio – WooCommerce Subscriptions for your Ecommerce site.

Product variations

WooCommerce subscriptions let you manage and display product variations on your ecommerce website. You can present different versions of your product/services at different prices. So the website users can choose from the available options and subscribe to their desired products at the determined price.

Trial period

The trial period of a subscription is where the prospect users can try out the service to know it features and favourability. Most of the services available on the internet allow 10-15 days free trial period where they can evaluate the service. After 15 days the users can decide if they want to continue they’d like to pay the fee and continue using the service.

Sign up fees

Signing up for a product/service means you agree to their terms of use and pay the sign-up fee as the initial charge to get started. The signup fee is a one time fee. You can easily setup your signup fees with WooCommerce subscriptions. However, if you want to allow free sign-up, you can do that too.

Types of subscriptions you can create

The following are the most common type of subscriptions that are offered with the modern WordPress websites.

  1. Membership subscriptions
  2. Product subscriptions (For digital/physical products)
  3. Service subscriptions (For intangible services)
  4. Subscription with automatic renewal
  5. Subscription with manual renewal

With WooCommerce subscriptions, you can create any of these websites that collects recurring payments with the easiest steps. All you need to do is to configure your websites according to your requirements and set the options to collect payments.

Membership Subscriptions

The most popular kind of subscription is membership subscription. These are the kind of websites where the users are required to sign in, in order to gain access to a certain part of the website.

Membership subscriptions, basically refer to the access control of your website. If you want to create a website with some parts that are only accessed by registered users, you can use the WooCommerce Memberships subscription plugin with WooCommerce subscriptions. Both of these WooCommerce add-ons finally create a membership subscription that is renewed after each duration.

Let’s understand this with a simple example – There are some online software systems that allow the access to use their software only to the people who subscribe it. Let’s say an online photo editing software, that allows the members to use their photo editing features if they pay the subscription price. The subscription can be charged on monthly, weekly or yearly. Therefore, the user can subscribe for the required period for a fixed price and get access to the photo editing software.

A casual visitor that comes to the website won’t be allowed to access their advanced editing tools. Such features are generally called “member’s only” features.

Product subscription

Websites created using WooCommerce can sell shippable as well as downloadable products. So with WooCommerce subscriptions, you can sell either of those products based on subscriptions. You can even sell the digital products like ebooks, pdfs, videos, images, etc on a recurring basis. You can also present product variables effectively and let the visitors choose from them.

An example for product subscriptions

The ecommerce websites involved in the bulk distribution of the products can sell their products on scheduled basis. For instance,  a website that sells raw materials required for some industrial products needs to supply a fixed amount of raw materials at a fixed period. So, the industries can subscribe to their products and get recurring deliveries at the end of each subscription period.

Service subscription

Service subscription is yet another common type of subscriptions. Most of the services available on the internet are on the subscription basis. You try the service online, sign up for it and then choose the subscription pack of your choice to continue using the service. You can also choose if you want the auto-renewal of the service or manual.

The best example for service subscription is hosting service. Suppose, John signs up for the hosting and subscribes for a year worth of service. This enables him to use their server space for a year at the determined fee. When the year completes, he can either continue the service by paying again or he can cancel the service.

Subscription with automatic renewal

There are certain subscription services that will be automatically renewed at the end of subscription period.

So your website will process the recurring payment automatically and the user intervention will NOT be required. WooCommerce subscriptions allow you to create such subscriptions.

But, to create subscriptions with automatic renewal, you much choose a payment gateway that allows the processing of scheduled payments.However, the users can unsubscribe to such package at any time. View the list of payment gateways that support automatic renewals.

Example for automatic renewal

There are certain services and products that are available for automatic renewal subscriptions. One of the most practical examples is crowdfunding websites where the user wants to pay a certain amount for a specific cause.

Let’s say there’s a crowdfunding website that gathers funds for Child education, Women’s rights, and hunger and poverty. So you can create different causes called “Child education”, “Women empowerment” and “Hunger and Poverty” as different products. Optionally, you can create different product variations for each cause. That is, for child education, you can create different charity variations for collecting different amount for the cause.

