Creating a website with WordPress is easy, but promoting a small business website is what requires real efforts.
Even though today, we have a lot of easy and reliable options to promote our business websites, it is difficult to tell which one will work best for your business.
With WordPress, creating business website is very easy. But there is a lot more to website building than just designing web pages.
Actually, that seems the easiest part. You have the page builders, templates, etc that makes it very easy to achieve professional looking designs for your website.
But what good are those pages are for, until the targeted audience don’t find them. Therefore, promotions should be considered a very important part of website building.
The easiest way to promote your website in the local market is through local media. Since your small business serves mostly the local people, using the most convenient local option always work.
For example: you can advertise about your business as well as business website on a local TV channel, or a radio station that people of your locality listen to. Besides, you can go ahead and even try local newspapers.
On other hand, you can rely on banner advertising at different locations in your business area. All these methods are paid advertisements but they can bring you the best results when practiced perfectly.
Advertising on relevant website
If you are a local flower supplier and have a website for your business, you should think about your potential customers, and where you can find them.
Your potential customer will likely be found on a wedding planner’s website, or a party/event planner’s website. For any business, you can find out the related and relevant business that can help you promote your website.
For new business website owners, it is hard in the beginning to conquer the search engines. But you can always use the advertisement networks to help you promote your small business.
You can use the services like Google AdSense to promote your business through advertisement networks.
Creating a Google MyBusiness listing
Google has this free and useful tool for organizations and businesses to manage their online presence. Below is an example of MyBusiness Listing of Templatic Themes, you too can have such useful information about your business presented when a visitor searches for your business.
With the Google MyBusiness Listing, you can list up your business address, website url, contact details, working hours, and many other useful information. You can even display the exact location of your business through Google Maps.
Moreover, you can even allow your happy clients/customers to leave you pleasant ratings & review for your Google MyBusiness Listing. This is infact a good way to be recognized by the customers provided by Google itself. It will definitely help bring more traffic to your website.
Social Media Marketing
Whether you are a beginner, or a website that has been there for a while, social media is useful for anyone. Social media is a wonderful way to reach a large group of people with similar interests.
Social media marketing is a constantly flourishing stream of online marketing that can bring best results without a lot efforts. You can either rely on paid social media marketing or use the conventional social media accounts to promote your business.
To start with, you can sign up and create business accounts on the social media. The best practice is to keep your social profile interesting with frequent and useful posts.
However, you can use the many resources on the internet to get started with social media marketing like this one.
Direct mail marketing campaigns, press releases
For any website, email marketing can play a major role. So first of all, what you can do is make sure you have a email campaign running on your site. Ask your visitors to subscribe to your newsletter.
You can even provide some freebies, discount or additional advantages to those who subscribe to your email letters. With a substantial number of subscribers, you can easily deliver important news, campaigns and other promotional offers to them.
You can either opt to use the inbuilt newsletter integration, if your theme comes with one, or rely on an external plugin.
Other than that, if you want to simply let people know that you have a business, and more importantly, a business website that can help people know more about your business. It is the simplest way to get noticed by the target audience, and get more coverage.
For different businesses, different promotional strategies may bring different results. Therefore the success of your promoting strategy depending upon the domain area of your business, the target audience, the competition, etc.
So the only way to determine the best promotional method for your website is to try and experiment. You can try all of the above mentioned methods or combination of a few.
It is also worth keeping in mind that a promotional strategy seldom brings instant results. It might take you some time to find a technique that works for you, and it might even take some time for your technique to bring the required results.
Website building and promoting takes a lot of patience and persistence. And promoting your website is a very important part, that will need careful considerations and persistent efforts.