So, while donating for “Child education”, the users can choose the required amount and subscribe to pay it at a fixed amount. Therefore, the amount will be automatically deducted from the donors account at the determined subscription period, without requiring any action from them.

Subscription with manual renewal

This type of subscription website is a bit different than the website with automatic subscription renewal. Where the automatic renewals don’t ask for confirmation and directly charge the subscribers, the manual renewal will seek the subscriber’s permission for a renewal.

If you want your visitors to choose if they want to renew the subscription after the completion of each subscription period, you can create a website without automatic renewal. This kind of website will need user actions to sanction their subscriptions and pay the fee to renew the service.

The subscription will be kept on hold until the user takes some action to confirm the renewal and pay for the subscription.

Example of manual renewal

There’s a dietitian website aimed at weight maintenance. This website provides monthly consultation and diet chart accordingly. The users can key in your physical details (like weight, height, BMI, etc.). Based on the particulars submitted by the users, the system will generate a diet chart/Daily requirement chart. So, at the end of each subscription period, the users will need to re-subscribe by manually by paying the subscription fee.

And the possibilities are unlimited…

The type of websites mention above are just the example of what you can do with WooCommerce and WooCommerce subscriptions. You can create a website with any of the above-mentioned types of subscriptions or all of them. For instance, you can create a membership website with automatic renewal or a service subscription with manual renewal.

The plugin is robust and you can configure it as per your needs. The cherry on the cake – It’s too easy to understand and use. So you can use your creativity and create remarkable ecommerce websites that best for selling your recurring products online. Access the step by step tutorial to start selling subscriptions using your WordPress website.

Or.. you may use this affordable, alternative plugin

Alternatively, you may also use a very good, affordable Woocommerce subscriptions aleternative plugin. We recommend Subscriptio – WooCommerce Subscriptions for your Ecommerce site.

Common questions about WooCommerce subscriptions answered

Updated on By

WooCommerce is a great ecommerce plugin to facilitate sales through your website. But what will you do if you want to collect recurring payments? For this, you can use WooCommerce subscriptions.

WooCommerce Subscriptions is a WordPress subscription plugin that can let you sell digital as well as physical goods on a recurring basis. This is just like you subscribe to a magazine, you subscribe to a fortnight magazine and you’ll be charged once on a monthly/yearly basis, and it will be delivered to your doorstep every fortnight. This is how subscription with WooCommerce product will work.

WooCommerce subscriptions works with WooCommerce. So to include its features into your website, you will first need to install the free WooCommerce plugin. Well, this plugin is an all-purpose ecommerce plugin that lets you sell physical as well as downloadable products. All you need to do is create a product and choose it’s type – Virtual/downloadable. You can create products like tickets, course, etc and sell them on recurring basis using WooCommerce subscriptions plugin.

What kind of websites can I create using this subscription plugin?

With this plugin you can create subscription based websites. A website with any purpose that needs subscription facility can be created using this plugin.

Examples of what you can create with WooCommerce subscriptions

  • A store website that delivers products and services at a fixed period, repetitively
  • A health magazine website that delivers a magazine every two weeks
  • An online training website that allows free trial for 10 days and then charges subscription fees for 10 months
  • A membership website that renews the membership automatically at the end of membership duration

These are some of the most basic examples of what you can create with WooCommerce and WooCommerce subscriptions. You can always try to use the potential of the plugin for your innovative ideas.

Difference between WooCommerce subscriptions and membership?

Sometimes you may get confused between membership and subscription. The difference between membership and subscription is quite unclear, but their meanings are completely different from each other.

WooCommerce has these two very useful products namely – WooCommerce Membership and WooCommerce subscriptions and they are absolutely unrelated to each other.

WooCommerce Membership

As the name states, it is a membership plugin. The membership refers to the membership for your website. As in, the access to part of the website. Lets understand it with an example-

We have a lots of websites that sells WordPress themes and plugins. Most of such themes offer a club membership where the user can pay a certain fee and get access to all their themes(or a group of certain themes). Membership fee may be one time, or yearly fee. So, the membership subscription allows the users, the access to a part of the website for a fixed duration and lets them download their themes.

So, membership is all about “access“. WooCommerce membership subscription is a way to restrict your content for general audience and allowing the access to the registered members only.

For membership that is renewed at a fixed duration, there WooCommerce Membership subscription that works with WooCommerce subscriptions to accept recurring subscription fee at the end of each Membership duration.

WooCommerce Subscriptions

As with membership, subscription has nothing to do with access control. It is all about the products and services that the users would like to buy repeatedly at fixed interval. WooCommerce subscriptions lets you add products/services that you want to provide on subscription basis. The idea of subscription is to accept recurring payments, at a fixed interval!

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Templatic Themes fans get a special low price when hosting with Bluehost. Signup and claim this deal.

Works with PayPal??

One of the most common question regarding WooCommerce subscriptions is whether it is compatible with PayPal payment gateway. The reason people prefer PayPal is that, according to a statistics, more than 192 million people worldwide use PayPal and it is one of the simplest to use and most reliable payment options.

Yes! WooCommerce subscriptions plugin works with PayPal. It basically works with all the payment gateways compatible with WooCommerce.

Can WooCommerce subscriptions handle Variable Products?

This WordPress subscriptions allows variable subscriptions. Variable subscription is just like providing variable products on your website. The following example will explain this better.


When you subscribe to a product or a service, you are likely to receive a discount when you subscribe for a larger duration. For instance – The monthly charge for a service is $150, for 3 months it is $400($50 less), for 6 months it is $800 ($100 discount) and for a year it is $1600 ($200 off). This is the best example for a variable subscription plan. The service/product remains the same, but you can choose the variable of plan that you want to subscribe.

Another such example simple product variation – Suppose you subscribing a product that has size or weight variation. So you can set different subscription price for each variation of the product.

In practical world, variable subscription is more useful than simple subscription. And the good news is, WooCommerce subscriptions has the easiest provision for presenting such “variable” situations for your products in a way that is also easy for users to understand and respond to.

It makes it easy for you, as a store manager, to express your product variations and charge different for them, and at the same time, the buyers can subscribe to the selected variation of your product/service, just like they do for simple products.

How will the recurring payment in WordPress work?

One of the most common questions about WooCommerce Subscriptions is –  Does it bill automatically or will it just notify the visitors to come to your site and pay manually for their subscriptions?

When the user has made a payment for a subscription using a payment gateway that supports automatic recurring payments, they will be billed automatically. This means that the subscription will be renewed without their intervention. However, at any point, if the user’s request to change this for manual payments, you can change that.

What are the Supported Payment gateways?

The WooCommerce subscriptions plugin works with every payment gateway supported by WooCommerce. The plugin allows you to install the desired payment gateway from the wide range of available plugins. There are some payment gateways that allow recurring payment collection. So, you can choose the payment gateway based on how you want to accept the payments.

How does it support Free trials??

If you want a product or a system that provides free trial for a definite period like one week, or a month before the users sign up for the subscription, WooCommerce subscriptions lets you do that very easily.

For example, the user will be granted a free trail period of 15 days after which, he will be charged a sign up fee of $20 and then his subscription will be active for $180 per month.

Sending emails regarding subscriptions

It is important to keep the users notified of what is happening with their subscriptions. Emails are the best way to stay in touch and keep the users notified.

WooCommerce subscriptions has an automated email system that sends a subscriber an email notice on the registered email address. This emailing system sends emails on the following 3 occasions.

  1. When the subscription is renewed
  2. user subscription is cancelled
  3. Subscription is upgraded

However, there’s no way to send a reminder a few days before the renewal date. You’ll have to use another plugin to do so.


WooCommerce subscriptions provides you with the most convenient way to sell your products/services on repetitive basis. It is really easy to use and manage. The plugin lets you create products and services with/without variations that you can allow your users to subscribe. Even from the users’ perspective, it is quite easy to understand as well as subscribe with such websites. Moreover, you can choose and integrate the payment gateway of your choice.

These were some of the most common questions that might confuse a user who want to use this plugin for creating a website with subscription facility. WooCommerce Subscriptions is one of the best WooCommmerce add-on to create ecommerce websites with subscriptions. Here are a few WooCommerce subscriptions alternatives that you try for your subscription based websites.